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FuturistU > Retail > How to be Retail Resilient > Module 2 / 4

Retail Resilient: Simplicity

Instructor: Ady Floyd
Innovative Technologies
Download the Innovative Technologies Trend Report
In a fast-paced and cluttered world, simplicity continues to stand out to consumers, especially in the retail industry. Retailers must place a higher precedent on keeping consumers safe in brick-and-mortar stores and through ecommerce platforms. Leveraging technology to create simple approaches to modern problems will help retailers succeed in the future. Contactless shopping and digital security are integral now. In a world where consumers are easily overwhelmed, this module showcases how retailers have the ability to simplify certain aspects of a consumer's daily life.
Related Trend Report: Innovative Technologies
Workshop Questions:
1. How are you ensuring that your employees and your customers feel safe visiting your establishment?
2. What is one way you can improve your digital security strategy?
Get Trend Hunter Dashboard

Featured Insights

Shopping Locker
Contactless lockers enhance the safety of shopping experiences
Trend - Lockers in the retail industry are being rolled out as businesses look for ways to keep both customers and employees safe amidst the ongoing pandemic. Everything from food pickup to in-store returns are now being exchanged via lockers to reduce instances of person-to-person contact.
Workshop Question - How is your brand prioritizing safety as it conducts its day-to-day business?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Small-Format Retail
More retailers are rolling out small-format stores with curated offerings
Trend - Retail is entering a "less-is-more" era, driven by consumer desire for curated shopping experiences that simplify decision-making. Consumers, overwhelmed by past excess, now value well-edited selections that simplify decision-making. This trend prioritizes quality and guidance over sheer quantity.
Workshop Question - How can your brand refocus its approach to retail by becoming a trusted curator of products, simplifying decision-making for consumers?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mobile AI
Retailers are using AI to add unique features to their mobile retail apps
Trend - Retailers are launching mobile apps with AI-powered features designed to replace their existing apps. These apps offer recommendations, conversational support, image search, and features unique to certain retailers. These brands aim to improve customer retention while reducing ordering friction.
Workshop Question - How could your brand improve its customer satisfaction rates through AI features?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Ad
Smart retail shelves are being used to provide customizable in-store marketing
Trend - Brick-and-mortar retailers are implementing smart retail shelf displays to market to consumers at the point of sale. These displays are eye-catching and provide helpful information or video advertisements–enhancing in-store immersion for nearby consumers.
Workshop Question - How might your brand benefit from offering immersive experiences or events to attract new and existing customers to return?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Consumer Marketplace
Brands are launching first-party storefronts to connect consumers to others
Trend - Brands across multiple industries are launching consumer-to-business-to-consumer (C2B2C) storefronts. C2B2C offers consumers discounts on products and enables consumers to sell unwanted products while the business handles transactions and verifies the quality of listed items.
Workshop Question - How might your brand benefit from connecting its consumers via an online marketplace or forum?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Senior Retail
Retailers are making shopping more convenient for elderly demographics
Trend - As accessibility becomes a priority for more brands, some are offering initiatives that assist elderly shoppers in-store. In-store assistance, accessible environments and senior-specific shopping zones are all prioritizing convenience for elderly consumers.
Workshop Question - How could your brand better adapt to the needs of consumers who require accessible solutions?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dine-In Tech
Technology to improve the dining experience through guest insights is on the rise
Trend - The restaurant and QSR industries are bouncing back from the Pandemic by better gathering insights on what consumers care about. Technologies dedicated to listening to and implementing suggestions for improving the dining experience are increasing in popularity. This can be done by gathering data on ordering platforms, surveys, and more.
Workshop Question - How could you better bridge the gap between your various guests' often opposing needs?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Food Lockers
Restaurants are using locker-like technology to offer contact-free food pickups
Trend - Fast food chains, restaurants, and ghost kitchens have begun using smart locker devices to store customers' takeout orders, streamlining the pick-up process while ensuring ordered food items remain at optimal temperatures.
Workshop Question - How could your brand create more efficient consumer experiences?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
App Catering
App-based catering platforms help users remain organized
Trend - Some brands are making the process of catering food easier for both businesses and end users through the use of virtual platforms. App-based ordering systems help users plan and organize catered meals with minimal communication.
Workshop Question - How could your brand help streamline its customers' purchase journeys?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
App-Based Retail
Retailers create apps to accompany customers' in-store experiences
Trend - Retailers are increasingly merging the convenience of online shopping with the engagement of in-person retail--now with accompanied in-store apps. These apps help enhance customer experiences with everything from product information to shopping assistance.
Workshop Question - How could your brand merge digital and in-person shopping experiences?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intelligent Inventory
Grocers are using IoT tech to streamline inventory management
Trend - Supermarkets are leveraging IoT solutions to improve inventory management processes. Not only do IoT systems ensure supermarkets are stocked with the right items in the right quantities, but they also help these brands achieve their sustainability objectives by reducing food and energy waste.
Workshop Question - How can your brand utilize emerging technologies to be more efficient?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends