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FuturistU > Marketing > Max Impact Marketing > Module 3 / 4

Consumer Centricity

Instructor: Gil Haddi
Brand Engagement
Download the Brand Engagement Trend Report
In this second module, we dive deeper into brand loyalty and explore the secondary impact that technology has had on consumers: a growing desire for a sense of community and human connection. By tapping into regional narratives and communal branding, this module demonstrates how simple it can be to give consumers that sense of connection to a larger purpose and create a tribe around your brand.

Taking your marketing efforts one step further, this module explores how you can go beyond brand loyalty to create brand love, instilling a sense of pride in consumers who want to represent your products and services.
Related Trend Report: Brand Engagement
Workshop Question:
How are you creating a sense of community for your consumers?
Access Advisory Services

Featured Insights

Branded Rite
Brands work to associate themselves with major moments in consumers' lives
Implications - Rites like weddings and births are the most important moments in people's lives, and they're virtually guaranteed to be looked back upon sentimentally. In a push for emotional metonymy, companies are providing branded products and services directly associated with those major moments, like wedding registries and baby showers. This strategy amounts to proactively nurturing nostalgia for one's brand and building long-term consumer loyalty, as consumers will remember their foundational moments in connection with a brand.
Workshop Question - How could you connect your brand to a personal milestone in your target consumer's life?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Regional Narrative
Large and small brands tap into local love by leveraging geo-specific stories
Implications - In an effort to win consumer trust by tapping into a sense of community, large and small brands are leveraging hyper-local products and marketing explicitly based in familiar narratives to those in the region. This makes for extreme relatability that battles a natural sense of big-brand skepticism.
Workshop Question - How does your brand or product fit into your customer's story?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Luxury Infancy
Luxury skincare brands are entering the baby skincare space with organic products
Trend - Brands are launching luxury and designer skincare collections for newborns and infants. These products have easy-to-understand, short ingredient lists for safety and transparency. Brands position these products as better solutions for ensuring the healthy development of babies.
Workshop Question - How could your brand leverage the growing demand for premium products and services in the baby care space?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Pop-Up
Brands host in-person marketing activations with a focus on sustainability
Trend - Brands are hosting in-person activations to showcase new products, campaigns, and other branded materials through a sustainable lens. These events highlight the brand's environmental impact and promote social responsibility, educating consumers on their environmental footprint with the goal of raising awareness.
Workshop Question - How can your brand communicate its mission through marketing activations?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Custom Chatbot
Brands are launching services that enable fast creation of personalized chatbots
Trend - Businesses offer tools enabling clients to build fully-functional chatbots quickly. These bots are trained on custom datasets, making them suitable for internal, consumer-facing, or consulting purposes. Businesses across numerous industries can benefit from personalized low-cost chatbots.
Workshop Question - How can your brand leverage personalized chatbot technology to enhance customer service or streamline workflow?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Consumer Marketplace
Brands are launching first-party storefronts to connect consumers to others
Trend - Brands across multiple industries are launching consumer-to-business-to-consumer (C2B2C) storefronts. C2B2C offers consumers discounts on products and enables consumers to sell unwanted products while the business handles transactions and verifies the quality of listed items.
Workshop Question - How might your brand benefit from connecting its consumers via an online marketplace or forum?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Circular Pivot
Longstanding brands turn to refillable products to appeal to the modern consumer
Trend - Established brands in cosmetics and F&B are using the demand for sustainability as an opportunity for customer retention. Evolving into circular busines models with reusable packaging and refills offer lower costs and promise a sustainable purchase, while increasing the chance of repurchase.
Workshop Question - How could your brand better evolve with the needs of the modern consumer?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcycled Bride
Brides are choosing sustainable wedding gowns and accessories for their big day
Trend - Vintage, secondhand, and upcycled wedding accessories are items that have been previously owned or used but are still in good condition and can be incorporated into a wedding ensemble. These accessories offer a unique and sustainable alternative to new, mass-produced items without the hefty price tag.
Workshop Question - How can your brand craft a product that can benefit multiple consumers over its lifetime?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shoppable Short
Shoppable short-form video content enhances digital shopping experiences
Trend - Shoppable short-form video content and ads are becoming increasingly prominent digital strategies among brands across industries. This content merges traditional ads with modern tech habits--offering customers more engaging and convenient forms of online shopping.
Workshop Question - How could your brand more effectively engage customers with its online experiences?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wedding Support
Hybrid wedding-planning platforms offer affordable professional support
Trend - As more people turn to online platforms that help them organize weddings, apps that help users plan their own weddings while still receiving professional support are on the rise. These services are useful for consumers who are looking for affordable but effective wedding planning options.
Workshop Question - How could your brand make its product/service more accessible for customers?
2.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Weddings
Brands use blockchain-based experiences for wedding ceremonies and themes
Trend - As the metaverse becomes a space in which both recreational and professional events can take place, wedding ceremonies and digital products are now being offered by brands in this space. These virtual events offer users affordable and novel ways to mark this milestone.
Workshop Question - How could your brand better prioritize customer engagement through digital means?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends