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FuturistU > Retail > Rewriting the Rules of Retail > Module 3 / 4

Consumer Centric Retail Through Curation

Instructor: Ady Floyd
Pop-Up Shops
Download the Pop-Up Shops Trend Report
In this module, Ady explores two avenues of retail curation: products and experiences. Best described by Barry Schwartz's Paradox of Choice, this module will identify how brands like Nike are thriving when it comes to curating their product selection for consumers. Curating products is all about providing quality to your consumer, and not overwhelming them with choices. Ultimately, what successful retailers need to consider is how they can give consumers the very best product - not 10 good products.

On the other side of retail curation, brands also need to consider how they can curate an experience - both online and offline. Consumers today need more than just an Instagram-friendly wall to lure them into a retail store. Ady will help to identify what consumers are looking for when it comes to a shopping experience and how brands can truly deliver this.
Related Trend Report: Pop-Up Shops
Workshop Question:
How can your brand create a curated experience that goes viral?
Jeremy Gutsche Keynote Speaker

Featured Insights

Theatrical Retail
Retailers take cues from the entertainment space
Trend - As the need for up-leveled in-store experiences continues to rise, retailers are looking outside their typical industries for inspiration. More specifically, retailers are looking to the immersive theatre space to inspire their brick-and-mortar strategies.
Workshop Question - How can you create a more theatrical purchasing experience for your consumers?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Beyond-Insta Retail
Curious consumers seek enlightenment over Instagram-worthy pop-ups
Trend - Brands take on the role of teachers and mentors, catering to consumers who have a heightened desire to learn and extend their current knowledge. While maintaining Instagram-worthy interiors, retailers begin to incorporate new tools like in-store audiobooks, fact walls, and up-leveled workshops to enhance the consumer's path to purchase.
Workshop Question - How can you cater to the consumer desire for educational retail experiences that reach beyond social media?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Localized Urbanite
Retailers shrink their urban footprint and adopt hyper-local cultural norms
Trend - Responding to today's tumultuous retail landscape, merchants serving urban areas across categories are opting for condensed stores with a hyper-local focus in design as well as a curated selection of products and services. This shift serves as a reflection of some consumers' heightened expectation that retailers will respond to their specific needs and preferences.
Workshop Question - How could your brand develop a highly curated retail experience for its customers?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Refill Retail
Refill products now make up entire stores to promote sustainable consumption
Trend - Brands are launching retail stores that offer a variety of household and personal care products through bulk dispensers. These stores claim to reduce environmental impact by allowing customers to refill containers and pay by weight, reducing reliance on potentially harmful packaging methods.
Workshop Question - What steps can your brand take to minimize waste in product development and marketing?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Small-Format Retail
More retailers are rolling out small-format stores with curated offerings
Trend - Retail is entering a "less-is-more" era, driven by consumer desire for curated shopping experiences that simplify decision-making. Consumers, overwhelmed by past excess, now value well-edited selections that simplify decision-making. This trend prioritizes quality and guidance over sheer quantity.
Workshop Question - How can your brand refocus its approach to retail by becoming a trusted curator of products, simplifying decision-making for consumers?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Pop-Up
Brands host in-person marketing activations with a focus on sustainability
Trend - Brands are hosting in-person activations to showcase new products, campaigns, and other branded materials through a sustainable lens. These events highlight the brand's environmental impact and promote social responsibility, educating consumers on their environmental footprint with the goal of raising awareness.
Workshop Question - How can your brand communicate its mission through marketing activations?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Stylist
Artificial intelligence is used to provide fashion recommendations to shoppers
Trend - Shopping brands are utilizing artificial intelligence to provide personalized recommendations, answer queries, offer product information, and enhance the shopping experience for customers. These assistants can be integrated into e-commerce websites, mobile apps, or messaging platforms.
Workshop Question - How can your brand enhance the pre and post-purchase process for its customers?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Transparent Retail
Sustainable retailers highlight their initiatives and impact in-store
Trend - Sustainable stores and eco-friendly in-store initiatives are making the impact of their products clearer to their customers. These brands are using receipts, labels and displays to highlight production and sourcing processes--catering to the growing demand for transparency from businesses.
Workshop Question - How can your brand create trust with its customers via in-store experiences or initiatives?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Canadian Retail Expansions
Sustainable Canadian Retail Expansions
The Toronto Allbirds Brick-and-Mortar Store is Eco-Friendly
Sustainable lifestyle brand Allbirds is opening its first ever Toronto store, and second location in Canada on August 10th. Located in the heart of Yorkdale Shopping Centre retail complex, the store... MORE
Environmental Cost Receipts
Environmental Cost Receipts
ASKET's Impact Receipts Measure Water Usage, CO2 Emissions & More
Swedish clothing brand ASKET is tackling modern consumption habits by introducing The Impact Receipt, which provides customers with a detailed breakdown of the environmental cost associated with... MORE
Eco Big-Box Retailer Initiatives
Eco Big-Box Retailer Initiatives
The Target Zero Initiative Helps Shoppers Identify Sustainability
The Target Zero initiative is being launched by the brand as a way to help shoppers more easily locate the products that are in line with their sustainability goals when shopping either online or in-... MORE
Carbon-Conscious Oat Beverages
Carbon-Conscious Oat Beverages
These Vegan Beverages for Kids Label Their Carbon Footprint
Nude. and Mãe Terra Produtos Naturais e Orgânicos—two B Corp Certified companies—teamed up to create oat-based vegan beverages for kids with cartons that display carbon footprint information.... MORE
Environmental Impact Product Labels
Environmental Impact Product Labels
L'Oréal Product Impact Labeling Ranks the Brand's Products
The L’Oréal Product Impact Labeling is an educational initiative by the brand to help provide consumers with ample information related to how a product affects the environment. The labeling... MORE
Everyday Web3
Web3 is integrated into everyday routines
Trend - Though the introduction to Web3 has had a shaky start, it's adoption in everyday routines and business practices is showcasing the real impact of the decentralized web. Customer service, online shopping, and even health care are enhanced by Web3 services when they're seamlessly integrated.
Workshop Question - How could your brand make new tech more digestible for its customers?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Optometry
Some businesses are prioritizing affordable eye care and prescriptions
Trend - With eye care being expensive even in countries that offer some form of health coverage, some brands are aiming to make optometrist appointments, glasses, and contact lenses more affordable for customers.
Workshop Question - How could your brand better prioritize accessibility?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intelligent Inventory
Grocers are using IoT tech to streamline inventory management
Trend - Supermarkets are leveraging IoT solutions to improve inventory management processes. Not only do IoT systems ensure supermarkets are stocked with the right items in the right quantities, but they also help these brands achieve their sustainability objectives by reducing food and energy waste.
Workshop Question - How can your brand utilize emerging technologies to be more efficient?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends