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FuturistU > Innovation & Change > The 18 Megatrends of the New Normal > Module 2 / 4

The 18 Megatrends & Crisis

Instructor: Armida Ascano
Wellness
Download the Wellness Trend Report
In this module, Armida will speak specifically to which Megatrends are most relevant in the first phase of the Crisis, Chaos and Recharting framework: the Crisis era. The Crisis Megatrends speak directly to the mass consumer mindset typically seen when the world is faced with an unprecedented challenge.
Related Trend Report: Wellness
Workshop Questions:
1. What will your customers say about how your brand reacted to COVID?
2. How can you make one aspect of your customer's life easier during times of volatility?
3. What's a way you could use nostalgia to provide a sense of calm?
4. How can you help employees grow their skills while working from home?
5. How are you bringing people together?
Attend Future Festival

Featured Insights

Farm Aesthetic
Consumers opt for the "cottagecore" lifestyle in an effort to dive into escapism
Trend - The "cottagecore" aesthetic has become increasingly popular among consumers. This demographic is opting to don simplified clothing like sun hats, draped muslin dresses, and peasant-inspired dresses. The cottagecore community is flourishing on social media with various influencers leading the subculture.
Workshop Question - How can your products or services reach consumers in search of escapism?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Nostalgic Collectible
Brands re-release or reference iconic 90s' toys for nostalgic consumers
Trend - The current 90s revival in pop culture has extended to toys that were once central in the childhoods of Millennials and Gen X. Brands are now re-releasing classic 90s toys, or using them as inspiration in new products—evoking nostalgia while still appealing to young consumers.
Workshop Question - How could your brand create stronger emotional connections with customers through its products or campaigns?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Waste-Free Fashion
Fashion brands offer DIY zero-waste or sustainable clothing
Trend - Emerging brands' efforts at sustainable fashion are effective when they require some work from customers. Products like zero-waste patterns and clothing that can be composted once they're no longer needed cater to consumers who are willing to put in more effort to live sustainably.
Workshop Question - How could your brand prioritize sustainability in a way that's authentic and effective?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Advanced Baking
Baking kits are being offered with more upscale designs and ingredients
Trend - Elevated baking kits are giving consumers the opportunity to make the more sophisticated baked goods they see in stores or on social media, at home. The advanced flavors and designs of these kits make them suitable for everything from hosting to shared experiences with family.
Workshop Question - Which changing consumer behaviors or lifestyles could your brand better appeal to?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kid DIY
Children's DIY toys are mimicking the social media trends they view
Trend - Toy brands are now taking inspiration from social platforms by offering DIY sets that imitate popular online trends. These sensory-based DIY kits help children engage with toys in a way that connects with their virtual interests.
Workshop Question - How is your brand taking inspiration social media trends?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcycled Luxury
Designer brands try their hand at upcycling products and materials
Trend - Many luxury designers are making attempts to be more eco-friendly, and one of the ways they're doing this is through the increasingly common practice of using waste materials to create new products.
Workshop Question - How is your brand making sustainability more accessible?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcycled Brass
Jewelry brands are creating sophisticated pieces from upcycled brass
Trend - As upcycling becomes an increasingly popular trend, jewelry brands are taking note and creating new pieces made from upcycled brass that would otherwise be wasted. These pieces range from rings to jewelry, and help customers feel good about their purchases.
Workshop Question - How is your brand prioritizing authentic sustainability?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Apparel Home
Clothing brands expand their portfolio with the addition of home good products
Trend - Popular brands in the fashion space are expanding their portfolios to include home goods. These range from decor, bedding, dishware, and furniture that are available at accessible price points.
Workshop Question - How can your brand expand its products or services to meet consumer needs?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Wedding
Sustainable wedding products and services become more popular
Trend - Eco-friendly wedding products and services are on the rise, with everything from intentionally understocked wedding dress stores to repurposed wedding decor being used to reduce these events' overall impact.
Workshop Question - How is your brand authentically prioritizing sustainability?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modular Work
Home office systems with modular designs make spatial adaptation easier
Trend - Modular home office systems are becoming more popular as working from home has become the norm since COVID-19 was declared a pandemic. These systems allow for consumers to build offices at home in ways that are simple and spatially functional.
Workshop Question - How is your brand catering to the long-term changes brought on by the pandemic?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vaccination Apparel
Brands are launching fashion pieces designed to be worn while being vaccinated
Trend - As the COVID-19 vaccine becomes more accessible across North America, brands are launching commemorative pieces that users can wear to celebrate their vaccination. These range from shirts to dresses.
Workshop Question - How can your brand help commemorate special moments for consumers?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends