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FuturistU > Marketing > Max Impact Marketing > Module 4 / 4

Lifestyle Engagement

Instructor: Gil Haddi
Future of Content
Download the Future of Content Trend Report
We’re seeing a growing resistance towards traditional marketing in favor of a more authentic approach, putting a premium on consumer trust. In our third and final module, we’ll be diving into best practices for sharing your brand message in the most authentic way possible, building up trust and integrity with your consumers. From fake influencers to exposing uncommon truths, we explore several tactical ways for brands to avoid common pitfalls of inauthentic marketing.

Furthermore, to truly integrate into the consumer’s lifestyle, this module explores the importance of design branding and how to make your brand part of your consumer’s branding. We round out our third module with a look at interactive packaging and rebuilding consumer trust through brand rituals and packaging that satiates consumer desire for instant gratification.
Related Trend Report: Future of Content
Workshop Question:
How does your brand integrate into your consumer's current lifestyle?
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Featured Insights

Branded Merchandise
Brands outside the fashion industry dabble in apparel for exclusive launches
Implications - Brands are venturing into adjacent industries to create brand new products not typically associated with the brand’s heritage or legacy. As the hype for streetwear and concert merchandise becomes more mainstream, brands are taking note and getting into the game themselves. Creating their own distinct fashion lines and collaborating with actual designers, brands, most often in the food and beverage industry, are venturing outside their comfort zone in order to connect with consumers through products they can actually identify with. Such exclusive releases help redefine how these typically traditional brands are perceived, especially by younger audiences.
Workshop Question - What adjacent industries can your brand tap into as a way to create exclusive experiences for your consumer?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
NFC Engagement
Brands increase engagement with consumers by integrating NFC tags into packaging
Implications - With brands across the board developing more visually interesting and appealing packaging, standing out on the shelf is more competitive than ever. To address this, brands are turning to NFC technology in order to engage consumers with interactive digital content. Moving beyond the practical security and inventory-related applications of NFC tags, this approach gives companies a chance to more deeply connect to consumers.
Workshop Question - How could you leverage technology to more deeply connect with your consumer?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Content Certainty
In the era of 'fake news,' consumers seek out trust-forward alternative outlets
Implications - The Internet has democratized the gathering of information, but it's also granted almost anyone the ability to create content. This creates a lack of trust for all news sources. For the Millennial generation, there is an extra level of mistrust surrounding large news outlets that can only be alleviated by way of alternative outlets that lead with accountability.
Workshop Question - What could come off disingenuous about your product or brand, and how are you closing that information gap?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Canned Soap
Cosmetics brands are using aluminum cans to aid sustainability efforts
Trend - Self-care products are being offered in aluminum cans to enhance sustainability. Often coupled with refillable designs, these cans reduce packaging costs and are nearly infinitely recyclable. Additionally, the resilience of aluminum packaging simplifies shipping and logistics systems.
Workshop Question - How could your brand benefit from circular packaging materials, such as aluminum or paper?
9.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ergonomic Ritual
Brands are redesigning products around comfortable consumption routines
Trend - Brands are redesigning the packaging and pack-ins of consumables, such as food and beauty products, to be quicker and easier to use. The redesigns include adding handles or resealable lids, based on how consumers interact with the products. This reduces friction during the consumption ritual.
Workshop Question - How could your brand ensure its products or services are as frictionless to use as possible?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Pop-Up
Brands host in-person marketing activations with a focus on sustainability
Trend - Brands are hosting in-person activations to showcase new products, campaigns, and other branded materials through a sustainable lens. These events highlight the brand's environmental impact and promote social responsibility, educating consumers on their environmental footprint with the goal of raising awareness.
Workshop Question - How can your brand communicate its mission through marketing activations?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Consumer Marketplace
Brands are launching first-party storefronts to connect consumers to others
Trend - Brands across multiple industries are launching consumer-to-business-to-consumer (C2B2C) storefronts. C2B2C offers consumers discounts on products and enables consumers to sell unwanted products while the business handles transactions and verifies the quality of listed items.
Workshop Question - How might your brand benefit from connecting its consumers via an online marketplace or forum?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Circular Pivot
Longstanding brands turn to refillable products to appeal to the modern consumer
Trend - Established brands in cosmetics and F&B are using the demand for sustainability as an opportunity for customer retention. Evolving into circular busines models with reusable packaging and refills offer lower costs and promise a sustainable purchase, while increasing the chance of repurchase.
Workshop Question - How could your brand better evolve with the needs of the modern consumer?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shoppable Short
Shoppable short-form video content enhances digital shopping experiences
Trend - Shoppable short-form video content and ads are becoming increasingly prominent digital strategies among brands across industries. This content merges traditional ads with modern tech habits--offering customers more engaging and convenient forms of online shopping.
Workshop Question - How could your brand more effectively engage customers with its online experiences?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rewarded Sustainability
Brands and institutions create reward programs for eco-friendly habits
Trend - Businesses and institutions are increasingly incentivizing sustainable consumer habits with programs that reward them when they make eco-conscious decisions. These programs are linked to everything from recycling to shopping.
Workshop Question - How could your brand make sustainable consumption easier for its customers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ethical Search
Ethical search engines help consumers streamline conscientious purchases
Trend - As consumers become more conscious of the impact of their purchases, search engines that search for products that are made sustainably, or from brands that align with their personal values, are becoming more popular.
Workshop Question - How could your brand make conscientious shopping easier for its customers?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends