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FuturistU > Innovation & Change > The 18 Megatrends of the New Normal > Module 4 / 4

The 18 Megatrends & The Recharting

Instructor: Armida Ascano
Artificial Intelligence
Download the Artificial Intelligence Trend Report
Capping off this course, Armida will speak to the Megatrends that are most relevent in the era of the Recharting. Which consumer behavior trends will form the future post-crisis, and why?

By the end of the 18 Megatrends of the New Normal course, you will be better equipped to navigate times of volatility in the future.
Related Trend Report: Artificial Intelligence
Workshop Questions:
1. What technology is available to your company, and how could it be used for crisis support?
2. How could you make digital touch points with your customer more exciting?
3. What would your crisis relief messaging be if the end user crafted it themselves?
4. How can your brand provide fun and playfulness even in tough times?
5. How can you provide consumers with a dose of adventure and escapism?
6. What opportunities for personalization could be integrated into your brand?
7. How are you battling big-brand skepticism?
View Innovation Webinars

Featured Insights

Resocializing Initiatives
Brands launch campaigns helping people adjust to post-pandemic life
Trend - Brands are launching new initiatives designed to support the transition back to "normal." These range from reminding individuals of dining etiquette to tips on helpful hygiene practices to re-instate.
Workshop Question - How can your brand support consumers' transition to post-pandemic life?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Disability Wellness
The wellness industry is becoming more inclusion-focused
Trend - The "wellness" industry, which encompasses innovative self-care practices that prioritize mental and physical health, is now offering products and services that are specifically designed for people with disabilities. This shift includes everything from intimacy toys to VR-based fitness programs that are designed for individuals who deal with accessibility issues.
Workshop Question - How is your brand prioritizing accessibility and inclusion?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Comfort Commercial
Ad campaigns take on more positive and soothing themes
Trend - As the world gradually lifts pandemic-related restrictions, brands are increasingly prioritizing "wellness" to help ease people's lingering anxieties. This includes ad campaigns that focus on comforting and relaxing themes that offer a more positive outlook on the future than what has been seen in the last year.
Workshop Question - How is your brand prioritizing post-pandemic transitions?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Marketed Wanderlust
Brands launch traveling campaigns to attract consumers as lockdowns lift
Trend - As COVID-19 restrictions begin to loosen worldwide, brands are enticing consumers to start traveling again through new campaigns. These marketing schemes emphasize adventure after many experienced over a year of restlessness.
Workshop Question - How can your brand offer services/products that meet consumers' desire for new experiences?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tech Privacy
Mainstream technology brands are prioritizing consumer's data privacy
Trend - Data privacy and control are at the forefront of many people's attention, and technology brands are now catering to consumers' desire for privacy when it comes to their personal information. As a result, these companies are changing their policies and launching new initiatives to help ensure this information is not unknowingly profited from.
Workshop Question - How could your brand better ensure privacy for its customers?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Guidance
The rise of "digital nomads" has led to products and services in this space
Trend - With the COVID-19 pandemic making remote work increasingly common, more consumers have found themselves with greater independence with where they can travel and live. Brands are seeing opportunities within this "digital nomad" industry and are offering products and services that enhance this lifestyle.
Workshop Question - How is your brand offering flexibility to its employees or customers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Game Inclusion
In-game features, storylines and campaigns prioritize inclusive representation
Trend - In-game functions, stories and marketing campaigns are prioritizing inclusion for a range of demographics. Everything from real-time language translators to history based, anti-racist storylines are giving the industry some much-needed inclusion and representation.
Workshop Question - How is your brand prioritizing accurate representation and inclusion?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reskilling Workers
Brands help retrain out-of-work individuals amid the COVID-19 pandemic
Trend - In the wake of the COVID-19 pandemic, brands and governments are launching free initiatives to connect out of work individuals with retraining opportunities to find new job opportunities. These include scholarships, digital courses, and seminars.
Workshop Question - How is your brand supporting struggling customers?
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Activism Pop-Up
Pop-up experiences are framed around social causes
Trend - Attending pop-up experiences gives people a sense of "being in the know," and therefore creates a sense of community between attendees. Taking advantage of that, social and environmental causes are now using pop-ups to expand their reach, form supportive communities and educate people.
Workshop Question - How could your brand build a sense of community among customers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vaccine Campaign
Vaccine campaigns emphasize science and hope to reassure the public
Trend - Many consumers are wary of accepting the vaccine, and brands and governments are addressing misinformation and hesitation by reminding society that there is hope for a COVID-free future and a return to "normal."
Workshop Question - How can your brand reassure consumers when it comes to divisive topics?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
E-Gifting
Virtual gifts and gift cards are becoming increasingly popular during COVID-19
Trend - Brands are launching special virtual gift cards during the COVID-19 pandemic. Either offered as a giveaway or as something for consumers to surprise their loved ones, this opportunity enables a safer gifting experience.
Workshop Question - How can you enable a safe connection between consumers during COVID-19?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends