Consumers and Wellness
Instructor: Shelby Walsh
Download the Progressive Wellness Trend Report
Every brand needs a personalization strategy -- it's a consumer expectation. This module will explore a few leading trends helping brands to get ahead in this realm with case studies from the cannabis, cosmetics and media industries. Most agree that personalization is an integral part of surprising and delighting consumers, but unfortunately, few brands have personalization baked into the DNA of their business. Learn how brands have become successful in making wellness more accessible and increasing the quality of their products by offering more personalized solutions. Which touchpoints are your brand overlooking when it comes to customization?
Workshop Questions:
1. In which ways could shifting cultural expectations influence your product?
2. What are 3 touchpoints you could better personalize?
