Consumer Centric Retail Through Curation
Instructor: Ady Floyd
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In this module, Ady explores two avenues of retail curation: products and experiences. Best described by Barry Schwartz's Paradox of Choice, this module will identify how brands like Nike are thriving when it comes to curating their product selection for consumers. Curating products is all about providing quality to your consumer, and not overwhelming them with choices. Ultimately, what successful retailers need to consider is how they can give consumers the very best product - not 10 good products.On the other side of retail curation, brands also need to consider how they can curate an experience - both online and offline. Consumers today need more than just an Instagram-friendly wall to lure them into a retail store. Ady will help to identify what consumers are looking for when it comes to a shopping experience and how brands can truly deliver this.
Workshop Question:
How can your brand create a curated experience that goes viral?
