Retail Resilient: Many-to-Many
Instructor: Ady Floyd
Download the Brand Engagement Trend ReportThe retail industry has never seen such a large divide between consumers wanting to shop local and wanting to shop conveniently aka looking at the “Amazon Effect”. This module is designed to help retailers strike a balance between global and local demand. Partnerships have always been a key tool to battle big brand skepticism, and so this module shows retailers how to look for new opportunities all around them, while meeting the needs of shoppers in their own backyards, and beyond.
Consider a partnership with a local business within, or adjacent to, your won industry. What does that look like?