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FuturistU > Innovation & Change > The 18 Megatrends of the New Normal > Module 1 / 4

Intro to the 18 Megatrends of the New Normal

Instructor: Armida Ascano
Hear from Trend Hunter's Chief Content Officer, Armida Ascano, in this course on the 18 Megatrends of the New Normal. You may be familiar with Trend Hunter's 18 Megatrends Matrix; this time, Armida will deep-dive this framework through the lens of the phases of Crisis, Chaos and Recharting. The goal is to help better map which Megatrends are most relevant in times of uncertainty.
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Insights by Trend Hunter AI

AI Transcription
AI-based tools help consumers convert audio into textual formats
Trend - Generative artificial intelligence is being used to convert spoken language into written text. This text can be used for a variety of purposes, such as transcription services for meetings, interviews, lectures, and content creation.
Workshop Question - How can your brand bolster operational efficiency using artificial intelligence?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vintage Platformer
Brands are remastering vintage platformer titles for both new and old gamers
Trend - Brands are launching remastered and reworked versions of popular platformer games from the 1990s and 2000s. Platformer games are heavily reliant on seamlessly navigating through levels or platforms while running, jumping, and interacting with the elements involved.
Workshop Question - How can your brand use inspiration from retro trends to funnel new, creative ways of thinking?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cheddar Dessert
The use of cheddar in desserts is on the rise
Trend - Cheddar is becoming a popular ingredient in desserts--combining sweet and savory flavors for consumers with relatively adventurous palettes. Brands are offering novelty products like cheese-flavored ice cream, or they're creating cheddar dessert snacks that would appeal to more consumers.
Workshop Question - How could your brand better appeal to consumers' desire for novelty?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Everyday Web3
Web3 is integrated into everyday routines
Trend - Though the introduction to Web3 has had a shaky start, it's adoption in everyday routines and business practices is showcasing the real impact of the decentralized web. Customer service, online shopping, and even health care are enhanced by Web3 services when they're seamlessly integrated.
Workshop Question - How could your brand make new tech more digestible for its customers?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bra Health
Brands are incorporating health-focused technology into their bras
Trend - Brands that produce bras and intimate apparel are exploring ways to make the supportive garment more comfortable and beneficial for people with breasts. As a result, bras that offer health benefits to support posture, blood circulation, and cancer detection are becoming more commonplace to aid health-conscious consumers.
Workshop Question - How can your brand incorporate additional benefits into its existing product/service?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shoppable Short
Shoppable short-form video content enhances digital shopping experiences
Trend - Shoppable short-form video content and ads are becoming increasingly prominent digital strategies among brands across industries. This content merges traditional ads with modern tech habits--offering customers more engaging and convenient forms of online shopping.
Workshop Question - How could your brand more effectively engage customers with its online experiences?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Nostalgic Collectible
Brands re-release or reference iconic 90s' toys for nostalgic consumers
Trend - The current 90s revival in pop culture has extended to toys that were once central in the childhoods of Millennials and Gen X. Brands are now re-releasing classic 90s toys, or using them as inspiration in new products—evoking nostalgia while still appealing to young consumers.
Workshop Question - How could your brand create stronger emotional connections with customers through its products or campaigns?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mindful Entrepreneurship
Brands release programs that help users learn about and build businesses
Trend - Between competitive markets and economic instability, entrepreneurship has become more challenging for the average consumer to take on. Programs that help users learn about and navigate the process of building a business (or aspects of it) are becoming popular among aspiring entrepreneurs.
Workshop Question - How could your brand better support employees or customers in their personal pursuits?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intelligent Inventory
Grocers are using IoT tech to streamline inventory management
Trend - Supermarkets are leveraging IoT solutions to improve inventory management processes. Not only do IoT systems ensure supermarkets are stocked with the right items in the right quantities, but they also help these brands achieve their sustainability objectives by reducing food and energy waste.
Workshop Question - How can your brand utilize emerging technologies to be more efficient?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z Investing
Investing for young Gen Z consumers is made easier with apps and communities
Trend - Gen Z is entering a new world of fintech, and banking apps, community platforms and services are being designed to help them navigate investing in the modern age. These platforms ensure that young consumers are able to set themselves up for the future in today's changing financial landscape.
Workshop Question - How could your brand better prioritize customer education and support?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends