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FuturistU > Tactics > Future of Tech > Module 3 / 4

Phase 2 of Futurism: The Emergence

Instructor: Sean Watson
Digital Engagement
Download the Digital Engagement Trend Report
This module dives into the second phase of Futurism, the Emergence, in which Sean looks at the connection between personalization and technology. How is personal data being used to provide a better quality brand experience? How is it keeping people healthier? Looking at examples from industries such as tourism and healthcare, Sean explores how personal information can be used to improve one's quality of life.

He introduces different ways technology can seem and feel more human, taking on roles in caretaking and service-providing, which ultimately call for a more personal touch.
Related Trend Report: Digital Engagement
Workshop Questions:
1. How can you use technology to enhance personalization opportunities?
2. How can you use personalization to further categorize and archetype your consumer?
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Insights by Trend Hunter AI

Visual Aid
Brands are designing packaging to be accessible for consumers with visual impairments
Trend - Brands are creating packaging designs with smart solutions for consumers with visual impairments. These solutions include scannable codes or symbols that interact with smart applications to provide either easier-to-read or audio-based information, more effectively supporting shoppers.
Workshop Question - How can we leverage technological solutions to make our products more accessible for a wider range of consumers?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Scent
Scent-releasing devices are used in virtual reality applications for immersion
Trend - New products are being developed that monitor virtual reality environments and release scents accordingly. These devices store scents via fluid or wax pads, and can custom-mix sources to produce more scent varieties. This is designed to enhance immersion in entertainment or for scent therapy.
Workshop Question - How could your brand utilize scent-based technology with its products or services?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Hobbyist
For tech enthusiasts, generative AI has become a tool to enhance hobbies
Trend - Chatgpt and similar models are being adapted into everyday life--and even hobbies and recreation are fair game. Tech enthusiasts are particularly likely to use generative AI for personal enjoyment, which can be seen through products like AI-equipped bikes, chess sets and travel assistants.
Workshop Question - How might your brand leverage generative AI to enhance customer journeys or product experience?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mobile Scanner
Brands are creating applications that can scan items into 3D assets
Trend - 3D scanner apps capture and generate three-dimensional models of real-world objects or environments. These apps transform physical objects into digital 3D assets that can be used in various applications and industries, including augmented reality, virtual reality, design, gaming, and health.
Workshop Question - How can your brand make its product/service accessible and affordable for consumers?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Planned Microcation
Modern consumers are taking microcations to save time and money
Trend - Travel agencies are offering 'microcation' packages that include short-duration, event-packed getaways. These vacation are more affordable and are easier to plan than vacations, making them fit for customers of all ages. Microcations can also be taken in quick succession for versatility.
Workshop Question - How could your brand adjust its products or services knowing that the modern consumer takes less vacation time each year?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Custom Chatbot
Brands are launching services that enable fast creation of personalized chatbots
Trend - Businesses offer tools enabling clients to build fully-functional chatbots quickly. These bots are trained on custom datasets, making them suitable for internal, consumer-facing, or consulting purposes. Businesses across numerous industries can benefit from personalized low-cost chatbots.
Workshop Question - How can your brand leverage personalized chatbot technology to enhance customer service or streamline workflow?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Operations
Companies are leveraging AI platforms to optimize production and reduce waste
Trend - Companies in the production, retail, and logistics spaces are looking to artificial intelligence (AI) models to reduce emissions. The AI models help optimize production, cut-out excess waste, better manage inventory, and improve overall sustainability using predictive and analytical models.
Workshop Question - How can your brand leverage AI models to optimize production and improve overall sustainability in response to increased pressure to reduce emissions?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Consumer Marketplace
Brands are launching first-party storefronts to connect consumers to others
Trend - Brands across multiple industries are launching consumer-to-business-to-consumer (C2B2C) storefronts. C2B2C offers consumers discounts on products and enables consumers to sell unwanted products while the business handles transactions and verifies the quality of listed items.
Workshop Question - How might your brand benefit from connecting its consumers via an online marketplace or forum?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Automated Chef
Brands are releasing AI-powered cooking devices for the home kitchen
Trend - Just a few years after AI-powered chefs debuted in numerous restaurant pilots, brands are now adapting this technology to the home kitchen. These cooking devices help ensure consistency in cooking while making the process more efficient due to their advanced AI.
Workshop Question - How could your brand repurpose industrial AI tools for the benefit of the home consumer?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Circadian Fridge
Brands are launching smart fridges that mimic the cycle of sunlight
Trend - Brands in the home appliance space are launching smart fridges with UV light-controlled crispers that mimic the sun cycle. These fridges extend the shelf life of fruits and vegetables and ensure the foods retain as many vitamins as possible. This technology saves consumers money and time.
Workshop Question - What innovative methods can your brand explore to offer smart products that promote health and wellness among dedicated consumers?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends