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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Demographics > Micro-Generations Matrix > Module 4 / 5

Millennial Micro-Generations

Instructor: Armida Ascano
Millennials
Download the Millennials Trend Report
This module focuses in on the most-discussed, yet least-liked generation: Millennials. Millennial trends have an undeniable impact on society, but how does one make sense of the plethora of opinions surrounding this generation? The Micro-Generations Matrix sees three Millennial Micro-Generations: the Nouveau, Mid, and Pro Millennial.

Despite the rampant stereotypes surrounding this generation, Trend Hunter attempts to take a more objective approach to Millennial trends and the motivations of this varied group. Acknowledging that no 21 year-old feels the same as a 35 year-old, Chief Insights Officer Armida Ascano will walk you through the similarities and differences of the world's most notorious generation.
Related Trend Report: Millennials
Workshop Questions:
1. How could you help the Pro-Millennial battle Millennial misconceptions?
2. What is one small tweak that could help soothe Mid Millennials' anxieties?
3. How would your company change if Nouveau Millennials had more responsibility?
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Featured Insights

Streamlined Support
Devices built into chat apps create closeness among young consumers
Implications - Given Millennials are the largest generation in North American history, Trend Hunter splits the Millennial group into three micro-generations. The Nouveau Millennial is the youngest of the group; through a combination of professional dissatisfaction and a dependency on interpersonal relationships due to helicopter parenting, this group is more reliant on their friend groups. Services that facilitate bonding in this group's recognized communication channels help them balance important friendships with their newly attained adult responsibilities.
Workshop Question - What can you do to encourage bonding among fans of your brand?
2.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Event-Planning Apps
Social Event-Planning Apps
'PotluckHub' Helps Users Host Parties and Celebrate with Friends
The ‘PotluckHub’ app is a simple, intuitive solution for consumers that will enable them to seamlessly connect with their social group to plan a get-together. Suitable for use with... MORE
Social Health-Tracking Apps
Social Health-Tracking Apps
The 'Wellnite' App Sends Alerts to Loved Ones When You're Stressed
Many consumers are now utilizing health-tracking technology to help ensure they are getting the right amount of exercise and nutritious food, but the ‘Wellnite’ app has been developed to... MORE
Question-Based Social Apps
Question-Based Social Apps
'Queskr' Allows Users to Quickly Ask Questions and Get Answers
The ‘Queskr’ social network comes as results-driven platform that will enable users to interact with one another by utilizing questions as the main form of communication. The platform... MORE
Guided Conversation Apps
Guided Conversation Apps
The Supportive App Helps Build Friendship and Love
The key to any relationship, be it a friendship or a romantic partnership, is good communication, and the Supportive app is a tool that helps people to better express their thoughts and feelings.... MORE
Milestone Social
The competitive older Millennial is satiated with adult achievement-sharing sites
Implications - The Millennial generation is the largest in North American history; Trend Hunter splits the group into micro generations, identifying the 'Pro Millennial' as the oldest. The Pro Millennial uses social media more competitively than other Millennial groups as it entered into their lives during early adulthood when future planning was already a focus. Social media sites that enable milestone sharing appeal to this generation as they provide an opportunity to share more meaningful content they can be proud of.
Workshop Question - How are you appealing to the Pro Millennial's competitive nature?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Slim Proposal-Streaming Cases
Slim Proposal-Streaming Cases
This Thin Engagement Ring Box Broadcasts Proposals to Social Media
This thin engagement ring box not only features a more discreet design, it also doubles as a phone cover that is capable of capturing your proposal live. Designed by James Ambler and Keith Glickman,... MORE
VR Personal Memories
VR Personal Memories
The Facebook VR Memories Feature Presents Photos in a 3D Space
The new Facebook VR Memories feature utilizes AI to convert 2D photos and videos into a virtual 3D space. Debuted at Facebook’s F8 conference, this new VR feature showcases Facebook’s... MORE
Familial Memory Diary Apps
Familial Memory Diary Apps
The 'MyBabyBio' Online Baby Diary Keeps Memories Private and Secure
The rise of sharenting (parents who overshare pictures and updates of their kids on social media) has created newfound worries about privacy, so the ‘MyBabyBio’ app is an online baby... MORE
Social Investment-Sharing Platforms
Social Investment-Sharing Platforms
'MoneyGoat' Helps Users Share Tips and Info for Easy Investing
Knowing how to properly invest comes with time and experience, but the ‘MoneyGoat’ platform aims to help speed things up for those who want a better way to find the best opportunities to... MORE
Monetary Mindfulness
Mental health and finance combine to motivate younger consumers
Implications - Younger consumers who are just starting to consider their financial goals often find the money management process daunting and stressful. To alleviate this, the finance world is becoming more mindful of mental health and the need for holistic motivation. This shows a more sensitive, informed approach to a youth demographic who is delaying traditional milestones.
Workshop Question - How can you help ease the stresses of the youth demographic?
1.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gym-Style Financial Services
Gym-Style Financial Services
'The Financial Gym' Helps People Approach Money Like Personal Fitness
Going to the gym is a commitment that requires constant showing up to become stronger, more skilled and closer to achieving one’s goals—The Financial Gym takes cues from this model to offer... MORE
Monetary Payment Goal Apps
Monetary Payment Goal Apps
'ShowUpToIt' Has Users Create Goals and Complete Them or Pay
It can be difficult to create goals and stick to them, so ‘ShowUpToIt’ is a web app that enables users to have a bit more encouragement to get things completed. ‘ShowUpToIt’... MORE
Behavioural Goal-Achievement Platforms
Behavioural Goal-Achievement Platforms
'stickK' is a Free Productivity App Based on Yale Studies
Everyone sets goals for themselves both big and small, but achieving those goals comes with mixed rates of success; stickK is a new productivity platform that uses empirically proven techniques to... MORE
play_circle_filled Motivational Mobile Banking Ads
Motivational Mobile Banking Ads
This Alpha Bank Commercial Shows How Easy Its Services are to Use
For many Millennials, it’s often difficult to find the motivation to go into a bank to take care of their personal finances, which is why this new Alpha Bank ad that promotes the company’... MORE

Insights by Trend Hunter AI

Decentralized Social
Developers are launching decentralized content platforms
Trend - Independent developers are using shared protocols to create decentralized content aggregator platforms. Companies do not own or moderate these platforms, which offers better privacy than large alternatives. Many of these platforms communicate with one another to form the 'Fediverse.'
Workshop Question - How could your brand adapt to, decentralized social media platforms to better reach modern consumers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fediverse Content Platforms
Fediverse Content Platforms
'Lemmy' is a Decentralized Fediverse Content Aggregator
Lemmy is a self-hosted social link aggregation and discussion platform that is free and open-source. It is not controlled by any company, and does not have any advertising, tracking, or data-... MORE
Decentralized Social Media Platforms
Decentralized Social Media Platforms
Meta Launched Threads, a Decentralized Alternative to Twitter
Meta’s Instagram team has created a new app called Threads for sharing text posts and joining public chats. Users can use their Instagram accounts to log in and create posts that are up to 500... MORE
play_circle_filled Decentralized Microblogging Platforms
Decentralized Microblogging Platforms
Kbin is a Decentralized Content Aggregator on the Fediverse
‘Kbin’ is a modular, decentralized content aggregator and microblogging platform running on the Fediverse network. It can communicate with many other ActivityPub services, such as... MORE
Decentralized Onboarding App Processes
Decentralized Onboarding App Processes
Mastodon is Simplifying its Sign-Up to Attract Users
Mastodon is a decentralized network where users are able to select from various services with each one independently operated. Currently, the platform allows users to choose from over 12,000... MORE
Wealth Accessibility
Gen X as a whole is more focused on building generational wealth
Trend - As a whole, Gen X is being very intentional about building generational wealth. This demographic is using family-centric investment and banking services to not just build wealth, but to establish financial literacy among family members.
Workshop Question - How can your brand prioritize accessibility in its area of expertise?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Children-Focused Investment Apps
Children-Focused Investment Apps
Hapi Assists Parents in Planning for Their Child's Future
UK-based start-up Hapi has launched a self-titled app designed to support parents with the process of planning and investing for their children’s future. The app allows users to open junior... MORE
Web3-Focused Digital Banks
Web3-Focused Digital Banks
Cogni is Creating a Web2 to Web3 Mobile Banking Platform
Cogni sets itself apart as the first lifestyle-focused digital bank and it is creating a first-of-its-kind Web2 to Web3 mobile banking platform to serve consumers who want to modernize their... MORE
Financial E-Learning Experiences
Financial E-Learning Experiences
Fidelity Launches the Financial-Focused Fidelity Stack Experience
Fidelity is turning to the metaverse to improve financial literacy education. The investment company recently launched the new Fidelity Stack experience. Customers and associates can visit the... MORE
Family-Friendly Youth Banking Services
Family-Friendly Youth Banking Services
Yapeal Released its New Digital Banking Service for Kids
The Swiss-based digital bank Yapeal launched a new banking service for children and youth. Named Yapini, this new service is designed to help its younger customers take better control of their... MORE
Authentic Sharing
Some demographics are turning to more authentic forms of social sharing
Trend - As large social media platforms prioritize filtered aesthetics and monetization, some consumers are turning to social platforms that focus on more authentic forms of P2P interaction. These platforms and forums help users share moments and opinions that are less curated and more honest.
Workshop Question - How could your brand prioritize authenticity in its products, services or campaigns?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Spontaneous Photo-Sharing Applications
Spontaneous Photo-Sharing Applications
BeReal Prompts Users to Take No-Edits Pictures Daily
‘BeReal’ is a mobile social networking application that places emphasis on realism and spontaneity. The application allows users to add friends to form a network, but it does not have... MORE
play_circle_filled Safety-Focused Dating Apps
Safety-Focused Dating Apps
UnFiltered is a Dating App That Prohibits Fake Profiles and Image Edits
UnFiltered is a newly launched dating app that aims to provide users with a safe space by prohibiting fake profiles, filters, and edited photos. To accomplish this, the app only allows users to... MORE
Charming Cross-Platform Digital Journals
Charming Cross-Platform Digital Journals
The 'Hearty Journal' Keeps Memories and Entries Private
The ‘Hearty Journal’ digital journal is a cross-platform tool for users seeking out a way to keep their memories and experiences securely documented in an analog-inspired way. The... MORE
Work-Free Online Forums
Work-Free Online Forums
The Antiwork Subreddit Discusses Issues Related to the Work Force
The Antiwork Subreddit is an online forum for those interested in a work-free life. Users who want to end work or are curious about ending it can find engaging content to encourage their ideas. Much... MORE
Private Socials
Emerging social media platforms are focusing on privacy
Trend - With criticisms around excessive social media use and the data-selling that goes along with it, some brands are releasing social media platforms with limited functions and privacy features that help protect users' data, while still enabling sharing between family and friends.
Workshop Question - How is your brand prioritizing the overall wellness of its customers?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Private Family Media Apps
Private Family Media Apps
Lalo Launches an Application to Memorialize Your Loved Ones
Lalo is a new application that functions as a digital scrapbook, allowing customers to memorialize loved ones, create “spaces” to share memories, and invite friends and family to collaborate.... MORE
Collaborative Newsletter Platforms
Collaborative Newsletter Platforms
'TogetherLetters' Helps Users Connect Outside of Social Media
‘TogetherLetters’ is positioned as a way for consumers to stay connected with one another in more passive, authentic manner outside of social media by utilizing a newsletter-inspired... MORE
Healthy Social Media Apps
Healthy Social Media Apps
The 'Ruva' App Protects Privacy and Discourages Addictive Scrolling
It’s common knowledge that many social media apps employ deliberately addictive interfaces and designs to keep people engaged on their platforms often at the cost of their own self-esteem... MORE
play_circle_filled Customizable Friendship-Forging Apps
Customizable Friendship-Forging Apps
This Networking App Respects Your Privacy & Preferences
Hawaii-based software company iRadius has launched a networking app that is designed to make it easier for young adults to make new friends and stay in touch with existing friends and family, whilst... MORE
Authentic Dating
Dating apps offer voice and video features to better represent users
Trend - The convenience of dating apps has long come with the downside of not being able to sense chemistry until a meetup is arranged. Some dating apps are aiming to increase the chances of people connecting in-person by offering video and voice features that help users get to know one another better.
Workshop Question - How is your brand prioritizing authentic connections between or among its customers?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Text-Free Dating Apps
Text-Free Dating Apps
Chekmate Provides an Authentic and Secure Dating Experience
Chekmate is a real-time communication dating app that was designed to bridge the gap between in-person and online dating—making it easier to build real connections, avoid catfish, and plan great... MORE
Speedy Video Dating
Speedy Video Dating
Hinge Video Prompts Lets Matches Join a Video Call
Hinge Video Prompts is a new feature that helps matches get to know one another virtually before deciding to meet face-to-face. The feature invites matches to get a sense of one another on a video... MORE
Voice-First Dating Apps
Voice-First Dating Apps
The 'SwoonMe' Voice Dating App Helps Users Quickly Make an Impression
The ‘SwoonMe’ voice dating app is a different kind of digital romance platform that will give users the ability to get a better understanding of who a person is based on what they have... MORE
Voice-Focused Dating App Features
Voice-Focused Dating App Features
Hinge Adds Voice Prompts to Dating Service for Better Engagement
Popular dating app Hinge has announced that it will be adding a new Voice Prompts feature that will allow users to exchange voice notes within the app’s chat section and add audio-based... MORE
Eco Banking
Finance apps allow users to make eco-friendly decisions
Trend - Banking and sales apps are allowing consumers to be more sustainable by offering features that have a positive impact on the environment. These include everything from clothing resale functions to making eco-conscious investments.
Workshop Question - How is your brand empowering sustainability?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Instant Cash Resale Apps
Instant Cash Resale Apps
Twig Lets Users Instantly Turn Their Used Things Into Cash
Twig, a UK-based fintech company, has launched a mobile banking app that allows users to cash out on their used items instantly. Unlike other resale apps, Twig aims to be a full-fledged financial... MORE
Photovoltaic Plant Investment Apps
Photovoltaic Plant Investment Apps
This App Helps Users Invest In Solar Power Facilities
Change The World, a Japanese company that specializes in eco-friendly photovoltaic plants, has launched an innovative new investment app that is designed to make it possible for people in Japan to... MORE
Eco Goal-Oriented Investment Apps
Eco Goal-Oriented Investment Apps
The 'FLIT Invest' App Requires No Account Minimums
The ‘FLIT Invest’ app is an investment platform for those looking to align their values with their investments without having to worry about sacrificing on returns. The app works by... MORE
Eco-Conscious Investing Platforms
Eco-Conscious Investing Platforms
This Investment App Uses AI to Assess Environmental Impact
AI-powered investing platform ‘ForeSCITE’ has launched a new investment app feature that is designed to help investors take environmental, social and governance (ESG) factors into... MORE
Retail Finance
Banking apps are including online retail features and functions
Trend - Banking apps are becoming increasingly functional, now with extended features that allow people to shop (or sell) within the apps. These features help customers consolidate some of their lifestyle habits, merging banking and shopping to create simpler online experiences.
Workshop Question - How is your brand prioritizing convenience for its customer base?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Instant Cash Resale Apps
Instant Cash Resale Apps
Twig Lets Users Instantly Turn Their Used Things Into Cash
Twig, a UK-based fintech company, has launched a mobile banking app that allows users to cash out on their used items instantly. Unlike other resale apps, Twig aims to be a full-fledged financial... MORE
AI-Powered Shopping List Apps
AI-Powered Shopping List Apps
The 'HOUM' App Helps Users Make Smarter Choices
The ‘HOUM’ grocery shopping list app is a household management solution for consumers who are looking for a way to shop for essentials in a smarter way to save money and prevent them... MORE
All-In-One Finance Apps
All-In-One Finance Apps
The PayPal "Super App" Arrives Following Partnership With Synchrony Bank
Paypal has officially launched a new version of its popular digital wallet and payments platform, which has been loosely dubbed the PayPal “super app.” A major update, the new app will... MORE
Mobile Banking Loyalty Rewards
Mobile Banking Loyalty Rewards
The Bnext Mobile Banking App Launched an Extensive Rewards Program
Bnext, the Spain-based mobile banking app, recently created a new rewards program. The new program will compensate consumers for purchase loyalty for a number of prominent brands, including... MORE
Eco Organization
Apps help consumers prioritize eco-conscious fashion choices
Trend - With the fahion industry being an enormous contributor to worldwide pollution, some brands are releasing apps that help users make better choices when it comes to buying, repairing and generally extending the life cycles of their wardrobes.
Workshop Question - How is your brand prioritizing sustainability?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Virtual Try-On Apps
AR Virtual Try-On Apps
Moda Match Displays How Clothes Look with Hyper-Accuracy
Moda Match is a virtual try-on app that relies on augmented reality tech to display how online clothing purchases will look and fit. The platform works as a “plug-in, white-label solution for... MORE
Connected Wardrobe Apps
Connected Wardrobe Apps
Loop Digital Wardrobe Digitizes & Connects the Closets of Others
Loop Digital Wardrobe is a fashion ecosystem that digitizes and connects one user’s closet to another so that they can become part of the future of fashion. Loop is on a mission to weave... MORE
Sustainable Wardrobe Apps
Sustainable Wardrobe Apps
Whering & Caring Partners are Helping to Prolong the Clothing Lifecycle
Whering is a digital wardrobe app where users can create their own virtual closet by uploading the items they own, and now, thanks to its work with Caring Partners, the app is more sustainable than... MORE
Wardrobe-Tracking Apps
Wardrobe-Tracking Apps
The 'Storey' App Organizes Fashion Items and Tracks Value
The ‘Storey’ app is a digital wardrobe organizing solution that will work effectively for consumers seeking to keep their closet organized and much more. The app can be used for... MORE