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FuturistU > Innovation & Change > The 18 Megatrends of the New Normal > Module 2 / 4

The 18 Megatrends & Crisis

Instructor: Armida Ascano
Wellness
Download the Wellness Trend Report
In this module, Armida will speak specifically to which Megatrends are most relevant in the first phase of the Crisis, Chaos and Recharting framework: the Crisis era. The Crisis Megatrends speak directly to the mass consumer mindset typically seen when the world is faced with an unprecedented challenge.
Related Trend Report: Wellness
Workshop Questions:
1. What will your customers say about how your brand reacted to COVID?
2. How can you make one aspect of your customer's life easier during times of volatility?
3. What's a way you could use nostalgia to provide a sense of calm?
4. How can you help employees grow their skills while working from home?
5. How are you bringing people together?
Get the 2024 Trend Report FREE

Featured Insights

Farm Aesthetic
Consumers opt for the "cottagecore" lifestyle in an effort to dive into escapism
Trend - The "cottagecore" aesthetic has become increasingly popular among consumers. This demographic is opting to don simplified clothing like sun hats, draped muslin dresses, and peasant-inspired dresses. The cottagecore community is flourishing on social media with various influencers leading the subculture.
Workshop Question - How can your products or services reach consumers in search of escapism?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Consumer Marketplace
Brands are launching first-party storefronts to connect consumers to others
Trend - Brands across multiple industries are launching consumer-to-business-to-consumer (C2B2C) storefronts. C2B2C offers consumers discounts on products and enables consumers to sell unwanted products while the business handles transactions and verifies the quality of listed items.
Workshop Question - How might your brand benefit from connecting its consumers via an online marketplace or forum?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Themed BBQ
BBQ meal kits with specific cuisines or themes help reduce planning when grilling
Trend - BBQ-themed gatherings are now being made easier with meal kits that feature specific cuisines or themes. These kits require less planning--allowing hosts to reduce time spent prepping while offering diverse and higher quality options for guests.
Workshop Question - How could your brand balance convenience with quality?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Nostalgic Collectible
Brands re-release or reference iconic 90s' toys for nostalgic consumers
Trend - The current 90s revival in pop culture has extended to toys that were once central in the childhoods of Millennials and Gen X. Brands are now re-releasing classic 90s toys, or using them as inspiration in new products—evoking nostalgia while still appealing to young consumers.
Workshop Question - How could your brand create stronger emotional connections with customers through its products or campaigns?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Waste-Free Fashion
Fashion brands offer DIY zero-waste or sustainable clothing
Trend - Emerging brands' efforts at sustainable fashion are effective when they require some work from customers. Products like zero-waste patterns and clothing that can be composted once they're no longer needed cater to consumers who are willing to put in more effort to live sustainably.
Workshop Question - How could your brand prioritize sustainability in a way that's authentic and effective?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Advanced Baking
Baking kits are being offered with more upscale designs and ingredients
Trend - Elevated baking kits are giving consumers the opportunity to make the more sophisticated baked goods they see in stores or on social media, at home. The advanced flavors and designs of these kits make them suitable for everything from hosting to shared experiences with family.
Workshop Question - Which changing consumer behaviors or lifestyles could your brand better appeal to?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Grape Apparel
Upcycled grape skin leather is becoming a popular sustainable material
Trend - Alternative leather made from upcycled grapes is becoming more popular in clothing and accessories, with everything from sneakers to vegan leather jackets being made with this emerging, sustainable material.
Workshop Question - How could your brand more effectively prioritize sustainability?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Eyewear
Sustainable eyewear solutions counter the industry's impact
Trend - Prescription eyewear is a necessity for many consumers, but the industry, like many others, has an impact on the environment. As a result, some brands in the industry are prioritizing eco-friendly solutions that include sustainable glasses materials and packaging.
Workshop Question - How is your brand prioritizing sustainability?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kid DIY
Children's DIY toys are mimicking the social media trends they view
Trend - Toy brands are now taking inspiration from social platforms by offering DIY sets that imitate popular online trends. These sensory-based DIY kits help children engage with toys in a way that connects with their virtual interests.
Workshop Question - How is your brand taking inspiration social media trends?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcycled Luxury
Designer brands try their hand at upcycling products and materials
Trend - Many luxury designers are making attempts to be more eco-friendly, and one of the ways they're doing this is through the increasingly common practice of using waste materials to create new products.
Workshop Question - How is your brand making sustainability more accessible?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcycled Brass
Jewelry brands are creating sophisticated pieces from upcycled brass
Trend - As upcycling becomes an increasingly popular trend, jewelry brands are taking note and creating new pieces made from upcycled brass that would otherwise be wasted. These pieces range from rings to jewelry, and help customers feel good about their purchases.
Workshop Question - How is your brand prioritizing authentic sustainability?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends