Consumers and Personal Brand

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This final module in the consumer behavior course will explore how personal brand has become a 24/7 affair, how brands are successfully co-creating with their customers and how micro-influencers are driving authenticity. One of the key trends unpacked during this module is "Influencer Ubiquity" which details how consumers are curating their personal brands. It also explores thought-provoking examples from brands like Adidas who have increased awareness of new products and launches through the use of influencers.

It's not just micro-influencers or user-generated content that is making a splash when it comes to how people are behaving and their purchasing patterns, however. Celebrities are still playing an important role when it comes to shaping the preferences of consumers today; they're just using different platforms to connect, allowing them to strip down the layers between them and their fans. We'll look into how big names like Dwayne Johnson, Will Smith, and Selena Gomez have used visual platforms like IGTV and YouTube to reinvigorate their brand and provide inspiration on how your brand can provide a more effective platform for self-expression.