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FuturistU > Tactics > Future of Tech > Module 4 / 4

Phase 3 of Futurism: The Assimilation

Instructor: Sean Watson
Artificial Intelligence
Download the Artificial Intelligence Trend Report
In the third and final module of this course, Sean looks at the fast-approaching impacts of artificial intelligence, focusing on the exponential increase in robotics, data and intelligence.

A startling and often unsettling reality for many is the speed at which AI is evolving. While companies are embracing its capabilities to help speed up everything from the design of products to the manufacturing process, humans and society isn't as ready or willing to accept the changes to come. How can consumers be sure robots or AI can behave morally or make ethical decisions? Ready or not, the consumer experience will soon represent a hybrid of human and machine elements.
Related Trend Report: Artificial Intelligence
Workshop Questions:
1. What functions of your brand are not taking advantage of AI to its full capacity?
2. What values will govern the future use of AI at your company?
Get the 2023 Trend Report FREE

Insights by Trend Hunter AI

AI Gallery
Art curators are hosting galleries focused on displaying artifically-created works
Trend - As artificial intelligence (AI)-based art generators become more mainstream, galleries and curators are adapting by showcasing notable AI artworks from prompt writers. These exhibitions showcase the potential of AI art while allowing galleries to gauge customer reception of generated works.
Workshop Question - How could your industry leverage AI for more innovative campaigns, products and/or services?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Avatar Worker
Retailers are hiring remote workers with realistic in-store avatars for service
Trend - Retail stores and restaurants are addressing employee droughts by partnering with metaverse and AI companies to deploy on-site realistic avatars controlled by remote workers. This drastically expands the eligibility pool for employees while ensuring customer service remains a priority.
Workshop Question - Could metaverse avatars and remote employees benefit your industry?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Dubbing
Companies are using AI to enhance audio translation and localization
Trend - Tech companies are using artificial intelligence (AI) to create advanced dubbing software to help with translation and localization. AI dubbing goes beyond simple translation and text-to-speech, offering services that use the original actors' voices, dub in real-time, or maintain emotions.
Workshop Question - How could your industry leverage AI to improve accessibility to its content or services?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Art
Platforms are simplifying the detailed art-creation process for all users.
Trend - Companies have turned artificial intelligence algorithms toward the art industry with convenient platforms that generate detailed artwork based on a simple text prompt. These platforms can replicate specific art styles and are capable of depicting specific subjects in true-to-life detail.
Workshop Question - How could your brand streamline user experiences with artificial intelligence?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Character
Developers are equipping non-player characters with AI for entertainment
Trend - Companies that develop metaverse experiences have begun adopting machine-learning artificial intelligence systems in order to increase the quality of virtual worlds. Non-player characters are being augmented with AI to increase interactivity, immersion, and entertainment for players.
Workshop Question - How could your company leverage AI to increase consumer retention?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI-Powered Farming
Artificial intelligence is powering smart, self-managing farming machines.
Trend - Advanced artificial intelligence has opened the door to advanced farming technology that significantly reduces the required amount of worker input. The AI allows for automated tools such as smart tractors and smart coops to optimize daily workflow by automating complex tasks.
Workshop Question - How could your industry leverage AI to optimize each worker's tasks?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Fitness
Fitness apps and systems are using AI to help users exercise and assess their health
Trend - As more people exercise at home, brands are releasing apps and fitness systems that are based in smart technology. These systems assess everything from an individual's health to their workouts, and guide them through personalized workouts that adjust based on needs, form and changing goals.
Workshop Question - How could your brand use smart technology to help consumers progress in their personal goals?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Anti-Bias AI
Artificial Intelligence technology integrates neutrality features across industries
Trend - Discussions around the potential bias of AI technology and AI as a catalyst for neutrality across industries such as recruitment and journalism have those in the tech space reinspecting how best to use AI this way. Technology is often regarded as a tool for eliminating human bias.
Workshop Question - Which area of your business could benefit from bias-eliminating AI?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Humanized Assistant
Virtual home and retail assistants are humanized to better resonate with users
Trend - Brands are humanizing virtual assistants in an effort to help these AI-driven technologies better connect with the people who use them. These humanizing features offer a sense of trust and comfort, particularly among age groups that may not be as accustomed to the adoption of assistive tech in the home or in retail.
Workshop Question - How is your brand establishing trust between itself and its customer?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alcohol Tech
Technology is being used to enhance alcohol production quality and serving experience
Trend - Alcohol brands are leveraging modern technology and material science to revolutionize their industry. New methods of manufacturing and product experiences are surfacing, allowing for more customized and precise approaches.
Workshop Question - How can your brand use tech to update an industry tradition?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends