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FuturistU > Culture > Future-Proofing Work Culture > Module 2 / 5

Future of Work - Evolution

Instructor: Jaime Neely
Millennial Lifestyle
Download the Millennial Lifestyle Trend Report
This module explores the realities and misconceptions of today's multi-generation workforce. For the first time ever in history, the working world is home to five different generations. While many studies support the idea that younger people seek different working environments and opportunities than their senior counterparts, is it really a source of tension or conflict in the workplace? Or is it being over-sensationalized?

The desire for a more flexible working schedule and environment among all employees is something with less room for debate. Modern employees want to choose when and where they're getting their work done, which is playing a significant role in the increasing number of gig workers. This phenomenon creates new opportunities both for employees and organizations looking to become more agile when it comes to innovation. 
Related Trend Report: Millennial Lifestyle
Workshop Question:
What generational stereotypes are influencing your interactions with colleagues? Managers? Direct reports?
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Featured Insights

Flex Workplace
Employers cater to the flexible work practices preferred by Millennials
Implications - With Millennial work preferences revolving around flexible schedules, businesses are employing various tools that allow them to manage and coordinate the diversity of their workforce's' working styles. This shift allows for employees to maintain a healthy work-life balance, while ensuring that employers are able to create a more productive business–with the added benefit that these adaptive work schedules function as a key recruitment tool.
Workshop Question - How can your brand accommodate Millennial work styles in a way that offers mutual benefits?
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Custom Chatbot
Brands are launching services that enable fast creation of personalized chatbots
Trend - Businesses offer tools enabling clients to build fully-functional chatbots quickly. These bots are trained on custom datasets, making them suitable for internal, consumer-facing, or consulting purposes. Businesses across numerous industries can benefit from personalized low-cost chatbots.
Workshop Question - How can your brand leverage personalized chatbot technology to enhance customer service or streamline workflow?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Custom Workflow
Personalized prioritization apps enable more inclusive and effective work styles
Trend - Apps and services that aid in summarizing, prioritizing, and organizing work tasks in personalized ways are more popular than ever in the post-pandemic workplace. Not only does this custom approach to workflow give more flexibility, but is more inclusive of different work styles and needs.
Workshop Question - How can your organization maximize output without dictating how and when work is completed?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Agile Workplace
As more offices adopt a hybrid model more flexibility is needed
Trend - The post-pandemic workplace demands more flexibility than before. The average office worker knows how to be productive from home, making the idea of being in the office full-time harder to justify. Thus, hybrid workplaces are more common than ever; however, these come with a unique set of challenges that organizations in the industry aim to solve.
Workshop Question - How has your workplace culture changed, and how can you make these changes work to your advantage as an employer?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Work Protest
Office workers are protesting mandated returns to the office
Trend - Having grown accustomed to working remotely for several months, office workers are increasingly protesting mandates that require workers to go back to the office. Workers are now quitting, organizing against such policies, and/or ignoring these policies and continuing to work from home.
Workshop Question - How could your brand better prioritize flexibility for its employees?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reformed Routine
Social changes are influencing consumers to slow down and reassess their lives
Trend - More consumers in North America are adapting their priorities and routines to better align with their own happiness. This can involve consumers renouncing needlessly fast-paced lifestyles, quitting jobs in place of alternative opportunities, and generally focusing on their own happiness.
Workshop Question - How could your brand better align itself with its customers' or employees' values?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z Investing
Investing for young Gen Z consumers is made easier with apps and communities
Trend - Gen Z is entering a new world of fintech, and banking apps, community platforms and services are being designed to help them navigate investing in the modern age. These platforms ensure that young consumers are able to set themselves up for the future in today's changing financial landscape.
Workshop Question - How could your brand better prioritize customer education and support?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
WFH Design
Work-from-home products are designed with aesthetics in mind
Trend - Now that work-from-home setups have become the norm, many consumers have settled into this new lifestyle. Now, brands are offering functional but design-friendly pieces that help people settle in to their home offices in the long-term.
Workshop Question - Which of its customers' lifestyle changes will your business continue to adapt to?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Maternal Community
Virtual communities for new mothers offer support and empathy
Trend - Motherhood comes with its set of challenges, and there are now digital platforms that help new mothers navigate their new roles, and receive support from their peers. These virtual communities help prevent some of the stressors that come with being a new parent.
Workshop Question - What kind of virtual community could your brand create?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Relaxed Workplace
As offices reopen post-pandemic more focus is placed on relaxation and wellness
Trend - Many consumers have been working from home over the pandemic, and have become accustomed to a level of relaxation and privacy. For some, this more relaxed environment is more conducive to productivity than the formal settings of the past. As offices reopen employers will need to be cognizant of this and provide more casual environments with low-sensory spaces.
Workshop Question - How can you arm yourself against the "anti-work" movement?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Finance
Banking apps are including online retail features and functions
Trend - Banking apps are becoming increasingly functional, now with extended features that allow people to shop (or sell) within the apps. These features help customers consolidate some of their lifestyle habits, merging banking and shopping to create simpler online experiences.
Workshop Question - How is your brand prioritizing convenience for its customer base?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends