Consumer Centric Retail Through Artificial Intelligence
Instructor: Ady Floyd
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Today's shopper is looking for convenience, ease, and simplicity, meaning that brands need to take advantage of technological tools to help them create smart retail solutions. Smart retail is all about focusing on leveraging big data, AI interactions and platforms like voice and visual search.Consumers are now much more willing to provide personal data to retailers, as long as it's mutually beneficial. Throughout this module, Ady will look at how brands can use AI and other technologies to improve the shopping experience online and offline.
Workshop Questions:
1. How might you collect more customer data to create a more compelling product/service offering?
2. What is one way your brand could use smart technology to elevate your customer’s experience?
