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FuturistU > Marketing > Max Impact Marketing > Module 1 / 4

Intro to Max Impact Marketing

Instructor: Gil Haddi
Max Impact Marketing
Download the Max Impact Marketing Trend Report
Consumer expectations around brand engagement are shifting alongside advancements in technology, and brands who want to stay relevant must adapt their consumer marketing tactics or become obsolete. Trend Hunter’s SVP of Client Success, Gil Haddi, explores why traditional marketing strategies are no longer as cut-and-dry as they used to be and what you can do to cut through the clutter to truly resonate with today’s consumers.

Thanks to the evolution of technology and social media, consumers have become walking ad blockers, costing companies an estimated $35B in marketing dollars. This course will divulge three core consumer marketing tactics including Hyperconnectivity, Consumer Centricity and Lifestyle Engagement, that will help you align your brand with what matters most to your target audience.
Related Trend Report: Max Impact Marketing
View Innovation Webinars

Insights by Trend Hunter AI

Transparent Retail
Sustainable retailers highlight their initiatives and impact in-store
Trend - Sustainable stores and eco-friendly in-store initiatives are making the impact of their products clearer to their customers. These brands are using receipts, labels and displays to highlight production and sourcing processes--catering to the growing demand for transparency from businesses.
Workshop Question - How can your brand create trust with its customers via in-store experiences or initiatives?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
P2P Return
E-commerce marketplaces are facilitating direct peer-to-peer returns for efficiency
Trend - E-commerce networks are implementing peer-to-peer (P2P) returns networks that directly connect returned products to consumers purchasing used or previously-owned products. These systems save on items being shipped twice, saving both money and environmental impact for the parties involved.
Workshop Question - How could your brand leverage peer-to-peer systems to improve aspects of its business?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Informed Restaurant
Restaurants are using AI forecasting tools to determine future menu items
Trend - Restaurants are using artificial intelligence (AI) analytics and forecasting tools to determine demand for each menu item. These tools use restaurant-specific and market-wide data to determine future-facing consumer interests, helping determine menu item creation and sales numbers.
Workshop Question - How could your company leverage its data with AI to improve its existing and upcoming services?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Driven Loyalty
Brands are using social activism to drive consumer loyalty programs
Trend - Brands are integrating activism and charitable actions directly into business models and consumer loyalty programs. This helps consumers directly influence the amount of charitability from a business, making activist consumers more likely to frequently engage in these brands over others.
Workshop Question - How can your brand integrate activism and charitable actions into your consumer loyalty program to drive customer loyalty and differentiate from competitors?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Automated Reachout
AI-powered companies offer tools that automate email and mobile outreach
Trend - Brands are launching platforms that automate media and customer outreach campaigns with AI. These platforms streamline lead detection, determine the optimal method to reach out, and send the message at an effective time. These enable AI marketing for brands without technical backgrounds.
Workshop Question - How could your brand leverage AI-powered marketing to free workers' time for more complex tasks?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Circadian Fridge
Brands are launching smart fridges that mimic the cycle of sunlight
Trend - Brands in the home appliance space are launching smart fridges with UV light-controlled crispers that mimic the sun cycle. These fridges extend the shelf life of fruits and vegetables and ensure the foods retain as many vitamins as possible. This technology saves consumers money and time.
Workshop Question - What innovative methods can your brand explore to offer smart products that promote health and wellness among dedicated consumers?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Advertisement
Startups are launching platforms that generate custom advertisements with AI
Trend - Startups are combining multiple artificial intelligence (AI)-based services into comprehensive platforms that generate custom advertisements. These use image, video, and text-generation to create entire marketing campaigns, streamlining the process for clients, and saving on time and budget.
Workshop Question - How could your brand leverage AI platforms to reduce annual costs while maintaining quality?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Menstruation Merchandising
Brands are launching empowering products that destigmatize menstruation
Trend - Gen Z-focused brands are launching menstruation-inspired products and campaigns that uplift and empower women, aiming to destigmatize menstruation through wholesome branding and marketing. This helps younger women take more pride in their bodies and not resent the menstruation process.
Workshop Question - How could your brand reimagine its marketing for younger audiences?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Creator Marketing
Content-creators' marketing skills and opportunities are supported through apps
Trend - As content-creation continues to see boosts in popularity, platforms in this space are increasingly offering programs, education, and opportunities for creators to learn how to best market themselves. TikTok is especially focused on supporting creators in this way .
Workshop Question - How could your brand better support its customers in their goals?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Inclusive Jewelry
Jewelry brands become more inclusive in their products and representation
Trend - The North American jewelry industry has historically been relatively exclusive, and in the past that's had an impact on its accessibility for some demographics. Now, more brands in this space are prioritizing inclusion--in everything from LGBTQ+ representation to inclusive internal hiring initiatives.
Workshop Question - How is your brand effectively aligning itself with the values of consumers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends