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FuturistU > Tactics > Innovation Tactics > Module 1 / 4

Intro to Innovation Tactics

Instructor: Mark Onufer
Innovation Tactics
Download the Innovation Tactics Trend Report
After interviewing thousands of innovation leaders around the world and asking the question, "How do you innovate?" Trend Hunter received a common response: “Innovation is in our DNA.” That didn’t satisfy us, so we set out on a mission to quantify innovation culture with our Innovation Assessment. When the assessment uncovered that over 50% of organizations didn’t have a process in place to innovate, we decided to help by building out this module to uncover consumer, product and culture innovation tactics.

Business Innovation Specialist and Futurist Keynote Speaker Mark Onufer pulls out the common themes from these interviews with top innovation executives and provides a framework to break down successful, repeatable strategies for innovation on your terms
Related Trend Report: Innovation Tactics
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Insights by Trend Hunter AI

Fiber Packaging
Fiber-based packaging solutions are being used for sustainability purposes
Trend - Sustainable-sourced, fiber-based packaging is a newer packaging solution that's being used in the food industry. Everything from produce to canned beverages are now being packaged with these more eco-friendly packaging options.
Workshop Question - How could your brand better prioritize sustainability?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Algae Construction
Algae-based construction materials prioritize sustainability
Trend - Sustainability in architecture and construction is becoming more important, and algae is a promising emerging material in this space. The natural resource is being used to make everything from concrete construction blocks to air-purifying facades.
Workshop Question - How is your brand effectively prioritizing sustainability?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immunity Waters
Enhanced waters are promising immune system-boosting benefits
Trend - Enhanced waters are now being adapted with ingredients that offer natural immune system protection. Products in this space are infused with vitamins, antioxidants, and other supplements that are used to protect customers' health.
Workshop Question - How could your brand better address preventative health and wellbeing?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sour Seltzers
Alcohol brands are releasing seltzer beverages in sour flavors
Trend - Brands in the alcohol space are launching new sour seltzer beverages to appeal to consumers looking for novel flavors. These ready-made cocktails are convenient for at-home and on-the-go consumption.
Workshop Question - What novelty flavor or ingredient can your brand use for its next offering?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Natural Contour
Skincare products promise natural contouring of the skin
Trend - The skincare industry is taking cues from popular makeup trends with skincare products that promise "contouring" effects. In this context, their products are applied to the skin regularly to help firm and draw out users' natural features.
Workshop Question - Which adjacent industry could your brand take inspiration from?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mouthed Gesture
Designers are exploring sensory technology that is controlled by the mouth
Trend - From biometric identification devices to accessible gesture-control systems, designers are tapping new avenues for experience with prototypes that can be controlled by one's mouth. These gadgets boast a number of benefits such as accessibility for users with functional diversities, as well as new forms of security and convenience.
Workshop Question - How can your brand make your product more accessible than it already is?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dementia Support
People with dementia are supported with the help of technology
Trend - Brands are creating tech-based support for people with dementia--either in the form of training for caregivers or products and services that are in direct contact with those with dementia. Innovations in this space include therapeutic robot canines and digital training avatars.
Workshop Question - How could your brand better prioritize inclusion and accessibility?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Mall Support
Brands are making it easier to support businesses located in shopping centers
Trend - The closure of in-store browsing and shopping in several regions due to COVID-19 has prompted shopper centers to create simplified solutions to help consumers shop locally. These include in-mall restaurant ordering platforms and mall-specific curbside apps.
Workshop Question - How can your brand make its products or services easier for consumers to support amid fluctuating shopping restrictions?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tech-Supported Caregiver
Brands are developing high-tech training materials for caregivers
Trend - By appealing to the benefits of mixed reality and artificial intelligence, brands in the health care sector are able to offer substantial training for caregivers who work with older adults. Through simulation, workers are able to build a greater degree of compassion and learn from their mistakes through hands-on activities.
Workshop Question - How can your brand enhance the training of your employees?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Robotic Delivery
Robot delivery services are more common amidst the ongoing pandemic
Trend - With limited-contact retail interactions now being prioritized to maintain customer and employee safety, brands are finding unique ways to deliver to customers. Automated robots that are able to deliver over short distance are increasingly being used by businesses aiming to stay safe.
Workshop Question - In what areas could your brand better prioritize customer safety?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends