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FuturistU > Tactics > Innovation Tactics > Module 1 / 4

Intro to Innovation Tactics

Instructor: Mark Onufer
Innovation Tactics
Download the Innovation Tactics Trend Report
After interviewing thousands of innovation leaders around the world and asking the question, "How do you innovate?" Trend Hunter received a common response: “Innovation is in our DNA.” That didn’t satisfy us, so we set out on a mission to quantify innovation culture with our Innovation Assessment. When the assessment uncovered that over 50% of organizations didn’t have a process in place to innovate, we decided to help by building out this module to uncover consumer, product and culture innovation tactics.

Business Innovation Specialist and Futurist Keynote Speaker Mark Onufer pulls out the common themes from these interviews with top innovation executives and provides a framework to break down successful, repeatable strategies for innovation on your terms
Related Trend Report: Innovation Tactics
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Insights by Trend Hunter AI

Detox Lemonade
Brands are creating better-for-you lemonades with health boosting ingredients
Trend - Beverage brands are creating healthy lemonade-based products in convenient formats. These RTD lemonades include detoxifying, immune system-building, and energy-boosting ingredients. The strong flavor of lemonade masks the healthy ingredients, making the drinks palatable for all ages.
Workshop Question - How could your brand craft healthier variations of its products without losing its core identity?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kids Cosmetic
Makeup marketed toward Gen Alpha consumers is adapted as this demographic ages
Trend - To cater to the emerging Gen Alpha consumer, cosmetics companies are designing more sophisticated cosmetic lines. These products strike a balance between age-appropriate formulations and the high-end appearance favored by this demographic, influenced by trends on social media platforms.
Workshop Question - How can your brand cater to the evolving preferences of Gen Alpha as they become mature consumers?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco-Digital Economy
Brands are leveraging technology for sustainability and economic growth
Trend - In the era of eco-digital advancement, brands are leveraging digital technologies that not only generate economic value but also prioritize environmental and social benefits. By leveraging tools like AI for efficiency, blockchain for transparency, and synthetic biology for sustainability, brands aim to reduce waste, improve supply chain sustainability, and drive business value.
Workshop Question - How can your brand leverage technology to bridge the gap between cutting-edge innovation and meaningful sustainability practices, while aligning with the growing consumer demand for "innovation with a conscience"?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Spatial Shopping
Retailers are launching VR shopping applications for spatial computing headsets
Trend - Online retailers are launching shopping services specifically for VR headsets. By adding shopping directly to these devices, e-commerce is made more convenient for consumers. These immersive apps enable try-ons and previews in a 3D environment, more accurately conveying the details of products.
Workshop Question - How could your brand modify its services to capitalize on the recent popularity of spatial computing?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Brainstorm
Brands are launching AI tools that foster creativity and collaborative ideation
Trend - Startups are launching artificial intelligence (AI)-powered tools that automatically expand on and connect rough ideas. These tools are designed to foster creativity and enhance the value of brainstorming sessions—quickening the process of turning ideas into actionable plans.
Workshop Question - Where could your business implement AI-powered tools to improve its day-to-day operations?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Informed Restaurant
Restaurants are using AI forecasting tools to determine future menu items
Trend - Restaurants are using artificial intelligence (AI) analytics and forecasting tools to determine demand for each menu item. These tools use restaurant-specific and market-wide data to determine future-facing consumer interests, helping determine menu item creation and sales numbers.
Workshop Question - How could your company leverage its data with AI to improve its existing and upcoming services?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hispanic Entrepreneurship
Brands are appealing to Hispanic consumers' sense of entrepreneurship
Trend - Businesses are taking note of the growth of Hispanic entrepreneurship in the U.S. and are creating grants, innovation programs and campaigns that celebrate and invest in the success of Hispanic business owners.
Workshop Question - How could your brand prioritize opportunities for creators on its path to innovation?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Co-Parent
AI-based parenting apps help families proactively monitor wellbeing and development
Trend - AI-based support apps for parents of infants and young children are being used for skill development, mental health, and/or health monitoring. These programs offer a proactive approach to supporting child development and help parents collect data in cases that require intervention.
Workshop Question - How could your brand use AI to simplify its customers' day-to-day?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fiber Packaging
Fiber-based packaging solutions are being used for sustainability purposes
Trend - Sustainable-sourced, fiber-based packaging is a newer packaging solution that's being used in the food industry. Everything from produce to canned beverages are now being packaged with these more eco-friendly packaging options.
Workshop Question - How could your brand better prioritize sustainability?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Algae Construction
Algae-based construction materials prioritize sustainability
Trend - Sustainability in architecture and construction is becoming more important, and algae is a promising emerging material in this space. The natural resource is being used to make everything from concrete construction blocks to air-purifying facades.
Workshop Question - How is your brand effectively prioritizing sustainability?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends