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FuturistU > Tactics > Innovating Through Ritual > Module 1 / 4

Intro to Innovating Through Ritual

Instructor: Jonathon Brown
Innovation Tactics
Download the Innovation Tactics Trend Report
The future of innovation is bright, but leaders today are under increased pressure to find winning innovation strategies and there are few avenues to learn how others do it. Far too often, innovation is talked about in big, vague, rhetorical statements that really don't mean anything. Jonathon Brown, Trend Hunter's Chief Growth Officer, has conducted hundreds of interviews with innovation leaders to uncover proven techniques for innovation. Gathered from personal interviews with today's business leaders, this module focuses on reporting actual innovation techniques used in business today.


This module begins with a proven technique for finding new ideas and reveals how Bacardi challenges what they think they know by getting behind the curtain in the unlikeliest of businesses. The Beg, Borrow & Steal program has become a core technique in Bacardi's relentless mission to find their next big idea. It even produced the world's first tea-based spirit.
Related Trend Report: Innovation Tactics
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Insights by Trend Hunter AI

AI Laptop
Laptop brands are designing devices for professional AI-based workloads
Trend - Laptop companies are creating devices with Neural Processing Units (NPUs) dedicated to processing artificial intelligence (AI) workloads. These are combined with numerous AI tools built into the software for these devices, resulting in laptops designed for professional AI-accelerated use cases.
Workshop Question - How could your brand leverage AI-focused technologies to enhance the efficiency and functionality of its products or services?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco-Digital Economy
Brands are leveraging technology for sustainability and economic growth
Trend - In the era of eco-digital advancement, brands are leveraging digital technologies that not only generate economic value but also prioritize environmental and social benefits. By leveraging tools like AI for efficiency, blockchain for transparency, and synthetic biology for sustainability, brands aim to reduce waste, improve supply chain sustainability, and drive business value.
Workshop Question - How can your brand leverage technology to bridge the gap between cutting-edge innovation and meaningful sustainability practices, while aligning with the growing consumer demand for "innovation with a conscience"?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Brainstorm
Brands are launching AI tools that foster creativity and collaborative ideation
Trend - Startups are launching artificial intelligence (AI)-powered tools that automatically expand on and connect rough ideas. These tools are designed to foster creativity and enhance the value of brainstorming sessions—quickening the process of turning ideas into actionable plans.
Workshop Question - Where could your business implement AI-powered tools to improve its day-to-day operations?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Informed Restaurant
Restaurants are using AI forecasting tools to determine future menu items
Trend - Restaurants are using artificial intelligence (AI) analytics and forecasting tools to determine demand for each menu item. These tools use restaurant-specific and market-wide data to determine future-facing consumer interests, helping determine menu item creation and sales numbers.
Workshop Question - How could your company leverage its data with AI to improve its existing and upcoming services?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hispanic Entrepreneurship
Brands are appealing to Hispanic consumers' sense of entrepreneurship
Trend - Businesses are taking note of the growth of Hispanic entrepreneurship in the U.S. and are creating grants, innovation programs and campaigns that celebrate and invest in the success of Hispanic business owners.
Workshop Question - How could your brand prioritize opportunities for creators on its path to innovation?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Co-Parent
AI-based parenting apps help families proactively monitor wellbeing and development
Trend - AI-based support apps for parents of infants and young children are being used for skill development, mental health, and/or health monitoring. These programs offer a proactive approach to supporting child development and help parents collect data in cases that require intervention.
Workshop Question - How could your brand use AI to simplify its customers' day-to-day?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Management
Companies are using artificial intelligence to automate workplace operations
Trend - Companies across various industries are incorporating AI and robotics into their operations to improve efficiency, productivity, and customer experiences. These bots hold important roles, such as CEO or manager, and help deliver important data to businesses and their teams to help streamline key workplace objectives.
Workshop Question - How can your brand automate time-consuming tasks using artificial intelligence?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Evolved Education
Post-secondary institutions offer courses specific to Gen Z's hobbies and habits
Trend - Schools are targeting the skills and industries that Gen Z is making influential. In order to maintain their relevance in a rapidly evolving learning environment, honing in on students' personal hobbies and the skills they're self-taught in keeps these institutions evolving with their target market.
Workshop Question - How is your brand evolving with the cultural changes that Gen Z's influence has caused?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mindful Entrepreneurship
Brands release programs that help users learn about and build businesses
Trend - Between competitive markets and economic instability, entrepreneurship has become more challenging for the average consumer to take on. Programs that help users learn about and navigate the process of building a business (or aspects of it) are becoming popular among aspiring entrepreneurs.
Workshop Question - How could your brand better support employees or customers in their personal pursuits?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rewarded Sustainability
Brands and institutions create reward programs for eco-friendly habits
Trend - Businesses and institutions are increasingly incentivizing sustainable consumer habits with programs that reward them when they make eco-conscious decisions. These programs are linked to everything from recycling to shopping.
Workshop Question - How could your brand make sustainable consumption easier for its customers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends