Consumers and Social Circles
Instructor: Shelby Walsh
Download the Travel Trend Report
Technology has had an overwhelming impact on social relationship trends. Algorithms, AI and our mobile devices have forever changed the way we connect with one another when it comes to our friendships, romantic partnerships, and our families. This module will decode what these shifts mean for marketers and innovators.Brands today need to create impactful shared experiences for different groups, allowing consumers to foster more meaningful relationships with the brands they purchase from and amongst themselves as well. This module explores themes of tribalism identified in Trend Hunter's database such as "Family Branding" and "Hyper-Personalized Matchmaking" to keep brands on the cutting edge of consumer connection and messaging.
Workshop Questions:
1. How can you create more impactful shared experiences for your brand's tribe?
2. How could your brand foster more meaningful relationships amongst your advocates?
