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FuturistU > Retail > How to be Retail Resilient > Module 4 / 4

Retail Resilient: Many-to-Many

Instructor: Ady Floyd
Brand Engagement
Download the Brand Engagement Trend Report
The retail industry has never seen such a large divide between consumers wanting to shop local and wanting to shop conveniently aka looking at the “Amazon Effect”. This module is designed to help retailers strike a balance between global and local demand. Partnerships have always been a key tool to battle big brand skepticism, and so this module shows retailers how to look for new opportunities all around them, while meeting the needs of shoppers in their own backyards, and beyond.
Related Trend Report: Brand Engagement
Workshop Question:
Consider a partnership with a local business within, or adjacent to, your won industry. What does that look like?
View Innovation Webinars

Featured Insights

Local Gift-Box
Brands are curating gift boxes with artisanal goods from independent businesses
Trend - Brands are launching specially curated and accessibly priced gift boxes that feature products from small businesses and local artisans. These initiatives are not only effective in satisfying a consumer need but also provide relief for independent businesses, impacted during the ongoing pandemic.
Workshop Question - How could your brand accommodate the gifting needs of consumers during a health pandemic?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Supplier Fair
Brands are attending supplier diversity fairs to identify businesses to invest in
Trend - Brands are increasingly attending conferences and fairs that promote businesses from diverse suppliers. These events, which typically feature minority-, women-, veteran-, and LGBTQ+-owned companies, foster relationships between large corporations in search of vendors that meet diversity criteria.
Workshop Question - How can your brand source certain aspects of its product/service from marginalized communities?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Grocery
Grocery delivery platforms now accept electronic benefit transfers
Trend - Electronic Bank Transfer (EBT) is becoming a standard payment method as consumers seek convenient and secure ways to pay for grocery deliveries. This payment method aims to help individuals relying on government assistance programs access essential food items with ease and dignity.
Workshop Question - How does your brand demonstrate attentiveness to the financial well-being of its customer base?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sober Subscription
Brands launch curated subscription services with mocktails & non-alcoholic wine
Trend - Mocktail and sober beverage subscriptions are gaining popularity as more consumers seek alternatives to traditional alcoholic drinks. These subscription services offer curated selections of non-alcoholic beverages, from sophisticated mocktails to wellness-focused drinks, delivered directly to consumers' doors.
Workshop Question - How can your brand develop new offerings that cater to the growing trend of health-conscious consumers seeking sophisticated alternatives to traditional products?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Embedded Lending
Tech companies enhance their offerings with Buy Now, Pay Later financial services
Trend - Embedded lending is reshaping financial services by allowing non-financial companies to offer loans and financing, such as Buy Now, Pay Later (BNPL) options exemplified by Apple Pay Later. This trend extends beyond consumer finance into the B2B realm, providing small and medium-sized businesses with faster access to capital through various funding methods like merchant cash advances and revenue-based financing.
Workshop Question - How can your brand leverage embedded lending to enhance customer experiences and create new revenue streams through tailored financial solutions?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Imperfect Produce 2.0
Brands are selling discounted fruits and vegetables with minor imperfections
Trend - Grocery brands are offering subscriptions that deliver fruits and vegetables with minor imperfections, often discarded by traditional markets. These items, which are perfectly good for consumption, provide consumers with a mindful way to support local farms and save money on groceries.
Workshop Question - How can your brand tap into the growing demand for sustainable, waste-reducing solutions?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Designer Mooncake
Brands are releasing luxurious mooncakes for the Mid-Autumn Festival
Trend - Brands are creating luxurious mooncakes to offer consumers a more lavish and visually appealing snacking experience. Mooncakes are traditional Chinese pastries that are commonly enjoyed during the Mid-Autumn Festival to symbolize harmony and family.
Workshop Question - How can your brand enhance its marketing strategies using luxury assets and materials?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Communicative Delivery
Customer service is made easier with communicative delivery platforms
Trend - B2B delivery platforms are prioritizing communication to enhance the delivery process for businesses and their customers. This approach ensures frequent updates and quick responses using both automation and reps--balancing efficiency with a more "human" approach to customer service.
Workshop Question - In what areas could your brand improve its customer service experience to build trust and brand loyalty?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Curated Cheese
Monthly cheese subscriptions make artisanal products more accessible
Trend - Brands are debuting monthly cheese subscription services to expose customers to local and global artisinal cheeses. The subscription format ensures consistent profit expectations, allowing curators the freedom to include new, unique, and hard-to-find flavors for customers to enjoy.
Workshop Question - How could your industry become more accessible to new customers?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Zero-Carbon Packaging
Carbon-neutral packaging becomes a priority for eco-focused brands
Trend - Brands that offer products with no carbon impact have to consider how these products will be packaged and/or delivered in order to fulfill their claims. Now, more carbon-neutral (or positive) packaging options are becoming available as the move towards sustainability becomes more urgent.
Workshop Question - How could your brand better prioritize sustainability with measurable impact?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alternative Kit
Meal kits made for families offer vegetarian and vegan options
Trend - As more consumers adapt to vegetarian, vegan, or "flexitarian" diets, they're imparting the same habits to their children. Now, brands are offering convenience-based vegetarian or vegan meal kits to that the dietary restrictions or preferences of entire households are accommodated.
Workshop Question - How could your brand be more inclusive in the products/services it offers?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends