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FuturistU > Culture > Future-Proofing Work Culture > Module 1 / 5

Intro to Future-Proofing Work Culture

Instructor: Jaime Neely
Future-Proofing Work Culture
Download the Future-Proofing Work Culture Trend Report
In this module, Trend Hunter's Chief Culture Officer, Jaime Neely, re-introduces the 4 Es of Modern Work Culture and their ever-increasing role in building an engaged, motivated and innovative workforce in today's highly competitive market. Employees today have never been more informed, more empowered or more mobile. Companies need to work harder than ever before to attract and retain top talent.
 
Organizations, both large and small, are no longer immune to the poor treatment of employees, ethical shortcuts or substandard management practices. Employees have more power and more opportunity to expose bad behavior and move elsewhere to feel valued and appreciated. The future of business is often uncertain and unpredictable, but having an aligned team will better position any organization to weather a storm.
Related Trend Report: Future-Proofing Work Culture
View Innovation Webinars

Insights by Trend Hunter AI

Millennial Retention
Brands aim appeal to the Millennial employee pool with specific benefits
Trend - As Millennials grow older and more confident in their skills and work experience, they're becoming more valuable to brands. In order to better retain employees in this demographic, brands are offering benefits that are specific to their needs--including debt repayment and family planning.
Workshop Question - How could your brand better prioritize employee retention?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Extended Benefits
Brands prioritize family benefits and perks in order to retain employees
Trend - As it becomes more difficult to juggle work responsibilities with family responsibilities, some businesses are prioritizing employee retention with more thorough benefits that help employees pay and plan for everything from fertility treatments to adoption.
Workshop Question - How could your brand expand employee benefits to boost retention?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Workplace Sabbatical
Businesses are establishing or highlighting workplace sabbatical programs
Trend - In an effort to reduce employee burnout and ensure retention, sabbaticals offered by companies are being established or if they already exist, emphasized as an employee perk. These programs are a benefit for employees who have spent several years at a company, and include weeks of time taking a break from work to explore passions, rest, or volunteer work.
Workshop Question - How could your brand better invest in its employees' personal or financial wellbeing?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Work Protest
Office workers are protesting mandated returns to the office
Trend - Having grown accustomed to working remotely for several months, office workers are increasingly protesting mandates that require workers to go back to the office. Workers are now quitting, organizing against such policies, and/or ignoring these policies and continuing to work from home.
Workshop Question - How could your brand better prioritize flexibility for its employees?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hybrid Management
New organizational software is helping businesses manage hybrid work models
Trend - As businesses adapt to hybrid work models where employees work from home some days, and in-office others--they're in need of tools to organize this new work model. Software programs that help run operations under flex work models are becoming more popular to maintain workplace productivity.
Workshop Question - How could your brand better adapt to the desire for flexible work models?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reformed Routine
Social changes are influencing consumers to slow down and reassess their lives
Trend - More consumers in North America are adapting their priorities and routines to better align with their own happiness. This can involve consumers renouncing needlessly fast-paced lifestyles, quitting jobs in place of alternative opportunities, and generally focusing on their own happiness.
Workshop Question - How could your brand better align itself with its customers' or employees' values?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
WFH Design
Work-from-home products are designed with aesthetics in mind
Trend - Now that work-from-home setups have become the norm, many consumers have settled into this new lifestyle. Now, brands are offering functional but design-friendly pieces that help people settle in to their home offices in the long-term.
Workshop Question - Which of its customers' lifestyle changes will your business continue to adapt to?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Outdoor Offices
The ongoing pandemic has made outdoor workspaces more popular
Trend - Workplace flexibility has been a common topic of discussion after the the ongoing pandemic resulted in professionals working from home indefinitely. Now, businesses and employees are leaning into workplace flexibility with outdoor office spaces that balance productivity and function with comfort and convenience for workers.
Workshop Question - How is your brand prioritizing flexibility for its customers or employees?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
WFH Culture
Brands replicate office culture from home for their employees
Trend - In order to keep employees engaged as many companies enter a year of work-from-home setups, many are trying to replicate in-office rituals virtually. These include everything from coffee breaks to chat rooms that are mapped out to look like offices.
Workshop Question - How is your brand keeping employees engaged?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vaccine Pay
Brands are offering paid time off to allow employees to receive the COVID-19 vaccine
Trend - Many brands are offering paid time off to encourage employees to schedule and receive their COVID-19 vaccines once they are eligible to do so. These brands span various industries, including quick-serve restaurants and department stores.
Workshop Question - How can your brand help limit financial barriers surrounding health for your employees?
2.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends