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FuturistU > Marketing > Max Impact Marketing > Module 3 / 4

Consumer Centricity

Instructor: Gil Haddi
Brand Engagement
Download the Brand Engagement Trend Report
In this second module, we dive deeper into brand loyalty and explore the secondary impact that technology has had on consumers: a growing desire for a sense of community and human connection. By tapping into regional narratives and communal branding, this module demonstrates how simple it can be to give consumers that sense of connection to a larger purpose and create a tribe around your brand.

Taking your marketing efforts one step further, this module explores how you can go beyond brand loyalty to create brand love, instilling a sense of pride in consumers who want to represent your products and services.
Related Trend Report: Brand Engagement
Workshop Question:
How are you creating a sense of community for your consumers?
Access Advisory Services

Featured Insights

Branded Rite
Brands work to associate themselves with major moments in consumers' lives
Implications - Rites like weddings and births are the most important moments in people's lives, and they're virtually guaranteed to be looked back upon sentimentally. In a push for emotional metonymy, companies are providing branded products and services directly associated with those major moments, like wedding registries and baby showers. This strategy amounts to proactively nurturing nostalgia for one's brand and building long-term consumer loyalty, as consumers will remember their foundational moments in connection with a brand.
Workshop Question - How could you connect your brand to a personal milestone in your target consumer's life?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Regional Narrative
Large and small brands tap into local love by leveraging geo-specific stories
Implications - In an effort to win consumer trust by tapping into a sense of community, large and small brands are leveraging hyper-local products and marketing explicitly based in familiar narratives to those in the region. This makes for extreme relatability that battles a natural sense of big-brand skepticism.
Workshop Question - How does your brand or product fit into your customer's story?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Wedding Support
Hybrid wedding-planning platforms offer affordable professional support
Trend - As more people turn to online platforms that help them organize weddings, apps that help users plan their own weddings while still receiving professional support are on the rise. These services are useful for consumers who are looking for affordable but effective wedding planning options.
Workshop Question - How could your brand make its product/service more accessible for customers?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Weddings
Brands use blockchain-based experiences for wedding ceremonies and themes
Trend - As the metaverse becomes a space in which both recreational and professional events can take place, wedding ceremonies and digital products are now being offered by brands in this space. These virtual events offer users affordable and novel ways to mark this milestone.
Workshop Question - How could your brand better prioritize customer engagement through digital means?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Snack
More brands in food retail prioritize accessible packaging
Trend - Accessible packaging and branding has become a priority for some brands in the food industry. Now, more businesses are designing food packaging that's easily accessed by people with disabilities--with everything from the incorporation of braille to easier-to-open lids.
Workshop Question - How could your brand be more accessible for underserved communities?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Interactive Branding
Companies are making new products accessible with interactive experiences
Trend - Brands across various industries are finding new ways to introduce their products to consumers through interactive experiences and product workshops. These events make new products more accessible and less daunting to consumers as they provide product knowledge through hands-on learning.
Workshop Question - What resources can your company offer to increase brand and product knowledge?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Grocery Rewards
Grocery stores promise loyalty points that lead to discounts on groceries
Trend - With stiff competition, some grocery store brands are aiming to stand out with apps and loyalty programs that reward consumers with points and discounts on groceries for shopping at their locations.
Workshop Question - How is your brand prioritizing its customers' wellbeing?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Single Use-Reduction
In-store refill stations are no longer specific to personal care
Trend - As brands look to become more eco-friendly, in-store refill stations are one way they're shifting toward sustainability. This shift includes everything from coffee refill stations to supermarket skincare refills.
Workshop Question - How is your brand prioritizing sustainability?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Marketed Wanderlust
Brands launch traveling campaigns to attract consumers as lockdowns lift
Trend - As COVID-19 restrictions begin to loosen worldwide, brands are enticing consumers to start traveling again through new campaigns. These marketing schemes emphasize adventure after many experienced over a year of restlessness.
Workshop Question - How can your brand offer services/products that meet consumers' desire for new experiences?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Wedding
Sustainable wedding products and services become more popular
Trend - Eco-friendly wedding products and services are on the rise, with everything from intentionally understocked wedding dress stores to repurposed wedding decor being used to reduce these events' overall impact.
Workshop Question - How is your brand authentically prioritizing sustainability?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Changing
Virtual fitting rooms are growing in popularity amidst the pandemic
Trend - Virtual fitting rooms are becoming an increasingly popular alternative to in-person fitting rooms, particularly as the ongoing pandemic has put restrictions on in-person shopping. Now, consumers are able to see how clothing may look on them without having to worry about hygiene or being inconvenienced.
Workshop Question - What long-term pandemic-related changes could your brand better adapt to?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends