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FuturistU > Tactics > Future of Tech > Module 1 / 4

Intro to the Three Phases of Futurism

Instructor: Sean Watson
Future of Tech
Download the Future of Tech Trend Report
In today's world, modern technology is evolving at a pace that is often hard to properly keep up with and track. From its impacts on the consumer and retail experience to health care and even labor, technology is so deeply embedded in every aspect of our lives. It helps create more seamless shopping experiences while also providing us with information at lightning speed.

This course examines the bright and potentially dark future of technology, diving into what this means for both consumers and brands. Will robots take over your job? Will voice activation replace touch once and for all? How is technology reinventing brick and mortar? Discover the 3 Phases of Futurism with Trend Hunter's Sean Watson.
Related Trend Report: Future of Tech
Access Advisory Services

Insights by Trend Hunter AI

Autonomous Hub
Unstaffed retailers are popping up in densely populated areas
Trend - Retail hubs like hotels, offices and malls are increasingly featuring unstaffed stores in order to speed up consumers' shopping times. These stores allow for smart detection and automatic charges for products that consumers purchase.
Workshop Question - How could your brand better prioritize convenience within its purchase journey?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Bot
Retail-based robots now have more social features and functions
Trend - Retail bots are no longer only designed to offer assistance in-store--they're now also dealing with some of the social interactions associated with brick and mortar shopping. These bots are designed to foster good will and do everything from greeting customers to bringing them snacks.
Workshop Question - How is your brand ensuring its customers are engaged throughout the purchase journey?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gesture Kiosk
Gesture-controlled interfaces use hand-tracking technology to reduce health risks
Trend - Retail and entertainment industries are opting for gesture-controlled kiosk interfaces to enhance the user experience without contact-related health and safety risks. Hand-tracking technology registers the user's movement to allow touchless screen navigations.
Workshop Question - How will your brand continue to adapt to consumers' pandemic-induced lifestyle changes?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tech Privacy
Mainstream technology brands are prioritizing consumer's data privacy
Trend - Data privacy and control are at the forefront of many people's attention, and technology brands are now catering to consumers' desire for privacy when it comes to their personal information. As a result, these companies are changing their policies and launching new initiatives to help ensure this information is not unknowingly profited from.
Workshop Question - How could your brand better ensure privacy for its customers?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Edu
Branded educational experiences use augmented reality to enhance engagement
Trend - Brands are using augmented reality-powered educational platforms and features that help them better engage with customers. The use of AR in educating customers helps brands enhance the product/service experience for users.
Workshop Question - How could your brand incorporate educational AR to better engage customers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Home-Inspired Auto
Auto brands are working to supercharge comfort and experience in car design
Trend - As the smart car concept is continuously evolving, auto brands are looking for ways to deliver on designs that closely mimic the home environment. The range of concepts here is robust—from entertainment solutions to chic interiors that are powered by smart technology.
Workshop Question - How can your brand help consumers feel more comfortable in their day-to-day?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Contactless Airport
Both necessary and recreational processes at airports are becoming contactless
Trend - Contactless airport systems are on the rise as airports around the world continue their heightened safety efforts in light of the ongoing pandemic. These contactless systems are occurring in everything from agent interactions to in-airport food deliveries.
Workshop Question - How is your brand prioritizing safety in the long-term amidst the ongoing pandemic?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Board Game
Artificial intelligence is being employed in tabletop game experience design
Trend - Technology is enhancing the player experience during chess and other popular board game offerings. By integrating artificial intelligence into tabletop game designs, brands are able to also provide training to consumers.
Workshop Question - How can your brand utilize artificial intelligence?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tech-Supported Caregiver
Brands are developing high-tech training materials for caregivers
Trend - By appealing to the benefits of mixed reality and artificial intelligence, brands in the health care sector are able to offer substantial training for caregivers who work with older adults. Through simulation, workers are able to build a greater degree of compassion and learn from their mistakes through hands-on activities.
Workshop Question - How can your brand enhance the training of your employees?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Parking
Tech companies are striving to make the parking experience easier for consumers
Trend - Through the increasing incorporation of various technology—from robots to artificial intelligence—companies are launching tools that will assist individuals in finding and navigating parking spaces.
Workshop Question - How can your brand use technology to create a seamless experience for consumers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends