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FuturistU > Tactics > Innovating Through Ritual > Module 3 / 4

Sponsors

Instructor: Jonathon Brown
Future of Business
Download the Future of Business Trend Report
In this module on the innovation tactics, Jonathon moves on to tell the story of Brian Dennis, VP of Customer Service at Kohl's. Brian wanted to get support and funding for a $25M investment into some new technology, but faced an uphill battle as other business priorities were in the way. Logically, his idea made sense, but he needed to be creative in how he set it up to be presented.


Using the Sponsor pathway to adoption, the story goes that Brian looked around and identified the specific executives who would benefit the most from his idea. He approached each of them, specifically calling out how his idea would help their goals. Beyond gaining internal sponsorship, the key to Brian's success story here was his willingness to concede credit. You have to ask yourself: am I in this for the idea or for the credit?
Related Trend Report: Future of Business
Workshop Question:
Do you care more about the ideas or the credit?
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Featured Insights

Creative Management
Project management apps focus on tasks outside of business processes alone
Implications - The practice of project management is common in the workplace, and brands are now creating platforms through which consumers are able to track projects related to more creative or educational pursuits. More than streamlining the creation process, such platforms cater to consumers seeking productivity-enhancement in their daily rituals and hobbies.
Workshop Question - How could your brand more effectively streamline the creation process?
2.8
Score
Popularity
Activity
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Megatrends

Insights by Trend Hunter AI

Maternal Community
Virtual communities for new mothers offer support and empathy
Trend - Motherhood comes with its set of challenges, and there are now digital platforms that help new mothers navigate their new roles, and receive support from their peers. These virtual communities help prevent some of the stressors that come with being a new parent.
Workshop Question - What kind of virtual community could your brand create?
5.7
Score
Popularity
Activity
Freshness
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Megatrends
Eco Banking
Finance apps allow users to make eco-friendly decisions
Trend - Banking and sales apps are allowing consumers to be more sustainable by offering features that have a positive impact on the environment. These include everything from clothing resale functions to making eco-conscious investments.
Workshop Question - How is your brand empowering sustainability?
5.6
Score
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Activity
Freshness
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Megatrends
Retail Finance
Banking apps are including online retail features and functions
Trend - Banking apps are becoming increasingly functional, now with extended features that allow people to shop (or sell) within the apps. These features help customers consolidate some of their lifestyle habits, merging banking and shopping to create simpler online experiences.
Workshop Question - How is your brand prioritizing convenience for its customer base?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
eLearning Entertainment
Consumers are increasingly learning new skills for fun, not employment
Trend - Pre-Pandemic, consumers would seek out eLearning mostly to learn necessary skills or increase employability. In the post-Pandemic world, acquiring new skills has become somewhat of a hobby. Platforms and niche brands alike are offering tutorials and learning formats more akin to entertainment than education.
Workshop Question - What is one area of your business where you could better prioritize consumers, as opposed to monetization?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Mall Support
Brands are making it easier to support businesses located in shopping centers
Trend - The closure of in-store browsing and shopping in several regions due to COVID-19 has prompted shopper centers to create simplified solutions to help consumers shop locally. These include in-mall restaurant ordering platforms and mall-specific curbside apps.
Workshop Question - How can your brand make its products or services easier for consumers to support amid fluctuating shopping restrictions?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pedestrian Mapping
Maps for pedestrians prioritize safety and experience
Trend - Pedestrian-specific maps in app form are on the rise and prioritizing user experience both in-app and in-person. These apps include everything from augmented reality directions to personalized walking routes.
Workshop Question - How is your brand prioritizing the new activities and habits consumers have picked up this year?
3.5
Score
Popularity
Activity
Freshness
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Megatrends
Crowdsourced Grocery
Consumers are contributing status updates to streamline shopping in COVID
Trend - Regardless of the stage society is in regarding COVID and the new normal, consumers are likely to want to reduce time spent in crowded public places. Brands in the grocery space are assisting with this by co-creating solutions with customers.
Workshop Question - Where can you make better use of your customers to develop clear solutions?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rental Tech
Brands are launching tech-forward products to streamline landlord-tenant relationships
Trend - Deployed either as an app that utilizes high-end tech features such as artificial intelligence or a small gadget that is convenient and responsive, tech brands are looking to enhance the experience of renting in urban environments.
Workshop Question - How might you enable a better tenant-landlord relationship through tech?
5.9
Score
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Activity
Freshness
Patterns
Megatrends
Social Scheduling
Calendar apps help people structure and organize their social lives
Trend - Much like there are calendars for organizing professional, personal, and even household tasks, brands are now offering platforms that are designed specifically to organize users' social lives.
Workshop Question - How is your brand creating balance in its customers lives?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gamified Adulting
Apps encouraging Millennials to complete necessary tasks use gamification
Trend - Millennials are being catered to by new apps aimed at automating and gamifying unappealing but necessary tasks, like finance management or housekeeping. The game-like interface of these apps is critical to their success and resonance with this audience.
Workshop Question - What's a necessary, boring task your brand could make more appealing to the Millennial cohort?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends