FuturistU > Tactics > Future of Tech > Module 2 / 4

Phase 1 of Futurism: The Beguiling

Instructor: Sean Watson
Future of Entertainment
Download the Future of Entertainment Trend Report
In this module, Sean examines the first phase of Futurism, The Beguiling, which focuses primarily on the retail transformation driven by technology. He looks at the ways brands and retailers are leveraging the Megatrend Multisensation to offer a fully immersive and experiential in-store experience. From shops that recommend products using facial and emotion recognition to personalized financial advice based on voice recognition, technology is enabling brands to completely reinvent what it means to be a shopper.

In-store shopping and services are transforming at an unprecedented pace, which now aligns to the consusmer desire for excitement, ease and entertainment.
Related Trend Report: Future of Entertainment
Workshop Questions:
1. How can you enhance the physical experience for your customers?
2. What new aspect to access of sensation can your brand take advantage of?
Get the 2024 Trend Report FREE

Insights by Trend Hunter AI

AI Intimacy
Retail brands are using AI to create deeper emotional connections with customers
Trend - Retail companies are deploying AI systems that go beyond transactional interactions to build genuine emotional relationships with customers. These technologies learn individual preferences, remember personal details, and anticipate needs in ways that make customers feel truly understood. AI is being used so every interaction feels like a continuation of an ongoing relationship.
Workshop Question - How could your brand use AI to remember and celebrate the small details that make each customer feel uniquely valued?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Interactive AI-Powered Retail Kiosks
Interactive AI-Powered Retail Kiosks
Skechers and We Are Social Singapore Launched the Luna Kiosk
Skechers and We Are Social Singapore have announced a new partnership that will see the performance footwear brand and the creative agency offering access to the Luna kiosk. The artificial... MORE
Optician-Focused AI Retail Solutions
Optician-Focused AI Retail Solutions
KITS Eyecare Ltd. Has Introduced OpticianAI™
KITS Eyecare presents an advanced artificial intelligence platform designed to modernize the eyewear shopping experience — OpticianAI™. This system combines facial recognition, prescription... MORE
AI-Powered Retail Advisors
AI-Powered Retail Advisors
Lowe's Mylow Companion Enhances Service & Associate Onboarding
Lowe's Mylow Companion is a new AI tool for associate sales floor devices and it's poised to enhance the in-store customer experience and the associate onboarding process. The app quickly provides... MORE
AI-Powered Loyalty Programs
AI-Powered Loyalty Programs
The Ubacart Loyalty Program is Targeted Towards Convenience Stores
The Ubacart loyalty program has been created by the brand as a new artificial intelligence (AI)-powered discount solution for shoppers to help them enjoy exclusive discounts and wards for their... MORE
AI Experience
Brands increasingly use artificial intelligence to power live retail experiences
Trend - Brands are leveraging artificial intelligence to bring personalized, interactive shopping experiences to malls and brick-and-mortar stores. By integrating machine learning and augmented reality (AR), they create immersive, tech-driven demonstrations that connect consumers with branded products.
Workshop Question - How can your brand create stronger in-store connections with consumers?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Entertaining AI-Driven Experiences
Entertaining AI-Driven Experiences
Lotte and Arbitrum Partner for the Coalesced 'Lotte Caliverse'
Lotte Group has launched the ‘Lotte Caliverse,’ an AI-driven, 3D entertainment experience integrated with blockchain technology. This innovative virtual world is supported by over 90... MORE
AI-Powered Bakery Pop-Ups
AI-Powered Bakery Pop-Ups
The Betty Crocker Dream Bake Studio Beats "Baker's Block" with AI
To inspire bakers and engage people with a sweet tooth, the Betty Crocker Dream Bake Studio is launching at The Trafford Centre, Manchester to serve up inspiration and interaction. At the pop-up,... MORE
Transformative AI Shopping Experiences
Transformative AI Shopping Experiences
Omoda and Google Cloud Partner for Generative-AI Shopping
Omoda and Google Cloud have partnered to enhance Omoda’s online shopping experience using AI. Through this collaboration, Omoda has introduced ‘Omoda Stylist,’ a conversational AI... MORE
Gamified In-Airport Activations
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
In the UK and Europe, confectionary brand Haribo launched gamified in-airport activations that give people of all ages the chance to win branded items and fan-favorite Haribo Goldbears. The gamified... MORE
Rewarding AI Shopping Apps
Rewarding AI Shopping Apps
The ShopUp App Revolutionizes In-Store Shopping with AI Data
AI technology has made significant advancements to the online shopping experience and the ShopUp app elevates in-store shopping experience by sharing real-time sales and tailored recommendations.... MORE
Hyperlocal Evolution
Brands strengthen community connections through enhanced physical experiences
Trend - As consumers flock to physical retail spaces, both established and emerging brands are reimagining their local presence through enhanced experiential offerings. This shift extends beyond traditional retail to include direct-to-consumer brands creating innovative physical touchpoints.
Workshop Question - How could your brand create meaningful local connections with or without a permanent retail space?
7.1
Score
Popularity
Activity
Freshness
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Megatrends
Exclusive Upscale Holiday-Edition Pop-Ups
Exclusive Upscale Holiday-Edition Pop-Ups
The Magical House of Chanel Opens its Doors at Harrods
Chanel Beauté has launched its exclusive pop-up, ‘The Magical House of Chanel,’ at Harrods, which will be open until October 24. This pop-up features a range of experiences, including... MORE
Immersive Fragrance Retail Locations
Immersive Fragrance Retail Locations
The Perfume Shop Experiential Store is Located in Stockport
The Perfume Shop experiential store has been launched by the brand in the UK in Stockport to provide shoppers with an immersive new experience to check out this year. The location is slated to open... MORE
Tranquil Retail Environments
Tranquil Retail Environments
NEOM Wellbeing Has Launched Its First U.S. Storefront in New York
NEOM Wellbeing’s storefront in New York’s West Village marks an important step in its global expansion. The store spans 481 square feet and is designed as a tranquil retreat from the... MORE
In-Store Dating Experiences
In-Store Dating Experiences
IKEA and Breeze Partnered for Valentine's Day Date Experiences
IKEA and Breeze have announced a new partnership in the UK that will provide consumers with a chance to get romantic with a special someone this Valentine's Day. The partnership will see nine... MORE
Employee-Free Retailer
Brick and mortar stores are turning to AI to mitigate labor costs
Trend - Retailers and grocers are testing fully automated locations to lower costs. By saving on the many complications associated with labor, these retailers are able to offer reduced prices for the benefit of the consumer. These often begin as solo test locations before expanding based on demand.
Workshop Question - How could your brand alter its operations to reduce costs of its products or services for consumers?
6.3
Score
Popularity
Activity
Freshness
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Megatrends
Grab-and-Go Employee-Free Retailers
Grab-and-Go Employee-Free Retailers
Lotus Launched a 'Pick & Go' Location in Thailand
Lotus’s Pick & Go employee-free store in Thailand represents a significant step forward in retail innovation. The store, which operates without any staff on the premises, leverages... MORE
Employee-Free Smart Stores
Employee-Free Smart Stores
The 'Teo' Employee-Free Store in Germany is a Success Story
The Teo unmanned smart store concept in Germany, developed by the German supermarket chain tegut showcases a unique direction of retail. Initially launched in Fulda in November 2020, this store has... MORE
Smart Shopping Cart Rollouts
Smart Shopping Cart Rollouts
ZeroQs Raised Over €457 Thousand to Invest in Smart Shopping Carts
Warsaw-based retail startup ZeroQs has successfully raised €457,000 in funding from Freya Capital to further develop and expand its smart shopping cart technology. The company’s innovative... MORE
Cashier-Free Grocer Expansions
Cashier-Free Grocer Expansions
Aisle 24 Continues to Expand in Canada Amid Success
Aisle 24, a cashierless grocery retailer, continues its expansion across Canada with the launch of a new, larger store concept. Founded in 2016, Aisle 24 operates 24/7, fully automated stores that... MORE
Retail Lounge
Retailers are launching experiential events to enhance connections to consumers
Trend - Retailers in various industries, such as department stores, luxury brands, and more, are launching in-store lounges and experiential events. These events are designed to enhance the comfort of shoppers while deepening the connection between the shoppers and the brand.
Workshop Question - How can we create experiential in-store events that enhance consumer engagement and strengthen their connection to our brand?
7
Score
Popularity
Activity
Freshness
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Megatrends
Experiential Intimates Spaces
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
Knix is elevating the intimate apparel shopping experience with its new 1,800-square-foot pop-up at Toronto’s Yorkdale Shopping Centre. The Canadian brand’s fifteenth North American... MORE
Zen-Inspired Experiential Retail Concepts
Zen-Inspired Experiential Retail Concepts
One Golden Thread Opens Its Innovative Space
One Golden Thread, the regenerative apparel brand based in LA, has announced the grand opening of its Flagship Experiential Retail Concept on Abbot Kinney in Venice Beach. The innovative space... MORE
Immersive Lifestyle Stores
Immersive Lifestyle Stores
Gelato Pique Has Inaugurated Its Standalone Store in South Korea
Gelato Pique’s latest retail activation is strategically located in the vibrant Hannam-dong area of Seoul. This significant launch introduces a unique lifestyle space encompassing a garden... MORE
Tranquil Retail Environments
Tranquil Retail Environments
NEOM Wellbeing Has Launched Its First U.S. Storefront in New York
NEOM Wellbeing’s storefront in New York’s West Village marks an important step in its global expansion. The store spans 481 square feet and is designed as a tranquil retreat from the... MORE
Luxury Jeweler Boutiques
Luxury Jeweler Boutiques
Château D'ivoire Renovated Its Downtown Montreal Location & It's Stunning
Château D’Ivoire, a longstanding luxury jeweler in Montreal, has reopened its downtown location following a significant renovation. The revamped store offers over 20,000 square feet of space... MORE
Visual Aid
Brands are designing packaging to be accessible for consumers with visual impairments
Trend - Brands are creating packaging designs with smart solutions for consumers with visual impairments. These solutions include scannable codes or symbols that interact with smart applications to provide either easier-to-read or audio-based information, more effectively supporting shoppers.
Workshop Question - How can we leverage technological solutions to make our products more accessible for a wider range of consumers?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessibility-Focused Packaging Designs
Accessibility-Focused Packaging Designs
Müller Debuts Accessible Packaging Designs
Müller has announced a significant update to its product offerings as the brand debuts its new accessible packaging designs. The venture seeks to make shopping more accessible for visually impaired... MORE
Inclusive Shopping Labels
Inclusive Shopping Labels
Coca-Cola Debuts NaviLens QR Codes for Visually Impaired Consumers
Coca-Cola Europacific Partners (CCEP)’s Great Britain Christmas can multipacks will now include NaviLens codes on its cardboard packaging designed to aid partially sighted or visually impaired... MORE
Scannable Infant Products
Scannable Infant Products
SMA Nutrition Introduced NaviLens Codes into its Product Packaging
SMA Nutrition, a division of Nestlé, has incorporated NaviLens technology into its infant nutrition product packaging. This development is intended to improve the shopping experience for parents... MORE
Visual Impairment-Friendly Packaging
Visual Impairment-Friendly Packaging
Haleon and Microsoft Have Partnered for Inclusive Packaging
Haleon and Microsoft have partnered on a new packaging initiative to help those with low vision or who are blind to read labeling on a range of products. The partnership coincides with World Sight... MORE
AI-Assisted Cooking Partnerships
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
Unilever and Be My Eyes have announced a new partnership that will support blind and low-vision shoppers using the latest technology for an easier shopping experience. The partnership builds on... MORE
AI Kiosk
Smart kiosks that provide recommendations and point-of-sale support are being deployed
Trend - Retailers are deploying in-store kiosks powered by artificial intelligence (AI). These AI kiosks interpret and make recommendations for consumers interacting with them, thus streamlining the retail process. The advent of AI kiosks also reduces the required staff and, thus, costs for retailers.
Workshop Question - How could your brand improve its consumers' experiences by employing artificial intelligence, or other, smart features?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Retail Kiosks
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Virtual try-on experiences for apparel and accessory products have revolutionized the way consumers shop online, and BIG Digital and DeepAR are bringing immersive experiences to retail settings with... MORE
AI-Powered Payment Systems
AI-Powered Payment Systems
Mashgin Introduces a New AI-Powered Checkout System with Verifone
Mashgin, an innovative leader in artificial intelligence (AI)-based self-checkout systems, is joining forces with Verifone, a global pioneer in payment solutions. The core of this innovation lies... MORE
Intuitive Self-Service Order Kiosks
Intuitive Self-Service Order Kiosks
The GoTab Self-Ordering Kiosks Support Quick Service and More
The GoTab Self-Ordering Kiosks are the latest solution from the hospitality technology brand that’s engineered with an intuitive customer experience in mind to support quick ordering, hybrid... MORE
Self-Service Commerce Kiosks
Self-Service Commerce Kiosks
Cantaloupe Go Brings Buy-and-Go Expereinces to Customers
Cantaloupe Go is a new product line of self-service commerce solutions and it was recently unveiled by Cantaloupe at The National Automatic Merchandising Association (NAMA) Show 2023. At the event,... MORE
Automated Hot Food Kiosks
Automated Hot Food Kiosks
Sodexo and Automated Retail Technologies Teamed Up for New Kiosks
Sodexo and Automated Retail Technologies (ART) have teamed up to provide consumers with a quick meal at their leisure that’s easy for them to access at their leisure. The partnership will see... MORE
Gamified Storefront
Brands are gamifying brick and mortar stores for the retailtainment trend
Trend - Brick-and-mortar storefronts are adding elements of gamification and entertainment to improve the in-store shopping experience. These 'retailtainment' initiatives add immersive experiences and interactive elements to increase consumer engagement and pull the focus away from simply spending money.
Workshop Question - How can we integrate gamification and entertainment into our physical spaces to create a more engaging and immersive experience for our customers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gamified Metaverse Stores
Gamified Metaverse Stores
Lacoste is Virtually Inviting Shoppers into the Jaws of a Croc
French clothing brand Lacoste teamed up with Web3 development company Emperia to create a metaverse store that invites shoppers straight into the jaws of a virtual crocodile. Inside the space,... MORE
Interactive Arcade Storefronts
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
As part of its ‘King of the Game’ Christmas campaign, sports retailer JD teamed up with Snap to turn its London storefront into an AR storefront. With the storefront turned into a giant... MORE
play_circle_filledMulti-Sensory Flagship Stores
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
KATE Shibuya presents a groundbreaking flagship store that integrates digital and physical elements to offer an immersive shopping experience. This innovative retail environment blends cutting-edge... MORE
Digital Snowball Competitions
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
The LEGO Snow Throw is a first-of-its-kind transatlantic, interactive game that transforms storefront windows into digital snowball machines. For the holiday season, people who pass by the 5th... MORE
Interactive Cosmetics Retail Stores
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Watsons, a leading Asian beauty and health retailer, has strategically upgraded its stores as interactive cosmetics retail stores to cater to the interactive and dynamic preferences of Gen Z and Gen... MORE
Branded Rage
Pop-up rage rooms provide a space for consumers looking to de-stress
Trend - As rage rooms become popular among consumers, brands are replicating this activity in their activations to craft a memorable experience that is also an effective outlet for stress reduction. This controlled environment allows individuals to release built-up frustration in a tangible, expressive way.
Workshop Question - How could your brand incorporate wellness concepts into its product or service?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Rage Rooms
Retail Rage Rooms
Miista's Rage Room Invites NYC Customers to Destroy and Express Emotions
Miista, a Spanish fashion brand, has unveiled a new retail experience to celebrate the opening of its first New York location. In light of the current political climate and global challenges, Miista... MORE
Cheeky Custom Rage Rooms
Cheeky Custom Rage Rooms
Boston Pizza's Unique Offering Aims to Support Grieving Hockey Fans
Recognizing that Toronto hockey fans are going through another season of dashed hopes, Boston Pizza launched a cheeky promotion, inviting consumers to release their pent-up frustrations in the... MORE
Kitchen-Themed Rage Rooms
Kitchen-Themed Rage Rooms
Fox Unveils the 'Kitchen Nightmares' Rage Room in Downtown Las Vegas
Fox is set to bring an exhilarating new experience to downtown Las Vegas with the launch of the “Kitchen Nightmares” Rage Room, taking over Axehole Vegas at Neonopolis for two days to host this... MORE
Sensory Product Pop-Ups
Sensory Product Pop-Ups
The Pain Payback Was Hosted by Philips Lumea to Help Consumers De-Stress
Philips Lumea is excited to unveil The Pain Payback, a one-day pop-up event dedicated to transforming the traditional hair removal experience. Scheduled for Saturday, June 8th, at 55 Curtain Road,... MORE
Seamless Engagement
Pop-ups that require minimal time to engage consumers are gaining traction
Trend - Brands are creating passive pop-ups, such as billboards or signposts, that beget consumers to engage with only a brief action. These are more engaging than regular billboards while not requiring much time from consumers. Additionally, brands do not need to staff these pop-ups, thus reducing costs.
Workshop Question - How could your brand benefit from passive engagement opportunities to enhance its marketing strategies?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
play_circle_filledHug-Activated Marketing Machines
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
UNIQLO France unveils the Hug to Unlock campaign with the help of Paris-based marketing agency The Pill. The campaign encourages passersby to embrace in a hug to initiate a surprise by the brand. It... MORE
play_circle_filledIllusory Fry Billboards
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
In China, KFC is promoting its new Fing Fing Cajun Chips with an optical illusion billboard that has people literally shaking their heads. With “fing fing” meaning “shake” in... MORE
play_circle_filledFood Truck Billboards
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
McDonald’s Sweden recently launched a new fried chicken burger inspired by street food culture. As part of the launch campaign, the fast-food giant transformed digital-out-of-home (DOOH)... MORE
play_circle_filledRecord-Breaking AR Mirrors
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Maybelline New York worked with XR company FFFACE.ME to unveil a record-breaking augmented reality mirror with a screen size of 43,000 square feet on the side of the Gulliver Mall in Kyiv. This AR... MORE
play_circle_filledDeserted Island Billboards
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
While most billboards are strategically positioned in high-traffic areas to maximize visibility, Silk & Spice is taking a different route, opting to set up a desert island billboard and initiate... MORE