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FuturistU > Tactics > Future of Tech > Module 2 / 4

Phase 1 of Futurism: The Beguiling

Instructor: Sean Watson
Future of Entertainment
Download the Future of Entertainment Trend Report
In this module, Sean examines the first phase of Futurism, The Beguiling, which focuses primarily on the retail transformation driven by technology. He looks at the ways brands and retailers are leveraging the Megatrend Multisensation to offer a fully immersive and experiential in-store experience. From shops that recommend products using facial and emotion recognition to personalized financial advice based on voice recognition, technology is enabling brands to completely reinvent what it means to be a shopper.

In-store shopping and services are transforming at an unprecedented pace, which now aligns to the consusmer desire for excitement, ease and entertainment.
Related Trend Report: Future of Entertainment
Workshop Questions:
1. What new aspect to access of sensation can your brand take advantage of?
2. How can you enhance the physical experience for your customers?
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Insights by Trend Hunter AI

Mobile AI
Retailers are using AI to add unique features to their mobile retail apps
Trend - Retailers are launching mobile apps with AI-powered features designed to replace their existing apps. These apps offer recommendations, conversational support, image search, and features unique to certain retailers. These brands aim to improve customer retention while reducing ordering friction.
Workshop Question - How could your brand improve its customer satisfaction rates through AI features?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Spatial Shopping
Retailers are launching VR shopping applications for spatial computing headsets
Trend - Online retailers are launching shopping services specifically for VR headsets. By adding shopping directly to these devices, e-commerce is made more convenient for consumers. These immersive apps enable try-ons and previews in a 3D environment, more accurately conveying the details of products.
Workshop Question - How could your brand modify its services to capitalize on the recent popularity of spatial computing?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Stylist
Artificial intelligence is used to provide fashion recommendations to shoppers
Trend - Shopping brands are utilizing artificial intelligence to provide personalized recommendations, answer queries, offer product information, and enhance the shopping experience for customers. These assistants can be integrated into e-commerce websites, mobile apps, or messaging platforms.
Workshop Question - How can your brand enhance the pre and post-purchase process for its customers?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Hobbyist
For tech enthusiasts, generative AI has become a tool to enhance hobbies
Trend - Chatgpt and similar models are being adapted into everyday life--and even hobbies and recreation are fair game. Tech enthusiasts are particularly likely to use generative AI for personal enjoyment, which can be seen through products like AI-equipped bikes, chess sets and travel assistants.
Workshop Question - How might your brand leverage generative AI to enhance customer journeys or product experience?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Streaming Projector
Brands are creating projectors with built-in streaming service support
Trend - Streaming projectors are devices that have obtained the necessary licensing agreements from streaming service providers to integrate their platforms directly into the projector. Platforms can include YouTube, Netflix, Amazon Prime Video, Hulu, and Disney+.
Workshop Question - How can your brand ensure its product/service is versatile enough to thrive in diverse environments?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Consumer Marketplace
Brands are launching first-party storefronts to connect consumers to others
Trend - Brands across multiple industries are launching consumer-to-business-to-consumer (C2B2C) storefronts. C2B2C offers consumers discounts on products and enables consumers to sell unwanted products while the business handles transactions and verifies the quality of listed items.
Workshop Question - How might your brand benefit from connecting its consumers via an online marketplace or forum?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Everyday Web3
Web3 is integrated into everyday routines
Trend - Though the introduction to Web3 has had a shaky start, it's adoption in everyday routines and business practices is showcasing the real impact of the decentralized web. Customer service, online shopping, and even health care are enhanced by Web3 services when they're seamlessly integrated.
Workshop Question - How could your brand make new tech more digestible for its customers?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z Cannabis
Cannabis brands target Gen Z consumers and audiences
Trend - In North America, Gen Z consumes less alcohol and has been shown to prefer cannabis over alcohol. In order to better appeal to Gen Z's preferences, cannabis brands are offering products and experiences that cater to their interests--including virtual spaces, alcohol-free beverages and bars.
Workshop Question - How could your brand better adapt to Gen Z's cultural impact?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Web3 Cannabis
Cannabis brands create metaverse-based experiences and events
Trend - Cannabis brands are expanding their digital footprint by creating experiences or hosting events in the metaverse. Brands in this space are offering everything from metaverse-based cannabis testing labs to virtual dispensaries.
Workshop Question - How could your brand better prioritize experience for its customers?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
QSR Metaverse
Fast food chains are creating experiences within the metaverse
Trend - As brands across a range of industries experiment with products, services and marketing in the metaverse, QSRs are also getting involved. Fast food restaurant brands are now creating virtual experiences and NFTs in order to stay up-to-date with Web3 innovations.
Workshop Question - How could your brand better engage its customers virtually?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends