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FuturistU > Retail > Rewriting the Rules of Retail > Module 4 / 4

Consumer Centric Retail Through Artificial Intelligence

Instructor: Ady Floyd
Payment Innovation
Download the Payment Innovation Trend Report
Today's shopper is looking for convenience, ease, and simplicity, meaning that brands need to take advantage of technological tools to help them create smart retail solutions. Smart retail is all about focusing on leveraging big data, AI interactions and platforms like voice and visual search.

Consumers are now much more willing to provide personal data to retailers, as long as it's mutually beneficial. Throughout this module, Ady will look at how brands can use AI and other technologies to improve the shopping experience online and offline.
Related Trend Report: Payment Innovation
Workshop Questions:
1. What is one way your brand could use smart technology to elevate your customer’s experience?
2. How might you collect more customer data to create a more compelling product/service offering?
Access Advisory Services

Featured Insights

Picture Purchase
Brands are using AI to help consumers shop through pictures
Trend - Using AI and machine learning, consumers can now snap images of products and make instant purchases. Moving beyond voice-activated shopping platforms, brands continue to innovate the retail space with visual shopping applications.
Workshop Question - How can your brand make its retail experience more convenient for consumers?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Frivolous Recognition
Facial recognition technologies enhance retail and viewing experiences
Trend - As new interpretations of surveillance develop, the potential of facial recognition technology is unpacked with the tech’s adoption in a range of services and experiences across different industries. From retail to art, brands seek to facilitate customizable and enhanced consumer engagement through a new mode of usage.
Workshop Question - How could your brand use facial recognition tech in its retail experience?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reflection-Based AI Installations
Reflection-Based AI Installations
Ultravioletto Curates a Mirror-Dependent Installation in Spoleto
Italian design studio Ultravioletto organized an interactive AI installation in a former church in the city of Spoleto. The experience is centered around a mirror that utilizes artificial... MORE
play_circle_filled Pet-Powered Online Shops
Pet-Powered Online Shops
Pet-Commerce Gives Pets Buying Power with AI & Facial Recognition
Pets in the household already influence many purchasing decisions that their owners make on a regular basis and Brazilian pet shop chain Petz is helping consumers make the most of this with its Pet-... MORE
play_circle_filled Unstaffed Phone Pop-Up Shops
Unstaffed Phone Pop-Up Shops
UNBOXED by Singtel is an All-Hours Pop-Up Store in Singapore
Valuable items like smartphones and their accessories are often kept behind lock and key in tech shops and require staff assistance for them to be accessed—but Singapore’s UNBOXED by Singtel... MORE
play_circle_filled Next-Gen Tech Hotels
Next-Gen Tech Hotels
Alibaba's Flyzoo Future Hotel Offers Biometric Entry & In-Suite Assistants
Alibaba is introducing the 290-room Flyzoo Future Hotel in China to provide an experience that’s more in line with the current digital technologies in place today. This hotel is bound to set a... MORE
play_circle_filled Facial Recognition Bar Orders
Facial Recognition Bar Orders
DataSparQ Has Created an AI Queue for Bars to Organize Drink Orders
The British-based data science company, DataSwarQ, has created an AI queue that can be used to organize drink orders. The AI queue implements facial recognition in order to organize patrons into... MORE

Insights by Trend Hunter AI

Mobile AI
Retailers are using AI to add unique features to their mobile retail apps
Trend - Retailers are launching mobile apps with AI-powered features designed to replace their existing apps. These apps offer recommendations, conversational support, image search, and features unique to certain retailers. These brands aim to improve customer retention while reducing ordering friction.
Workshop Question - How could your brand improve its customer satisfaction rates through AI features?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Brainstorm
Brands are launching AI tools that foster creativity and collaborative ideation
Trend - Startups are launching artificial intelligence (AI)-powered tools that automatically expand on and connect rough ideas. These tools are designed to foster creativity and enhance the value of brainstorming sessions—quickening the process of turning ideas into actionable plans.
Workshop Question - Where could your business implement AI-powered tools to improve its day-to-day operations?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Greeting
Holiday greeting cards are enhanced using artificial intelligence
Trend - Holiday and greeting cards are increasingly becoming more advanced thanks to the adoption of artificial intelligence. These digital cards often include personalized messages, interactive features, or dynamic content, making them more engaging and tailored to the recipient.
Workshop Question - How can your brand use artificial intelligence to personalize its product/service?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Stylist
Artificial intelligence is used to provide fashion recommendations to shoppers
Trend - Shopping brands are utilizing artificial intelligence to provide personalized recommendations, answer queries, offer product information, and enhance the shopping experience for customers. These assistants can be integrated into e-commerce websites, mobile apps, or messaging platforms.
Workshop Question - How can your brand enhance the pre and post-purchase process for its customers?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Improvement
Home repairs and projects are made easier with specialized AI assistants
Trend - Platforms and chatbots are using artificial intelligence to help users plan home improvement projects that encompass everything from interior design to repairs. These virtual assistants make suggestions based on the home/area's layout, users' individual design preferences and cost.
Workshop Question - How could your brand use AI to enhance its product experience?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Novice
Artificial intelligence becomes more prevalent alongside services teaching the basics
Trend - As AI becomes more prevalent due to well-known apps such as ChatGPT, consumers feel a growing push to both understand and utilize the technology more confidently. New technologies can be intimidating, especially when the technology is one with such magnitude as artificial intelligence. These services aim to lower the barrier to entry.
Workshop Question - How can your brand develop services that demystify artificial intelligence and help consumers feel more confident in utilizing the technology?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Policy
Businesses are implementing formal AI guidelines to ensure ethical workplace operations
Trend - Businesses across a variety of industries are debuting official artificial intelligence (AI) policies. These policies outline when and how AI should be used in workplaces to ensure that AI does not cause damage to the business in any way. This ensures AI is used optimally and productively.
Workshop Question - How could your company's workplace benefit from implementing formal AI guidelines?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Character
Developers are equipping non-player characters with AI for entertainment
Trend - Companies that develop metaverse experiences have begun adopting machine-learning artificial intelligence systems in order to increase the quality of virtual worlds. Non-player characters are being augmented with AI to increase interactivity, immersion, and entertainment for players.
Workshop Question - How could your company leverage AI to increase consumer retention?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
App-Based Retail
Retailers create apps to accompany customers' in-store experiences
Trend - Retailers are increasingly merging the convenience of online shopping with the engagement of in-person retail--now with accompanied in-store apps. These apps help enhance customer experiences with everything from product information to shopping assistance.
Workshop Question - How could your brand merge digital and in-person shopping experiences?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends