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FuturistU > Tactics > Future of Tech > Module 4 / 4

Phase 3 of Futurism: The Assimilation

Instructor: Sean Watson
Artificial Intelligence
Download the Artificial Intelligence Trend Report
In the third and final module of this course, Sean looks at the fast-approaching impacts of artificial intelligence, focusing on the exponential increase in robotics, data and intelligence.

A startling and often unsettling reality for many is the speed at which AI is evolving. While companies are embracing its capabilities to help speed up everything from the design of products to the manufacturing process, humans and society isn't as ready or willing to accept the changes to come. How can consumers be sure robots or AI can behave morally or make ethical decisions? Ready or not, the consumer experience will soon represent a hybrid of human and machine elements.
Related Trend Report: Artificial Intelligence
Workshop Questions:
1. What functions of your brand are not taking advantage of AI to its full capacity?
2. What values will govern the future use of AI at your company?
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Insights by Trend Hunter AI

AI Art
Platforms are simplifying the detailed art-creation process for all users.
Trend - Companies have turned artificial intelligence algorithms toward the art industry with convenient platforms that generate detailed artwork based on a simple text prompt. These platforms can replicate specific art styles and are capable of depicting specific subjects in true-to-life detail.
Workshop Question - How could your brand streamline user experiences with artificial intelligence?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI-Powered Farming
Artificial intelligence is powering smart, self-managing farming machines.
Trend - Advanced artificial intelligence has opened the door to advanced farming technology that significantly reduces the required amount of worker input. The AI allows for automated tools such as smart tractors and smart coops to optimize daily workflow by automating complex tasks.
Workshop Question - How could your industry leverage AI to optimize each worker's tasks?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Fitness
Fitness apps and systems are using AI to help users' exercise and assess their health
Trend - As more people exercise at home, brands are releasing apps and fitness systems that are based in smart technology. These systems assess everything from an individual's health to their workouts, and guide them through personalized workouts that adjust based on needs, form and changing goals.
Workshop Question - How could your brand use smart technology to help consumers progress in their personal goals?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Anti-Bias AI
Artificial Intelligence technology integrates neutrality features across industries
Trend - Discussions around the potential bias of AI technology and AI as a catalyst for neutrality across industries such as recruitment and journalism have those in the tech space reinspecting how best to use AI this way. Technology is often regarded as a tool for eliminating human bias.
Workshop Question - Which area of your business could benefit from bias-eliminating AI?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Humanized Assistant
Virtual home and retail assistants are humanized to better resonate with users
Trend - Brands are humanizing virtual assistants in an effort to help these AI-driven technologies better connect with the people who use them. These humanizing features offer a sense of trust and comfort, particularly among age groups that may not be as accustomed to the adoption of assistive tech in the home or in retail.
Workshop Question - How is your brand establishing trust between itself and its customer?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alcohol Tech
Technology is being used to enhance alcohol production quality and serving experience
Trend - Alcohol brands are leveraging modern technology and material science to revolutionize their industry. New methods of manufacturing and product experiences are surfacing, allowing for more customized and precise approaches.
Workshop Question - How can your brand use tech to update an industry tradition?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Insured
AI-based insurance tools speed up the process of assessing insurance needs
Trend - AI-based insurance apps and platforms are on the rise as people seek out more convenient ways to buy insurance, and/or receive insurance assessments. These platforms reduce the need for human assessment and aim to offer more fairness and convenience in the process of engaging with insurance companies.
Workshop Question - How is your brand streamlining processes to make things easier for customers?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Factory
Manufacturing tech is increasing productivity, efficiency, and customer experience
Trend - Brands have relied on robotic assistance to expedite processes in manufacturing facilities and many are taking it one step further with artificial intelligence, IoT, and other tech innovations. As a result, companies are increasing convenience, efficiency, and customer satisfaction while keeping costs down.
Workshop Question - How can your brand utilize smart tech to enhance manufacturing?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.
Workshop Question - How can your brand increase the productivity of consumers at home?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Beauty-Tracking
Apps and devices help people track how treatments improve their skin
Trend - The continued poplarity of skincare has resulted in brands offering apps and devices that allow people to track how their skin and scalp care regimens are improving the health and appearance of their skin and hair over time.
Workshop Question - What are some less-tapped areas of self-care that your brand could invest in?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends