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FuturistU > Retail > How to be Retail Resilient > Module 4 / 4

Retail Resilient: Many-to-Many

Instructor: Ady Floyd
Brand Engagement
Download the Brand Engagement Trend Report
The retail industry has never seen such a large divide between consumers wanting to shop local and wanting to shop conveniently aka looking at the “Amazon Effect”. This module is designed to help retailers strike a balance between global and local demand. Partnerships have always been a key tool to battle big brand skepticism, and so this module shows retailers how to look for new opportunities all around them, while meeting the needs of shoppers in their own backyards, and beyond.
Related Trend Report: Brand Engagement
Workshop Question:
Consider a partnership with a local business within, or adjacent to, your won industry. What does that look like?
Access Advisory Services

Featured Insights

Local Gift-Box
Brands are curating gift boxes with artisanal goods from independent businesses
Trend - Brands are launching specially curated and accessibly priced gift boxes that feature products from small businesses and local artisans. These initiatives are not only effective in satisfying a consumer need but also provide relief for independent businesses, impacted during the ongoing pandemic.
Workshop Question - How could your brand accommodate the gifting needs of consumers during a health pandemic?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Upscale Meal Kit
Brands release gourmet at-home meal kits
Trend - Meal kits typically offer convenience for time-strapped consumers, but some brands are changing the primary function of these products from being convenience-based, to a way to experiment with upscale flavors and ingredients.
Workshop Question - How is your brand catering to the more experimental consumer?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gifting Marketplace
Brands curate virtual marketplaces for e-gifts
Trend - Virtual gifting is becoming more popular, and brands are now curating marketplaces that are designed for virtual gift cards. These online marketplaces are convenient for both givers and the recipients of gifts.
Workshop Question - How is your brand prioritizing convenience?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Deliveries
Packaging solutions in the e-commerce space prioritize waste-reduction
Trend - The e-commerce industry has accelerated environmental issues, and some emerging brands in this space are aiming to reduce their impact by prioritizing eco-friendly packaging solutions that cut down on waste. This includes everything from reusable containers to reduced packaging.
Workshop Question - How is your brand authentically prioritizing sustainability?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Accessibility
Online shopping is being used as a tool to enhance accessibility
Trend - People with various disabilities may have difficulties shopping in traditional retail or virtual shopping settings, and some brands are aiming to change this with app-based features and services that prioritize accessibility. These include everything from voice-controlled shopping experiences to platforms that connect seniors with people who will do their grocery shopping for them.
Workshop Question - How is your brand authentically prioritizing accessibility for employees and customers?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wine Shops
Restaurants convert to bottle shops in the wake of COVID-19
Trend - Restaurants across Toronto have been closed for nearly a year in the wake of the COVID-19 pandemic. To survive the economic turmoil, many have shifted into curated wine shops offering unique selections of vino to locals. These establishments offer a unique ambiance and aesthetic that replicates the experience of "going out."
Workshop Question - How can your business pivot to meet the nostalgic needs of consumers?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Leftover App
Restaurants and businesses are posting their surplus menu items on meal pick-up apps
Trend - Tech developers are launching meal pick-up apps that curb food waste and offer more accessible price points. These mobile applications allow restaurants and cafes to post their excess menu items with a discount and time windows for pick-up during off-peak hours and before closing.
Workshop Question - How can your brand help consumers build a more ethical lifestyle?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Seafood Sustainability
Direct-to-consumer seafood deliveries prioritize sustainable practices
Trend - D2C seafood deliveries are increasingly coming from sources that prioritize sustainable and ethical fishing practices that reduce their impact on the environment. These delivery services allow consumers to bypass third-party retailers that may not be transparent about their sourcing.
Workshop Question - How is your brand prioritizing transparency to strengthen customers' trust?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Edible Exploration
Food subscription boxes curated for discovering new foods gain popularity
Trend - The demand for ways to try new foods and flavors from home has increased steadily, with a spike during this past quarantine. During this time, Social distancing rules limited the foodie consumer's ability to explore new tastes. As a result, more subscriptions and kits dedicated to edible exploration can be seen to provide the sense of adventure that drives many food-loving consumers.
Workshop Question - How can your product or service provide consumers with an opportunity for exploration?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
One-to-One Retail
Stores serve one customer at a time to give safe, ultra-custom experiences
Trend - The retail industry has seen a lot of transformation in light of the pandemic. One recent development is the growth of storefronts or services dedicated to limiting the shopping experience to two people: the retail worker and the customer. This is being executed virtually as well as in person and has the benefits of both safety and full personalization.
Workshop Question - How will you satisfy the opposing consumer need for experience and safety in the new normal?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Restaurant Truck
The food truck model is helping restaurants and communities survive COVID-19
Trend - Thanks to their flexibility, food trucks are alleviating the economic stress for consumers and businesses during the pandemic. While designers are envisioning how mobile concepts can help restaurants struggling during COVID-19, charitable food trucks are supporting local communities.
Workshop Question - Conceptualize a mobile concept that will fit your brand's needs.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends