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FuturistU > Tactics > Innovating Through Ritual > Module 3 / 4

Sponsors

Instructor: Jonathon Brown
Future of Business
Download the Future of Business Trend Report
In this module on the innovation tactics, Jonathon moves on to tell the story of Brian Dennis, VP of Customer Service at Kohl's. Brian wanted to get support and funding for a $25M investment into some new technology, but faced an uphill battle as other business priorities were in the way. Logically, his idea made sense, but he needed to be creative in how he set it up to be presented.


Using the Sponsor pathway to adoption, the story goes that Brian looked around and identified the specific executives who would benefit the most from his idea. He approached each of them, specifically calling out how his idea would help their goals. Beyond gaining internal sponsorship, the key to Brian's success story here was his willingness to concede credit. You have to ask yourself: am I in this for the idea or for the credit?
Related Trend Report: Future of Business
Workshop Question:
Do you care more about the ideas or the credit?
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Featured Insights

Creative Management
Project management apps focus on tasks outside of business processes alone
Implications - The practice of project management is common in the workplace, and brands are now creating platforms through which consumers are able to track projects related to more creative or educational pursuits. More than streamlining the creation process, such platforms cater to consumers seeking productivity-enhancement in their daily rituals and hobbies.
Workshop Question - How could your brand more effectively streamline the creation process?
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Hybrid Management
New organizational software is helping businesses manage hybrid work models
Trend - As businesses adapt to hybrid work models where employees work from home some days, and in-office others--they're in need of tools to organize this new work model. Software programs that help run operations under flex work models are becoming more popular to maintain workplace productivity.
Workshop Question - How could your brand better adapt to the desire for flexible work models?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
App-Based Parenting
Businesses offer parenting apps that go beyond raising infants
Trend - While parents have access to apps that help them raise infants, apps that help users with parenting throughout their children's many developmental stages are just now becoming popular. These apps help caregivers with everything from scheduling to prioritizing their kids' mental health.
Workshop Question - How could your brand make its customers' lives easier?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z Investing
Investing for young Gen Z consumers is made easier with apps and communities
Trend - Gen Z is entering a new world of fintech, and banking apps, community platforms and services are being designed to help them navigate investing in the modern age. These platforms ensure that young consumers are able to set themselves up for the future in today's changing financial landscape.
Workshop Question - How could your brand better prioritize customer education and support?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Maternal Community
Virtual communities for new mothers offer support and empathy
Trend - Motherhood comes with its set of challenges, and there are now digital platforms that help new mothers navigate their new roles, and receive support from their peers. These virtual communities help prevent some of the stressors that come with being a new parent.
Workshop Question - What kind of virtual community could your brand create?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Banking
Finance apps allow users to make eco-friendly decisions
Trend - Banking and sales apps are allowing consumers to be more sustainable by offering features that have a positive impact on the environment. These include everything from clothing resale functions to making eco-conscious investments.
Workshop Question - How is your brand empowering sustainability?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Finance
Banking apps are including online retail features and functions
Trend - Banking apps are becoming increasingly functional, now with extended features that allow people to shop (or sell) within the apps. These features help customers consolidate some of their lifestyle habits, merging banking and shopping to create simpler online experiences.
Workshop Question - How is your brand prioritizing convenience for its customer base?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Organization
Apps help consumers prioritize eco-conscious fashion choices
Trend - With the fahion industry being an enormous contributor to worldwide pollution, some brands are releasing apps that help users make better choices when it comes to buying, repairing and generally extending the life cycles of their wardrobes.
Workshop Question - How is your brand prioritizing sustainability?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
eLearning Entertainment
Consumers are increasingly learning new skills for fun, not employment
Trend - Pre-Pandemic, consumers would seek out eLearning mostly to learn necessary skills or increase employability. In the post-Pandemic world, acquiring new skills has become somewhat of a hobby. Platforms and niche brands alike are offering tutorials and learning formats more akin to entertainment than education.
Workshop Question - What is one area of your business where you could better prioritize consumers, as opposed to monetization?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.
Workshop Question - How can your brand increase the productivity of consumers at home?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Appified Side-Hustle
Tech brands are incorporating side hustle-specific features in their apps
Trend - Developers are creating mobile applications that can assist consumers and budding entrepreneurs with building and maintaining their side hustles. The platforms include useful features, pertaining to organization, investment, and so on.
Workshop Question - How can your brand help individuals multi-task?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends