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FuturistU > Innovation & Change > The 18 Megatrends of the New Normal > Module 1 / 4

Intro to the 18 Megatrends of the New Normal

Instructor: Armida Ascano
Hear from Trend Hunter's Chief Content Officer, Armida Ascano, in this course on the 18 Megatrends of the New Normal. You may be familiar with Trend Hunter's 18 Megatrends Matrix; this time, Armida will deep-dive this framework through the lens of the phases of Crisis, Chaos and Recharting. The goal is to help better map which Megatrends are most relevant in times of uncertainty.
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Insights by Trend Hunter AI

Maternal Community
Virtual communities for new mothers offer support and empathy
Trend - Motherhood comes with its set of challenges, and there are now digital platforms that help new mothers navigate their new roles, and receive support from their peers. These virtual communities help prevent some of the stressors that come with being a new parent.
Workshop Question - What kind of virtual community could your brand create?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reskilling Workers
Brands help retrain out-of-work individuals amid the COVID-19 pandemic
Trend - In the wake of the COVID-19 pandemic, brands and governments are launching free initiatives to connect out of work individuals with retraining opportunities to find new job opportunities. These include scholarships, digital courses, and seminars.
Workshop Question - How is your brand supporting struggling customers?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Factory
Manufacturing tech is increasing productivity, efficiency, and customer experience
Trend - Brands have relied on robotic assistance to expedite processes in manufacturing facilities and many are taking it one step further with artificial intelligence, IoT, and other tech innovations. As a result, companies are increasing convenience, efficiency, and customer satisfaction while keeping costs down.
Workshop Question - How can your brand utilize smart tech to enhance manufacturing?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dating Wellness
Brands offer beneficial services relating to dating
Trend - Brands are addressing the pressures and effort of dating by offering wellness-related solutions that give people more confidence in their dating abilities. Services include how-to guides and dating wellness workshops.
Workshop Question - How is your brand enhancing customer experiences?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Food Hacks
DIY viral food trends fuel a need for customizable kits and menu items
Trend - In light of viral "food hacks" on social media, brands in this space -- typically within QSR -- are offering kits, menu items, and campaigns suggesting consumers take a creative spin on their orders. This is an offshoot of the "secret menu" approach that was popular in recent years, tweaked for a generation that requires more creativity.
Workshop Question - How can your brand be more of an "insider" to Internet subcultures?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Mall Support
Brands are making it easier to support businesses located in shopping centers
Trend - The closure of in-store browsing and shopping in several regions due to COVID-19 has prompted shopper centers to create simplified solutions to help consumers shop locally. These include in-mall restaurant ordering platforms and mall-specific curbside apps.
Workshop Question - How can your brand make its products or services easier for consumers to support amid fluctuating shopping restrictions?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Crowdsourced Grocery
Consumers are contributing status updates to streamline shopping in COVID
Trend - Regardless of the stage society is in regarding COVID and the new normal, consumers are likely to want to reduce time spent in crowded public places. Brands in the grocery space are assisting with this by co-creating solutions with customers.
Workshop Question - Where can you make better use of your customers to develop clear solutions?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Content Matchmaking
Platforms that match content creators and brands are on the rise
Trend - Brands and agencies are opting-in for specialized platforms when looking to connect with content creators for a partnership. In doing so, companies are able to streamline the search for the right collaborator, especially in a world where the number of content creators is rapidly growing.
Workshop Question - How can your brand utilize content creators within your marketing strategy?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Parental Support
Brands are launching specific platforms to support parents amid COVID-19
Trend - To support families amid COVID-19, brands have launched resources to help new parents cope with the challenges of the "new normal." These range from mental health platforms to virtual parenting communities and seek to alleviate some of the burdens of raising children in the midst of a pandemic.
Workshop Question - How can your brand support specific consumer needs during crisis?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Startup Support
Brands are launching initiatives to support startups amid COVID
Trend - Brands in various sectors ranging from finance to technology are aiming to support new businesses developing during and post-COVID. These initiatives include banking tools, credit cards, and technological support.
Workshop Question - How can your brand serve struggling consumers post-COVID?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends