Ideas
Explore the world's #1 largest database of ideas and innovations, with 426,927 inspiring examples.
Trend Reports
Discover why 1,137 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 323,134 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,137 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 323,134 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Join 303,410 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,150 innovation strategy articles, keynote, videos and innovation tools.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 426,927 cutting edge ideas.
FuturistU > Demographics > Micro-Generations Matrix > Module 2 / 5

Boomer Micro-Generations

Instructor: Armida Ascano
Corporate Social Responsibility
Download the Corporate Social Responsibility Trend Report
Now that you are familiar with the methodology introduced in Module 1: Intro to Micro-Generations, it's time to meet the first set of Micro-Generations, which fall within what's traditionally referred to as the Boomer generation. We begin by acknowledging existing well-known Boomer trends, and their current state as the largest retiring-age demographic in North American history.

But what key differences are discovered when this group, originally spanning a 16-year age range, is split into two? How will it impact Boomer trends of the future? This module explores how the meaning of these shared experiences shifts when a few years of age difference are taken into account, creating groups that focus on social good, the redefinition of age, and extended careers to varying degrees.
Related Trend Report: Corporate Social Responsibility
Workshop Questions:
1. How can you help the Leading Boomer maintain a sense of adventure?
2. How can you help the Neo Boomer rebel against Boomer stereotypes?
Attend Future Festival

Featured Insights

Redefined Age
Baby boomers turn to spaces that evoke youthful nostalgia
Implications - Going against misconceptions that baby boomers in North America simply golf and go on cruises once they retire, individuals in this cohort are turning to a range of activities and spaces in which they're able to participate in what are traditionally considered to be youth-oriented activities. Such spaces cater to seniors seeking experiences that enrich their lives when they finally have time to do so, while rebelling against the stereotypes associated with their generation.
Workshop Question - How could your brand turn misconceptions about its targeted demographics around?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Integrated Charity
Boomers turn to more lifestyle-integrated forms of charitable donations
Implications - Boomers are increasingly seeking forms of charitable contributions that they are able to seamlessly integrate into their lifestyles and daily routines. These passive forms of social good are ideal for individuals in retirement who are prioritizing leisure over labor, allowing them to positively impact various causes without taking away from their primary interests.
Workshop Question - How could your brand seamlessly integrate a charitable element into its product/service?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Accessible E-Commerce
Brands make online shopping easier for elderly demographics
Trend - For senior demographics, modern technology can be more challenging to navigate. To change this, some online retailers are prioritizing senior demographics--both in the products they offer and in how their platforms are designed.
Workshop Question - How could your brand prioritize accessibility in its product design?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Women's App
Physical and mental wellbeing apps are targeting women's health
Trend - Women's health apps are becoming more popular as consumers seek out personalized fitness and nutrition services. These apps cater specifically to women's needs, whether that's fitness advice based on menstruation cycles, or encouraging body positivity.
Workshop Question - How is your brand prioritizing personalization?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Appified Recovery
Brands use the virtual space to help users with post-workout recovery
Trend - Fitness brands are increasingly prioritizing post-workout recovery for consumers as part of their new approach to be more holistic in how they address customer health. Now, they're using apps to aid this process along, with examples including custom muscle-stimulating routines to wearables that suggest recovery days.
Workshop Question - How is your brand prioritizing holistic health approaches for its customers?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Focused Platform
Mental health platforms focus on specific demographics, needs, or approaches
Trend - As more mental health-focused platforms become available, they're becoming increasingly targeted in who they cater to, and/or their approach to supporting users. Examples include everything from gender-specific platforms to ones that offer low-cost support.
Workshop Question - How is your brand prioritizing its customers' and employees wellbeing?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Baby Boomer Hobbyism
Aging consumers pick up increasingly niche hobbies during the pandemic
Trend - Hobbyism is the concept of turning typically mundane aspects of one's daily life into hobbies by becoming experts in these areas. Particularly popular during the pandemic, hobbyism is an offshoot of the Prosumerism Megatrend. Recently, the Baby Boomer generation has engaged in this behavior alongside younger generations.
Workshop Question - How can you keep up with an increasingly digital aging demographic?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Boomerlennials
The concept of Baby Boomers acting similar to Millennials extends online
Trend - 'Boomerlennials' refers to the phenomenon of Baby Boomers displaying behaviors typically associated with younger generations. Though this was first evident in spaces such as wellness and travel, it has expanded into the social media space. As a result, the aging demographic is seeking online platforms suited to their needs.
Workshop Question - What needs to change about the way your brand connects with Baby Boomers?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hormonal Workout
Fitness brands are developing programs that are better tailored for women
Trend - With an emphasis on the menstrual cycle or pre-natal/post-natal stages of pregnancy, popular sports brands are launching new personalized fitness & nutrition programs that are in sync with one's hormone activity.
Workshop Question - How can your brand better serve consumers during their menstrual cycle?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
P2P Community
Platforms for activism and peer support hone in on specific user concerns
Trend - Emerging platforms are being created for specific support purposes as more people spend time online. These communities embrace P2P support for serious concerns like BIPOC teen wellness and addiction recovery.
Workshop Question - How could your brand build a supportive community?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Journaling
Digital journaling platforms adapt to modern-day consumer habits
Trend - Virtual journaling is increasingly popular and functions as an alternative to keeping a written journal. These apps help consumers stay consistent in the process of writing about their days, feelings, and goals.
Workshop Question - How could your brand modernize some of its more traditional products/services/campaigns?
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends