Phase 1 of Futurism: The Beguiling
Instructor: Sean Watson
Download the Future of Entertainment Trend Report
In this module, Sean examines the first phase of Futurism, The Beguiling, which focuses primarily on the retail transformation driven by technology. He looks at the ways brands and retailers are leveraging the Megatrend Multisensation to offer a fully immersive and experiential in-store experience. From shops that recommend products using facial and emotion recognition to personalized financial advice based on voice recognition, technology is enabling brands to completely reinvent what it means to be a shopper.In-store shopping and services are transforming at an unprecedented pace, which now aligns to the consusmer desire for excitement, ease and entertainment.
Workshop Questions:
1. How can you enhance the physical experience for your customers?
2. What new aspect to access of sensation can your brand take advantage of?
