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FuturistU > Culture > Future-Proofing Work Culture > Module 3 / 5

Future of Work - Engagement

Instructor: Jaime Neely
Digital Engagement
Download the Digital Engagement Trend Report
This module explores solutions that address the incredibly low employee engagement levels plaguing workplaces all over the world. Advances in technology have done little to impact engagement in a positive way. From misaligned goals to stunted employee development and a lack of diverse leadership, the sources of low engagement are varied.

The solutions and strategies explored in this module will look at different tools to better understand employees, including Trend Hunter's Innovation Assessment, and the concept of smaller teams and internal programs dedicated to enhancing learning and development initiatives. 
Related Trend Report: Digital Engagement
Workshop Question:
Where could you add more face-to-face interactions with your team?
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Featured Insights

Coworking Wellness
Coworking spaces prioritize both physical and mental health
Implications - The flexible nature of coworking spaces is being elevated even further with specialized designs, both physical and function-related, that focus on health and wellness. This shift comes as a growing segment of the workforce in North America prioritizes a work-life balance, taking that trend to the next level by offering the balance of wellness and employment in one condensed venue.
Workshop Question - How can your brand prioritize its employees' work-life balance, or enhance health and wellness initiatives in-office?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

WFH Design
Work-from-home products are designed with aesthetics in mind
Trend - Now that work-from-home setups have become the norm, many consumers have settled into this new lifestyle. Now, brands are offering functional but design-friendly pieces that help people settle in to their home offices in the long-term.
Workshop Question - Which of its customers' lifestyle changes will your business continue to adapt to?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Corporate Health
Businesses prioritize mental health for employees and/or customers
Trend - Businesses in a wide range of industries are aiming to ensure the overall wellbeing of their employees by offering mental health programs and initiatives. These include employee mental health training and internal wellbeing campaigns from social media companies.
Workshop Question - How could your brand prioritize the mental health of its employees and customers?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Relaxed Workplace
As offices reopen post-pandemic more focus is placed on relaxation and wellness
Trend - Many consumers have been working from home over the pandemic, and have become accustomed to a level of relaxation and privacy. For some, this more relaxed environment is more conducive to productivity than the formal settings of the past. As offices reopen employers will need to be cognizant of this and provide more casual environments with low-sensory spaces.
Workshop Question - How can you arm yourself against the "anti-work" movement?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Outdoor Offices
The ongoing pandemic has made outdoor workspaces more popular
Trend - Workplace flexibility has been a common topic of discussion after the the ongoing pandemic resulted in professionals working from home indefinitely. Now, businesses and employees are leaning into workplace flexibility with outdoor office spaces that balance productivity and function with comfort and convenience for workers.
Workshop Question - How is your brand prioritizing flexibility for its customers or employees?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Guidance
The rise of "digital nomads" has led to products and services in this space
Trend - With the COVID-19 pandemic making remote work increasingly common, more consumers have found themselves with greater independence with where they can travel and live. Brands are seeing opportunities within this "digital nomad" industry and are offering products and services that enhance this lifestyle.
Workshop Question - How is your brand offering flexibility to its employees or customers?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
WFH Culture
Brands replicate office culture from home for their employees
Trend - In order to keep employees engaged as many companies enter a year of work-from-home setups, many are trying to replicate in-office rituals virtually. These include everything from coffee breaks to chat rooms that are mapped out to look like offices.
Workshop Question - How is your brand keeping employees engaged?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tech Yoga
Tech-powered yoga merges the traditional practice with modern habits
Trend - The traditional practice of yoga is being adapted with consumers' contemporary tech-based habits with products that help users enhance the benefits they get out of yoga. These products include everything from stress-detecting watches to AI-integrated yoga mats.
Workshop Question - How could your brand help customers attain their personal goals?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Adjustable Office
Brands offer home office systems that cater to changes in work culture
Trend - Home office systems offered by furniture brands are becoming increasingly flexible and diverse in their uses. These systems offer important features like portability, privacy and space-saving.
Workshop Question - How is your brand catering to changed lifestyles and/or work cultures?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Flexible Work
Employers are forced to be flexible as COVID-19 changes Millennial lifestyles
Trend - The ongoing pandemic has revealed in many workplaces that young employees' already-flexible mindset when it comes to work will likely be forever evolved. Brands and institutions are using that as an opportunity to make or offer long-term changes that better fit the Millennial expectation for flexible work.
Workshop Question - How is your brand adapting to changing values as the pandemic continues?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Familial Workplace 2.0
Family-friendly workplaces become more important as Gen X works at home
Trend - The older Generation X micro-generation -- known as Gen XS -- has always been quite family-focused; they are even more so during quarantine, as many of them are working from home. Balancing this requires even more of a push toward a family-friendly office culture.
Workshop Question - What are you doing as an employer to provide busy team members with respite?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends