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FuturistU > Culture > Future-Proofing Work Culture > Module 4 / 5

Future of Work - Experience

Instructor: Jaime Neely
Corporate Social Responsibility
Download the Corporate Social Responsibility Trend Report
More and more organizations today are beginning to implement employee experience strategies, as a way to better prepare for new hires. This module examines the growing importance of the employee experience and the positive impact it can have on a company's overall performance. It breaks down different components of the modern employee experience including perks, benefits and recognition. 

Work-life balance, another key pillar of the employee experience, is also discussed. We debunk the misconceptions of what really motivates a younger workforce, providing you with insight to create a customized experience for your own team.
Related Trend Report: Corporate Social Responsibility
Workshop Question:
Describe your company's employee experience in three words. Would your colleagues say the same?
Jeremy Gutsche Keynote Speaker

Featured Insights

Stability-Based Perk
Businesses reevaluate employee perks to center them around value and need
Implications - Brands have long addressed Millennial recruitment and retention with relatively superficial perks in the form of free liquor, snack fridges, in-office games and more–however it is slowly being understood that these perks are not what fosters happiness or longevity within a company. Businesses are adapting to new research surrounding this generation's preferred work culture by offering benefits that centralize around stability, income, professional advancement, and the prioritization of a work-life balance – all relatively practical values that have long been overlooked by employers when seeking out the Millennial recruit.
Workshop Question - In what ways can your business let go of stereotypes within the recruitment process, and how can it better value the practical and professional needs of its prospective and current employees?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Retail Finance
Banking apps are including online retail features and functions
Trend - Banking apps are becoming increasingly functional, now with extended features that allow people to shop (or sell) within the apps. These features help customers consolidate some of their lifestyle habits, merging banking and shopping to create simpler online experiences.
Workshop Question - How is your brand prioritizing convenience for its customer base?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
eLearning Entertainment
Consumers are increasingly learning new skills for fun, not employment
Trend - Pre-Pandemic, consumers would seek out eLearning mostly to learn necessary skills or increase employability. In the post-Pandemic world, acquiring new skills has become somewhat of a hobby. Platforms and niche brands alike are offering tutorials and learning formats more akin to entertainment than education.
Workshop Question - What is one area of your business where you could better prioritize consumers, as opposed to monetization?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Streamlined Date
Dating apps eliminate or streamline communication features for better connections
Trend - As dating apps gain more criticism for issues like facilitating shallow interactions between users, brands are aiming to streamline these apps even further by eliminating certain communication features in favor of ones that aim to foster a deeper connection.
Workshop Question - How is your brand prioritizing meaningful connections for its customers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Guidance
The rise of "digital nomads" has led to products and services in this space
Trend - With the COVID-19 pandemic making remote work increasingly common, more consumers have found themselves with greater independence with where they can travel and live. Brands are seeing opportunities within this "digital nomad" industry and are offering products and services that enhance this lifestyle.
Workshop Question - How is your brand offering flexibility to its employees or customers?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
WFH Culture
Brands replicate office culture from home for their employees
Trend - In order to keep employees engaged as many companies enter a year of work-from-home setups, many are trying to replicate in-office rituals virtually. These include everything from coffee breaks to chat rooms that are mapped out to look like offices.
Workshop Question - How is your brand keeping employees engaged?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Flexible Work
Employers are forced to be flexible as COVID-19 changes Millennial lifestyles
Trend - The ongoing pandemic has revealed in many workplaces that young employees' already-flexible mindset when it comes to work will likely be forever evolved. Brands and institutions are using that as an opportunity to make or offer long-term changes that better fit the Millennial expectation for flexible work.
Workshop Question - How is your brand adapting to changing values as the pandemic continues?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rental Tech
Brands are launching tech-forward products to streamline landlord-tenant relationships
Trend - Deployed either as an app that utilizes high-end tech features such as artificial intelligence or a small gadget that is convenient and responsive, tech brands are looking to enhance the experience of renting in urban environments.
Workshop Question - How might you enable a better tenant-landlord relationship through tech?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Scheduling
Calendar apps help people structure and organize their social lives
Trend - Much like there are calendars for organizing professional, personal, and even household tasks, brands are now offering platforms that are designed specifically to organize users' social lives.
Workshop Question - How is your brand creating balance in its customers lives?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Support
Platforms arise that better connect managers and remote employees
Trend - The adjustment period for employees who are now working remotely indefinitely has resulted in the increased use and availability of platforms that aim to simplify the employee-manager relationship. These platforms have various functions, and allow managers to track performance as well as better communicate with their direct reports.
Workshop Question - How is your brand prioritizing productive communication among its employees?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cash-Awarding Fitness
Fitness apps are now paying customers to exercise while using their apps
Trend - Brands are launching fitness apps that offer cash rewards for achieving fitness milestones. The activities range from walking to live-streamed fitness and encourage consumers to meet their goals for tangible rewards.
Workshop Question - How can your brand leverage rewards to incentivize consumers?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends