Personalization in Retail
Instructor: Ady Floyd
Download the Retail Technology Trend Report
In the second omnichannel retail module, Ady dives into the Megatrend Personalization to showcase how targeted retail strategies are positively impacting consumers and brands alike. Today's shopper wants personalized deals, discounts and offers. They even want retailers to recognize them by name and to create a more humanized experience.In this module, Ady looks at a variety of targeted retail strategies from branded social media interactions to shopping virtually from the comfort of one's home. Understanding the array of trends and tactics will allow you to assess what platform will work best for your brand, and how you can attract the right consumer.
Workshop Question:
How can you utilize multiple channels to personalize the path to purchase?
