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FuturistU > Tactics > Innovation Tactics > Module 1 / 4

Intro to Innovation Tactics

Instructor: Mark Onufer
Innovation Tactics
Download the Innovation Tactics Trend Report
After interviewing thousands of innovation leaders around the world and asking the question, "How do you innovate?" Trend Hunter received a common response: “Innovation is in our DNA.” That didn’t satisfy us, so we set out on a mission to quantify innovation culture with our Innovation Assessment. When the assessment uncovered that over 50% of organizations didn’t have a process in place to innovate, we decided to help by building out this module to uncover consumer, product and culture innovation tactics.

Business Innovation Specialist and Futurist Keynote Speaker Mark Onufer pulls out the common themes from these interviews with top innovation executives and provides a framework to break down successful, repeatable strategies for innovation on your terms
Related Trend Report: Innovation Tactics
Get the 2024 Trend Report FREE

Insights by Trend Hunter AI

AI Policy
Businesses are implimenting formal AI guidelines to ensure ethical workplace operations
Trend - Businesses across a variety of industries are debuting official artificial intelligence (AI) policies. These policies outline when and how AI should be used in workplaces to ensure that AI does not cause damage to the business in any way. This ensures AI is used optimally and productively.
Workshop Question - How could your company's workplace benefit from implementing formal AI guidelines?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Co-Parent
AI-based parenting apps help families proactively monitor wellbeing and development
Trend - AI-based support apps for parents of infants and young children are being used for skill development, mental health, and/or health monitoring. These programs offer a proactive approach to supporting child development and help parents collect data in cases that require intervention.
Workshop Question - How could your brand use AI to simplify its customers' day-to-day?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Travel Refill
Cosmetic brands offer refills for travel-sized products
Trend - Designed to be used quickly and then tossed, mini cosmetic products create waste and cost more--but they're highly convenient for travel. As the industry invests in circular business models, travel cosmetics with reusable packaging and refill options are a way around waste and high costs.
Workshop Question - How could your brand make it easier for customers to reduce their impact on the environment?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Pet
Brands are incorporating AI technology into pet products and services
Trend - Companies are adding artificial intelligence (AI)-powered features to pet products to improve safety and quality of life. These features include facial recognition, disease detection, weight tracking, and more, which help pet owners understand their animals' needs.
Workshop Question - How can your company's product be modified to benefit both people and animals?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rewarded Sustainability
Brands and institutions create reward programs for eco-friendly habits
Trend - Businesses and institutions are increasingly incentivizing sustainable consumer habits with programs that reward them when they make eco-conscious decisions. These programs are linked to everything from recycling to shopping.
Workshop Question - How could your brand make sustainable consumption easier for its customers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fiber Packaging
Fiber-based packaging solutions are being used for sustainability purposes
Trend - Sustainable-sourced, fiber-based packaging is a newer packaging solution that's being used in the food industry. Everything from produce to canned beverages are now being packaged with these more eco-friendly packaging options.
Workshop Question - How could your brand better prioritize sustainability?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Algae Construction
Algae-based construction materials prioritize sustainability
Trend - Sustainability in architecture and construction is becoming more important, and algae is a promising emerging material in this space. The natural resource is being used to make everything from concrete construction blocks to air-purifying facades.
Workshop Question - How is your brand effectively prioritizing sustainability?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immunity Waters
Enhanced waters are promising immune system-boosting benefits
Trend - Enhanced waters are now being adapted with ingredients that offer natural immune system protection. Products in this space are infused with vitamins, antioxidants, and other supplements that are used to protect customers' health.
Workshop Question - How could your brand better address preventative health and wellbeing?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Appliance Hub
Brands create connected kitchen appliances that operate within a multipurpose system
Trend - Connected kitchen appliances have become popular among renters and homeowners, and brands in this industry are now offering appliance systems with multipule uses and purposes, that also offer connected capabilities. These systems work to ease the process of cooking.
Workshop Question - How is your brand prioritizing convenience for its customers?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Liquid Moisturizers
Liquid-based moisturizers offer effective hydration
Trend - Skincare brands are offering unique moisturizer formulas that are offered in lightweight, liquid form. These moisturizers are meant to be tapped or sprayed onto the skin and are ideal to layer with, or to use alone on oily skin.
Workshop Question - How is your brand evolving with its customers?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends