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FuturistU > Tactics > Innovating Through Ritual > Module 1 / 4

Intro to Innovating Through Ritual

Instructor: Jonathon Brown
Innovation Tactics
Download the Innovation Tactics Trend Report
The future of innovation is bright, but leaders today are under increased pressure to find winning innovation strategies and there are few avenues to learn how others do it. Far too often, innovation is talked about in big, vague, rhetorical statements that really don't mean anything. Jonathon Brown, Trend Hunter's Chief Growth Officer, has conducted hundreds of interviews with innovation leaders to uncover proven techniques for innovation. Gathered from personal interviews with today's business leaders, this module focuses on reporting actual innovation techniques used in business today.


This module begins with a proven technique for finding new ideas and reveals how Bacardi challenges what they think they know by getting behind the curtain in the unlikeliest of businesses. The Beg, Borrow & Steal program has become a core technique in Bacardi's relentless mission to find their next big idea. It even produced the world's first tea-based spirit.
Related Trend Report: Innovation Tactics
Jeremy Gutsche Keynote Speaker

Insights by Trend Hunter AI

Digitized Card
Digital business cards make trading contact information simpler
Trend - Brands are digitizing business cards as the practice of handing out physical cards becomes less and less common. The trading of contact information virtually can be done via scanning an NFC tag or QR code.
Workshop Question - How has your brand adapted to changed consumer behaviors?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Brand Activist
Influencers are replaced by representatives of social change in online campaigns
Trend - The pandemic ushered in varying degrees of change, including a political reckoning wherein the idea of activism became more mainstream and social media-friendly. Brands looking to participate in these conversations in a way that goes beyond lip service are doing so by replacing influencers with known activists.
Workshop Question - What is a cause that is important to your brand, and how can you become more vocal and active about it?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reskilling Workers
Brands help retrain out-of-work individuals amid the COVID-19 pandemic
Trend - In the wake of the COVID-19 pandemic, brands and governments are launching free initiatives to connect out of work individuals with retraining opportunities to find new job opportunities. These include scholarships, digital courses, and seminars.
Workshop Question - How is your brand supporting struggling customers?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Factory
Manufacturing tech is increasing productivity, efficiency, and customer experience
Trend - Brands have relied on robotic assistance to expedite processes in manufacturing facilities and many are taking it one step further with artificial intelligence, IoT, and other tech innovations. As a result, companies are increasing convenience, efficiency, and customer satisfaction while keeping costs down.
Workshop Question - How can your brand utilize smart tech to enhance manufacturing?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mouthed Gesture
Designers are exploring sensory technology that is controlled by the mouth
Trend - From biometric identification devices to accessible gesture-control systems, designers are tapping new avenues for experience with prototypes that can be controlled by one's mouth. These gadgets boast a number of benefits such as accessibility for users with functional diversities, as well as new forms of security and convenience.
Workshop Question - How can your brand make your product more accessible than it already is?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Mall Support
Brands are making it easier to support businesses located in shopping centers
Trend - The closure of in-store browsing and shopping in several regions due to COVID-19 has prompted shopper centers to create simplified solutions to help consumers shop locally. These include in-mall restaurant ordering platforms and mall-specific curbside apps.
Workshop Question - How can your brand make its products or services easier for consumers to support amid fluctuating shopping restrictions?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Parking
Tech companies are striving to make the parking experience easier for consumers
Trend - Through the increasing incorporation of various technology—from robots to artificial intelligence—companies are launching tools that will assist individuals in finding and navigating parking spaces.
Workshop Question - How can your brand use technology to create a seamless experience for consumers?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shoppable Dark Stores
Brands are converting or combining stores into micro-fulfillment spaces
Trend - "Dark stores" are miniature warehouse-adjacent spaces, whose sole purpose is to pack online orders for pick-up or delivery. Many retailers are turning their brick-and-mortar locations into micro-fulfillment hubs, or hybridizing these spaces as a bit of both, in order to satisfy demand during COVID-19. As a result, customers are not allowed inside.
Workshop Question - How might your brand create a seamless experience in the e-commerce sector?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Startup Support
Brands are launching initiatives to support startups amid COVID
Trend - Brands in various sectors ranging from finance to technology are aiming to support new businesses developing during and post-COVID. These initiatives include banking tools, credit cards, and technological support.
Workshop Question - How can your brand serve struggling consumers post-COVID?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
E-commerce Support
E-commerce businesses are supporting the sellers they work with due to COVID-19
Trend - E-commerce companies are increasingly supporting the organizations in their supply chains that have been financially impacted by COVID-19. The support comes in a number of different forms including cash advances, transition programs, offering discounts, and reducing storage fees.
Workshop Question - In what ways can your organization benefit from helping other groups?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends