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FuturistU > Retail > How to be Retail Resilient > Module 1 / 4

Intro to How to be Retail Resilient

Instructor: Ady Floyd
In this module, Trend Hunter's VP of Client Success, Ady Floyd, explores the fast-paced world of retail shifts and how so many retailers remained resilient against the abrupt changes brought on by the COVID-19 pandemic. Retail as an industry has the power to change, grow and adapt, and it will never die - retail is necessary. What kinds of disruptions took place both online and offline, in the world of retail and what do you need to know to stay ahead?
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Insights by Trend Hunter AI

Small-Format Retail
More retailers are rolling out small-format stores with curated offerings
Trend - Retail is entering a "less-is-more" era, driven by consumer desire for curated shopping experiences that simplify decision-making. Consumers, overwhelmed by past excess, now value well-edited selections that simplify decision-making. This trend prioritizes quality and guidance over sheer quantity.
Workshop Question - How can your brand refocus its approach to retail by becoming a trusted curator of products, simplifying decision-making for consumers?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Magnetic Power Bank
Startups are launching competitive magnetic power banks with unique features
Trend - Magnetic power banks are transforming mobile charging for iPhone users with their innovative magnetic attachment feature. Sparked by Apple's MagSafe battery pack, numerous startups have introduced alternatives with extra features or better pricing, broadening consumer choices. This technology enhances convenience and meets the growing demand for seamless, integrated smartphone accessories.
Workshop Question - How can your brand enhance both functionality and aesthetic appeal for consumers in a mobile-driven market?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mobile AI
Retailers are using AI to add unique features to their mobile retail apps
Trend - Retailers are launching mobile apps with AI-powered features designed to replace their existing apps. These apps offer recommendations, conversational support, image search, and features unique to certain retailers. These brands aim to improve customer retention while reducing ordering friction.
Workshop Question - How could your brand improve its customer satisfaction rates through AI features?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Stylist
Artificial intelligence is used to provide fashion recommendations to shoppers
Trend - Shopping brands are utilizing artificial intelligence to provide personalized recommendations, answer queries, offer product information, and enhance the shopping experience for customers. These assistants can be integrated into e-commerce websites, mobile apps, or messaging platforms.
Workshop Question - How can your brand enhance the pre and post-purchase process for its customers?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Ad
Smart retail shelves are being used to provide customizable in-store marketing
Trend - Brick-and-mortar retailers are implementing smart retail shelf displays to market to consumers at the point of sale. These displays are eye-catching and provide helpful information or video advertisements–enhancing in-store immersion for nearby consumers.
Workshop Question - How might your brand benefit from offering immersive experiences or events to attract new and existing customers to return?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Agile Workplace
As more offices adopt a hybrid model more flexibility is needed
Trend - The post-pandemic workplace demands more flexibility than before. The average office worker knows how to be productive from home, making the idea of being in the office full-time harder to justify. Thus, hybrid workplaces are more common than ever; however, these come with a unique set of challenges that organizations in the industry aim to solve.
Workshop Question - How has your workplace culture changed, and how can you make these changes work to your advantage as an employer?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Avatar Worker
Retailers are hiring remote workers with realistic in-store avatars for service
Trend - Retail stores and restaurants are addressing employee droughts by partnering with metaverse and AI companies to deploy on-site realistic avatars controlled by remote workers. This drastically expands the eligibility pool for employees while ensuring customer service remains a priority.
Workshop Question - Could metaverse avatars and remote employees benefit your industry?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible E-Commerce
Brands make online shopping easier for elderly demographics
Trend - For senior demographics, modern technology can be more challenging to navigate. To change this, some online retailers are prioritizing senior demographics--both in the products they offer and in how their platforms are designed.
Workshop Question - How could your brand prioritize accessibility in its product design?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Optometry
Some businesses are prioritizing affordable eye care and prescriptions
Trend - With eye care being expensive even in countries that offer some form of health coverage, some brands are aiming to make optometrist appointments, glasses, and contact lenses more affordable for customers.
Workshop Question - How could your brand better prioritize accessibility?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
App-Based Retail
Retailers create apps to accompany customers' in-store experiences
Trend - Retailers are increasingly merging the convenience of online shopping with the engagement of in-person retail--now with accompanied in-store apps. These apps help enhance customer experiences with everything from product information to shopping assistance.
Workshop Question - How could your brand merge digital and in-person shopping experiences?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends