Consumer Centricity
Instructor: Gil Haddi
Download the Brand Engagement Trend Report
In this second module, we dive deeper into brand loyalty and explore the secondary impact that technology has had on consumers: a growing desire for a sense of community and human connection. By tapping into regional narratives and communal branding, this module demonstrates how simple it can be to give consumers that sense of connection to a larger purpose and create a tribe around your brand.Taking your marketing efforts one step further, this module explores how you can go beyond brand loyalty to create brand love, instilling a sense of pride in consumers who want to represent your products and services.
Workshop Question:
How are you creating a sense of community for your consumers?
