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FuturistU > Retail > Omnichannel Retail > Module 3 / 5

Personalization in Retail

Instructor: Ady Floyd
Retail Technology
Download the Retail Technology Trend Report
In the second omnichannel retail module, Ady dives into the Megatrend Personalization to showcase how targeted retail strategies are positively impacting consumers and brands alike. Today's shopper wants personalized deals, discounts and offers. They even want retailers to recognize them by name and to create a more humanized experience.

In this module, Ady looks at a variety of targeted retail strategies from branded social media interactions to shopping virtually from the comfort of one's home. Understanding the array of trends and tactics will allow you to assess what platform will work best for your brand, and how you can attract the right consumer.
Related Trend Report: Retail Technology
Workshop Question:
How can you utilize multiple channels to personalize the path to purchase?
Get the 2024 Trend Report FREE

Featured Insights

Omni-Personal
Brands combine social media and personalization to increase engagement
Implications - In order to create seamless omnichannel interactions, brands are combining social media initiatives with personalized campaigns. Through online engagement, brands create unique coupons, Avatars, websites and more, that illustrate their understanding of individuality. This shift in personalized retail will increase consumer engagement while allowing brands to cultivate authenticity for their audiences.
Workshop Question - What is one way you can create a more personalized omnichannel experience for your consumers?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Media-Inspired Fragrances
Social Media-Inspired Fragrances
The Instance Fragrance Concept Uses Instagram for Personalization
Millennial women and men have new expectations for the perfume products they choose to invest in and for many, personalization is a key concern—this is addressed in a creative way with the ‘... MORE
Personal eCommerce Website Platforms
Personal eCommerce Website Platforms
'Diggsweep' Creates a Unique URL and Site for Your Sale
Selling personal items online usually means heading to Kijiji, Craigslist or eBay, but the ‘Diggsweep’ platform looks to change this by offering a more customized way to sell your things.... MORE
play_circle_filledSocial Media Queueing Campaigns
Social Media Queueing Campaigns
Nike Created a Virtual #AirMaxLine for Sneakerheads on Instagram
The excitement and anticipation of getting one’s hands on a newly released product is often dampened by the reality of having to wait in line for hours upon end, but Nike found a way to... MORE
play_circle_filledSocial Media Burger Personalization
Social Media Burger Personalization
Burger King Lets You Customize Your Own Burger Via Instagram
Burger King Spain connects with its consumer base on a deeper level with a customize your own burger initiative. In partnership with agency LOLA MullenLowe Madrid, the fast food establishment... MORE
On-Demand Snow Billboards
On-Demand Snow Billboards
Swiss International Air Lines Made a Tweet-Powered Travel Billboard
Since consumers in the UK market are often late to book ski trips, Swiss International Air Lines collaborated with experience agency Space to create an interactive travel billboard that delivers... MORE
AI Measure
Fashion retailers employ virtual scanning devices to customize clothing
Implications - Scanning body measurements for the purpose of finding clothing and accessories that fit perfectly is becoming increasingly popular among retailers seeking to customize their offerings in relatively low-commitment ways. The adoption of virtual scanning technology allows fashion brands to better adapt to the needs of their customers, while improving brand appreciation for their perceived focus on customer service.
Workshop Question - How can your brand adopt low-commitment customization into its products/services?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Omnichannel Assistance
Brands create seamless shopping micro-moments through digital assistance
Implications - Embracing the increasing interconnectivity of digital and physical, consumers are leveraging online resources to make their shopping experience even more intuitive. Brands are adapting by taking an omnichannel approach to their consumer engagement, offering personalized assistive functions that help make shopping, either online through e-commerce or in-store brick and mortar, much more seamless. Where friction creates a barrier to purchase, brands that enhanced the shopper experience through impactful micro-moments will win out with the increasingly digital modern consumer.
Workshop Question - What alternative platforms could your brand tap into to offer your consumer an elevated experience?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Controlled Impulse
Budgeting and savings apps are used by Millennials to prevent impulse purchases
Trend - While personal finance management apps have existed for over a decade, the introduction of artificial intelligence (AI) and data collection algorithms have made recent apps far more effective than before. These modern budgeting apps are used to prevent unnecessary spending while saving toward goals.
Workshop Question - How can your brand leverage AI and data collection to help its customers make more informed purchasing decisions?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Decentralized Affiliate
New ecommerce apps enable everyday consumers to earn commissions
Trend - Tech companies are revolutionizing affiliate marketing by launching new shopping apps that break down traditional barriers. Platforms like Locker are leading the charge by ditching the follower-count and aesthetic requirements that often exclude potential affiliates. This inclusive approach opens the affiliate ecosystem to a wider range of consumers, empowering everyone to become a brand advocate and earn from their genuine endorsements.
Workshop Question - How can your brand empower everyday consumers to share genuine product recommendations?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Community
New social media platforms are launching with an emphasis on personal connections
Trend - Companies are opening new social media services with the intention of fostering more intimate connections between users. In a rebellion against social medias built around endless feeds, these platforms connect users with similar interests and have convenient public and private group chat systems.
Workshop Question - How could your brand ensure its products or services are meeting the needs of its more niche consumer demographics?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mobile AI
Retailers are using AI to add unique features to their mobile retail apps
Trend - Retailers are launching mobile apps with AI-powered features designed to replace their existing apps. These apps offer recommendations, conversational support, image search, and features unique to certain retailers. These brands aim to improve customer retention while reducing ordering friction.
Workshop Question - How could your brand improve its customer satisfaction rates through AI features?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Spatial Shopping
Retailers are launching VR shopping applications for spatial computing headsets
Trend - Online retailers are launching shopping services specifically for VR headsets. By adding shopping directly to these devices, e-commerce is made more convenient for consumers. These immersive apps enable try-ons and previews in a 3D environment, more accurately conveying the details of products.
Workshop Question - How could your brand modify its services to capitalize on the recent popularity of spatial computing?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Stylist
Artificial intelligence is used to provide fashion recommendations to shoppers
Trend - Shopping brands are utilizing artificial intelligence to provide personalized recommendations, answer queries, offer product information, and enhance the shopping experience for customers. These assistants can be integrated into e-commerce websites, mobile apps, or messaging platforms.
Workshop Question - How can your brand enhance the pre and post-purchase process for its customers?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Decentralized Social
Developers are launching decentralized content platforms
Trend - Independent developers are using shared protocols to create decentralized content aggregator platforms. Companies do not own or moderate these platforms, which offers better privacy than large alternatives. Many of these platforms communicate with one another to form the 'Fediverse.'
Workshop Question - How could your brand adapt to, decentralized social media platforms to better reach modern consumers?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Everyday Web3
Web3 is integrated into everyday routines
Trend - Though the introduction to Web3 has had a shaky start, it's adoption in everyday routines and business practices is showcasing the real impact of the decentralized web. Customer service, online shopping, and even health care are enhanced by Web3 services when they're seamlessly integrated.
Workshop Question - How could your brand make new tech more digestible for its customers?
8.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Recruitment Metaverse Shops
Recruitment Metaverse Shops
IKEA on Roblox Merges Virtual Gaming and Real-World Job Opportunities
IKEA on Roblox introduced the Careers Done Different collaboration to reach a new generation interested in virtual gaming and real-world employment opportunities. This virtual IKEA store is styled... MORE
Metaverse Pharmacies
Metaverse Pharmacies
MAG and the Pharmacy Group are Developing a Virtual Pharmacy in Decentraland
iMining Technologies, a leading publicly-traded Web3 tech company, has announced that its subsidiary Metaverse Advisory Group (MAG) has entered a partnership with Noman Qureshi, owner of the... MORE
play_circle_filledDigital Footwear Experiences
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Futureverse, a leader in artificial intelligence and metaverse technologies, is teaming up with Reebok to launch Reebok Impact in 2024. This digital shoe experience is aimed at allowing mass... MORE
Customer Loyalty Partnerships
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
tokenproof and adidas are “ushering a new era of loyalty and rewards for all consumer brands with a strategic three-year partnership. The collaboration began with the integration of tokenproof&#... MORE
Physical Metaverse Merchandise Stores
Physical Metaverse Merchandise Stores
Roblox will Sell Physical Goods with Shopify
Roblox has announced a strategic partnership with Shopify to enable the sale of physical goods directly within its platform. This integration allows developers, creators, and brands to sell real-... MORE