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FuturistU > Tactics > Innovation Tactics > Module 1 / 4

Intro to Innovation Tactics

Instructor: Mark Onufer
Innovation Tactics
Download the Innovation Tactics Trend Report
After interviewing thousands of innovation leaders around the world and asking the question, "How do you innovate?" Trend Hunter received a common response: “Innovation is in our DNA.” That didn’t satisfy us, so we set out on a mission to quantify innovation culture with our Innovation Assessment. When the assessment uncovered that over 50% of organizations didn’t have a process in place to innovate, we decided to help by building out this module to uncover consumer, product and culture innovation tactics.

Business Innovation Specialist and Futurist Keynote Speaker Mark Onufer pulls out the common themes from these interviews with top innovation executives and provides a framework to break down successful, repeatable strategies for innovation on your terms
Related Trend Report: Innovation Tactics
View Innovation Webinars

Insights by Trend Hunter AI

Rewarded Sustainability
Brands and institutions create reward programs for eco-friendly habits
Trend - Businesses and institutions are increasingly incentivizing sustainable consumer habits with programs that reward them when they make eco-conscious decisions. These programs are linked to everything from recycling to shopping.
Workshop Question - How could your brand make sustainable consumption easier for its customers?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fiber Packaging
Fiber-based packaging solutions are being used for sustainability purposes
Trend - Sustainable-sourced, fiber-based packaging is a newer packaging solution that's being used in the food industry. Everything from produce to canned beverages are now being packaged with these more eco-friendly packaging options.
Workshop Question - How could your brand better prioritize sustainability?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Algae Construction
Algae-based construction materials prioritize sustainability
Trend - Sustainability in architecture and construction is becoming more important, and algae is a promising emerging material in this space. The natural resource is being used to make everything from concrete construction blocks to air-purifying facades.
Workshop Question - How is your brand effectively prioritizing sustainability?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immunity Waters
Enhanced waters are promising immune system-boosting benefits
Trend - Enhanced waters are now being adapted with ingredients that offer natural immune system protection. Products in this space are infused with vitamins, antioxidants, and other supplements that are used to protect customers' health.
Workshop Question - How could your brand better address preventative health and wellbeing?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Appliance Hub
Brands create connected kitchen appliances that operate within a multipurpose system
Trend - Connected kitchen appliances have become popular among renters and homeowners, and brands in this industry are now offering appliance systems with multipule uses and purposes, that also offer connected capabilities. These systems work to ease the process of cooking.
Workshop Question - How is your brand prioritizing convenience for its customers?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sour Seltzers
Alcohol brands are releasing seltzer beverages in sour flavors
Trend - Brands in the alcohol space are launching new sour seltzer beverages to appeal to consumers looking for novel flavors. These ready-made cocktails are convenient for at-home and on-the-go consumption.
Workshop Question - What novelty flavor or ingredient can your brand use for its next offering?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Natural Contour
Skincare products promise natural contouring of the skin
Trend - The skincare industry is taking cues from popular makeup trends with skincare products that promise "contouring" effects. In this context, their products are applied to the skin regularly to help firm and draw out users' natural features.
Workshop Question - Which adjacent industry could your brand take inspiration from?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Label
Emerging private label brands prioritize sustainability
Trend - Brands are releasing private label lines that prioritize sustainability as they see demand in this space grow. Everything from activewear to beauty products are being released by brands looking to add eco-consciousness to their portfolios.
Workshop Question - How is your brand prioritizing sustainability?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Test
Medical testing devices are updated with sustainability in mind
Trend - Brands are emphasizing a more eco-conscious approach to manufacturing in healthcare and, in doing so, are pioneering a number of consumer-facing sustainable and biodegradable medical testing devices. This does not only include specialized tests but also general testing equipment.
Workshop Question - How can your brand help create a more sustainable healthcare experience?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Appified Bartending
Bartending apps allow for people to become educated mixologists at home
Trend - Bartending apps and features allow for people to become more informed on how to craft cocktails, a DIY trend that's particularly popular as the ongoing pandemic keeps people in their homes and looking for hobbies.
Workshop Question - How could your brand help support customer projects and hobbies?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends