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FuturistU > Marketing > Max Impact Marketing > Module 2 / 4

Hyperconnectivity

Instructor: Gil Haddi
Crowdsourcing
Download the Crowdsourcing Trend Report
As we touched on in our introduction, the constant connectivity most consumers have become accustomed to in their lives has shifted their expectations in terms of marketing trends and how they want to interact with brands. Within this module, we’ll dive into gamification techniques that appeal to the tech-savvy generation, including best practices for successfully gamified campaigns. We’ll also explore the emerging trends within biometric technology and how cutting-edge brands are tapping into consumer desires with increasing accuracy to create an emotional connection.

Finally, access to information is more important than ever before for today’s shoppers, especially when it comes to online shopping. Within our exploration of key marketing trends, we take a look at the 3 major challenges consumers face when completing their information gathering and how some of the biggest brands overcome those challenges.
Related Trend Report: Crowdsourcing
Workshop Question:
How are you taking advantage of consumer connectivity to enhance engagement?
View Innovation Webinars

Featured Insights

Emotive Marketing
Brands tap into innate reactions of consumers to foster a greater connection
Implications - Focusing more on emotional components, brands are shifting their marketing and branding strategies to design imagery and aesthetics that speak more to innate consumer feelings, moods and reactions. Targeting not only how consumers feel, but their deepest fears, concerns and moments of happiness, brands are creating everything from short films to artistic campaigns as a way to tap into those innermost feelings of their consumers. Such emotional and abstract marketing tactics encourage consumers to move away from merely thinking about the product, and rather experience an emotional journey that they can immediately identify and relate with.
Workshop Question - In what way could you adapt your product or service offerings to convey a more emotional message to your consumer?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Biometric Marketing
Biometric technology helps create a hyper-tailored brand experience
Implications - Biometric technology is evolving to offer more than just security solutions. Taking advantage of facial recognition and other biometric applications, marketers are using the technology to offer campaigns that engage consumers. Advertising efforts that depend on consumer participation are not only perceived as more meaningful; they also create a symbiotic relationship between brand and consumer.
Workshop Question - How can you leverage Big Data to offer your consumers a more personalized experience with your product or brand?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Sustainable Pop-Up
Brands host in-person marketing activations with a focus on sustainability
Trend - Brands are hosting in-person activations to showcase new products, campaigns, and other branded materials through a sustainable lens. These events highlight the brand's environmental impact and promote social responsibility, educating consumers on their environmental footprint with the goal of raising awareness.
Workshop Question - How can your brand communicate its mission through marketing activations?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Stylist
Artificial intelligence is used to provide fashion recommendations to shoppers
Trend - Shopping brands are utilizing artificial intelligence to provide personalized recommendations, answer queries, offer product information, and enhance the shopping experience for customers. These assistants can be integrated into e-commerce websites, mobile apps, or messaging platforms.
Workshop Question - How can your brand enhance the pre and post-purchase process for its customers?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Everyday Web3
Web3 is integrated into everyday routines
Trend - Though the introduction to Web3 has had a shaky start, it's adoption in everyday routines and business practices is showcasing the real impact of the decentralized web. Customer service, online shopping, and even health care are enhanced by Web3 services when they're seamlessly integrated.
Workshop Question - How could your brand make new tech more digestible for its customers?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shoppable Short
Shoppable short-form video content enhances digital shopping experiences
Trend - Shoppable short-form video content and ads are becoming increasingly prominent digital strategies among brands across industries. This content merges traditional ads with modern tech habits--offering customers more engaging and convenient forms of online shopping.
Workshop Question - How could your brand more effectively engage customers with its online experiences?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Billboards
Brands are experimenting with 'virtual out-of-home' ads in the metaverse
Trend - As metaverse platforms gain popularity, various brands are integrating virtual out-of-home (VOOH) ads into their campaigns. Like traditional out-of-home advertising, VOOH formats consist of billboards and signage. However, with VOOH, these ads are on display in completely virtual worlds.
Workshop Question - How could your brand integrate a more passive advertising strategy?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ethical Search
Ethical search engines help consumers streamline conscientious purchases
Trend - As consumers become more conscious of the impact of their purchases, search engines that search for products that are made sustainably, or from brands that align with their personal values, are becoming more popular.
Workshop Question - How could your brand make conscientious shopping easier for its customers?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
QSR Metaverse
Fast food chains are creating experiences within the metaverse
Trend - As brands across a range of industries experiment with products, services and marketing in the metaverse, QSRs are also getting involved. Fast food restaurant brands are now creating virtual experiences and NFTs in order to stay up-to-date with Web3 innovations.
Workshop Question - How could your brand better engage its customers virtually?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shoppable TV
Streamers introduce interactive ads to shorten the gap between content and checkout
Trend - Streamers are experimenting with Connected TV technology (CTV), which leverages QR codes, content overlays, and second-screen prompts to allow viewers to instantaneously shop the products that they see on screen. This includes products seen in commercials as well as those featured in actual shows.
Workshop Question - How could your brand take advantage of innovative advertising tactics, like those introduced by Connected TV technology?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Musical Bottle
Augmented reality scans on beverage bottles and packaging offer musical experiences
Trend - Brands using AR elements on product packaging is a popular way to offer product information and even game-based interactions, and now beverage brands are using this technology to create musical experiences with their products.
Workshop Question - How could your brand seamlessly integrate interactive elements into its product experience?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends