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FuturistU > Innovation & Change > The 18 Megatrends of the New Normal > Module 4 / 4

The 18 Megatrends & The Recharting

Instructor: Armida Ascano
Artificial Intelligence
Download the Artificial Intelligence Trend Report
Capping off this course, Armida will speak to the Megatrends that are most relevent in the era of the Recharting. Which consumer behavior trends will form the future post-crisis, and why?

By the end of the 18 Megatrends of the New Normal course, you will be better equipped to navigate times of volatility in the future.
Related Trend Report: Artificial Intelligence
Workshop Questions:
1. What technology is available to your company, and how could it be used for crisis support?
2. How could you make digital touch points with your customer more exciting?
3. What would your crisis relief messaging be if the end user crafted it themselves?
4. How can your brand provide fun and playfulness even in tough times?
5. How can you provide consumers with a dose of adventure and escapism?
6. What opportunities for personalization could be integrated into your brand?
7. How are you battling big-brand skepticism?
View Innovation Webinars

Featured Insights

Resocializing Initiatives
Brands launch campaigns helping people adjust to post-pandemic life
Trend - Brands are launching new initiatives designed to support the transition back to "normal." These range from reminding individuals of dining etiquette to tips on helpful hygiene practices to re-instate.
Workshop Question - How can your brand support consumers' transition to post-pandemic life?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Menstruation Merchandising
Brands are launching empowering products that destigmatize menstruation
Trend - Gen Z-focused brands are launching menstruation-inspired products and campaigns that uplift and empower women, aiming to destigmatize menstruation through wholesome branding and marketing. This helps younger women take more pride in their bodies and not resent the menstruation process.
Workshop Question - How could your brand reimagine its marketing for younger audiences?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Inflation Relief
Brands are reducing and locking prices to help combat rising inflation rates
Trend - Restaurants and grocery stores are locking and reducing prices to show customers that they value affordability and accessibility. Rising inflation rates continue to affect even the most affordable fast-food restaurants. These price commitments help retain loyal customers as they face economic uncertainties.
Workshop Question - How is your industry maintaining customers during rising economic inflation?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Phygital Game
Traditional board and card-trading games are enhanced with digital elements
Trend - In order to better compete with online gaming, brands are releasing board and card-trading games that merge real-world and digital entertainment elements. Everything from connected game sets to NFT-based trading cards are bringing analog gaming into consumers' more contemporary preferences.
Workshop Question - How could your brand merge contemporary preferences with tradition?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Escapist Marketing
Brand campaigns target Gen Z consumers with themes of escapism
Trend - Post-pandemic, brands are marketing to Gen Z with themes of escapism--depicting everything from adventurous travels in commercials, to branded games that are designed to feature playful escapist themes.
Workshop Question - How could your brand use escapism as a marketing theme?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Private Socials
Emerging social media platforms are focusing on privacy
Trend - With criticisms around excessive social media use and the data-selling that goes along with it, some brands are releasing social media platforms with limited functions and privacy features that help protect users' data, while still enabling sharing between family and friends.
Workshop Question - How is your brand prioritizing the overall wellness of its customers?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upscale Meal Kit
Brands release gourmet at-home meal kits
Trend - Meal kits typically offer convenience for time-strapped consumers, but some brands are changing the primary function of these products from being convenience-based, to a way to experiment with upscale flavors and ingredients.
Workshop Question - How is your brand catering to the more experimental consumer?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Game Activation
Brands create pop-up experiences in popular video games
Trend - In-game marketing has become increasingly popular, with brands taking it to the next level with pop-up experiences they've curated in collaboration with popular video game brands. Everything from jewelry to personal hygiene brands have featured their products in the virtual world this way.
Workshop Question - What's a more novel way your brand could engage with its customers?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Inclusive Jewelry
Jewelry brands become more inclusive in their products and representation
Trend - The North American jewelry industry has historically been relatively exclusive, and in the past that's had an impact on its accessibility for some demographics. Now, more brands in this space are prioritizing inclusion--in everything from LGBTQ+ representation to inclusive internal hiring initiatives.
Workshop Question - How is your brand effectively aligning itself with the values of consumers?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Disability Wellness
The wellness industry is becoming more inclusion-focused
Trend - The "wellness" industry, which encompasses innovative self-care practices that prioritize mental and physical health, is now offering products and services that are specifically designed for people with disabilities. This shift includes everything from intimacy toys to VR-based fitness programs that are designed for individuals who deal with accessibility issues.
Workshop Question - How is your brand prioritizing accessibility and inclusion?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Frozen Delivery
Restaurants and pizza brands delivery frozen pizzas to people's homes
Trend - Restaurants and brands are increasingly offering frozen pizza products that can be delivered to consumers' homes as a way for them to purchase and store restaurant-quality pizzas to consume later.
Workshop Question - How could your brand better balance quality with convenience?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends