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FuturistU > Culture > Future-Proofing Work Culture > Module 1 / 5

Intro to Future-Proofing Work Culture

Instructor: Jaime Neely
Future-Proofing Work Culture
Download the Future-Proofing Work Culture Trend Report
In this module, Trend Hunter's Chief Culture Officer, Jaime Neely, re-introduces the 4 Es of Modern Work Culture and their ever-increasing role in building an engaged, motivated and innovative workforce in today's highly competitive market. Employees today have never been more informed, more empowered or more mobile. Companies need to work harder than ever before to attract and retain top talent.
 
Organizations, both large and small, are no longer immune to the poor treatment of employees, ethical shortcuts or substandard management practices. Employees have more power and more opportunity to expose bad behavior and move elsewhere to feel valued and appreciated. The future of business is often uncertain and unpredictable, but having an aligned team will better position any organization to weather a storm.
Related Trend Report: Future-Proofing Work Culture
View Innovation Webinars

Insights by Trend Hunter AI

WFH Design
Work-from-home products are designed with aesthetics in mind
Trend - Now that work-from-home setups have become the norm, many consumers have settled into this new lifestyle. Now, brands are offering functional but design-friendly pieces that help people settle in to their home offices in the long-term.
Workshop Question - Which of its customers' lifestyle changes will your business continue to adapt to?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Outdoor Offices
The ongoing pandemic has made outdoor workspaces more popular
Trend - Workplace flexibility has been a common topic of discussion after the the ongoing pandemic resulted in professionals working from home indefinitely. Now, businesses and employees are leaning into workplace flexibility with outdoor office spaces that balance productivity and function with comfort and convenience for workers.
Workshop Question - How is your brand prioritizing flexibility for its customers or employees?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
WFH Culture
Brands replicate office culture from home for their employees
Trend - In order to keep employees engaged as many companies enter a year of work-from-home setups, many are trying to replicate in-office rituals virtually. These include everything from coffee breaks to chat rooms that are mapped out to look like offices.
Workshop Question - How is your brand keeping employees engaged?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vaccine Pay
Brands are offering paid time off to allow employees to receive the COVID-19 vaccine
Trend - Many brands are offering paid time off to encourage employees to schedule and receive their COVID-19 vaccines once they are eligible to do so. These brands span various industries, including quick-serve restaurants and department stores.
Workshop Question - How can your brand help limit financial barriers surrounding health for your employees?
2.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Flexible Work
Employers are forced to be flexible as COVID-19 changes Millennial lifestyles
Trend - The ongoing pandemic has revealed in many workplaces that young employees' already-flexible mindset when it comes to work will likely be forever evolved. Brands and institutions are using that as an opportunity to make or offer long-term changes that better fit the Millennial expectation for flexible work.
Workshop Question - How is your brand adapting to changing values as the pandemic continues?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Worker Perks
Brands offer larger perks to help ease employee burdens
Trend - Employee perks are going well beyond in-office benefits and into investments that actually benefit employees lives and ease the various financial burdens they deal with. Things like childcare, debt repayment and fitness are now priorities for employers that want a productive and well-rounded workforce.
Workshop Question - How is your brand prioritizing employee wellbeing when it comes to their personal responsibilities and/or financial burdens?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Organized Work
Brands are launching WFH products that emphasize organization and efficiency
Trend - Brands are launching gadgets and furniture that can enhance the work-from-home flow for consumers. From all-in-one network and power solutions to organization-forward desks, these products seek to declutter and offer functionality by appealing to simplicity.
Workshop Question - How can your brand supplement the work-from-home experience for consumers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Support
Platforms arise that better connect managers and remote employees
Trend - The adjustment period for employees who are now working remotely indefinitely has resulted in the increased use and availability of platforms that aim to simplify the employee-manager relationship. These platforms have various functions, and allow managers to track performance as well as better communicate with their direct reports.
Workshop Question - How is your brand prioritizing productive communication among its employees?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Rewards
Brands are re-creating in-office perks for remote employees amid COVID-19
Trend - As employees are required to work-from-home amid the "new normal" of COVID-19, the concept of office perks has diminished. In an effort to re-create some of the in-office benefits for employees, brands are offering meal delivery vouchers, work-from-home snack boxes, and virtual stipend cards, among other benefits.
Workshop Question - How can your brand incentivize remote workers?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gamified Profession
Experiential training and onboarding is accelerated through tech
Trend - The process of training and onboarding employees is increasingly being enhanced with the help of gamified technology, a process that may become more common as remote work becomes the norm. These platforms aim to enhance skills and engagement in the process of training.
Workshop Question - How could your brand use gamification to enhance the training process for new employees?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends