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FuturistU > Tactics > Future of Tech > Module 3 / 4

Phase 2 of Futurism: The Emergence

Instructor: Sean Watson
Digital Engagement
Download the Digital Engagement Trend Report
This module dives into the second phase of Futurism, the Emergence, in which Sean looks at the connection between personalization and technology. How is personal data being used to provide a better quality brand experience? How is it keeping people healthier? Looking at examples from industries such as tourism and healthcare, Sean explores how personal information can be used to improve one's quality of life.

He introduces different ways technology can seem and feel more human, taking on roles in caretaking and service-providing, which ultimately call for a more personal touch.
Related Trend Report: Digital Engagement
Workshop Questions:
1. How can you use technology to enhance personalization opportunities?
2. How can you use personalization to further categorize and archetype your consumer?
Get Better and Faster

Insights by Trend Hunter AI

Tech Privacy
Mainstream technology brands are prioritizing consumer's data privacy
Trend - Data privacy and control are at the forefront of many people's attention, and technology brands are now catering to consumers' desire for privacy when it comes to their personal information. As a result, these companies are changing their policies and launching new initiatives to help ensure this information is not unknowingly profited from.
Workshop Question - How could your brand better ensure privacy for its customers?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Insured
AI-based insurance tools speed up the process of assessing insurance needs
Trend - AI-based insurance apps and platforms are on the rise as people seek out more convenient ways to buy insurance, and/or receive insurance assessments. These platforms reduce the need for human assessment and aim to offer more fairness and convenience in the process of engaging with insurance companies.
Workshop Question - How is your brand streamlining processes to make things easier for customers?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Contactless Airport
Both necessary and recreational processes at airports are becoming contactless
Trend - Contactless airport systems are on the rise as airports around the world continue their heightened safety efforts in light of the ongoing pandemic. These contactless systems are occurring in everything from agent interactions to in-airport food deliveries.
Workshop Question - How is your brand prioritizing safety in the long-term amidst the ongoing pandemic?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.
Workshop Question - How can your brand increase the productivity of consumers at home?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reversible Design
Sustainable practices are becoming more commonplace for architects and designers
Trend - With sustainability as a top priority, architects and designers are embracing different eco-friendly concepts. "Reversible design" is the architecture of structures that can be easily deconstructed, reused, or where parts can be removed and added easily.
Workshop Question - What sustainable brick-and-mortar practices can your brand employ?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Secure Conferencing
Tech brands are upgrading remote communication tools to prioritize security
Trend - Brands in the technology space are prioritizing security by launching encrypted tools for video calls. These privacy-focused tools range from video appointment platforms to teleconferencing platforms.
Workshop Question - How can your brand prioritize security in the digital era?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Parking
Tech companies are striving to make the parking experience easier for consumers
Trend - Through the increasing incorporation of various technology—from robots to artificial intelligence—companies are launching tools that will assist individuals in finding and navigating parking spaces.
Workshop Question - How can your brand use technology to create a seamless experience for consumers?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Psych Reframe
Designers are channeling difficult human emotions and the importance of acceptance
Trend - Contemporary designers are referring to problematic societal norms that are excusatory and harmful to people's perception of self. These concepts are realized through high-tech fashion or sculptural jewelry that seeks to directly or indirectly affect one's psychological state.
Workshop Question - How might your brand build safer spaces for individuals?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Symptom Detection
Tech brands are launching wearables that are capable of detecting COVID-19
Trend - Companies are trying to flatten the curve with smart technology by releasing wearable devices that can detect COVID-19 symptoms. Deployed as bandages or wearables, these gadgets serve to help individuals catch an infection early on.
Workshop Question - How can your brand answer to consumer concerns about health and safety?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Blockchain Transparency
Alcohol brands are introducing blockchain technology to packaging designs
Trend - In a bid to verify the authenticity of a product, as well as to increase transparency between the brand and its consumers, alcohol companies are incorporating blockchain technology into the experience. Through scanning a code on a bottle, closure, or label, consumers can access a ledger with information about the product, its quality, how it was manufactured, and so on.
Workshop Question - How might you strengthen the transparency between your brand and consumers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends