Ideas
Explore the world's #1 largest database of ideas and innovations, with 415,386 inspiring examples.
Trend Reports
Discover why 1,104 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 296,293 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,104 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 296,293 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Join 284,925 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 415,386 cutting edge ideas.
FuturistU > Innovation & Change > The 18 Megatrends of the New Normal > Module 2 / 4

The 18 Megatrends & Crisis

Instructor: Armida Ascano
Wellness
Download the Wellness Trend Report
In this module, Armida will speak specifically to which Megatrends are most relevant in the first phase of the Crisis, Chaos and Recharting framework: the Crisis era. The Crisis Megatrends speak directly to the mass consumer mindset typically seen when the world is faced with an unprecedented challenge.
Related Trend Report: Wellness
Workshop Questions:
1. What will your customers say about how your brand reacted to COVID?
2. How can you make one aspect of your customer's life easier during times of volatility?
3. What's a way you could use nostalgia to provide a sense of calm?
4. How can you help employees grow their skills while working from home?
5. How are you bringing people together?
Get Better and Faster

Featured Insights

Farm Aesthetic
Consumers opt for the "cottagecore" lifestyle in an effort to dive into escapism
Trend - The "cottagecore" aesthetic has become increasingly popular among consumers. This demographic is opting to don simplified clothing like sun hats, draped muslin dresses, and peasant-inspired dresses. The cottagecore community is flourishing on social media with various influencers leading the subculture.
Workshop Question - How can your products or services reach consumers in search of escapism?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Upcycled Brass
Jewelry brands are creating sophisticated pieces from upcycled brass
Trend - As upcycling becomes an increasingly popular trend, jewelry brands are taking note and creating new pieces made from upcycled brass that would otherwise be wasted. These pieces range from rings to jewelry, and help customers feel good about their purchases.
Workshop Question - How is your brand prioritizing authentic sustainability?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Apparel Home
Clothing brands expand their portfolio with the addition of home good products
Trend - Popular brands in the fashion space are expanding their portfolios to include home goods. These range from decor, bedding, dishware, and furniture that are available at accessible price points.
Workshop Question - How can your brand expand its products or services to meet consumer needs?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modular Work
Home office systems with modular designs make spatial adaptation easier
Trend - Modular home office systems are becoming more popular as working from home has become the norm since COVID-19 was declared a pandemic. These systems allow for consumers to build offices at home in ways that are simple and spatially functional.
Workshop Question - How is your brand catering to the long-term changes brought on by the pandemic?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cannabis Design
The cannabis industry makes its influence on the home design space
Trend - The continued popularity of the cannabis industry in North America has resulted in many industry crossovers, and a more recent one is in the home design space. These include everything from furniture designed specifically to store cannabis, to cannabis accessories designed for display.
Workshop Question - How could your brand collaborate with those in the cannabis industry?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Streetwear Furniture
Designers are inventing new ways of fusing furniture and streetwear fashion
Trend - Designers are experimenting with the hybridization of contemporary furniture and streetwear. In this space, creatives are not only investigating material use but are also pushing the boundaries of aesthetic form and functionality by taking cues directly from the fashion industry.
Workshop Question - Conceptualize a hybrid product, inspired by an adjacent industry.
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Homebody Furniture
Consumers' interest in stylish, cozy furniture is increasing amid COVID-19
Trend - Designers are debuting furniture collections that embrace the homebody aesthetic with silhouettes that are stylish and contemporary. The pieces magnify coziness as a key concept through oversized and soft features.
Workshop Question - How can your brand make consumers feel more comfortable and/or secure?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Luxe Lounging
High-quality loungewear sets cater to the acceleration of comfort wear
Trend - Comfort clothing has become enormously popular as people remain restricted in the outdoor activities they can take part in, and brands are responding with luxurious loungewear sets that allow for both comfort and style.
Workshop Question - How is your brand easing customers' lives as they balance changes and disruptions?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wellness Decor
Home good brands are now taking cues from the wellness movement
Trend - Brands in the home goods and furniture space are now taking cues from the wellness industry by curating pieces that highlight their simplicity and adherence to "mindfulness." These range from sunlight-harnessing wall clocks to biophilic furniture collections.
Workshop Question - How can your brand appeal to consumers looking for products centered around wellness?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Home Professional
Brands are launching comfort-focused and performance-driven home attire
Trend - Brands are debuting comfortable fashion items, designed to support consumers when they are at home. The silhouettes are not only packed with performance-driven features—from quick-drying fabrics to flexible constructions—but they are also made to be stylish.
Workshop Question - How might your brand increase consumer comfort?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Staycation Promotion
Brands play on the concept of at-home vacations in campaigns amid COVID
Trend - Amid the COVID-19 pandemic, brands are playing on the quarantine restrictions with campaigns that celebrate "staycations" in lieu of real vacations. These promotions tend to encourage different ways to have fun while remaining safely at home.
Workshop Question - How can your brand use humor to reach consumers during challenging times?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends