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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Demographics > Micro-Generations Matrix > Module 4 / 5

Millennial Micro-Generations

Instructor: Armida Ascano
Millennials
Download the Millennials Trend Report
This module focuses in on the most-discussed, yet least-liked generation: Millennials. Millennial trends have an undeniable impact on society, but how does one make sense of the plethora of opinions surrounding this generation? The Micro-Generations Matrix sees three Millennial Micro-Generations: the Nouveau, Mid, and Pro Millennial.

Despite the rampant stereotypes surrounding this generation, Trend Hunter attempts to take a more objective approach to Millennial trends and the motivations of this varied group. Acknowledging that no 21 year-old feels the same as a 35 year-old, Chief Insights Officer Armida Ascano will walk you through the similarities and differences of the world's most notorious generation.
Related Trend Report: Millennials
Workshop Questions:
1. How could you help the Pro-Millennial battle Millennial misconceptions?
2. What is one small tweak that could help soothe Mid Millennials' anxieties?
3. How would your company change if Nouveau Millennials had more responsibility?
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Featured Insights

Streamlined Support
Devices built into chat apps create closeness among young consumers
Implications - Given Millennials are the largest generation in North American history, Trend Hunter splits the Millennial group into three micro-generations. The Nouveau Millennial is the youngest of the group; through a combination of professional dissatisfaction and a dependency on interpersonal relationships due to helicopter parenting, this group is more reliant on their friend groups. Services that facilitate bonding in this group's recognized communication channels help them balance important friendships with their newly attained adult responsibilities.
Workshop Question - What can you do to encourage bonding among fans of your brand?
2.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Event-Planning Apps
Social Event-Planning Apps
'PotluckHub' Helps Users Host Parties and Celebrate with Friends
The ‘PotluckHub’ app is a simple, intuitive solution for consumers that will enable them to seamlessly connect with their social group to plan a get-together. Suitable for use with... MORE
Social Health-Tracking Apps
Social Health-Tracking Apps
The 'Wellnite' App Sends Alerts to Loved Ones When You're Stressed
Many consumers are now utilizing health-tracking technology to help ensure they are getting the right amount of exercise and nutritious food, but the ‘Wellnite’ app has been developed to... MORE
Question-Based Social Apps
Question-Based Social Apps
'Queskr' Allows Users to Quickly Ask Questions and Get Answers
The ‘Queskr’ social network comes as results-driven platform that will enable users to interact with one another by utilizing questions as the main form of communication. The platform... MORE
Guided Conversation Apps
Guided Conversation Apps
The Supportive App Helps Build Friendship and Love
The key to any relationship, be it a friendship or a romantic partnership, is good communication, and the Supportive app is a tool that helps people to better express their thoughts and feelings.... MORE
Milestone Social
The competitive older Millennial is satiated with adult achievement-sharing sites
Implications - The Millennial generation is the largest in North American history; Trend Hunter splits the group into micro generations, identifying the 'Pro Millennial' as the oldest. The Pro Millennial uses social media more competitively than other Millennial groups as it entered into their lives during early adulthood when future planning was already a focus. Social media sites that enable milestone sharing appeal to this generation as they provide an opportunity to share more meaningful content they can be proud of.
Workshop Question - How are you appealing to the Pro Millennial's competitive nature?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Slim Proposal-Streaming Cases
Slim Proposal-Streaming Cases
This Thin Engagement Ring Box Broadcasts Proposals to Social Media
This thin engagement ring box not only features a more discreet design, it also doubles as a phone cover that is capable of capturing your proposal live. Designed by James Ambler and Keith Glickman,... MORE
VR Personal Memories
VR Personal Memories
The Facebook VR Memories Feature Presents Photos in a 3D Space
The new Facebook VR Memories feature utilizes AI to convert 2D photos and videos into a virtual 3D space. Debuted at Facebook’s F8 conference, this new VR feature showcases Facebook’s... MORE
Familial Memory Diary Apps
Familial Memory Diary Apps
The 'MyBabyBio' Online Baby Diary Keeps Memories Private and Secure
The rise of sharenting (parents who overshare pictures and updates of their kids on social media) has created newfound worries about privacy, so the ‘MyBabyBio’ app is an online baby... MORE
Social Investment-Sharing Platforms
Social Investment-Sharing Platforms
'MoneyGoat' Helps Users Share Tips and Info for Easy Investing
Knowing how to properly invest comes with time and experience, but the ‘MoneyGoat’ platform aims to help speed things up for those who want a better way to find the best opportunities to... MORE
Corporate Culture Social Media
Corporate Culture Social Media
Pandora Shows Its Organizational Culture On Twitter
When people think of corporate culture social media, they might assume that it would be filled with client-facing promotions. Though that may be the case most of the time, the ‘Life @ Pandora&#... MORE
Monetary Mindfulness
Mental health and finance combine to motivate younger consumers
Implications - Younger consumers who are just starting to consider their financial goals often find the money management process daunting and stressful. To alleviate this, the finance world is becoming more mindful of mental health and the need for holistic motivation. This shows a more sensitive, informed approach to a youth demographic who is delaying traditional milestones.
Workshop Question - How can you help ease the stresses of the youth demographic?
1.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gym-Style Financial Services
Gym-Style Financial Services
'The Financial Gym' Helps People Approach Money Like Personal Fitness
Going to the gym is a commitment that requires constant showing up to become stronger, more skilled and closer to achieving one’s goals—The Financial Gym takes cues from this model to offer... MORE
Monetary Payment Goal Apps
Monetary Payment Goal Apps
'ShowUpToIt' Has Users Create Goals and Complete Them or Pay
It can be difficult to create goals and stick to them, so ‘ShowUpToIt’ is a web app that enables users to have a bit more encouragement to get things completed. ‘ShowUpToIt’... MORE
Behavioural Goal-Achievement Platforms
Behavioural Goal-Achievement Platforms
'stickK' is a Free Productivity App Based on Yale Studies
Everyone sets goals for themselves both big and small, but achieving those goals comes with mixed rates of success; stickK is a new productivity platform that uses empirically proven techniques to... MORE
play_circle_filledMotivational Mobile Banking Ads
Motivational Mobile Banking Ads
This Alpha Bank Commercial Shows How Easy Its Services are to Use
For many Millennials, it’s often difficult to find the motivation to go into a bank to take care of their personal finances, which is why this new Alpha Bank ad that promotes the company’... MORE

Insights by Trend Hunter AI

Decentralized Affiliate
New ecommerce apps enable everyday consumers to earn commissions
Trend - Tech companies are revolutionizing affiliate marketing by launching new shopping apps that break down traditional barriers. Platforms like Locker are leading the charge by ditching the follower-count and aesthetic requirements that often exclude potential affiliates. This inclusive approach opens the affiliate ecosystem to a wider range of consumers, empowering everyone to become a brand advocate and earn from their genuine endorsements.
Workshop Question - How can your brand empower everyday consumers to share genuine product recommendations?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Commerce Platforms
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
21 Buttons is revolutionizing the way fashion enthusiasts engage with and influence trends through its unique social media platform. This innovative app blends social networking with e-commerce,... MORE
Social Commerce Apps
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
GIST, a San Francisco-based startup, is carving a niche in the social commerce sector with its innovative app. Launched in 2017, GIST offers a platform where users can share and discover products... MORE
Social Shopping Apps
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Locker 2.0, Inc. has revolutionized the online shopping experience with its mobile application, designed to simplify how consumers manage and share their wishlists. The app, available for free on... MORE
Digital Wishlist Organizers
Digital Wishlist Organizers
My Wish Vault Houses Wishlists in One Place
Introducing My Wish Vault: the ultimate solution for modern wishlist management. In today’s fast-paced world, keeping track of one’s digital desires can be overwhelming. That’s... MORE
Social Community
New social media platforms are launching with an emphasis on personal connections
Trend - Companies are opening new social media services with the intention of fostering more intimate connections between users. In a rebellion against social medias built around endless feeds, these platforms connect users with similar interests and have convenient public and private group chat systems.
Workshop Question - How could your brand ensure its products or services are meeting the needs of its more niche consumer demographics?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcoming Anti-Loneliness Apps
Upcoming Anti-Loneliness Apps
Phori Is an AI-Enhanced Chat App to Help Introverts with Loneliness
Phori is a new chat app that aims to help introverts make genuine connections online. Unlike other dating or social media apps that focus on appearances and popularity, Phori uses artificial... MORE
Kindness-Focused Social Media
Kindness-Focused Social Media
Kyndr is a Community-Based Social Media Platform
Kyndr, an app designed to provide users with a safe haven for inspiration, personal growth, and community building. In a world where toxic and overcrowded social media platforms dominate, Kyndr... MORE
Pro-Community Social Media Apps
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
In an age where social media platforms are plagued by misinformation, censorship, and data exploitation, Take emerges as a pro-community social media platform for users seeking a better online... MORE
Connective Foodie Apps
Connective Foodie Apps
Letslicious is a Foodie Social Media App Connecting Likeminded People
Letslicious has hit the foodie social scene with its innovative platform connecting like-minded individuals. With a focus on fostering community and boosting visibility for food and drink-related... MORE
Decentralized Social
Developers are launching decentralized content platforms
Trend - Independent developers are using shared protocols to create decentralized content aggregator platforms. Companies do not own or moderate these platforms, which offers better privacy than large alternatives. Many of these platforms communicate with one another to form the 'Fediverse.'
Workshop Question - How could your brand adapt to, decentralized social media platforms to better reach modern consumers?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fediverse Content Platforms
Fediverse Content Platforms
'Lemmy' is a Decentralized Fediverse Content Aggregator
Lemmy is a self-hosted social link aggregation and discussion platform that is free and open-source. It is not controlled by any company, and does not have any advertising, tracking, or data-... MORE
Decentralized Social Media Platforms
Decentralized Social Media Platforms
Meta Launched Threads, a Decentralized Alternative to Twitter
Meta’s Instagram team has created a new app called Threads for sharing text posts and joining public chats. Users can use their Instagram accounts to log in and create posts that are up to 500... MORE
play_circle_filledDecentralized Microblogging Platforms
Decentralized Microblogging Platforms
Kbin is a Decentralized Content Aggregator on the Fediverse
‘Kbin’ is a modular, decentralized content aggregator and microblogging platform running on the Fediverse network. It can communicate with many other ActivityPub services, such as... MORE
Decentralized Onboarding App Processes
Decentralized Onboarding App Processes
Mastodon is Simplifying its Sign-Up to Attract Users
Mastodon is a decentralized network where users are able to select from various services with each one independently operated. Currently, the platform allows users to choose from over 12,000... MORE
Invitational Social App Expansions
Invitational Social App Expansions
The Bluesky App is Only Available by Invitation
Jock Dorsey’s alternative to Twitter, the Bluesky app is now available to users only by invitation and expands to Android devices after it arrived in the App Store earlier this year in February.... MORE
Custom Workflow
Personalized prioritization apps enable more inclusive and effective work styles
Trend - Apps and services that aid in summarizing, prioritizing, and organizing work tasks in personalized ways are more popular than ever in the post-pandemic workplace. Not only does this custom approach to workflow give more flexibility, but is more inclusive of different work styles and needs.
Workshop Question - How can your organization maximize output without dictating how and when work is completed?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Priority-Only To-Do Apps
Priority-Only To-Do Apps
The 'Five' To-Do App Limits Users to Five Tasks at a Time
The ‘Five’ to-do app takes a decidedly different approach to personal productivity in a bid to help consumers trying to deal with a seemingly never-ending list of things to do. The app... MORE
play_circle_filledSummary-Producing Email Features
Summary-Producing Email Features
The Shortwave Email App Introduces AI-Powered Email Summaries
Shortwave has introduced a new AI-powered summary feature to help get your email points across clearly and concisely. The functionality is free and under beta testing across all platforms and is... MORE
Drag-and-Drop Task Apps
Drag-and-Drop Task Apps
The 'Dayby' App Helps Users Get More Done in Their Daily Schedule
The ‘Dayby’ app is an optimized take on the simple to-do list that aims to help users maximize the amount they can get done in the average day and prevent procrastination from holding... MORE
Piecemeal Task Productivity Apps
Piecemeal Task Productivity Apps
The 'OneTask' Pomodoro Task Tracker Focuses on One Item at a Time
It’s commonplace for a person to feel overwhelmed by their to-do list when it continues to grow out of control, so the ‘OneTask’ Pomodoro task tracker is intended to help bring... MORE
Tranquil To-Do List Apps
Tranquil To-Do List Apps
The 'Meraki' App Focuses on the Essentials to Help Users Focus
The average consumer has an ever-increasing list of things they need to get done on a daily and long-term basis which can quickly lead to feeling overwhelmed, so the ‘Meraki’ app is... MORE
Wealth Accessibility
Gen X as a whole is more focused on building generational wealth
Trend - As a whole, Gen X is being very intentional about building generational wealth. This demographic is using family-centric investment and banking services to not just build wealth, but to establish financial literacy among family members.
Workshop Question - How can your brand prioritize accessibility in its area of expertise?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Financial Literacy Board Games
Financial Literacy Board Games
Chime Launches a Gamified Financial Literacy Initiative
Chime, “the most loved baking app” that serves younger generations, recently debuted a gamified financial literacy initiative to empower Gen Z and Millennials. The interactive tabletop... MORE
Children-Focused Investment Apps
Children-Focused Investment Apps
Hapi Assists Parents in Planning for Their Child's Future
UK-based start-up Hapi has launched a self-titled app designed to support parents with the process of planning and investing for their children’s future. The app allows users to open junior... MORE
Web3-Focused Digital Banks
Web3-Focused Digital Banks
Cogni is Creating a Web2 to Web3 Mobile Banking Platform
Cogni sets itself apart as the first lifestyle-focused digital bank and it is creating a first-of-its-kind Web2 to Web3 mobile banking platform to serve consumers who want to modernize their... MORE
Kid-Focused Finance Apps
Kid-Focused Finance Apps
ABN Amro Launches a Financial Literacy App for Children
ABN Amro is partnering with Swedish firm Gimi to create a financial literacy app for kids. Using the app, youngsters may communicate with their parents about the chores they do for money as well as... MORE
Financial E-Learning Experiences
Financial E-Learning Experiences
Fidelity Launches the Financial-Focused Fidelity Stack Experience
Fidelity is turning to the metaverse to improve financial literacy education. The investment company recently launched the new Fidelity Stack experience. Customers and associates can visit the... MORE
Chat Commerce
Brands are enabling users to order and pay for products directly via messaging apps
Trend - Retailers are utilizing social messaging apps to allow shoppers to interact with businesses and pay for products while they remain in-chat. What this means is that shoppers can use their favorite messaging channels to discover products, place orders, make payments, and track packages.
Workshop Question - How could your brand better prioritize convenience and personalization?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pay-in-Chat Instagram Updates
Pay-in-Chat Instagram Updates
Mark Zuckerberg Launches a 'Payments in Chat' Feature on Instagram
Meta CEO Mark Zuckerberg took to Instagram today to announce that the social media platform will be launching a ‘Payments in Chat’ feature that will enable Instagram users to purchase... MORE
Social Messaging Money Transfers
Social Messaging Money Transfers
Viber Enters the World of Fintech with 'Payments on Viber'
Viber, a leading messaging app owned by Rakuten, has announced the launch of its first fintech venture, ‘Payments on Viber.’ The new service will allow users to create digital wallets... MORE
Chat App E-Commerce Integrations
Chat App E-Commerce Integrations
'Charles' Seamlessly Blends Chat Services with Online Retailers
‘Charles’ is a conversational e-commerce company that aims to seamlessly integrate online shopping avenues to real-time chatting applications. The company recently raised $20 million USD... MORE
Communication App Shopping Experiences
Communication App Shopping Experiences
WhatsApp Flows Allow for In-App Booking and Shopping
WhatsApp Flows are a new kind of shopping experience for merchants and users alike to support in-app purchases or booking to help complete transactions all inside the brand’s app. The... MORE
Conversational E-Commerce Features
Conversational E-Commerce Features
Attentive Debuts New SMS-Based Text-to-Buy Solution for Shopify
Attentive is a leading “conversational commerce” platform that aims to rethink business-to-consumer communication via SMS-based software solutions. The company’s unique platform... MORE
Authentic Sharing
Some demographics are turning to more authentic forms of social sharing
Trend - As large social media platforms prioritize filtered aesthetics and monetization, some consumers are turning to social platforms that focus on more authentic forms of P2P interaction. These platforms and forums help users share moments and opinions that are less curated and more honest.
Workshop Question - How could your brand prioritize authenticity in its products, services or campaigns?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Spontaneous Photo-Sharing Applications
Spontaneous Photo-Sharing Applications
BeReal Prompts Users to Take No-Edits Pictures Daily
‘BeReal’ is a mobile social networking application that places emphasis on realism and spontaneity. The application allows users to add friends to form a network, but it does not have... MORE
play_circle_filledSafety-Focused Dating Apps
Safety-Focused Dating Apps
UnFiltered is a Dating App That Prohibits Fake Profiles and Image Edits
UnFiltered is a newly launched dating app that aims to provide users with a safe space by prohibiting fake profiles, filters, and edited photos. To accomplish this, the app only allows users to... MORE
Charming Cross-Platform Digital Journals
Charming Cross-Platform Digital Journals
The 'Hearty Journal' Keeps Memories and Entries Private
The ‘Hearty Journal’ digital journal is a cross-platform tool for users seeking out a way to keep their memories and experiences securely documented in an analog-inspired way. The... MORE
Work-Free Online Forums
Work-Free Online Forums
The Antiwork Subreddit Discusses Issues Related to the Work Force
The Antiwork Subreddit is an online forum for those interested in a work-free life. Users who want to end work or are curious about ending it can find engaging content to encourage their ideas. Much... MORE
Community Banking
Banking platforms and spaces are prioritizing social engagement and community
Trend - Some banking and investing services are prioritizing community-based, social experiences that help clients pool resources, get more information, and/or create a sense of comfort and familiarity with financial services.
Workshop Question - How could your brand make its product/service more accessible for its customers?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Banking Environments
Virtual Banking Environments
The Uni-Verse is a Banking Metaverse for Union Bank of India Clients
The Union Bank of India (UBI) announced a new virtual banking project titled the ‘Uni-Verse.’ The UBI is creating the Uni-Verse through a direct collaboration with ‘Tech Mahindra,&#... MORE
Community-Centric Investment Apps
Community-Centric Investment Apps
This App Helps Investors Inspire and Inform Each Other
Public.com is a unique investment app that taps into the power of community to help people get the information, inspiration and support that they need in order to become prolific investors, even if... MORE
Community-Focused Bank Cafes
Community-Focused Bank Cafes
ImaginCafe by CaixaBank Creates a Cultural Space for Young Consumers
The ImaginCafe by CaixaBank is a multi-functional cultural space for millennials to create and connect with each other in a relaxed environment. The three-storey cafe, located in the heart of... MORE
Visual Payment Apps
Visual Payment Apps
Vizme Turns the Experience of Sending or Spending Money Into Stories
Fear and anxiety can keep some people from even looking at their financial apps in the first place and Vizme is a world-first visual payment app that transforms the experience of sending and... MORE
Investing Gen Z Group Chats
Investing Gen Z Group Chats
Finary Raises Money to Build the Investing Chat Platform
Finary is a platform that is focused on next-generation investments. It helps the new generation create an online community to better understand the world of investments. Offering a digital platform... MORE