Instructor: Gil Haddi
Download the Future of Content Trend ReportWe’re seeing a growing resistance towards traditional marketing in favor of a more authentic approach, putting a premium on consumer trust. In our third and final module, we’ll be diving into best practices for sharing your brand message in the most authentic way possible, building up trust and integrity with your consumers. From fake influencers to exposing uncommon truths, we explore several tactical ways for brands to avoid common pitfalls of inauthentic marketing.
Furthermore, to truly integrate into the consumer’s lifestyle, this module explores the importance of design branding and how to make your brand part of your consumer’s branding. We round out our third module with a look at interactive packaging and rebuilding consumer trust through brand rituals and packaging that satiates consumer desire for instant gratification.
How does your brand integrate into your consumer's current lifestyle?