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FuturistU > Retail > Rewriting the Rules of Retail > Module 3 / 4

Consumer Centric Retail Through Curation

Instructor: Ady Floyd
Pop-Up Shops
Download the Pop-Up Shops Trend Report
In this module, Ady explores two avenues of retail curation: products and experiences. Best described by Barry Schwartz's Paradox of Choice, this module will identify how brands like Nike are thriving when it comes to curating their product selection for consumers. Curating products is all about providing quality to your consumer, and not overwhelming them with choices. Ultimately, what successful retailers need to consider is how they can give consumers the very best product - not 10 good products.

On the other side of retail curation, brands also need to consider how they can curate an experience - both online and offline. Consumers today need more than just an Instagram-friendly wall to lure them into a retail store. Ady will help to identify what consumers are looking for when it comes to a shopping experience and how brands can truly deliver this.
Related Trend Report: Pop-Up Shops
Workshop Question:
How can your brand create a curated experience that goes viral?
View Innovation Webinars

Featured Insights

Theatrical Retail
Retailers take cues from the entertainment space
Trend - As the need for up-leveled in-store experiences continues to rise, retailers are looking outside their typical industries for inspiration. More specifically, retailers are looking to the immersive theatre space to inspire their brick-and-mortar strategies.
Workshop Question - How can you create a more theatrical purchasing experience for your consumers?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Beyond-Insta Retail
Curious consumers seek enlightenment over Instagram-worthy pop-ups
Trend - Brands take on the role of teachers and mentors, catering to consumers who have a heightened desire to learn and extend their current knowledge. While maintaining Instagram-worthy interiors, retailers begin to incorporate new tools like in-store audiobooks, fact walls, and up-leveled workshops to enhance the consumer's path to purchase.
Workshop Question - How can you cater to the consumer desire for educational retail experiences that reach beyond social media?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Localized Urbanite
Retailers shrink their urban footprint and adopt hyper-local cultural norms
Trend - Responding to today's tumultuous retail landscape, merchants serving urban areas across categories are opting for condensed stores with a hyper-local focus in design as well as a curated selection of products and services. This shift serves as a reflection of some consumers' heightened expectation that retailers will respond to their specific needs and preferences.
Workshop Question - How could your brand develop a highly curated retail experience for its customers?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Local Retail
Large retailers incorporate elements of local products or materials into their stores
Trend - In order to help support local economies, some multinational companies are selling locally sourced products, or building their stores with locally sourced materials. This shift comes as small businesses and economies struggle to catch up in a post-pandemic world.
Workshop Question - How could your brand help support its local economy?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Phygital Retail
Brands merge physical and digital worlds in retail spaces
Trend - Though digital elements in retail spaces aren't new, brands are now designing "phygital" in-store experiences from the ground-up. These stores offer a blend of experiences--the interaction of in-person retail, the convenience of e-commerce, and the novelty that's associated with tech-forward retail experienes.
Workshop Question - What kind of customer-focused experiences can your brand create?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Interactive Branding
Companies are making new products accessible with interactive experiences
Trend - Brands across various industries are finding new ways to introduce their products to consumers through interactive experiences and product workshops. These events make new products more accessible and less daunting to consumers as they provide product knowledge through hands-on learning.
Workshop Question - What resources can your company offer to increase brand and product knowledge?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Retailer
Brands offer eco-friendly in-store designs and solutions
Trend - To show their commitment to environmental issues, some brands are implementing eco-friendly designs and solutions in their stores. These include everything from plastic bans to using solar-powered energy.
Workshop Question - How is your brand lessening its environmental impact?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Solar-Powered Retail
Solar energy is increasingly utilized by the retail and restaurant industries
Trend - Retail and dining establishments are moving brick-and-mortar spaces that are fully powered by solar energy. In doing so, companies are successful in minimizing harmful energy use, while simultaneously catering to the concerns of the eco consumer.
Workshop Question - How can your brand better cater to the eco consumer?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Appointment Retail
Appointment-only retail shopping ensures safe in-person shopping experiences
Trend - Though businesses around the world have reopened for in-person shopping, revamped health protocols are common and often required of them. One of the ways in which stores are maintaining distance and managing employee and customer health is by only letting those who have made appointments prior enter stores.
Workshop Question - How could your brand better address consumer anxiety?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Grocery Pop-Up
Pop-up grocery stores are offering people convenience and specialty items
Trend - Pop-up grocers are more common as people seek out experimental or specialty food items, and as people's need for convenient grocery options expands. These stores are in a variety of settings, including everything from hospitals to communities.
Workshop Question - How is your brand prioritizing convenience and experience simultaneously for its customers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Experiential Addition
Retail brands make the store a destination post-Pandemic
Trend - Still betting on the experience economy, brands are launching retail initiatives that are seemingly unrelated to their products or services. These are solely designed to provide such a high level of surprise and delight to override concern for visiting public spaces. These activations are created with COVID-19 safety and hygiene guidelines in mind, yet also draw over-the-top inspiration from adjacent industries.
Workshop Question - Conceptualize an experience that will fit into the COVID-19 climate.
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends