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FuturistU > Tactics > Innovating Through Ritual > Module 2 / 4

Creatives

Instructor: Jonathon Brown
Startup Innovations
Download the Startup Innovations Trend Report
There's more to innovation success than coming up with unique ideas. Once you have a special idea, you still need to get enough other people on board to make it come to life. In this module, Jonathon explains how you can overcome the trap of thinking that a great idea is all you need. For this, Jonathon introduces the three "pathways to adoption:" Creatives, Sponsors and Stories.

For Creatives, Jonathon tells the story of a junior scientist at Pfizer who had an idea for a dual-flavor, modular lip balm product, but didn't know where to start. Coming from a scienctific perspective, his approach was limited until he started sharing his idea with the design team. The story illustrates how important it is for us to consider who our allies in innovation are within our company and how we can reach across silos to get input and support for an idea before we bring it up the ladder.
Related Trend Report: Startup Innovations
Workshop Question:
Who are your allies in bringing ideas to life?
Get Better and Faster

Featured Insights

Stimulated Disruption
Entrepreneurial thinkers can swap ideas to easier find inspiration
Implications - Trend Hunter's research shows that younger members of Gen X -- dubbed 'Generation Xenos' -- are more likely to start businesses than Millennials. Their inherent desire to think disruptively means they spend more time ideating than other entrepreneurial generations. This process is streamlined through listening tools and social networks solely dedicated to stimulating creativity.
Workshop Question - How are you giving your more insatiable team members a platform for disruption?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Digitized Card
Digital business cards make trading contact information simpler
Trend - Brands are digitizing business cards as the practice of handing out physical cards becomes less and less common. The trading of contact information virtually can be done via scanning an NFC tag or QR code.
Workshop Question - How has your brand adapted to changed consumer behaviors?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
P2P Community
Platforms for activism and peer support hone in on specific user concerns
Trend - Emerging platforms are being created for specific support purposes as more people spend time online. These communities embrace P2P support for serious concerns like BIPOC teen wellness and addiction recovery.
Workshop Question - How could your brand build a supportive community?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.
Workshop Question - How can your brand increase the productivity of consumers at home?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Appified Side-Hustle
Tech brands are incorporating side hustle-specific features in their apps
Trend - Developers are creating mobile applications that can assist consumers and budding entrepreneurs with building and maintaining their side hustles. The platforms include useful features, pertaining to organization, investment, and so on.
Workshop Question - How can your brand help individuals multi-task?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Geotarget Packaging
Brands are shedding light on local businesses through packaging initiatives
Trend - Some brands are leveraging marketing tactics to bring awareness to other local businesses and initiatives during the pandemic (which, so far, has proven to be a turbulent time for small businesses). This is done through unique packaging concepts such as QR codes that directly connect local businesses, recycling programs, and more.
Workshop Question - How can your brand practice corporate social responsibility through branding?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z Creative
Gen Z consumers aim to develop skills outside of the traditional school system
Trend - Today's Gen Z consumers are increasingly turning to platforms, services and spaces that expand their worldviews and skills, but without the constraints of traditional schooling. Everything from photography programs to financial literacy courses allow them to better hone skills that they aren't often exposed to in the education system.
Workshop Question - How could your brand appeal to Gen Z's sense of creativity and personal expression?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Scheduling
Calendar apps help people structure and organize their social lives
Trend - Much like there are calendars for organizing professional, personal, and even household tasks, brands are now offering platforms that are designed specifically to organize users' social lives.
Workshop Question - How is your brand creating balance in its customers lives?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Entrepreneurial Push
More individuals are embarking on the path of entrepreneuriship amid COVID-19
Trend - Businesses are launching campaigns and resources that are meant to support individuals who are interested in becoming entrepreneurs during the COVID-19 pandemic. These activations offer important information and coaching for starting one's own business.
Workshop Question - How might your brand support budding entrepreneurs?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Personalized Sharing
Brands release apps that allow for more intimate sharing between friends
Trend - Brands are creating apps or functions within apps that allow for sharing more personal details or moments between friends. Things that people normally wouldn't involve others in--like meditation or investing--are being explored as ways to strengthen relationships.
Workshop Question - How is your brand fostering healthier relationships between customers?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Recommendation
Apps are connecting consumers by allowing them to share recommendations
Trend - Brands in the technology space are launching apps that allow close-knit social circles, comprised of family and friends, to share their recommendations on movies, restaurants, and more. These platforms aim to replace the anonymous review systems many may have relied on in the past.
Workshop Question - How can your brand leverage the influence of friends and family to reach consumers?
4.1
Score
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Activity
Freshness
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Megatrends