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FuturistU > Retail > Omnichannel Retail > Module 3 / 5

Personalization in Retail

Instructor: Ady Floyd
Retail Technology
Download the Retail Technology Trend Report
In the second omnichannel retail module, Ady dives into the Megatrend Personalization to showcase how targeted retail strategies are positively impacting consumers and brands alike. Today's shopper wants personalized deals, discounts and offers. They even want retailers to recognize them by name and to create a more humanized experience.

In this module, Ady looks at a variety of targeted retail strategies from branded social media interactions to shopping virtually from the comfort of one's home. Understanding the array of trends and tactics will allow you to assess what platform will work best for your brand, and how you can attract the right consumer.
Related Trend Report: Retail Technology
Workshop Question:
How can you utilize multiple channels to personalize the path to purchase?
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Featured Insights

Omni-Personal
Brands combine social media and personalization to increase engagement
Implications - In order to create seamless omnichannel interactions, brands are combining social media initiatives with personalized campaigns. Through online engagement, brands create unique coupons, Avatars, websites and more, that illustrate their understanding of individuality. This shift in personalized retail will increase consumer engagement while allowing brands to cultivate authenticity for their audiences.
Workshop Question - What is one way you can create a more personalized omnichannel experience for your consumers?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Measure
Fashion retailers employ virtual scanning devices to customize clothing
Implications - Scanning body measurements for the purpose of finding clothing and accessories that fit perfectly is becoming increasingly popular among retailers seeking to customize their offerings in relatively low-commitment ways. The adoption of virtual scanning technology allows fashion brands to better adapt to the needs of their customers, while improving brand appreciation for their perceived focus on customer service.
Workshop Question - How can your brand adopt low-commitment customization into its products/services?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Omnichannel Assistance
Brands create seamless shopping micro-moments through digital assistance
Implications - Embracing the increasing interconnectivity of digital and physical, consumers are leveraging online resources to make their shopping experience even more intuitive. Brands are adapting by taking an omnichannel approach to their consumer engagement, offering personalized assistive functions that help make shopping, either online through e-commerce or in-store brick and mortar, much more seamless. Where friction creates a barrier to purchase, brands that enhanced the shopper experience through impactful micro-moments will win out with the increasingly digital modern consumer.
Workshop Question - What alternative platforms could your brand tap into to offer your consumer an elevated experience?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Everyday Web3
Web3 is integrated into everyday routines
Trend - Though the introduction to Web3 has had a shaky start, it's adoption in everyday routines and business practices is showcasing the real impact of the decentralized web. Customer service, online shopping, and even health care are enhanced by Web3 services when they're seamlessly integrated.
Workshop Question - How could your brand make new tech more digestible for its customers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Chat Commerce
Brands are enabling users to order and pay for products directly via messaging apps
Trend - Retailers are utilizing social messaging apps to allow shoppers to interact with businesses and pay for products while they remain in-chat. What this means is that shoppers can use their favorite messaging channels to discover products, place orders, make payments, and track packages.
Workshop Question - How could your brand better prioritize convenience and personalization?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
App-Based Retail
Retailers create apps to accompany customers' in-store experiences
Trend - Retailers are increasingly merging the convenience of online shopping with the engagement of in-person retail--now with accompanied in-store apps. These apps help enhance customer experiences with everything from product information to shopping assistance.
Workshop Question - How could your brand merge digital and in-person shopping experiences?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Focused Mood-Boosting
Apps that prioritize mental wellness offer more focused functions
Trend - Wellness and mindfulness apps that are designed to boost users' moods are becoming more focused rather than offering several functions and uses. Apps in this space include ones that recommend mood-boosting podcasts to quick daily journaling prompts.
Workshop Question - How could your brand better prioritize its customers' and/or employees' wellbeing?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Grocery Rewards
Grocery stores promise loyalty points that lead to discounts on groceries
Trend - With stiff competition, some grocery store brands are aiming to stand out with apps and loyalty programs that reward consumers with points and discounts on groceries for shopping at their locations.
Workshop Question - How is your brand prioritizing its customers' wellbeing?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Banking
Finance apps allow users to make eco-friendly decisions
Trend - Banking and sales apps are allowing consumers to be more sustainable by offering features that have a positive impact on the environment. These include everything from clothing resale functions to making eco-conscious investments.
Workshop Question - How is your brand empowering sustainability?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Finance
Banking apps are including online retail features and functions
Trend - Banking apps are becoming increasingly functional, now with extended features that allow people to shop (or sell) within the apps. These features help customers consolidate some of their lifestyle habits, merging banking and shopping to create simpler online experiences.
Workshop Question - How is your brand prioritizing convenience for its customer base?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Organization
Apps help consumers prioritize eco-conscious fashion choices
Trend - With the fahion industry being an enormous contributor to worldwide pollution, some brands are releasing apps that help users make better choices when it comes to buying, repairing and generally extending the life cycles of their wardrobes.
Workshop Question - How is your brand prioritizing sustainability?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends