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FuturistU > Retail > Omnichannel Retail > Module 4 / 5

Experience in Retail

Instructor: Ady Floyd
Convenience
Download the Convenience Trend Report
While commodities are always going to be necessary for the average consumer's life, the experience to obtain these things can make or break whether the purchase is made. In the third module of omnichannel retail, Ady will look at how curated shopping experiences can increase your consumers' loyalty and maintain healthy relationships. When considering what curated shopping means, it's important to recognize what consumers value: interactivity, consistency, and memorability.

Consumers crave gamification, education and above all a positive experience and pleasant brand interactions. This module will help you understand why it's important to balance fun interactions with helpful interactions and how you can win your consumers by transforming traditional shopping experiences.
Related Trend Report: Convenience
Workshop Question:
How can technology help you transform the customer experience?
Jeremy Gutsche Keynote Speaker

Featured Insights

Retail Tech Directory
Stores leverage technology to help consumers find and learn about products
Implications - To improve brick-and-mortar retail, brands are implementing advanced technologies like store map apps and navigation tablets. Giving shoppers the power to browse and direct themselves through a store using technology satisfies the consumer desire for quick and easy in-store shopping experiences. Simplifying the consumer’s path to purchase improves omnichannel retail by reinforcing the seamlessness of today's retail landscape.
Workshop Question - How can your brand improve the consumer's path to purchase through technological advancements?
2.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Gaming
Retailers outside of tech incorporate in-store games to boost engagement
Implications - Non-tech retailers are incorporating gaming in various forms in stores for the purpose of boosting engagement with their brands and products. This shift comes as brick and mortar increasingly relies on the same levels of interactivity that e-commerce incorporates so fluidly, catering to consumers who are seeking the best of both worlds in their purchase journeys.
Workshop Question - How can your brand adopt gamification in its in-person marketing or brick and mortar experiences?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Retail Ad
Smart retail shelves are being used to provide customizable in-store marketing
Trend - Brick-and-mortar retailers are implementing smart retail shelf displays to market to consumers at the point of sale. These displays are eye-catching and provide helpful information or video advertisements–enhancing in-store immersion for nearby consumers.
Workshop Question - How might your brand benefit from offering immersive experiences or events to attract new and existing customers to return?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
App-Based Retail
Retailers create apps to accompany customers' in-store experiences
Trend - Retailers are increasingly merging the convenience of online shopping with the engagement of in-person retail--now with accompanied in-store apps. These apps help enhance customer experiences with everything from product information to shopping assistance.
Workshop Question - How could your brand merge digital and in-person shopping experiences?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Autonomous Hub
Unstaffed retailers are popping up in densely populated areas
Trend - Retail hubs like hotels, offices and malls are increasingly featuring unstaffed stores in order to speed up consumers' shopping times. These stores allow for smart detection and automatic charges for products that consumers purchase.
Workshop Question - How could your brand better prioritize convenience within its purchase journey?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mindful Shopping
Brands curate relaxing shopping experiences for people with varying needs
Trend - Brands are curating mindful shopping experiences for consumers--either for the entire shopping experience or during certain times of the day. These quiet retail environments are designed for neurodiverse people, and/or for people who generally prefer shopping in relaxed spaces.
Workshop Question - How is your brand authentically prioritizing inclusion?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Package
Brands incorporate augmented reality-based gaming into product packaging
Trend - Augmented reality functions in product packaging typically educate consumers on the product or business, but brands are now becoming more creative with packaging that incorporates AR-based games for customers to enjoy.
Workshop Question - How could your brand create more interactive digital experiences for its customers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Autonomous Grocery
Unstaffed grocery stores become more common as tech in this space advances
Trend - Unstaffed grocery stores and markets are becoming popular as businesses collaborate with tech companies--installing smart systems that allow for seamless in-store transactions where consumers can simply walk out with their items and be charged automatically.
Workshop Question - How could your brand elevate its purchase journey for customers?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Phygital Retail
Brands merge physical and digital worlds in retail spaces
Trend - Though digital elements in retail spaces aren't new, brands are now designing "phygital" in-store experiences from the ground-up. These stores offer a blend of experiences--the interaction of in-person retail, the convenience of e-commerce, and the novelty that's associated with tech-forward retail experiences.
Workshop Question - What kind of customer-focused experiences can your brand create?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Bot
Retail-based robots now have more social features and functions
Trend - Retail bots are no longer only designed to offer assistance in-store--they're now also dealing with some of the social interactions associated with brick and mortar shopping. These bots are designed to foster good will and do everything from greeting customers to bringing them snacks.
Workshop Question - How is your brand ensuring its customers are engaged throughout the purchase journey?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reflective Display
Connected mirrors help retailers personalize the shopping journey
Trend - As brick and mortar stores compete with ecommerce, businesses are taking cues from the virtual world with tech-enhanced shopping experiences. This now includes connected mirrors being displayed in-store that allow customers to personalize their shopping journey.
Workshop Question - How could your brand better prioritize customer experience with technology?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends