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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Demographics > Micro-Generations Matrix > Module 1 / 5

Intro to Micro-Generations

Instructor: Armida Ascano
Micro-Generations Matrix
Download the Micro-Generations Matrix Trend Report
Trend Hunter's Chief Insights Officer, Armida Ascano, introduces you to the Micro-Generations Matrix as a new approach to examining generational trends. She outlines the methodology, advantages, and objectives of Trend Hunter's approach to segmentation. This begins with acknowledging the stereotypes many generational trends are based in, as well as the origin stories of each well-known generational segment.

What's interesting, however, is not the way generational segmentation categorizes consumers, but the unexpected commonalities outside of those categories. Therein lies the thinking behind the Micro-Generations Matrix -- it is an interesting new way to rethink both key variables, and shared experiences of groups born within a similar time frame, as well as how this will impact generational trends moving forward. Are you ready for the future of generational study?
Related Trend Report: Micro-Generations Matrix
View Innovation Webinars

Insights by Trend Hunter AI

Cheddar Dessert
The use of cheddar in desserts is on the rise
Trend - Cheddar is becoming a popular ingredient in desserts--combining sweet and savory flavors for consumers with relatively adventurous palettes. Brands are offering novelty products like cheese-flavored ice cream, or they're creating cheddar dessert snacks that would appeal to more consumers.
Workshop Question - How could your brand better appeal to consumers' desire for novelty?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Macaroni-Flavored Ice Creams
Macaroni-Flavored Ice Creams
Van Leeuwen Created a Cheesy Kraft Dinner Ice Cream Flavor
Van Leeuwen is offering a new way for macaroni and cheese fans to experience their favorite dish with Kraft Dinner ice cream. Kraft collaborated with the Brooklyn-based creamery to recreate a... MORE
Dessert-Flavored Protein Shakes
Dessert-Flavored Protein Shakes
The Üfit Protein Drinks Now Come in Decadent New Flavors
While there are a wide variety of protein drinks on the market, Üfit is trying to cater to those who may not like the taste of nutritional supplements. Instead of chalky powders and bland formulas, MORE
Bite-Sized Cornbread Donuts
Bite-Sized Cornbread Donuts
Dunkin' is Serving Up a New Cornbread Donut and Munchkins
Just in time for warmer months, Dunkin’ has debuted a slew of new menu items, including the new Cornbread Donut. Beginning Wednesday, April 27, Dunkin’ customers can try the new... MORE
Seasonal Celebration Donuts
Seasonal Celebration Donuts
These Dunkin’ Donuts Spring Donuts Come in a Variety of Flavors
The Dunkin’ Donuts Spring Donuts have been announced by the brand as a way for consumers to celebrate the imminent arrival of the season with a delicious treat. The donuts come in two new flavor... MORE
Everyday Web3
Web3 is integrated into everyday routines
Trend - Though the introduction to Web3 has had a shaky start, it's adoption in everyday routines and business practices is showcasing the real impact of the decentralized web. Customer service, online shopping, and even health care are enhanced by Web3 services when they're seamlessly integrated.
Workshop Question - How could your brand make new tech more digestible for its customers?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Pharmacies
Metaverse Pharmacies
MAG and the Pharmacy Group are Developing a Virtual Pharmacy in Decentraland
iMining Technologies, a leading publicly-traded Web3 tech company, has announced that its subsidiary Metaverse Advisory Group (MAG) has entered a partnership with Noman Qureshi, owner of the... MORE
Augmented Reality Menu Items
Augmented Reality Menu Items
Denny's New Mac N’ Brisket Sizzlin’ Skillet is Part of Its AR Menu
Denny’s has just unveiled a new augmented reality (AR) menu, which includes mouthwatering new offerings like the Mac N’ Brisket Sizzlin’ Skillet and Oven-Baked Mac N’ Cheese. As part of... MORE
Virtual Sneaker Try-Ons
Virtual Sneaker Try-Ons
Amazon Fashion Officially Debuts 'Virtual Try-On for Shoes'
Amazon Fashion, a recently launched service that aims to make purchasing clothing online more interactive, has announced that it will be introducing ‘Virtual Try-On for Shoes.’ The new... MORE
Shopping-Oriented Metaverses
Shopping-Oriented Metaverses
Flipkart Launches Its Own E-Commerce Metaverse, 'Flipverse'
E-commerce company Flipkart has debuted “Flipverse,” a metaverse-based virtual buying experience. Flipverse users will be able to browse and purchase products in the unique digital-only... MORE
Nostalgic Collectible
Brands re-release or reference iconic 90s' toys for nostalgic consumers
Trend - The current 90s revival in pop culture has extended to toys that were once central in the childhoods of Millennials and Gen X. Brands are now re-releasing classic 90s toys, or using them as inspiration in new products—evoking nostalgia while still appealing to young consumers.
Workshop Question - How could your brand create stronger emotional connections with customers through its products or campaigns?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
90s-Inspired Plush Toys
90s-Inspired Plush Toys
Rubies Launches the 'Kidrobot' Plush Toy Collection for Kids and Kidults
Rubies has launched a new plush collection dubbed ‘Kidrobot’ which features multiple pop-culture plushies for fans of franchises like Marvel, DC Comics, Warner Brothers, and SEGA. The plush toys... MORE
Nostalgia-Inducing Cereal Toys
Nostalgia-Inducing Cereal Toys
General Mills Relaunches the Collectible 'Cereal Squad' Toys
General Mills is reintroducing its popular ‘Cereal Squad’ collectible toys in specially marked boxes of ‘Cinnamon Toast Crunch,’ ‘Lucky Charms,’ ‘Trix,’ ‘Honey Nut Cheerios,’ ‘... MORE
Toy Package-Themed Footwear
Toy Package-Themed Footwear
New Balance and DAHOOD Reference Action Figures from the 80s
New Balance introduces a new pack of the 57/40 along with DAHOOD—the duo reference a retro aesthetic for the season. The new footwear models are carefully packaged in a limited edition blister... MORE
Street Style Digital Pets
Street Style Digital Pets
The Supreme Tamagotchi Gives the Toy Pet a Hip Makeover
The Supreme Tamagotchi digital pet is a hip take on the classic 90s toy that’s ready to provide fashion-minded consumers with an unexpectedly nostalgic product for their collection. Unveiled... MORE
In-Game Activation
Brands create pop-up experiences in popular video games
Trend - In-game marketing has become increasingly popular, with brands taking it to the next level with pop-up experiences they've curated in collaboration with popular video game brands. Everything from jewelry to personal hygiene brands have featured their products in the virtual world this way.
Workshop Question - What's a more novel way your brand could engage with its customers?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Vegan Clothing
Virtual Vegan Clothing
H&M Recreated Its Newest Fashion Collection in Animal Crossing
To go along with its newly launched PETA-approved vegan clothing collection called Co-Exist, H&M created a virtual experience within Animal Crossing. The animal-friendly fashion collection is... MORE
Inclusive Gaming Razor Campaigns
Inclusive Gaming Razor Campaigns
Gillette Venus Debuts Skinclusive Summer Line on Animal Crossing
Gillette Venus recently unveiled the ‘Summer Skinclusive Line’ as the newest activation of the ‘My Skin. My Way’ campaign. This inclusive ad takes a “quarantine-friendly&... MORE
Video Game Fashion Pop-Ups
Video Game Fashion Pop-Ups
Sandy Liang's Animal Crossing Pop-up Lets Guests Download Looks
Its no secret that Animal Crossing: New Horizons has been the unsung hero of the entertainment world during the COVID-19 pandemic, with some people going so far as to get married through the game&#... MORE
Video Game Jewelry Pop-Ups
Video Game Jewelry Pop-Ups
Pandora and Animal Crossing Partner to Launch In-Game 'Pandora Island'
Danish jewelry label Pandora has teamed up with the video game Animal Crossing: New Horizons to launch ‘Pandora Island,’ an in-game pop-up store hosted by the brand’s creative... MORE
Retail Finance
Banking apps are including online retail features and functions
Trend - Banking apps are becoming increasingly functional, now with extended features that allow people to shop (or sell) within the apps. These features help customers consolidate some of their lifestyle habits, merging banking and shopping to create simpler online experiences.
Workshop Question - How is your brand prioritizing convenience for its customer base?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Instant Cash Resale Apps
Instant Cash Resale Apps
Twig Lets Users Instantly Turn Their Used Things Into Cash
Twig, a UK-based fintech company, has launched a mobile banking app that allows users to cash out on their used items instantly. Unlike other resale apps, Twig aims to be a full-fledged financial... MORE
AI-Powered Shopping List Apps
AI-Powered Shopping List Apps
The 'HOUM' App Helps Users Make Smarter Choices
The ‘HOUM’ grocery shopping list app is a household management solution for consumers who are looking for a way to shop for essentials in a smarter way to save money and prevent them... MORE
All-In-One Finance Apps
All-In-One Finance Apps
The PayPal "Super App" Arrives Following Partnership With Synchrony Bank
Paypal has officially launched a new version of its popular digital wallet and payments platform, which has been loosely dubbed the PayPal “super app.” A major update, the new app will... MORE
Mobile Banking Loyalty Rewards
Mobile Banking Loyalty Rewards
The Bnext Mobile Banking App Launched an Extensive Rewards Program
Bnext, the Spain-based mobile banking app, recently created a new rewards program. The new program will compensate consumers for purchase loyalty for a number of prominent brands, including... MORE
Pea-Based
Peas are used as a base for seafood alternatives
Trend - Vegetarians and vegans now have the option of consuming alternative seafoods that are based in peas. These products include everything from frozen breaded options, to canned seafood alternatives.
Workshop Question - How is your brand being flexible in the product ranges it offers?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plant-Based Shrimp Alternatives
Plant-Based Shrimp Alternatives
Garden Gourmet Vrimp is Made with Seaweed, Peas and Konjac
Nestle SA is expanding its range of plant-powered offerings with Garden Gourmet Vrimp, a plant-based shrimp alternative that’s made with seaweed, peas and konjac. The new product is said to... MORE
Breaded Plant-Based Seafood
Breaded Plant-Based Seafood
Good Catch Makes Breaded Fish Sticks, Fillets & Crab Cake Alternatives
Good Catch is expanding its product portfolio with all-new breaded plant-based seafood alternatives that recreate the comfort of nostalgic foods. The products feature Good Catch’s proprietary... MORE
Crab-Style Plant-Based Cakes
Crab-Style Plant-Based Cakes
Copper Branch Restaurants in Canada Serve Swell's Vegan Crab Cakes
At Copper Branch, the renowned plant-based Canadian restaurant chain, there are two new alternative seafood items on the menu based on vegan crab cakes. The pair of new plant-based seafood dishes... MORE
play_circle_filled Canned Seafood Alternatives
Canned Seafood Alternatives
FISH PEAS are Plant-Based Products Made with Yellow Peas
The demand for plant-based fish alternatives is growing and European canned fish producer KARAVELA is responding to consumer demands with a new brand called FISH PEAS. This plant-based canned... MORE
Sustainable Candy
Popular candy brands are adapting to consumers' eco-friendly values
Trend - Mainstream brands that are known for their candies and chocolates are now switching tactics to appeal to environmentally conscious consumers by prioritizing eco-friendly packaging, ingredients, and/or branding.
Workshop Question - How is your brand authentically prioritizing sustainability?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Recognizable Vegan Candy Bars
Recognizable Vegan Candy Bars
The Nestlé Vegan KitKat is Being Launched in the UK
The Nestlé vegan KitKat candy bar is being launched by the brand in the UK in a bid to offer an adapted version of the iconic treat that meets the changing dietary needs of consumers. The product... MORE
Edible Insect Lollipops
Edible Insect Lollipops
Orkin's Pest-Infested Pops Bring Awareness to Pest Control
While large parts of the world are accustomed to eating insects, other parts of the world have yet to incorporate sustainable, alternative protein sources into their diet—and Orkin is daring... MORE
Cell-Based Candies
Cell-Based Candies
Free Candy Performance Gummies are Made with Cell-Based Collagen
Free Candy by Cult Foods is the first-ever cell-based performance gummy and it shares real fruit flavors in a formula that’s animal-free, farm-free and harm-free.   Cult Foods is a new... MORE
Reduced Packaging Chocolates
Reduced Packaging Chocolates
Cadbury Share Bags will Now Have 15% Less Packaging
The Cadbury Share Bags have been revamped by the Mondelēz International-owned brand to help reduce packaging and make the product a more efficient offering for consumers. The shift towards more eco-... MORE
Single Use-Reduction
In-store refill stations are no longer specific to personal care
Trend - As brands look to become more eco-friendly, in-store refill stations are one way they're shifting toward sustainability. This shift includes everything from coffee refill stations to supermarket skincare refills.
Workshop Question - How is your brand prioritizing sustainability?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Refillable Retail Soda Machines
Refillable Retail Soda Machines
Coca-Cola Europacific Partners is Piloting a Soda Refill Machine
This soda refill machine is being piloted by Coca-Cola Europacific Partners in Sweden to test how consumers respond to the experience of purchasing a refillable beverage container to help reduce... MORE
In-Store Supermarket Refills
In-Store Supermarket Refills
Loop and Tesco Launched a Refillable Cosmetics Initiative
Loop and Tesco rolled out a large in-store refillable scheme for beauty products and cosmetics. The new service launched in 10 of Tesco’s UK stores in support of a sustainable lifestyle... MORE
High-Performance Beauty Ranges
High-Performance Beauty Ranges
The Zara Beauty Collection Shares Refillable Lipsticks & More
To kick off the launch of the Zara Beauty collection, Zara collaborated with nine photographers to assemble a portfolio of images that capture different aspects of beauty. Each of the images shows... MORE
Instant Coffee Retail Dispensers
Instant Coffee Retail Dispensers
Nestlé is Piloting Refillable Coffee Dispensers in Switzerland
Nestlé has announced that it has begun piloting a series of refillable coffee dispensers in Switzerland to help offer a way to curb use of single-use packaging in a simple way. The in-store... MORE
Plant Mayo
Vegan mayo options are becoming more popular
Trend - As alternative ingredients continue their rise in popularity, vegan mayo is now more easily found in stores. These plant-based mayonnaise options are based in ingredients like avocado oil, and come in different flavors.
Workshop Question - How is your brand providing authentic alternative ingredients?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Brooding Black-Colored Condiments
Brooding Black-Colored Condiments
Heinz Scarily Good Black Garlic Mayo is Vegan-Friendly
The Heinz Scarily Good Black Garlic Mayo has been unveiled as a new condiment arriving in the UK to offer consumers a way to enhance their favorite foods with a dark touch. The condiment features a... MORE
Flavorful Vegan-Friendly Condiments
Flavorful Vegan-Friendly Condiments
These New Kraft Heinz Vegan Condiments Come in Three Flavors
These new Kraft Heinz vegan condiments have been announced by the brand to offer consumers with a way to enjoy rich, creamy flavors from familiar products with recipes that suit modern preferences.... MORE
Punk-Inspired Vegan Sauces
Punk-Inspired Vegan Sauces
HLTHPUNK is Bringing a Punk Revolution to the Sauce Industry
HLTHPUNK is the name of the artful and rebellious brand that’s shaking up the conventional sauce industry with a punk attitude. The brand’s UFO Organic Burger Sauce is described as an &#... MORE
Avocado-Based Mayo Condiments
Avocado-Based Mayo Condiments
The Follow Your Heart Avocado Oil Vegenaise is Rich and Creamy
The Follow Your Heart Avocado Oil Vegenaise is a rich, creamy, plant-based product that is sure to come as welcome news to anyone seeking out an alternative to the original condiment. The spread is... MORE
Comfort Commercial
Ad campaigns take on more positive and soothing themes
Trend - As the world gradually lifts pandemic-related restrictions, brands are increasingly prioritizing "wellness" to help ease people's lingering anxieties. This includes ad campaigns that focus on comforting and relaxing themes that offer a more positive outlook on the future than what has been seen in the last year.
Workshop Question - How is your brand prioritizing post-pandemic transitions?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Grandparent Ambassador Relaxing Campaigns
Grandparent Ambassador Relaxing Campaigns
Coors Light Asks Canadian Grandparents "How To Chill"
Coors Light recently partnered with Canadian lifestyle brand TEAMLTD to launch the new Masters of Chill Class series. As most Canadians know, summer can often feel short-lived, thanks to jam-packed... MORE
play_circle_filled Post-Pandemic Gum Campaigns
Post-Pandemic Gum Campaigns
EXTRA Gum's 'For When It's Time' Depicts a Fresh Start
‘For When It’s Time’ is a new marketing campaign from EXTRA Gum that shares scenes from a post-pandemic future. The campaign aims to inspire optimism and remind people of a return... MORE
play_circle_filled Comforting Travel Campaigns
Comforting Travel Campaigns
Expedia Debuts New Campaign for Post-Vaccination Travel Demand
As more individuals become vaccinated against COVID-19, Expedia recently launched a new campaign dubbed ‘All By Myself.’ The new ad shows how dedicated the brand is to support its... MORE
play_circle_filled Encouraging Back-to-School Ads
Encouraging Back-to-School Ads
Macy's Takes a Positive and Encouraging Tone in Its Commercial
As September nears, brands are releasing their back-to-school ads but this year, the commercials and initiatives look and feel a little bit different. It is no secret that the COVID-19 pandemic has... MORE