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FuturistU > Innovation & Change > The 18 Megatrends of the New Normal > Module 4 / 4

The 18 Megatrends & The Recharting

Instructor: Armida Ascano
Artificial Intelligence
Download the Artificial Intelligence Trend Report
Capping off this course, Armida will speak to the Megatrends that are most relevent in the era of the Recharting. Which consumer behavior trends will form the future post-crisis, and why?

By the end of the 18 Megatrends of the New Normal course, you will be better equipped to navigate times of volatility in the future.
Related Trend Report: Artificial Intelligence
Workshop Questions:
1. What technology is available to your company, and how could it be used for crisis support?
2. How could you make digital touch points with your customer more exciting?
3. What would your crisis relief messaging be if the end user crafted it themselves?
4. How can your brand provide fun and playfulness even in tough times?
5. How can you provide consumers with a dose of adventure and escapism?
6. What opportunities for personalization could be integrated into your brand?
7. How are you battling big-brand skepticism?
Get the 2023 Trend Report FREE

Featured Insights

Resocializing Initiatives
Brands launch campaigns helping people adjust to post-pandemic life
Trend - Brands are launching new initiatives designed to support the transition back to "normal." These range from reminding individuals of dining etiquette to tips on helpful hygiene practices to re-instate.
Workshop Question - How can your brand support consumers' transition to post-pandemic life?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Menstruation Merchandising
Brands are launching empowering products that destigmatize menstruation
Trend - Gen Z-focused brands are launching menstruation-inspired products and campaigns that uplift and empower women, aiming to destigmatize menstruation through wholesome branding and marketing. This helps younger women take more pride in their bodies and not resent the menstruation process.
Workshop Question - How could your brand reimagine its marketing for younger audiences?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Inflation Relief
Brands are reducing and locking prices to help combat rising inflation rates
Trend - Restaurants and grocery stores are locking and reducing prices to show customers that they value affordability and accessibility. Rising inflation rates continue to affect even the most affordable fast-food restaurants. These price commitments help retain loyal customers as they face economic uncertainties.
Workshop Question - How is your industry maintaining customers during rising economic inflation?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Escapist Marketing
Brand campaigns target Gen Z consumers with themes of escapism
Trend - Post-pandemic, brands are marketing to Gen Z with themes of escapism--depicting everything from adventurous travels in commercials, to branded games that are designed to feature playful escapist themes.
Workshop Question - How could your brand use escapism as a marketing theme?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Disability Wellness
The wellness industry is becoming more inclusion-focused
Trend - The "wellness" industry, which encompasses innovative self-care practices that prioritize mental and physical health, is now offering products and services that are specifically designed for people with disabilities. This shift includes everything from intimacy toys to VR-based fitness programs that are designed for individuals who deal with accessibility issues.
Workshop Question - How is your brand prioritizing accessibility and inclusion?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Comfort Commercial
Ad campaigns take on more positive and soothing themes
Trend - As the world gradually lifts pandemic-related restrictions, brands are increasingly prioritizing "wellness" to help ease people's lingering anxieties. This includes ad campaigns that focus on comforting and relaxing themes that offer a more positive outlook on the future than what has been seen in the last year.
Workshop Question - How is your brand prioritizing post-pandemic transitions?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Marketed Wanderlust
Brands launch traveling campaigns to attract consumers as lockdowns lift
Trend - As COVID-19 restrictions begin to loosen worldwide, brands are enticing consumers to start traveling again through new campaigns. These marketing schemes emphasize adventure after many experienced over a year of restlessness.
Workshop Question - How can your brand offer services/products that meet consumers' desire for new experiences?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tech Privacy
Mainstream technology brands are prioritizing consumer's data privacy
Trend - Data privacy and control are at the forefront of many people's attention, and technology brands are now catering to consumers' desire for privacy when it comes to their personal information. As a result, these companies are changing their policies and launching new initiatives to help ensure this information is not unknowingly profited from.
Workshop Question - How could your brand better ensure privacy for its customers?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Holiday
Brands leverage augmented reality when advertising around the holidays
Trend - Brands are leveraging augmented reality technology to reach consumers at home for the holidays. These initiatives include product testing, demonstrations, and mixed reality portals to interact and engage with consumers.
Workshop Question - How can your brand interact and engage with consumers through technology?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Guidance
The rise of "digital nomads" has led to products and services in this space
Trend - With the COVID-19 pandemic making remote work increasingly common, more consumers have found themselves with greater independence with where they can travel and live. Brands are seeing opportunities within this "digital nomad" industry and are offering products and services that enhance this lifestyle.
Workshop Question - How is your brand offering flexibility to its employees or customers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Game Inclusion
In-game features, storylines and campaigns prioritize inclusive representation
Trend - In-game functions, stories and marketing campaigns are prioritizing inclusion for a range of demographics. Everything from real-time language translators to history based, anti-racist storylines are giving the industry some much-needed inclusion and representation.
Workshop Question - How is your brand prioritizing accurate representation and inclusion?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends