Generation X Micro-Generations
Instructor: Armida Ascano
Download the Convenience Culture Trend Report
The third Micro-Generations Matrix module is all about Gen X trends. Born between two large, highly discussed generations, Generation X is often forgotten. At Trend Hunter, we break this generation into two segments to better understand their needs and impact.Known to most as the generation behind the first wave of technology, grunge music, and more, Generation X is at a prime age for impacting business trends. However, Gen X trends vary across these two Micro-Generations. Their shared experiences as former latchkey kids have different results in terms of how they view family; their view of the dot-com bubble bursting has created varied approaches to work-life balance. Which Gen X trends will most impact your organization, your target demographic, and your future business?
Workshop Questions:
1. How could you better leverage your Gen Xenos employees' rebellious streak?
2. What could you do to help Gen XS achieve a feeling of accomplishment?
