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FuturistU > Tactics > Innovation Tactics > Module 1 / 4

Intro to Innovation Tactics

Instructor: Mark Onufer
Innovation Tactics
Download the Innovation Tactics Trend Report
After interviewing thousands of innovation leaders around the world and asking the question, "How do you innovate?" Trend Hunter received a common response: “Innovation is in our DNA.” That didn’t satisfy us, so we set out on a mission to quantify innovation culture with our Innovation Assessment. When the assessment uncovered that over 50% of organizations didn’t have a process in place to innovate, we decided to help by building out this module to uncover consumer, product and culture innovation tactics.

Business Innovation Specialist and Futurist Keynote Speaker Mark Onufer pulls out the common themes from these interviews with top innovation executives and provides a framework to break down successful, repeatable strategies for innovation on your terms
Related Trend Report: Innovation Tactics
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Insights by Trend Hunter AI

Immunity Waters
Enhanced waters are promising immune system-boosting benefits
Trend - Enhanced waters are now being adapted with ingredients that offer natural immune system protection. Products in this space are infused with vitamins, antioxidants, and other supplements that are used to protect customers' health.
Workshop Question - How could your brand better address preventative health and wellbeing?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Natural Contour
Skincare products promise natural contouring of the skin
Trend - The skincare industry is taking cues from popular makeup trends with skincare products that promise "contouring" effects. In this context, their products are applied to the skin regularly to help firm and draw out users' natural features.
Workshop Question - Which adjacent industry could your brand take inspiration from?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Label
AI technology is being employed in packaging and label design to improve experience
Trend - Brands are embracing artificial intelligence in packaging more boldly, with the hopes of improving the consumer experience through convenience, authenticity, accessibility, and trust. The implementation of such technology in this sector enables fluid storytelling and even self-translating capabilities.
Workshop Question - How can your brand strengthen transparency and accessibility in packaging?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mouthed Gesture
Designers are exploring sensory technology that is controlled by the mouth
Trend - From biometric identification devices to accessible gesture-control systems, designers are tapping new avenues for experience with prototypes that can be controlled by one's mouth. These gadgets boast a number of benefits such as accessibility for users with functional diversities, as well as new forms of security and convenience.
Workshop Question - How can your brand make your product more accessible than it already is?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dementia Support
People with dementia are supported with the help of technology
Trend - Brands are creating tech-based support for people with dementia--either in the form of training for caregivers or products and services that are in direct contact with those with dementia. Innovations in this space include therapeutic robot canines and digital training avatars.
Workshop Question - How could your brand better prioritize inclusion and accessibility?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Mall Support
Brands are making it easier to support businesses located in shopping centers
Trend - The closure of in-store browsing and shopping in several regions due to COVID-19 has prompted shopper centers to create simplified solutions to help consumers shop locally. These include in-mall restaurant ordering platforms and mall-specific curbside apps.
Workshop Question - How can your brand make its products or services easier for consumers to support amid fluctuating shopping restrictions?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Robotic Delivery
Robot delivery services are more common amidst the ongoing pandemic
Trend - With limited-contact retail interactions now being prioritized to maintain customer and employee safety, brands are finding unique ways to deliver to customers. Automated robots that are able to deliver over short distance are increasingly being used by businesses aiming to stay safe.
Workshop Question - In what areas could your brand better prioritize customer safety?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shoppable Dark Stores
Brands are converting or combining stores into micro-fulfillment spaces
Trend - "Dark stores" are miniature warehouse-adjacent spaces, whose sole purpose is to pack online orders for pick-up or delivery. Many retailers are turning their brick-and-mortar locations into micro-fulfillment hubs, or hybridizing these spaces as a bit of both, in order to satisfy demand during COVID-19. As a result, customers are not allowed inside.
Workshop Question - How might your brand create a seamless experience in the e-commerce sector?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Nature Fabric
Designers are releasing biomimicry-inspired textiles for use in fashion production
Trend - Previously, designers were eager to explore the concept of biomimicry in their “fashion as art collections,” which were exclusively reserved for viewing only. Nowadays, more brands are making biomimicry-inspired clothing available for purchase.
Workshop Question - How might you employ concept of biomimicry in your products/service?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Biomimicked Solution
Designers are tapping biomimicry to address the problem of water pollution
Trend - Designers, companies, and cities are collaboratively working on water solutions and the onus here falls on biomimicry—a design process that harnesses nature-inspired concepts to address human problems. These projects are envisioned to clean water for consumption in areas where the resource is scarce or to remove plastic waste.
Workshop Question - How might you utilize biomimicry concepts in your product/service?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends