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FuturistU > Tactics > Innovation Tactics > Module 2 / 4

Consumer Innovation

Instructor: Mark Onufer
Design Innovation
Download the Design Innovation Trend Report
Innovation and innovative ideas are only great if the end consumer accepts it. Too many times brands and organizations around the world generate interesting ideas without having done the preliminary research or simply disarranged priorities leading to failure. In this module Mark covers consumer innovation and two innovation tactics: NASA with Prioritization Workshops and Bath Body Works and Global Scout Network.

Mark starts by telling a story from the Deputy Chief Technologist at NASA and uncovers the idea that different teams with conflicting goals was the largest hurdle in getting them to Mars. After reviewing lessons on the importance of agility being greater than perfection, Mark breaks down a framework for this workshop. Diving deeper into consumer innovation, this module shows you what it would look like to have a network of ‘consumer research ninjas’ providing local and cultural insights to inform your projects. This showcases how something like flowers can not only inspire an entire line of products, but also act as a cultural backboard for depth and narrative. How could you make better use of your customers in your innovation process?
Related Trend Report: Design Innovation
Workshop Questions:
1. Think of 3 factors that could lead to your company's Utopia.
2. How could you make better use of your customers in the innovation process?
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Featured Insights

Trackable Gaze
Software tracking eye movement delivers valuable insight to marketers
Implications - Eye-tracking technology is becoming increasingly prevalent in market research in order to optimize user experience in the digital space. Through the use of biometric tracking software via mobile and desktop devices, brands are better able to understand precisely where consumer attention is drawn, and how they navigate the tools. This new technology speaks to the struggle many brands have had in recent years with understanding how to better establish authentic connections with consumers.

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Workshop Question - How might your brand leverage eye-tracking software to establish a better connection with your consumer?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Retail Finance
Banking apps are including online retail features and functions
Trend - Banking apps are becoming increasingly functional, now with extended features that allow people to shop (or sell) within the apps. These features help customers consolidate some of their lifestyle habits, merging banking and shopping to create simpler online experiences.
Workshop Question - How is your brand prioritizing convenience for its customer base?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
IoT Retail
Platforms that monitor, gather data and form insights enhance retail experiences
Trend - IoT platforms are being used to determine the best options for a range of retail processes and issues. These connected solutions help brands do everything from ensuring that COVID-19 safety standards are being met to enhancing digital experiences for customers.
Workshop Question - How is your brand prioritizing in-person shopping experiences?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Psychedelic Mindfulness
Wellness apps are launching with immersive and visually impactful stimuli
Trend - Over the last few years, wellness apps have become increasingly popular and now, entrepreneurs are revolutionizing the category by offering more immersive experiences for meditation and breathwork. These services embody visually psychedelic effects that are research-backed to encourage individuals to explore their consciousness and relax.
Workshop Question - Conceptualize an immersive mindfulness experience.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Contactless Airport
Both necessary and recreational processes at airports are becoming contactless
Trend - Contactless airport systems are on the rise as airports around the world continue their heightened safety efforts in light of the ongoing pandemic. These contactless systems are occurring in everything from agent interactions to in-airport food deliveries.
Workshop Question - How is your brand prioritizing safety in the long-term amidst the ongoing pandemic?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Factory
Manufacturing tech is increasing productivity, efficiency, and customer experience
Trend - Brands have relied on robotic assistance to expedite processes in manufacturing facilities and many are taking it one step further with artificial intelligence, IoT, and other tech innovations. As a result, companies are increasing convenience, efficiency, and customer satisfaction while keeping costs down.
Workshop Question - How can your brand utilize smart tech to enhance manufacturing?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Anywhere Access
Tech brands are prioritizing omnipresent convenience with more innovative designs
Trend - Brands are launching innovative tech accessories, designed specifically for the needs of on-the-go consumers. Although as a concept, portable tech is not new, these products are placing a stronger focus on refining the seamlessness of user experience with anything from invisible keyboards to wallet-friendly designs.
Workshop Question - How can your brand help optimize the consumer experience on-the-go?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.
Workshop Question - How can your brand increase the productivity of consumers at home?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Secure Conferencing
Tech brands are upgrading remote communication tools to prioritize security
Trend - Brands in the technology space are prioritizing security by launching encrypted tools for video calls. These privacy-focused tools range from video appointment platforms to teleconferencing platforms.
Workshop Question - How can your brand prioritize security in the digital era?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Entrepreneurial Push
More individuals are embarking on the path of entrepreneuriship amid COVID-19
Trend - Businesses are launching campaigns and resources that are meant to support individuals who are interested in becoming entrepreneurs during the COVID-19 pandemic. These activations offer important information and coaching for starting one's own business.
Workshop Question - How might your brand support budding entrepreneurs?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Subscription Sharing
Brands in the tech space are making it easy to share subscription passwords
Trend - Brands in the technology space are creating platforms to help users easily share subscription passwords in a safe and controlled way. These range from web extensions to password-managing apps and enable users to share content on streaming profiles.
Workshop Question - How can your brand leverage the sharing economy to entice consumers?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends