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FuturistU > Demographics > Micro-Generations Matrix > Module 1 / 5

Intro to Micro-Generations

Instructor: Armida Ascano
Micro-Generations Matrix
Download the Micro-Generations Matrix Trend Report
Trend Hunter's Chief Insights Officer, Armida Ascano, introduces you to the Micro-Generations Matrix as a new approach to examining generational trends. She outlines the methodology, advantages, and objectives of Trend Hunter's approach to segmentation. This begins with acknowledging the stereotypes many generational trends are based in, as well as the origin stories of each well-known generational segment.

What's interesting, however, is not the way generational segmentation categorizes consumers, but the unexpected commonalities outside of those categories. Therein lies the thinking behind the Micro-Generations Matrix -- it is an interesting new way to rethink both key variables, and shared experiences of groups born within a similar time frame, as well as how this will impact generational trends moving forward. Are you ready for the future of generational study?
Related Trend Report: Micro-Generations Matrix
Get the 2023 Trend Report FREE

Insights by Trend Hunter AI

Cheddar Dessert
The use of cheddar in desserts is on the rise
Trend - Cheddar is becoming a popular ingredient in desserts--combining sweet and savory flavors for consumers with relatively adventurous palettes. Brands are offering novelty products like cheese-flavored ice cream, or they're creating cheddar dessert snacks that would appeal to more consumers.
Workshop Question - How could your brand better appeal to consumers' desire for novelty?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Everyday Web3
Web3 is integrated into everyday routines
Trend - Though the introduction to Web3 has had a shaky start, it's adoption in everyday routines and business practices is showcasing the real impact of the decentralized web. Customer service, online shopping, and even health care are enhanced by Web3 services when they're seamlessly integrated.
Workshop Question - How could your brand make new tech more digestible for its customers?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Nostalgic Collectible
Brands re-release or reference iconic 90s' toys for nostalgic consumers
Trend - The current 90s revival in pop culture has extended to toys that were once central in the childhoods of Millennials and Gen X. Brands are now re-releasing classic 90s toys, or using them as inspiration in new products—evoking nostalgia while still appealing to young consumers.
Workshop Question - How could your brand create stronger emotional connections with customers through its products or campaigns?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Game Activation
Brands create pop-up experiences in popular video games
Trend - In-game marketing has become increasingly popular, with brands taking it to the next level with pop-up experiences they've curated in collaboration with popular video game brands. Everything from jewelry to personal hygiene brands have featured their products in the virtual world this way.
Workshop Question - What's a more novel way your brand could engage with its customers?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Finance
Banking apps are including online retail features and functions
Trend - Banking apps are becoming increasingly functional, now with extended features that allow people to shop (or sell) within the apps. These features help customers consolidate some of their lifestyle habits, merging banking and shopping to create simpler online experiences.
Workshop Question - How is your brand prioritizing convenience for its customer base?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pea-Based
Peas are used as a base for seafood alternatives
Trend - Vegetarians and vegans now have the option of consuming alternative seafoods that are based in peas. These products include everything from frozen breaded options, to canned seafood alternatives.
Workshop Question - How is your brand being flexible in the product ranges it offers?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Candy
Popular candy brands are adapting to consumers' eco-friendly values
Trend - Mainstream brands that are known for their candies and chocolates are now switching tactics to appeal to environmentally conscious consumers by prioritizing eco-friendly packaging, ingredients, and/or branding.
Workshop Question - How is your brand authentically prioritizing sustainability?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Single Use-Reduction
In-store refill stations are no longer specific to personal care
Trend - As brands look to become more eco-friendly, in-store refill stations are one way they're shifting toward sustainability. This shift includes everything from coffee refill stations to supermarket skincare refills.
Workshop Question - How is your brand prioritizing sustainability?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plant Mayo
Vegan mayo options are becoming more popular
Trend - As alternative ingredients continue their rise in popularity, vegan mayo is now more easily found in stores. These plant-based mayonnaise options are based in ingredients like avocado oil, and come in different flavors.
Workshop Question - How is your brand providing authentic alternative ingredients?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Comfort Commercial
Ad campaigns take on more positive and soothing themes
Trend - As the world gradually lifts pandemic-related restrictions, brands are increasingly prioritizing "wellness" to help ease people's lingering anxieties. This includes ad campaigns that focus on comforting and relaxing themes that offer a more positive outlook on the future than what has been seen in the last year.
Workshop Question - How is your brand prioritizing post-pandemic transitions?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends