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FuturistU > Demographics > Micro-Generations Matrix > Module 2 / 5

Boomer Micro-Generations

Instructor: Armida Ascano
Corporate Social Responsibility
Download the Corporate Social Responsibility Trend Report
Now that you are familiar with the methodology introduced in Module 1: Intro to Micro-Generations, it's time to meet the first set of Micro-Generations, which fall within what's traditionally referred to as the Boomer generation. We begin by acknowledging existing well-known Boomer trends, and their current state as the largest retiring-age demographic in North American history.

But what key differences are discovered when this group, originally spanning a 16-year age range, is split into two? How will it impact Boomer trends of the future? This module explores how the meaning of these shared experiences shifts when a few years of age difference are taken into account, creating groups that focus on social good, the redefinition of age, and extended careers to varying degrees.
Related Trend Report: Corporate Social Responsibility
Workshop Questions:
1. How can you help the Leading Boomer maintain a sense of adventure?
2. How can you help the Neo Boomer rebel against Boomer stereotypes?
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Featured Insights

Redefined Age
Baby boomers turn to spaces that evoke youthful nostalgia
Implications - Going against misconceptions that baby boomers in North America simply golf and go on cruises once they retire, individuals in this cohort are turning to a range of activities and spaces in which they're able to participate in what are traditionally considered to be youth-oriented activities. Such spaces cater to seniors seeking experiences that enrich their lives when they finally have time to do so, while rebelling against the stereotypes associated with their generation.
Workshop Question - How could your brand turn misconceptions about its targeted demographics around?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Integrated Charity
Boomers turn to more lifestyle-integrated forms of charitable donations
Implications - Boomers are increasingly seeking forms of charitable contributions that they are able to seamlessly integrate into their lifestyles and daily routines. These passive forms of social good are ideal for individuals in retirement who are prioritizing leisure over labor, allowing them to positively impact various causes without taking away from their primary interests.
Workshop Question - How could your brand seamlessly integrate a charitable element into its product/service?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Appified Recovery
Brands use the virtual space to help users with post-workout recovery
Trend - Fitness brands are increasingly prioritizing post-workout recovery for consumers as part of their new approach to be more holistic in how they address customer health. Now, they're using apps to aid this process along, with examples including custom muscle-stimulating routines to wearables that suggest recovery days.
Workshop Question - How is your brand prioritizing holistic health approaches for its customers?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Baby Boomer Hobbyism
Aging consumers pick up increasingly niche hobbies during the pandemic
Trend - Hobbyism is the concept of turning typically mundane aspects of one's daily life into hobbies by becoming experts in these areas. Particularly popular during the pandemic, hobbyism is an offshoot of the Prosumerism Megatrend. Recently, the Baby Boomer generation has engaged in this behavior alongside younger generations.
Workshop Question - How can you keep up with an increasingly digital aging demographic?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Boomerlennials
The concept of Baby Boomers acting similar to Millennials extends online
Trend - 'Boomerlennials' refers to the phenomenon of Baby Boomers displaying behaviors typically associated with younger generations. Though this was first evident in spaces such as wellness and travel, it has expanded into the social media space. As a result, the aging demographic is seeking online platforms suited to their needs.
Workshop Question - What needs to change about the way your brand connects with Baby Boomers?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Journaling
Digital journaling platforms adapt to modern-day consumer habits
Trend - Virtual journaling is increasingly popular and functions as an alternative to keeping a written journal. These apps help consumers stay consistent in the process of writing about their days, feelings, and goals.
Workshop Question - How could your brand modernize some of its more traditional products/services/campaigns?
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Meditation Pairing
Brands are addressing digital fatigue and anxiety with new wellness features
Trend - Apps and video conferencing platforms are introducing built-in features and programming that will help consumers during their daily routines. Centered around mental health, these initiatives work toward staging interventions that help one build boundaries and healthy habits during COVID-19.
Workshop Question - How can your brand assist consumers in building healthier online habits?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Habit-Forming
Habit-forming apps help consumers reach and maintain their personal goals
Trend - Apps are helping consumers stay on track with their personal goals by helping them form and build good habits over time. These habit-building apps range in purpose, and can be used for anything from physical fitness to achieving professional goals.
Workshop Question - How could your brand help empower its customers?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z Creative
Gen Z consumers aim to develop skills outside of the traditional school system
Trend - Today's Gen Z consumers are increasingly turning to platforms, services and spaces that expand their worldviews and skills, but without the constraints of traditional schooling. Everything from photography programs to financial literacy courses allow them to better hone skills that they aren't often exposed to in the education system.
Workshop Question - How could your brand appeal to Gen Z's sense of creativity and personal expression?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Corporate Retreat
Businesses turn to virtual alternatives for corporate retreats
Trend - As people continue working from home, corporate offices are exploring new ways to offer retreats for employees. Whether offering ways for employees to relax or to bond, virtual options give employers freedom while maintaining boundaries among employees.
Workshop Question - How is your brand maintaining flexibility for employees and customers?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wearable Motivation
Products that boost motivation for those tracking their health are on the rise
Trend - Increasingly, brands related to health and fitness are releasing products and tools that are designed to encourage people in order for them to uphold and maintain their personal goals throughout the day.
Workshop Question - How could your brand authentically motivate or encourage its customers?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends