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FuturistU > Tactics > Future of Tech > Module 1 / 4

Intro to the Three Phases of Futurism

Instructor: Sean Watson
Future of Tech
Download the Future of Tech Trend Report
In today's world, modern technology is evolving at a pace that is often hard to properly keep up with and track. From its impacts on the consumer and retail experience to health care and even labor, technology is so deeply embedded in every aspect of our lives. It helps create more seamless shopping experiences while also providing us with information at lightning speed.

This course examines the bright and potentially dark future of technology, diving into what this means for both consumers and brands. Will robots take over your job? Will voice activation replace touch once and for all? How is technology reinventing brick and mortar? Discover the 3 Phases of Futurism with Trend Hunter's Sean Watson.
Related Trend Report: Future of Tech
View Innovation Webinars

Insights by Trend Hunter AI

Remote Care
Wireless sensing technology is being adopted to deliver non-invasive home care
Trend - As the possible applications of artificial intelligence continue to evolve, new med tech startups are leveraging Wi-Fi sensing technology augmented by AI to provide non-invasive forms of health monitoring to at-home patients. This includes fall detection, activity level monitoring, and abnormal behavior monitoring.
Workshop Question - How is your brand taking advantage of new artificial intelligence technologies?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Autonomous Hub
Unstaffed retailers are popping up in densely populated areas
Trend - Retail hubs like hotels, offices and malls are increasingly featuring unstaffed stores in order to speed up consumers' shopping times. These stores allow for smart detection and automatic charges for products that consumers purchase.
Workshop Question - How could your brand better prioritize convenience within its purchase journey?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mindful Shopping
Brands curate relaxing shopping experiences for people with varying needs
Trend - Brands are curating mindful shopping experiences for consumers--either for the entire shopping experience or during certain times of the day. These quiet retail environments are designed for neurodiverse people, and/or for people who generally prefer shopping in relaxed spaces.
Workshop Question - How is your brand authentically prioritizing inclusion?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Bot
Retail-based robots now have more social features and functions
Trend - Retail bots are no longer only designed to offer assistance in-store--they're now also dealing with some of the social interactions associated with brick and mortar shopping. These bots are designed to foster good will and do everything from greeting customers to bringing them snacks.
Workshop Question - How is your brand ensuring its customers are engaged throughout the purchase journey?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gesture Kiosk
Gesture-controlled interfaces use hand-tracking technology to reduce health risks
Trend - Retail and entertainment industries are opting for gesture-controlled kiosk interfaces to enhance the user experience without contact-related health and safety risks. Hand-tracking technology registers the user's movement to allow touchless screen navigations.
Workshop Question - How will your brand continue to adapt to consumers' pandemic-induced lifestyle changes?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Hosting
Brands offer at-home dining experiences with immersive elements
Trend - Brands and creators are offering (or conceptualizing) immersive at-home dining experiences with creative elements for people to better enjoy eating at home. Experiences include everything from TV screens that simulate food flavors to art-themed cooking tutorials.
Workshop Question - How is your brand adapting to pandemic-fueled consumer habits?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tech Privacy
Mainstream technology brands are prioritizing consumer's data privacy
Trend - Data privacy and control are at the forefront of many people's attention, and technology brands are now catering to consumers' desire for privacy when it comes to their personal information. As a result, these companies are changing their policies and launching new initiatives to help ensure this information is not unknowingly profited from.
Workshop Question - How could your brand better ensure privacy for its customers?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented Salon
Brands are launching salons that are enhanced by AR technology
Trend - Beauty brands have been experimenting with beauty try-on technology for some time, but AR technologies are now sophisticated enough to use in salons reliably. Rather than solely relying on verbal communication, the software in the augmented salons helps both clients and hairdressers visualize the available options for styling, cutting, and coloring.
Workshop Question - How can your brand leverage augmented reality to enhance consumer satisfaction?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Edu
Branded educational experiences use augmented reality to enhance engagement
Trend - Brands are using augmented reality-powered educational platforms and features that help them better engage with customers. The use of AR in educating customers helps brands enhance the product/service experience for users.
Workshop Question - How could your brand incorporate educational AR to better engage customers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alcohol Tech
Technology is being used to enhance alcohol production quality and serving experience
Trend - Alcohol brands are leveraging modern technology and material science to revolutionize their industry. New methods of manufacturing and product experiences are surfacing, allowing for more customized and precise approaches.
Workshop Question - How can your brand use tech to update an industry tradition?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends