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FuturistU > Culture > Future-Proofing Work Culture > Module 5 / 5

Future of Work - Excellence

Instructor: Jaime Neely
Corporate Social Responsibility
Download the Corporate Social Responsibility Trend Report
In this final module, Jaime dives into the ever-increasing importance of employer branding. An employer brand is a company's reputation in the eyes of current, former and prospective employees. A strong employer brand can play a huge role in attracting top talent and positively influence the retainment of employees. Studies indicate the growing importance of employer branding in the eyes of consumers as well. Consumers would much rather support an organization that supports its employees and treats them well.

Individuals, particularly from younger generations, want to work for organizations that are doing their part to make the world a better place. It's all about finding work with a purpose. From corporate social responsibility to the role of diversity and hiring best practices, the topics covered in this module will help you better understand the perceived image of your own company and offer tactical next steps to apply internally.
Related Trend Report: Corporate Social Responsibility
Workshop Questions:
1. Are you proud of your employer brand?
2. How might the Culture-Fit Bias limit the potential of your team?
Get Trend Hunter Dashboard

Featured Insights

Office Zen
Products that allow consumers to manage their mental health at work gain favor
Trend - Beyond programs overseen and offered by employers, employees today are gaining mental health support from products and apps that are self-directed. Providing relief and awareness of various stresses in the workplace, this new slew of wellness offerings speak to a consumer openness to more specialized wellness products.
Workshop Question - What are some specific contexts your products or services could be tailored towards?
6
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Megatrends

Insights by Trend Hunter AI

Vagus Stimulation
Medical devices are being designed to stimulate the vagus nerve for pain relief
Trend - Devices are being created to stimulate the vagus nerve—which runs from the brainstem through the neck into the chest and abdomen—either through implantation under the skin or external use. This stimulation helps regulate various bodily functions, including mood, inflammation, and pain perception.
Workshop Question - How can your brand leverage emerging technologies to better serve consumers with health concerns?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Visual Aid
Brands are designing packaging to be accessible for consumers with visual impairments
Trend - Brands are creating packaging designs with smart solutions for consumers with visual impairments. These solutions include scannable codes or symbols that interact with smart applications to provide either easier-to-read or audio-based information, more effectively supporting shoppers.
Workshop Question - How can we leverage technological solutions to make our products more accessible for a wider range of consumers?
8.5
Score
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Activity
Freshness
Patterns
Megatrends
Anonymous Support
Online mental health platforms enable anonymous peer-to-peer support structures
Trend - Brands are launching online mental health platforms that connect communities facing similar challenges. These platforms enable connections with peers who can relate to one another without judgment. The online community approach is always accessible, making it easy for users to gain support.
Workshop Question - How could your brand leverage the importance of online platforms when addressing the needs or wants of younger consumers?
6.7
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Activity
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Megatrends
ADHD Support
Virtual Platforms are Offering Convenient Access to ADHD Treatment and Support
Trend - Brands are launching virtual platforms designed to help workers with ADHD focus while working remotely. These platforms remove distractions, reward focused work, and use neuroscientist-backed methods to increase focus, all while being affordable and working around workers' busy schedules.
Workshop Question - How could your brand launch new products or services designed with remote work environments in mind?
5.7
Score
Popularity
Activity
Freshness
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Megatrends
Glucose AI
Medtech brands are launching AI-powered apps designed to assist with diabetes
Trend - Artificial intelligence is being used to power glucose management apps for diabetes patients. These apps automatically inform the user when insulin, or certain foods, are required, by using AI algorithms. This results in a hands-off experience for users that frees their time for other tasks.
Workshop Question - How could your brand leverage AI technology to improve on existing mobile health application types?
5.5
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Activity
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Megatrends
Gastrointestinal Tracking
Health apps are designed to track symptoms of gastrointestinal diseases
Trend - Apps and virtual care that are specifically designed for people with gastrointestinal diseases are on the rise--addressing illnesses like IBS and GERD. These apps both educate and help users track symptoms--allowing them to identify and avoid triggers, and create plans to optimize wellbeing.
Workshop Question - How could your brand offer a more personalized approach to its customers' wellbeing?
5.9
Score
Popularity
Activity
Freshness
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Megatrends
Remote Focus
Brands are launching technology designed for remote workers with ADHD
Trend - ADHD products are tools, technologies, or aids designed to help individuals with ADHD manage symptoms and improve organization, time management, and productivity. With the influx of hybrid and remote work models, consumers with ADHD often gravitate toward products that can be used at home without judgment.
Workshop Question - How can your brand accommodate different kinds of work models with regard to both products and operations?
6.2
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Megatrends
Custom Workflow
Personalized prioritization apps enable more inclusive and effective work styles
Trend - Apps and services that aid in summarizing, prioritizing, and organizing work tasks in personalized ways are more popular than ever in the post-pandemic workplace. Not only does this custom approach to workflow give more flexibility, but is more inclusive of different work styles and needs.
Workshop Question - How can your organization maximize output without dictating how and when work is completed?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Menopause Tech
Introduction of digital menopause solutions was accelerated by the pandemic
Trend - Brands are increasingly launching digital and technological menopause solutions, as consumers have become more familiar with technology over the pandemic. These products help consumers manage symptoms from home while ensuring they have on-demand access to support through digital channels.
Workshop Question - How could your industry leverage the increase in tech literacy caused by the pandemic?
7.1
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Activity
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Megatrends
Dine-In Tech
Technology to improve the dining experience through guest insights is on the rise
Trend - The restaurant and QSR industries are bouncing back from the Pandemic by better gathering insights on what consumers care about. Technologies dedicated to listening to and implementing suggestions for improving the dining experience are increasing in popularity. This can be done by gathering data on ordering platforms, surveys, and more.
Workshop Question - How could you better bridge the gap between your various guests' often opposing needs?
4.5
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