FuturistU > Tactics > Innovating Through Ritual > Module 1 / 4
Intro to Innovating Through Ritual
Instructor: Jonathon Brown
Download the Innovation Tactics Trend ReportThe future of innovation is bright, but leaders today are under increased pressure to find winning innovation strategies and there are few avenues to learn how others do it. Far too often, innovation is talked about in big, vague, rhetorical statements that really don't mean anything. Jonathon Brown, Trend Hunter's Chief Growth Officer, has conducted hundreds of interviews with innovation leaders to uncover proven techniques for innovation. Gathered from personal interviews with today's business leaders, this module focuses on reporting actual innovation techniques used in business today.
This module begins with a proven technique for finding new ideas and reveals how Bacardi challenges what they think they know by getting behind the curtain in the unlikeliest of businesses. The Beg, Borrow & Steal program has become a core technique in Bacardi's relentless mission to find their next big idea. It even produced the world's first tea-based spirit.