Instructor: Armida Ascano
Download the Corporate Social Responsibility Trend ReportNow that you are familiar with the methodology introduced in Module 1: Intro to Micro-Generations, it's time to meet the first set of Micro-Generations, which fall within what's traditionally referred to as the Boomer generation. We begin by acknowledging existing well-known Boomer trends, and their current state as the largest retiring-age demographic in North American history.
But what key differences are discovered when this group, originally spanning a 16-year age range, is split into two? How will it impact Boomer trends of the future? This module explores how the meaning of these shared experiences shifts when a few years of age difference are taken into account, creating groups that focus on social good, the redefinition of age, and extended careers to varying degrees.
1. How can you help the Leading Boomer maintain a sense of adventure?
2. How can you help the Neo Boomer rebel against Boomer stereotypes?