Consumer Centric Retail Through Naturality
Instructor: Ady Floyd
Download the Eco & Sustainability Trend Report
Trend Hunter defines Naturality as the consumer desire for "connections to experiences and products that connect them to bigger, more important things" such as sustainable retail solutions, products and services. In this module, you'll become familiar with successful business models that are based around Naturality. Additionally, you'll not only learn what types of products are being created through sustainable means but how brands are effectively communicating their eco-friendly stances.This module will look at industries like fashion, culinary, automotive, CPG and more to help your brand elevate its corporate social responsibility and align to your customer’s sustainability aspirations. Sustainable retail is not just important to your consumer today, but will directly impact your future consumer, too.
Workshop Questions:
1. How might your brand elevate its corporate social responsibility?
2. What are your customers sustainability aspirations? How can your brand deliver that?
