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FuturistU > Innovation & Change > The 18 Megatrends of the New Normal > Module 3 / 4

The 18 Megatrends & Chaos

Instructor: Armida Ascano
Remote Lifestyle
Download the Remote Lifestyle Trend Report
Following the Crisis Megatrends, are the Megatrends in Chaos. Chaos phase is defined as the period where consumers try to consolidate how they normally behave with how they have to behave in the parameters of this "new normal." If you're curious about trends in the new normal, you will particularly enjoy this module.
Related Trend Report: Remote Lifestyle
Workshop Questions:
1. How is your brand providing customers opportunities for growth?
2. How will you prepare for the upcoming boom of small businesses?
3. What is one small choice you can simply make for you customer?
4. What's one outside industry you'd like to tap for inspiration?
5. How can you help your customer reduce their carbon footprint?
6. What parts of your brand are perceived as disingenuous and why?
Access Advisory Services

Featured Insights

Remote Guidance
The rise of "digital nomads" has led to products and services in this space
Trend - With the COVID-19 pandemic making remote work increasingly common, more consumers have found themselves with greater independence with where they can travel and live. Brands are seeing opportunities within this "digital nomad" industry and are offering products and services that enhance this lifestyle.
Workshop Question - How is your brand offering flexibility to its employees or customers?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Inclusive Productivity
Inclusive management and productivity apps combat ageism in the workplace
Trend - Workplace management platforms are adapting to the varying needs of a multigenerational workforce--with UX, resources and tools that account for tech gaps between generations. These platforms ease processes and foster communication with the aim of achieving age-inclusive hiring and working environments.
Workshop Question - How could your brand better adapt to a multigenerational workforce with different strengths?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z Travel
Adult Gen Z's travel preferences are being noted by the industry
Trend - Adult Gen Z are frequent travelers, having grown up with social media that normalized travel and escapism. Their travel preferences are shaped by cost and personalized experiences--and brands are responding by aligning themselves with Gen Z's interests and/or helping them finance trips.
Workshop Question - How could your brand better prioritize the needs and preferences of its Gen Z customers?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Focus
Brands are launching technology designed for remote workers with ADHD
Trend - ADHD products are tools, technologies, or aids designed to help individuals with ADHD manage symptoms and improve organization, time management, and productivity. With the influx of hybrid and remote work models, consumers with ADHD often gravitate toward products that can be used at home without judgment.
Workshop Question - How can your brand accommodate different kinds of work models with regard to both products and operations?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Everyday Web3
Web3 is integrated into everyday routines
Trend - Though the introduction to Web3 has had a shaky start, it's adoption in everyday routines and business practices is showcasing the real impact of the decentralized web. Customer service, online shopping, and even health care are enhanced by Web3 services when they're seamlessly integrated.
Workshop Question - How could your brand make new tech more digestible for its customers?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Agile Workplace
As more offices adopt a hybrid model more flexibility is needed
Trend - The post-pandemic workplace demands more flexibility than before. The average office worker knows how to be productive from home, making the idea of being in the office full-time harder to justify. Thus, hybrid workplaces are more common than ever; however, these come with a unique set of challenges that organizations in the industry aim to solve.
Workshop Question - How has your workplace culture changed, and how can you make these changes work to your advantage as an employer?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Event
Tech-based solutions are making event planning more sustainable
Trend - As environmental protection becomes more important to consumers, tech-based solutions are being used to bring sustainability to the events industry. Hybrid virtual events and app-based audience reward systems show both the micro and macro ways brands in this space are reducing their impact.
Workshop Question - How is your brand keeping up with the values and lifestyles of its customers--whether those are environmental, social, or economic?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mindful Entrepreneurship
Brands release programs that help users learn about and build businesses
Trend - Between competitive markets and economic instability, entrepreneurship has become more challenging for the average consumer to take on. Programs that help users learn about and navigate the process of building a business (or aspects of it) are becoming popular among aspiring entrepreneurs.
Workshop Question - How could your brand better support employees or customers in their personal pursuits?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Travel
AI-based travel-planning apps take some of the work out of traveling
Trend - Smart-planning apps for travelers are becoming more popular, particularly as pandemic-prompted travel restrictions have lifted. Now, consumers are able to create customized itineraries with the help of AI-based apps that give users a better idea of local offerings and geographies.
Workshop Question - How could your brand better prioritize convenience for its customers?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intelligent Inventory
Grocers are using IoT tech to streamline inventory management
Trend - Supermarkets are leveraging IoT solutions to improve inventory management processes. Not only do IoT systems ensure supermarkets are stocked with the right items in the right quantities, but they also help these brands achieve their sustainability objectives by reducing food and energy waste.
Workshop Question - How can your brand utilize emerging technologies to be more efficient?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reformed Routine
Social changes are influencing consumers to slow down and reassess their lives
Trend - More consumers in North America are adapting their priorities and routines to better align with their own happiness. This can involve consumers renouncing needlessly fast-paced lifestyles, quitting jobs in place of alternative opportunities, and generally focusing on their own happiness.
Workshop Question - How could your brand better align itself with its customers' or employees' values?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends