FuturistU > Consumers > Consumer Behavior > Module 1 / 5

Intro to Consumer Behavior

Instructor: Shelby Walsh
What are the key trends in consumer behavior, wellness & life in the era of the personal brand? Trend Hunter's President, Shelby Walsh, tees up what is motivating purchasing decisions, loyalty and how to create a meaningful connection to consumers as well as how this ties back to Maslow's Hierarchy of Needs.

This module lays out key trends in consumer behavior that will be explored throughout this course, including how catalyzation is playing into consumer decisions and how personalization is being leveraged when it comes to health, wellness, and CPG. It also introduces themes surrounding the impact of tribalism on consumers' lives (and for marketers) as well as how the definition of one's personal brand is changing and impacting industries' ability to connect with their customers.
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Insights by Trend Hunter AI

Destination Beauty
Beauty retailers are turning stores into interactive trial experiences

Trend - Beauty retail is expanding beyond product display into environments built for testing, play, and social sharing. Phydigital store experiences, interactive pop-ups, and other temporary activations are being deployed to encourage longer visits and more meaningful consumer engagement. Many of these concepts borrow cues from entertainment, fandom, and cultural storytelling rather than classic merchandising.

Workshop Question - How could your brand turn a routine purchase environment into a place people would choose to spend time in?
8.7
Score
Popularity
Activity
Freshness
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Megatrends
Hospitality Beauty Collaborations
Hospitality Beauty Collaborations
MERIT and the Ritz-Carlton Turn Stays into Beauty Experiences
MERIT is entering the hospitality space through a new partnership with The Ritz-Carlton, bringing branded beauty experiences to select properties in New York, Toronto, Los Angeles, Santa Barbara,... MORE
Strategic Beauty-Focused Retail Expansions
Strategic Beauty-Focused Retail Expansions
Urban Outfitters Supports Yes Day Beauty's Us Debut
Urban Outfitters has deepened its investment in the beauty category with the exclusive U.S. brick-and-mortar launch of Yes Day Beauty — an emerging skincare brand founded by 14-year-old... MORE
Inflight K-Beauty Retail
Inflight K-Beauty Retail
EasyJet Launches an Exclusive Korean Skincare Box Onboard
Inflight K-beauty retail is redefining airline retail by turning onboard shopping into a curated beauty discovery experience. easyJet has partnered with Luneia Brands to launch an exclusive... MORE
British Clinical Skincare Expansions
British Clinical Skincare Expansions
Medik8 is Now Available in Sephora North America
British clinical skincare brand Medik8 has announced a significant expansion of its North American presence through a partnership with Sephora, with products becoming available on the retailer's... MORE
Specialist AI Beauty Platforms
Specialist AI Beauty Platforms
Renude Launches Its White-Label AI Consultation Plug-In
Renude introduced a white-label AI platform that delivers specialist beauty consultations for brands and retailers, featuring an intelligence engine trained on dermatology, formulation chemistry... MORE
Routine Stacking
Protein supplements are evolving to support several wellness priorities at once

Trend - Protein solutions are moving beyond basic muscle support into blends that also aim to address recovery, gut health, skin support, or daily vitality for greater convenience. That shift turns a familiar format into a broader, more convenient product thanks to ingredients like collagen, creatine, adaptogenic mushrooms, and fiber that hit multiple goals in a singular way.

Workshop Question - How could your brand turn one habitual touchpoint into a clearer multi-benefit solution?
8.7
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Megatrends
Functional Kefir Shots
Functional Kefir Shots
Bio&Me's Kefir Supports the Gut, Plus Energy, Immunity and More
Bio&Me, the gut health brand co-founded by Dr. Megan Rossi, "The Gut Health Doctor," is bringing targeted benefits to the dairy aisle with a new functional kefir range. Developed to bridge the... MORE
Gut Health Protein Beverages
Gut Health Protein Beverages
Biomel Love Your Gut Protein Drinks Have 149 Health Benefits
The Biomel Love Your Gut Protein Drinks have been announced as the optimal functional nutrition product that embraces a number of dietary preferences amongst consumers in a simple, delicious... MORE
Multi-Benefit Daily Drinks
Multi-Benefit Daily Drinks
Reformed Boosts Coffee and Matcha with Collagen, Creatine & More
Whether someone reaches for coffee or matcha to start their morning, Reformed meets them exactly where they are, offering a functional boost that integrates seamlessly into either ritual and turns... MORE
Protein Collagen Blends
Protein Collagen Blends
Clean Simple Eats Launches a Protein and Collagen Formula at Sam's Club
Protein collagen blends are simplifying daily nutrition by combining multiple wellness benefits into a single supplement. Clean Simple Eats' new formula pairs grass-fed whey protein isolate with... MORE
Functional Mushroom Protein Drinks
Functional Mushroom Protein Drinks
Melting Forest's Glow Up Functional Protein Drink is Exclusive
Protein drinks and functional beverages traditionally serve different moments in the day, one fueling recovery and the other supporting energy, focus or overall wellness, but Melting Forest's Glow... MORE
Beauty Hotline
Beauty brands launch text and call helplines for personalized support
Trend - Beauty brands are launching text and call helplines as interactive campaign activations that invite consumers to receive personalized recommendations, confidence boosts, and real-time beauty guidance— evolving campaigns into two-way conversations.
Workshop Question - How can your campaign invite consumers into a personalized conversation instead of simply delivering a message?
7.9
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Hair Hotline Campaigns
Hair Hotline Campaigns
The John Frieda Hot Hair Hotline Provides Fast, Fun Solutions
Iconic haircare brand John Frieda unveiled a fresh new identity, elevated formulas and an edutainment content platform, John Frieda Hot Hair Hotline, designed to deliver fast, fun, and personalized... MORE
Hotline Beauty Campaigns
Hotline Beauty Campaigns
Florence by Mills Rewards Ulta Shoppers Through a Branded Hotline
Hotline beauty campaigns are transforming product launches into interactive experiences that connect digital engagement with in-store shopping. Florence by Mills introduced its Pineapple Whip Juicy... MORE
Dedicated Beauty Helplines
Dedicated Beauty Helplines
REFY Beauty's 'REFY Hotline' is a Community Hub for Engagement
REFY Beauty introduced the REFY Hotline, an interactive campaign that transforms a traditional phone line into a community-focused engagement platform. Rather than functioning solely as a... MORE
Hair Treatment Hotlines
Hair Treatment Hotlines
Clairol Launched the 'Clairol Dared Me' Campaign
Clairol launched the 'Clairol Dared Me' campaign to reframe at-home hair coloring as an approachable and confidence-building beauty ritual through an interactive, technology-enabled experience.... MORE
Experiential K-Beauty
Immersive K-beauty pop-ups are redefining product discovery and retail
Trend - As experiential retail evolves, K-beauty brands are launching pop-ups where skincare diagnostics, interactive product testing, personalized consultations and visually curated installations transform product discovery into multisensory experiences that reinforce brand identity and engagement.
Workshop Question - How can your brand create physical experiences that strengthen consumer affinity?
9.1
Score
Popularity
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Megatrends
Viral K-Beauty Pop-Ups
Viral K-Beauty Pop-Ups
Anua Hosted its 'City of Glow' Pop-Up in L.A.
The 'City of Glow' pop-up marked a significant milestone for Korean skincare brand Anua, showcasing its growing global presence and rising influence in the North American beauty market. Held on... MORE
Next-Gen K-Beauty Pop-Ups
Next-Gen K-Beauty Pop-Ups
MUSKAT Hosted a Five Day Immersive Experience in L.A.
MUSKAT introduced next-gen K-beauty to Los Angeles through a five-day immersive pop-up experience held from June 6–10. Designed to spotlight the future of Korean beauty, the event featured a... MORE
Immersive K-Beauty Pop-Ups
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Immersive K-beauty pop-ups are emerging as a strategic way for brands like TIRTIR to expand globally through culturally rooted, experience-driven retail. The brand’s Matcha House activation in... MORE
K-Beauty Pop-Ups
K-Beauty Pop-Ups
Amorepacific and Sephora's Multi-Brand Launches in New York
Amorepacific has partnered with Sephora to launch a K-Beauty pop-up in New York, featuring leading skincare brands from Seoul. This pop-up, titled "Seoul in the City," showcases the best of Korean... MORE
Digestive Detox
Soursop bitters are being positioned as wellness solutions for gut health concerns
Trend - Health-conscious consumers are turning to traditional herbal bitters, particularly soursop-based formulations, as natural alternatives for digestive support and detoxification. Brands are positioning bitters as accessible daily supplements that bridge traditional herbal medicine with contemporary wellness trends.
Workshop Question - How might your brand tap into the growing consumer demand for traditional wellness remedies with modern applications?
6.4
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Megatrends
Cellular Wellness Extracts
Cellular Wellness Extracts
1ness Launched the Cell Regenerator with Soursop and Turmeric
1ness has introduced its Cell Regenerator, a liquid extract that combines soursop fruit and leaf with turmeric, black pepper, and chlorophyll in a dropper-based delivery system. The... MORE
Viral Wellness Products
Viral Wellness Products
Serene Herbs Brings Ancestral Wellness to Modern Routines
Serene Herbs is redefining wellness by returning to the source -- earth-grown, time-tested herbal traditions. Founded in 2022, this rapidly rising brand is rooted in the healing power of African... MORE
Multi-Herb Wellness Tonics
Multi-Herb Wellness Tonics
Herbal Connections Launches a 20-Ingredient Soursop Bitters Formula
Herbal Connections has introduced an Organic Soursop Bitters formula that combines 20 carefully selected herbs into a single wellness tonic. The 32-ounce liquid supplement features soursop as its... MORE
Tropical Extract Supplements
Tropical Extract Supplements
BulkSupplements Debuts Soursop Extract Powder for Vision Support
BulkSupplements.com has introduced Soursop (Guanabana) Extract Powder, capturing the essence of this tropical fruit in a concentrated supplement form. The powder harnesses soursop's naturally... MORE
Pet Wearable
Pet care brands advance canine wellness with smart tracking technology
Trend - Pet care brands are launching health-monitoring wearables for dogs, equipped with features such as activity tracking, heart rate monitoring, sleep analysis, and early illness detection. These devices provide real-time insights into a pet’s well-being, helping owners detect potential concerns early.
Workshop Question - How can we leverage emerging smart technology to enhance real-time insights and preventative care in our industry?
7.2
Score
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Megatrends
AI Canine Health Collars
AI Canine Health Collars
The Conceptual Cotons AI LifeTrack Collar by YeongKyu Yoo is Advanced
Pets have quickly become bonafide members of the family for many Millennial and Gen Z consumers who are increasingly spending more money on their well-being, which the Cotons AI LifeTrack Collar for... MORE
AI-Powered Pet Collars
AI-Powered Pet Collars
Personifi AI’s Shazam Band Turns Moods and Movements into Words
Personifi AI’s Shazam Band is a first-of-its-kind AI-powered cognitive wearable that gives a voice to pets. A new generation of pet owners is diligently building pet-human connections and Shazam... MORE
Pet Health Trackers
Pet Health Trackers
Queva Tracks Your Dog’s Health and Behavior for Better Care
Queva Health + Behavior V1 is a smart tracker designed to monitor the health and behavior of pets, particularly dogs. This device collects data on various health metrics, including activity levels,... MORE
Wearable Smart Pet Devices
Wearable Smart Pet Devices
The Whistle Health Limited Edition is Designed for Emotional Health
Whistle introduces its new Whistle Health Limited Edition device, which is a sleek iteration of one of its most affordable wearable gadgets that is arriving just in time for the holidays. It helps... MORE
Minimalist Health
Health and wellness brands rebrand to minimalist designs and easy-to-read labels
Trend - Health and wellness brands are rebranding with minimalist designs and simple, easy-to-read labels. This trend reflects a commitment to transparency and authenticity, aiming to create a clean, modern, and approachable aesthetic for consumers.
Workshop Question - How can we incorporate minimalist design principles to enhance transparency and authenticity in our brand's communication strategy?
4
Score
Popularity
Activity
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Megatrends
Immunity-Focused Beverage Blends
Immunity-Focused Beverage Blends
JOYÀ Debuts a New Immunity-Focused Superblend and a Rebrand
JOYÀ – the wellness brand reimagining functional health into an easy, effective and delicious daily ritual – is expanding its Superblends line with the launch of DEFEND and unveiling a rebrand.... MORE
Refreshed Wellness Product Lines
Refreshed Wellness Product Lines
AMMD™ by Amy Myers, MD Relaunches Its Product Line
AMMD™ by Amy Myers, MD, has relaunched its wellness product line with a refreshed brand identity, featuring updated packaging, a redesigned website, and more affordable pricing. The rebrand... MORE
Minimalist Supplement Branding
Minimalist Supplement Branding
Trace Products Have a Simple, Oceanic Profile
Trace Minerals has announced it is rebranding to Trace as part of the brand’s commitment towards emphasizing its simple nature and efficacy. The Trace products focus on high-quality... MORE
Expansive Rebranding Initiatives
Expansive Rebranding Initiatives
MysteryVibe Goes Beyond Sexual Health and into New Markets
MysteryVibe has recently undergone a rebrand to broaden its focus beyond sexual health, aiming to address a wider range of health issues such as period pain and mastitis. This rebrand includes a new... MORE
Proactive Health Supplements
Proactive Health Supplements
LTH's Products Meet the Demand for Proactive Health
Health-conscious are investing in proactive solutions to prioritize wellness and promote preventive measures that enhance day-to-day comfort and longevity, and Life Time’s LTH line of... MORE
Boldened Snack
Packaged snack brands are refreshing packaging portfolios to improve recognition
Trend - CPG snack brands are refreshing their packaging designs to draw more attention to their products while emphasizing standout features. These features include better-for-you ingredients and reduced environmental impact, with intent to capture younger audiences with such practices.
Workshop Question - How might we innovate our brand's approach to packaging and product design to effectively resonate with environmentally conscious and health-focused younger consumers?
5.9
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Megatrends
Vibrant Better-For-You Snack Packaging
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Catalina Crunch has unveiled a comprehensive brand refresh and better-for-you snack packaging to target health-conscious consumers. This update includes a vibrant aesthetic that features a new... MORE
Healthy Snack Rebrands
Healthy Snack Rebrands
Eat Real Snacks Rolls Out New Fresh-Focused Visual Identity
Eat Real, a Canadian food company specializing in healthy treats and snacks, has revealed all-new branding in an effort to further appeal to health-conscious consumers. The refreshed designs include... MORE
Better-for-You Snack Rebrands
Better-for-You Snack Rebrands
Eat Real's New Rebranding Highlights Nutritious Ingredients
Snack brand Eat Real recently announced a bold rebrand aimed at celebrating authentic food experiences. Launching a fresh brand identity with vibrant packaging, Eat Real is making a statement with... MORE
Nostalgic Classic Snacks
Nostalgic Classic Snacks
Back to Nature Received a Vibrantly Bold Rebrand
Back to Nature, a classic snacks brand has undergone a complete rebrand, unveiling a vibrant and bold new visual identity. This transformation aims to modernize the brand while maintaining its... MORE
Nostalgic Health-Conscious Snacks
Nostalgic Health-Conscious Snacks
Lexington Bakes Has Refreshed Its Product Offerings
Lexington Bakes focuses on new, nostalgia-inspired branding language, smaller portion sizes, and reducing sugar content by 25% per serving. The California-based dessert brand, known for its eco-... MORE
Healthspan Plans
Consumers are proactively looking to extend their healthy years
Trend - The focus on wellness has evolved from short-term fixes to long-term health optimization, with consumers actively seeking evidence-backed solutions that support healthy aging. From cognitive enhancement supplements to personalized preventative care programs, brands are responding with products and services that promise to extend not just lifespan, but "healthspan" - the period of life spent in good health.
Workshop Question - How could your brand help consumers invest in their future health outcomes?
4.8
Score
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Megatrends
Brain-Body Supplements
Brain-Body Supplements
Make Time Wellness is a Multi-Benefit Supplement Specifically for Women
With consumers prioritizing cognitive health and facing a crowded market of generic supplements, Make Time Wellness stands out by offering a specialized formula tailored specifically for women,... MORE
Memory-Enhancing Supplements
Memory-Enhancing Supplements
The SharpMind Memory Formula Supports Cognitive Health
‘Solaray’ continues to lead the way in cognitive health with the launch of ‘SharpMind™ Memory Formula,’ the latest addition to its popular nootropic line. Designed to... MORE
Advanced Health-Enhancing Supplements
Advanced Health-Enhancing Supplements
High Level Science Offers a Vitamin K2-D3 Supplement
High Level Science’s K2-D3 Supplement is formulated to enhance cardiovascular health, bone strength, and immune function. It combines Vitamin K2, Vitamin D3, calcium, and BioPerine, a black... MORE
Cognitive Stamina-Enhancing Supplements
Cognitive Stamina-Enhancing Supplements
Nitches Debuts the InTheZone Focused Extreme Supplement
Nitches, Inc. has launched InTheZone Focused Extreme, a new supplement aimed at enhancing focus, memory, and cognitive stamina. Targeting busy professionals, students, and athletes, this product is... MORE
Nattokinase Supplement
Young adults are turning to alternative cardiovascular supplements
Trend - A traditional Japanese superfood is being reimagined as the next frontier in preventative heart care. Nattokinase, an enzyme extracted from fermented soybeans, has captured attention for its unique approach to cardiovascular health. While conventional heart supplements focus on cholesterol management, this emerging category promises more comprehensive benefits - from enhanced blood flow to reduced clotting risk.
Workshop Question - How could your brand innovate to address the growing preventative health concerns of younger demographics?
5.4
Score
Popularity
Activity
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Megatrends
Japanese Soybean Supplement
Japanese Soybean Supplement
Horbäach's Nattokinase Supplement Boosts Circulatory Support
Discovered in Japan’s traditional fermented soybean dish “natto,” nattokinase is a powerful enzyme that has captured the attention of health researchers worldwide—and Horbä... MORE
Natural Enzyme Supplements
Natural Enzyme Supplements
Naka Herbs & Vitamins Debuts Enhanced Cardiovascular Support Formula
Naka Herbs & Vitamins has expanded its wellness portfolio with an enhanced Nattokinase supplement, tapping into growing consumer demand for natural cardiovascular support solutions. The product... MORE
Therapeutic Enzyme Supplements
Therapeutic Enzyme Supplements
PipingRock Elevate Nattokinase Formulations with Higher Potency
Leading wellness brand PipingRock is making significant strides in the enzyme supplement category by introducing enhanced Nattokinase formulations that boast increased potency and improved delivery... MORE
Enzyme Wellness Supplements
Enzyme Wellness Supplements
Doctor's Best Launches Nattokinase for Cardiovascular Support
Doctor’s Best has expanded its science-based supplement line with a highly potent Nattokinase formula, derived from traditional Japanese fermented soybeans. The innovative supplement delivers 2,... MORE