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FuturistU > Retail > Rewriting the Rules of Retail > Module 3 / 4

Consumer Centric Retail Through Curation

Instructor: Ady Floyd
Pop-Up Shops
Download the Pop-Up Shops Trend Report
In this module, Ady explores two avenues of retail curation: products and experiences. Best described by Barry Schwartz's Paradox of Choice, this module will identify how brands like Nike are thriving when it comes to curating their product selection for consumers. Curating products is all about providing quality to your consumer, and not overwhelming them with choices. Ultimately, what successful retailers need to consider is how they can give consumers the very best product - not 10 good products.

On the other side of retail curation, brands also need to consider how they can curate an experience - both online and offline. Consumers today need more than just an Instagram-friendly wall to lure them into a retail store. Ady will help to identify what consumers are looking for when it comes to a shopping experience and how brands can truly deliver this.
Related Trend Report: Pop-Up Shops
Workshop Question:
How can your brand create a curated experience that goes viral?
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Featured Insights

Theatrical Retail
Retailers take cues from the entertainment space
Trend - As the need for up-leveled in-store experiences continues to rise, retailers are looking outside their typical industries for inspiration. More specifically, retailers are looking to the immersive theatre space to inspire their brick-and-mortar strategies.
Workshop Question - How can you create a more theatrical purchasing experience for your consumers?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Beyond-Insta Retail
Curious consumers seek enlightenment over Instagram-worthy pop-ups
Trend - Brands take on the role of teachers and mentors, catering to consumers who have a heightened desire to learn and extend their current knowledge. While maintaining Instagram-worthy interiors, retailers begin to incorporate new tools like in-store audiobooks, fact walls, and up-leveled workshops to enhance the consumer's path to purchase.
Workshop Question - How can you cater to the consumer desire for educational retail experiences that reach beyond social media?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Localized Urbanite
Retailers shrink their urban footprint and adopt hyper-local cultural norms
Trend - Responding to today's tumultuous retail landscape, merchants serving urban areas across categories are opting for condensed stores with a hyper-local focus in design as well as a curated selection of products and services. This shift serves as a reflection of some consumers' heightened expectation that retailers will respond to their specific needs and preferences.
Workshop Question - How could your brand develop a highly curated retail experience for its customers?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Upcycled Retailer
Retail stores feature upcycled construction or decor pieces
Trend - As sustainability becomes increasingly important to consumers and businesses alike, retailers are using various upcycled materials in either the construction or interior designs of their stores.
Workshop Question - How could your brand better ensure it's prioritizing sustainability?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Local Retail
Large retailers incorporate elements of local products or materials into their stores
Trend - In order to help support local economies, some multinational companies are selling locally sourced products, or building their stores with locally sourced materials. This shift comes as small businesses and economies struggle to catch up in a post-pandemic world.
Workshop Question - How could your brand help support its local economy?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Autonomous Hub
Unstaffed retailers are popping up in densely populated areas
Trend - Retail hubs like hotels, offices and malls are increasingly featuring unstaffed stores in order to speed up consumers' shopping times. These stores allow for smart detection and automatic charges for products that consumers purchase.
Workshop Question - How could your brand better prioritize convenience within its purchase journey?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Airport Activations
Experiential airport activations once again become the norm post-pandemic
Trend - As travel opens up in a post-pandemic world, brands are once again curating experiential, pop-up experiences in airports for travelers to enjoy. These activations make use of travelers' waiting times in airports and prioritize experience over fast shopping.
Workshop Question - What kind of pop-up experience would be valuable for your brand's customers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Autonomous Grocery
Unstaffed grocery stores become more common as tech in this space advances
Trend - Unstaffed grocery stores and markets are becoming popular as businesses collaborate with tech companies--installing smart systems that allow for seamless in-store transactions where consumers can simply walk out with their items and be charged automatically.
Workshop Question - How could your brand elevate its purchase journey for customers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Phygital Retail
Brands merge physical and digital worlds in retail spaces
Trend - Though digital elements in retail spaces aren't new, brands are now designing "phygital" in-store experiences from the ground-up. These stores offer a blend of experiences--the interaction of in-person retail, the convenience of e-commerce, and the novelty that's associated with tech-forward retail experiences.
Workshop Question - What kind of customer-focused experiences can your brand create?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Interactive Branding
Companies are making new products accessible with interactive experiences
Trend - Brands across various industries are finding new ways to introduce their products to consumers through interactive experiences and product workshops. These events make new products more accessible and less daunting to consumers as they provide product knowledge through hands-on learning.
Workshop Question - What resources can your company offer to increase brand and product knowledge?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Restaurant Shops
Restaurant-store hybrids merge dining and retail industries
Trend - While it's not uncommon for retail stores to contain restaurants, the reverse--dining establishments that also operate as stores--are becoming more popular. These intimate spaces create more modern versions of the one-stop experiences that large retailers have made so popular.
Workshop Question - How could your brand better prioritize customers' in-store experiences?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends