Hybridization in Retail
Instructor: Ady Floyd
Download the Brand Engagement Trend Report
In the first module of omnichannel retail, Ady explores what Hybridization means in the retail landscape and how it's being used to fuel successful retailers today. In order to capture the attention of shoppers from all generations, retailers need to combine online and offline platforms to create seamless shopping systems. It's no longer enough to offer just one single platform, or even two; brands need retail hybridization that binds together apps, brick-and-mortar establishments, e-commerce, beacon technology and everything in between in order to reach the masses.In this module, you'll learn about what trends are being used to create these interchangeable platforms and allow consumers to experience the best of online and offline shopping as one.
Workshop Questions:
1. How could you integrate your brand or products into adjacent markets?
2. What is one industry you could tap for inspiration?
