Ideas
Explore the world's #1 largest database of ideas and innovations, with 415,386 inspiring examples.
Trend Reports
Discover why 1,104 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 296,293 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,104 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 296,293 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Join 284,925 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 415,386 cutting edge ideas.
FuturistU > Consumers > Consumer Behavior > Module 3 / 5

Consumers and Wellness

Instructor: Shelby Walsh
Progressive Wellness
Download the Progressive Wellness Trend Report
Every brand needs a personalization strategy -- it's a consumer expectation. This module will explore a few leading trends helping brands to get ahead in this realm with case studies from the cannabis, cosmetics and media industries. Most agree that personalization is an integral part of surprising and delighting consumers, but unfortunately, few brands have personalization baked into the DNA of their business.


Learn how brands have become successful in making wellness more accessible and increasing the quality of their products by offering more personalized solutions. Which touchpoints are your brand overlooking when it comes to customization?
Related Trend Report: Progressive Wellness
Workshop Questions:
1. In which ways could shifting cultural expectations influence your product?
2. What are 3 touchpoints you could better personalize?
Get Trend Hunter Dashboard

Featured Insights

Gene Personalization
Brands use customer genetics to personalize and market their products
Implications - Brands' adoption of gene analysis is taking personalization to the next level, while functioning as a clear point of distinction for those who offer it. By creating products that have more evidentiary backing, these brands are able to cater to customers' specific needs within their area of expertise, rather than the customers' stated needs–a fact which functions as a key marketing tool for the products themselves.
Workshop Question - How can your brand adopt personalization into its product development process?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Inclusive Cannabis
Mainstream cannabis culture slowly works towards inclusion via feminism
Implications - Where the mainstream cannabis industry once focused on "stoners," the lifestyle associated with it is now considered upscale – and the next step in this progression is its slow shift to empowering women. This shift caters to a demographic that has long consumed the product, while simultaneously being disregarded in its contributions to the culture that surrounds it. As the cannabis industry focuses on progression, the dichotomy of its contribution to "upscale" lifestyles for some demographics, and disproportionate penalties for others, must be resolved in order for the industry to fully embody inclusivity.
Workshop Question - Consider who your brand targets to, and who it might exclude. How can it better foster inclusive and diverse business practices?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Startup Genetics
The direct-to-consumer model finds new applications with DNA-specific wellness
Implications - As consumers look to act on newly gained knowledge made easily accessible by data-powered smartphones, biotech startups are emerging to offer DNA-specific wellness solutions that are at times controversial in nature. In particular, this progression highlights the adaptable nature of the health and wellness movement and the opening up of various markets as the direct-to-consumer model expands to new categories.
Workshop Question - How can you get closer to consumers by leveraging elements of the direct-to-consumer model?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Gamified Cannabis
Cannabis brands are applying game elements into their products
Trend - Cannabis companies are adding interactive, gamified elements to their branding and product offerings to increase their approachability in the new market. These gamified elements create a sense of playfulness and add entertainment value to cannabis products.
Workshop Question - What interactive elements can your company add to attract consumer attention?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Custom Supplements
Brands arrange for customized vitamin and supplements for consumers
Trend - Health brands are prioritizing customization by offering supplements that are specific to individual customers' needs and preferences. These specifications occur in everything from branding to formulas.
Workshop Question - What change would help your brand better compete in its market?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rediscovered Wellness
Gen X is turning to cannabis to help them establish wellness rituals
Trend - The cannabis industry is increasingly catering to the specific lifestyles of Gen X consumers, with everything from sleep-enhancing cannabis chocolates to innovative child-proof packaging allowing this generation to enjoy the benefits of cannabis.
Workshop Question - How is your brand prioritizing underserved demographics?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Summer Cannabis
Cannabis brands target their products for summer outings
Trend - Cannabis brands continue to expand their offerings, now with products that are made specifically for outings and hobbies that are popular during the summer months. These include everything from CBD cocktails to THC-infused "freezies."
Workshop Question - How is your brand finding creative ways to market its product/service?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Clean Cannabis
Cannabis-infused products are marketing themselves as "clean"
Trend - The cannabis industry is now jumping on the trend of offering "clean" and "free-from" products that are so popular in cosmetic and food industries. These items promise simple, limited ingredients.
Workshop Question - How could your brand adopt "clean" branding?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cannabis Design
The cannabis industry makes its influence on the home design space
Trend - The continued popularity of the cannabis industry in North America has resulted in many industry crossovers, and a more recent one is in the home design space. These include everything from furniture designed specifically to store cannabis, to cannabis accessories designed for display.
Workshop Question - How could your brand collaborate with those in the cannabis industry?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Customized Cannabis
Custom cannabis products and doses are made for specific purposes
Trend - Customized cannabis products are helping people in regions where the plant is legalized to find doses that are ideal for their specific needs. Whether for health purposes, recreational purposes or both--having customized options gives people more control over their experience with cannabis.
Workshop Question - How is your brand working to establish trust among customers?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcycled Root
Brands are tapping the potential of cannabis or hemp root in skincare products
Trend - Brands interested in entering and advancing in the cannabis market are looking for untapped ingredient potential. Cannabis root and hemp root, which have been used in Traditional Chinese Medicine, are gaining popularity for their health benefits, as well as their sustainability—for they are often upcycled.
Workshop Question - What upcycled ingredient can your brand utilize in its product range?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends