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FuturistU > Retail > How to be Retail Resilient > Module 4 / 4

Retail Resilient: Many-to-Many

Instructor: Ady Floyd
Brand Engagement
Download the Brand Engagement Trend Report
The retail industry has never seen such a large divide between consumers wanting to shop local and wanting to shop conveniently aka looking at the “Amazon Effect”. This module is designed to help retailers strike a balance between global and local demand. Partnerships have always been a key tool to battle big brand skepticism, and so this module shows retailers how to look for new opportunities all around them, while meeting the needs of shoppers in their own backyards, and beyond.
Related Trend Report: Brand Engagement
Workshop Question:
Consider a partnership with a local business within, or adjacent to, your won industry. What does that look like?
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Featured Insights

Local Gift-Box
Brands are curating gift boxes with artisanal goods from independent businesses
Trend - Brands are launching specially curated and accessibly priced gift boxes that feature products from small businesses and local artisans. These initiatives are not only effective in satisfying a consumer need but also provide relief for independent businesses, impacted during the ongoing pandemic.
Workshop Question - How could your brand accommodate the gifting needs of consumers during a health pandemic?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Gifting Marketplace
Brands curate virtual marketplaces for e-gifts
Trend - Virtual gifting is becoming more popular, and brands are now curating marketplaces that are designed for virtual gift cards. These online marketplaces are convenient for both givers and the recipients of gifts.
Workshop Question - How is your brand prioritizing convenience?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Edible Exploration
Food subscription boxes curated for discovering new foods gain popularity
Trend - The demand for ways to try new foods and flavors from home has increased steadily, with a spike during this past quarantine. During this time, Social distancing rules limited the foodie consumer's ability to explore new tastes. As a result, more subscriptions and kits dedicated to edible exploration can be seen to provide the sense of adventure that drives many food-loving consumers.
Workshop Question - How can your product or service provide consumers with an opportunity for exploration?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Celebrity Curation
Celebrities are curating specialized boxes for consumers during COVID-19
Trend - In order to connect with their fan base, celebrities are partnering up with brands and curating specialized boxes and experiences that are useful to individuals during the COVID-19 pandemic—from fitness programs to grooming or snack boxes.
Workshop Question - Conceptualize a brand collaboration with a celebrity during COVID-19.
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Mall Support
Brands are making it easier to support businesses located in shopping centers
Trend - The closure of in-store browsing and shopping in several regions due to COVID-19 has prompted shopper centers to create simplified solutions to help consumers shop locally. These include in-mall restaurant ordering platforms and mall-specific curbside apps.
Workshop Question - How can your brand make its products or services easier for consumers to support amid fluctuating shopping restrictions?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ethical Delivery
Ethical or "clean" meat and produce boxes help support local economies
Trend - Produce and meat delivery services are prioritizing ethical consumption with a focus on local sourcing, humane farming practices and/or clean-eating. These delivery boxes cater to health-conscious consumers.
Workshop Question - How does your brand prioritize health and ethical consumption?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Geotarget Packaging
Brands are shedding light on local businesses through packaging initiatives
Trend - Some brands are leveraging marketing tactics to bring awareness to other local businesses and initiatives during the pandemic (which, so far, has proven to be a turbulent time for small businesses). This is done through unique packaging concepts such as QR codes that directly connect local businesses, recycling programs, and more.
Workshop Question - How can your brand practice corporate social responsibility through branding?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Farm-to-Phone
Brands in the food space are providing digital solutions for local farmers
Trend - Brands are offering new "farm-to-phone" apps that allow consumers to purchase fresh produce from local farmers. This is especially useful as many farmers markets and other avenues of shopping were affected by the pandemic.
Workshop Question - How can your brand help support local economies?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Post Hospitality
The hospitality industry is making changes to accommodate post-pandemic health
Trend - The hospitality industry will take some time to fully recover from the economic hits it's taken as a result of the COVID-19 pandemic, but its gearing up for an uptick in demand anyway. New measures and products that prioritize safety and sanitization are increasingly important to businesses and customers in this space.
Workshop Question - How is your brand adjusting to post-pandemic safety?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Startup Support
Brands are launching initiatives to support startups amid COVID
Trend - Brands in various sectors ranging from finance to technology are aiming to support new businesses developing during and post-COVID. These initiatives include banking tools, credit cards, and technological support.
Workshop Question - How can your brand serve struggling consumers post-COVID?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
E-commerce Support
E-commerce businesses are supporting the sellers they work with due to COVID-19
Trend - E-commerce companies are increasingly supporting the organizations in their supply chains that have been financially impacted by COVID-19. The support comes in a number of different forms including cash advances, transition programs, offering discounts, and reducing storage fees.
Workshop Question - In what ways can your organization benefit from helping other groups?
5
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Popularity
Activity
Freshness
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Megatrends