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FuturistU > Tactics > Innovation Tactics > Module 4 / 4

Culture of Innovation

Instructor: Mark Onufer
Future of Business
Download the Future of Business Trend Report
This module will reveal exactly how you can pivot from the internal cultural traps around pursuit of new ideas. Because great ideas are not rare on a capable team and in a competitive environment the idea we all agree on unfortunately isn’t always the best idea. Innovation, culture and creativity have so many hurdles and Mark provides a map for navigating this sea of challenges.

Finally, imagine you are a one-person team with a game changing idea. You need to get internal buy-in from key decision makers. How are you going to communicate this idea properly for your purpose? Creativity isn’t enough, people need perspective. Mark explains the secret formula for getting key decision makers onboard and how you can you craft a narrative to get buy-in on your next big idea. Having tactical programs in place not just to get them approved, but also to bring them to life is key to culture of innovation.
Related Trend Report: Future of Business
Workshop Questions:
1. Think of a ritual to help the smartest people on your team reset.
2. What is the narrative your team provides? What is the right vehicle to deliver it?
View Innovation Webinars

Featured Insights

Managerial Education
Employees are empowered to lead through educational workshops
Implications - Investing in their own employees, more companies are taking the initiative to enroll newer recruits into leadership and educational programs. Through accelerated skill development, the transition time into fully integrated confident employees is shortened, resulting in a team that feels empowered to take on demanding roles and new challenges as they strive for increased leadership.
Workshop Question - How can your brand cultivate the individual development of each of its employees?
2.4
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Megatrends

Insights by Trend Hunter AI

Mindful Entrepreneurship
Brands release programs that help users learn about and build businesses
Trend - Between competitive markets and economic instability, entrepreneurship has become more challenging for the average consumer to take on. Programs that help users learn about and navigate the process of building a business (or aspects of it) are becoming popular among aspiring entrepreneurs.
Workshop Question - How could your brand better support employees or customers in their personal pursuits?
4.2
Score
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Activity
Freshness
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Megatrends
Millennial Retention
Brands aim appeal to the Millennial employee pool with specific benefits
Trend - As Millennials grow older and more confident in their skills and work experience, they're becoming more valuable to brands. In order to better retain employees in this demographic, brands are offering benefits that are specific to their needs--including debt repayment and family planning.
Workshop Question - How could your brand better prioritize employee retention?
5.1
Score
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Activity
Freshness
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Intelligent Inventory
Grocers are using IoT tech to streamline inventory management
Trend - Supermarkets are leveraging IoT solutions to improve inventory management processes. Not only do IoT systems ensure supermarkets are stocked with the right items in the right quantities, but they also help these brands achieve their sustainability objectives by reducing food and energy waste.
Workshop Question - How can your brand utilize emerging technologies to be more efficient?
7.4
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Metaverse Education
Metaverse-based education programs offer more immersion than online learning
Trend - As the metaverse expands, brands and institutions are creating spaces in the metaverse that are designed to educate customers. Everything from specialized education to educational programs and games can now be observed in this virtual space.
Workshop Question - What type of immersive learning experiences would be beneficial for your brand's customers or employees?
6.5
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WFH Culture
Brands replicate office culture from home for their employees
Trend - In order to keep employees engaged as many companies enter a year of work-from-home setups, many are trying to replicate in-office rituals virtually. These include everything from coffee breaks to chat rooms that are mapped out to look like offices.
Workshop Question - How is your brand keeping employees engaged?
5.8
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Vaccine Pay
Brands are offering paid time off to allow employees to receive the COVID-19 vaccine
Trend - Many brands are offering paid time off to encourage employees to schedule and receive their COVID-19 vaccines once they are eligible to do so. These brands span various industries, including quick-serve restaurants and department stores.
Workshop Question - How can your brand help limit financial barriers surrounding health for your employees?
2.1
Score
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Reskilling Workers
Brands help retrain out-of-work individuals amid the COVID-19 pandemic
Trend - In the wake of the COVID-19 pandemic, brands and governments are launching free initiatives to connect out of work individuals with retraining opportunities to find new job opportunities. These include scholarships, digital courses, and seminars.
Workshop Question - How is your brand supporting struggling customers?
2.8
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P2P Community
Platforms for activism and peer support hone in on specific user concerns
Trend - Emerging platforms are being created for specific support purposes as more people spend time online. These communities embrace P2P support for serious concerns like BIPOC teen wellness and addiction recovery.
Workshop Question - How could your brand build a supportive community?
4.2
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Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.
Workshop Question - How can your brand increase the productivity of consumers at home?
3.2
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One-to-One Retail
Stores serve one customer at a time to give safe, ultra-custom experiences
Trend - The retail industry has seen a lot of transformation in light of the pandemic. One recent development is the growth of storefronts or services dedicated to limiting the shopping experience to two people: the retail worker and the customer. This is being executed virtually as well as in person and has the benefits of both safety and full personalization.
Workshop Question - How will you satisfy the opposing consumer need for experience and safety in the new normal?
4.6
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