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FuturistU > Culture > Future-Proofing Work Culture > Module 3 / 5

Future of Work - Engagement

Instructor: Jaime Neely
Digital Engagement
Download the Digital Engagement Trend Report
This module explores solutions that address the incredibly low employee engagement levels plaguing workplaces all over the world. Advances in technology have done little to impact engagement in a positive way. From misaligned goals to stunted employee development and a lack of diverse leadership, the sources of low engagement are varied.

The solutions and strategies explored in this module will look at different tools to better understand employees, including Trend Hunter's Innovation Assessment, and the concept of smaller teams and internal programs dedicated to enhancing learning and development initiatives. 
Related Trend Report: Digital Engagement
Workshop Question:
Where could you add more face-to-face interactions with your team?
View Innovation Webinars

Featured Insights

Coworking Wellness
Coworking spaces prioritize both physical and mental health
Implications - The flexible nature of coworking spaces is being elevated even further with specialized designs, both physical and function-related, that focus on health and wellness. This shift comes as a growing segment of the workforce in North America prioritizes a work-life balance, taking that trend to the next level by offering the balance of wellness and employment in one condensed venue.
Workshop Question - How can your brand prioritize its employees' work-life balance, or enhance health and wellness initiatives in-office?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

AI Leadership
Artificial intelligence enhances manager support through emotional intelligence
Trend - Leadership teams are now utilizing automated tools to connect with employees and gain deeper insights into their emotional states. These AI systems enhance employee satisfaction by conducting surveys and providing targeted coaching, offering support that aligns with individual feelings and needs.
Workshop Question - How can your business utilize automated tools to enhance its company culture?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Informative Yogurt
Dairy brands are redesigning packaging to explicitly advertise health benefits
Trend - Brands in the dairy industry are redesigning product packaging to be more explicitly informative. These new packagings highlight the ingredients' exact nutritional benefits, such as benefiting gut health. Many such products are also advertising organic or eco-friendly ingredients.
Workshop Question - How could your brand redesign its packaging to ensure it best appeals to the desires of its consumers?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Third Space
Brands launch third spaces that allow neighbors to connect with each other
Trend - Brands are creating "third places," a concept championed by sociologist Ray Oldenburg, to offer social spaces distinct from home and work. These welcoming environments foster regular connections among people through shared interests or activities, responding to the consumer's quest for community and spontaneity.
Workshop Question - How can your brand create a third space that fosters community connections and provides a sense of belonging for consumers in today's increasingly isolated society?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mutual Mentorship
Cross-generational mentorship apps combat ageism in the workplace
Trend - Workplace management platforms are adapting to the varying needs of a multigenerational workforce--with UX, resources and tools that account for tech gaps between generations. These platforms ease processes and foster communication with the aim of achieving age-inclusive hiring and working environments.
Workshop Question - How could your brand better adapt to a multigenerational workforce with different strengths?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Anonymous Support
Online mental health platforms enable anonymous peer-to-peer support structures
Trend - Brands are launching online mental health platforms that connect communities facing similar challenges. These platforms enable connections with peers who can relate to one another without judgment. The online community approach is always accessible, making it easy for users to gain support.
Workshop Question - How could your brand leverage the importance of online platforms when addressing the needs or wants of younger consumers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
ADHD Support
Virtual Platforms are Offering Convenient Access to ADHD Treatment and Support
Trend - Brands are launching virtual platforms designed to help workers with ADHD focus while working remotely. These platforms remove distractions, reward focused work, and use neuroscientist-backed methods to increase focus, all while being affordable and working around workers' busy schedules.
Workshop Question - How could your brand launch new products or services designed with remote work environments in mind?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Focus
Brands are launching technology designed for remote workers with ADHD
Trend - ADHD products are tools, technologies, or aids designed to help individuals with ADHD manage symptoms and improve organization, time management, and productivity. With the influx of hybrid and remote work models, consumers with ADHD often gravitate toward products that can be used at home without judgment.
Workshop Question - How can your brand accommodate different kinds of work models with regard to both products and operations?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Agile Workplace
As more offices adopt a hybrid model more flexibility is needed
Trend - The post-pandemic workplace demands more flexibility than before. The average office worker knows how to be productive from home, making the idea of being in the office full-time harder to justify. Thus, hybrid workplaces are more common than ever; however, these come with a unique set of challenges that organizations in the industry aim to solve.
Workshop Question - How has your workplace culture changed, and how can you make these changes work to your advantage as an employer?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Event
Tech-based solutions are making event planning more sustainable
Trend - As environmental protection becomes more important to consumers, tech-based solutions are being used to bring sustainability to the events industry. Hybrid virtual events and app-based audience reward systems show both the micro and macro ways brands in this space are reducing their impact.
Workshop Question - How is your brand keeping up with the values and lifestyles of its customers--whether those are environmental, social, or economic?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
P2P Menopause
Companies launch platforms that connect women experiencing perimenopause
Trend - Brands are launching support structure apps and platforms that connect women experiencing perimenopause and menopause with each other and support professionals. This fosters a sense of community while also providing direct, community-backed information on navigating this time of life.
Workshop Question - How could your industry foster a sense of community with its consumers?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends