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FuturistU > Marketing > Max Impact Marketing > Module 1 / 4

Intro to Max Impact Marketing

Instructor: Gil Haddi
Max Impact Marketing
Download the Max Impact Marketing Trend Report
Consumer expectations around brand engagement are shifting alongside advancements in technology, and brands who want to stay relevant must adapt their consumer marketing tactics or become obsolete. Trend Hunter’s SVP of Client Success, Gil Haddi, explores why traditional marketing strategies are no longer as cut-and-dry as they used to be and what you can do to cut through the clutter to truly resonate with today’s consumers.

Thanks to the evolution of technology and social media, consumers have become walking ad blockers, costing companies an estimated $35B in marketing dollars. This course will divulge three core consumer marketing tactics including Hyperconnectivity, Consumer Centricity and Lifestyle Engagement, that will help you align your brand with what matters most to your target audience.
Related Trend Report: Max Impact Marketing
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Insights by Trend Hunter AI

Creator Marketing
Content-creators' marketing skills and opportunities are supported through apps
Trend - As content-creation continues to see boosts in popularity, platforms in this space are increasingly offering programs, education, and opportunities for creators to learn how to best market themselves. TikTok is especially focused on supporting creators in this way .
Workshop Question - How could your brand better support its customers in their goals?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Inclusive Jewelry
Jewelry brands become more inclusive in their products and representation
Trend - The North American jewelry industry has historically been relatively exclusive, and in the past that's had an impact on its accessibility for some demographics. Now, more brands in this space are prioritizing inclusion--in everything from LGBTQ+ representation to inclusive internal hiring initiatives.
Workshop Question - How is your brand effectively aligning itself with the values of consumers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gesture Kiosk
Gesture-controlled interfaces use hand-tracking technology to reduce health risks
Trend - Retail and entertainment industries are opting for gesture-controlled kiosk interfaces to enhance the user experience without contact-related health and safety risks. Hand-tracking technology registers the user's movement to allow touchless screen navigations.
Workshop Question - How will your brand continue to adapt to consumers' pandemic-induced lifestyle changes?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Custom Supplements
Brands arrange for customized vitamin and supplements for consumers
Trend - Health brands are prioritizing customization by offering supplements that are specific to individual customers' needs and preferences. These specifications occur in everything from branding to formulas.
Workshop Question - What change would help your brand better compete in its market?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Deliveries
Packaging solutions in the e-commerce space prioritize waste-reduction
Trend - The e-commerce industry has accelerated environmental issues, and some emerging brands in this space are aiming to reduce their impact by prioritizing eco-friendly packaging solutions that cut down on waste. This includes everything from reusable containers to reduced packaging.
Workshop Question - How is your brand authentically prioritizing sustainability?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Comfort Commercial
Ad campaigns take on more positive and soothing themes
Trend - As the world gradually lifts pandemic-related restrictions, brands are increasingly prioritizing "wellness" to help ease people's lingering anxieties. This includes ad campaigns that focus on comforting and relaxing themes that offer a more positive outlook on the future than what has been seen in the last year.
Workshop Question - How is your brand prioritizing post-pandemic transitions?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Marketed Wanderlust
Brands launch traveling campaigns to attract consumers as lockdowns lift
Trend - As COVID-19 restrictions begin to loosen worldwide, brands are enticing consumers to start traveling again through new campaigns. These marketing schemes emphasize adventure after many experienced over a year of restlessness.
Workshop Question - How can your brand offer services/products that meet consumers' desire for new experiences?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tech Privacy
Mainstream technology brands are prioritizing consumer's data privacy
Trend - Data privacy and control are at the forefront of many people's attention, and technology brands are now catering to consumers' desire for privacy when it comes to their personal information. As a result, these companies are changing their policies and launching new initiatives to help ensure this information is not unknowingly profited from.
Workshop Question - How could your brand better ensure privacy for its customers?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Next Gen Water
Water brands are appealing to Gen Z through marketing and design
Trend - Gen Z consumers are poised to be the next new “crop” of consumers as they begin actively participating in the economy. As a result, brands in the water space are targeting this demographic with new initiatives that include self-care marketing, eco-friendly branding, and philanthropic initiatives.
Workshop Question - How can your brand pivot to meet these needs of Gen Z consumers?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Holiday
Brands leverage augmented reality when advertising around the holidays
Trend - Brands are leveraging augmented reality technology to reach consumers at home for the holidays. These initiatives include product testing, demonstrations, and mixed reality portals to interact and engage with consumers.
Workshop Question - How can your brand interact and engage with consumers through technology?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends