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FuturistU > Marketing > Max Impact Marketing > Module 4 / 4

Lifestyle Engagement

Instructor: Gil Haddi
Future of Content
Download the Future of Content Trend Report
We’re seeing a growing resistance towards traditional marketing in favor of a more authentic approach, putting a premium on consumer trust. In our third and final module, we’ll be diving into best practices for sharing your brand message in the most authentic way possible, building up trust and integrity with your consumers. From fake influencers to exposing uncommon truths, we explore several tactical ways for brands to avoid common pitfalls of inauthentic marketing.

Furthermore, to truly integrate into the consumer’s lifestyle, this module explores the importance of design branding and how to make your brand part of your consumer’s branding. We round out our third module with a look at interactive packaging and rebuilding consumer trust through brand rituals and packaging that satiates consumer desire for instant gratification.
Related Trend Report: Future of Content
Workshop Question:
How does your brand integrate into your consumer's current lifestyle?
Get Better and Faster

Featured Insights

Branded Merchandise
Brands outside the fashion industry dabble in apparel for exclusive launches
Implications - Brands are venturing into adjacent industries to create brand new products not typically associated with the brand’s heritage or legacy. As the hype for streetwear and concert merchandise becomes more mainstream, brands are taking note and getting into the game themselves. Creating their own distinct fashion lines and collaborating with actual designers, brands, most often in the food and beverage industry, are venturing outside their comfort zone in order to connect with consumers through products they can actually identify with. Such exclusive releases help redefine how these typically traditional brands are perceived, especially by younger audiences.
Workshop Question - What adjacent industries can your brand tap into as a way to create exclusive experiences for your consumer?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
NFC Engagement
Brands increase engagement with consumers by integrating NFC tags into packaging
Implications - With brands across the board developing more visually interesting and appealing packaging, standing out on the shelf is more competitive than ever. To address this, brands are turning to NFC technology in order to engage consumers with interactive digital content. Moving beyond the practical security and inventory-related applications of NFC tags, this approach gives companies a chance to more deeply connect to consumers.
Workshop Question - How could you leverage technology to more deeply connect with your consumer?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Content Certainty
In the era of 'fake news,' consumers seek out trust-forward alternative outlets
Implications - The Internet has democratized the gathering of information, but it's also granted almost anyone the ability to create content. This creates a lack of trust for all news sources. For the Millennial generation, there is an extra level of mistrust surrounding large news outlets that can only be alleviated by way of alternative outlets that lead with accountability.
Workshop Question - What could come off disingenuous about your product or brand, and how are you closing that information gap?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Rewarded Sustainability
Brands and institutions create reward programs for eco-friendly habits
Trend - Businesses and institutions are increasingly incentivizing sustainable consumer habits with programs that reward them when they make eco-conscious decisions. These programs are linked to everything from recycling to shopping.
Workshop Question - How could your brand make sustainable consumption easier for its customers?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Snack
More brands in food retail prioritize accessible packaging
Trend - Accessible packaging and branding has become a priority for some brands in the food industry. Now, more businesses are designing food packaging that's easily accessed by people with disabilities--with everything from the incorporation of braille to easier-to-open lids.
Workshop Question - How could your brand be more accessible for underserved communities?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Package
Brands incorporate augmented reality-based gaming into product packaging
Trend - Augmented reality functions in product packaging typically educate consumers on the product or business, but brands are now becoming more creative with packaging that incorporates AR-based games for customers to enjoy.
Workshop Question - How could your brand create more interactive digital experiences for its customers?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Deliveries
Packaging solutions in the e-commerce space prioritize waste-reduction
Trend - The e-commerce industry has accelerated environmental issues, and some emerging brands in this space are aiming to reduce their impact by prioritizing eco-friendly packaging solutions that cut down on waste. This includes everything from reusable containers to reduced packaging.
Workshop Question - How is your brand authentically prioritizing sustainability?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Single Use-Reduction
In-store refill stations are no longer specific to personal care
Trend - As brands look to become more eco-friendly, in-store refill stations are one way they're shifting toward sustainability. This shift includes everything from coffee refill stations to supermarket skincare refills.
Workshop Question - How is your brand prioritizing sustainability?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Apparel Home
Clothing brands expand their portfolio with the addition of home good products
Trend - Popular brands in the fashion space are expanding their portfolios to include home goods. These range from decor, bedding, dishware, and furniture that are available at accessible price points.
Workshop Question - How can your brand expand its products or services to meet consumer needs?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Changing
Virtual fitting rooms are growing in popularity amidst the pandemic
Trend - Virtual fitting rooms are becoming an increasingly popular alternative to in-person fitting rooms, particularly as the ongoing pandemic has put restrictions on in-person shopping. Now, consumers are able to see how clothing may look on them without having to worry about hygiene or being inconvenienced.
Workshop Question - What long-term pandemic-related changes could your brand better adapt to?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Specialty DTC
Consumers interested in specialty grocery goods do so through direct channels
Trend - Consumer groups with more disposable income, specifically Boomers and members of Generation X, have shown an increased interest in specialty grocery recently. Ordering these items through DTC channels allows access to these goods while adhering to the social distancing rules in many parts of the world.
Workshop Question - How can you position your product or service as more exclusive?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends