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FuturistU > Retail > How to be Retail Resilient > Module 2 / 4

Retail Resilient: Simplicity

Instructor: Ady Floyd
Innovative Technologies
Download the Innovative Technologies Trend Report
In a fast-paced and cluttered world, simplicity continues to stand out to consumers, especially in the retail industry. Retailers must place a higher precedent on keeping consumers safe in brick-and-mortar stores and through ecommerce platforms. Leveraging technology to create simple approaches to modern problems will help retailers succeed in the future. Contactless shopping and digital security are integral now. In a world where consumers are easily overwhelmed, this module showcases how retailers have the ability to simplify certain aspects of a consumer's daily life.
Related Trend Report: Innovative Technologies
Workshop Questions:
1. How are you ensuring that your employees and your customers feel safe visiting your establishment?
2. What is one way you can improve your digital security strategy?
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Featured Insights

Shopping Locker
Contactless lockers enhance the safety of shopping experiences
Trend - Lockers in the retail industry are being rolled out as businesses look for ways to keep both customers and employees safe amidst the ongoing pandemic. Everything from food pickup to in-store returns are now being exchanged via lockers to reduce instances of person-to-person contact.
Workshop Question - How is your brand prioritizing safety as it conducts its day-to-day business?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Food Lockers
Restaurants are using locker-like technology to offer contact-free food pickups
Trend - Fast food chains, restaurants, and ghost kitchens have begun using smart locker devices to store customers' takeout orders, streamlining the pick-up process while ensuring ordered food items remain at optimal temperatures.
Workshop Question - How could your brand create more efficient consumer experiences?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
App-Based Retail
Retailers create apps to accompany customers' in-store experiences
Trend - Retailers are increasingly merging the convenience of online shopping with the engagement of in-person retail--now with accompanied in-store apps. These apps help enhance customer experiences with everything from product information to shopping assistance.
Workshop Question - How could your brand merge digital and in-person shopping experiences?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reflective Display
Connected mirrors help retailers personalize the shopping journey
Trend - As brick and mortar stores compete with ecommerce, businesses are taking cues from the virtual world with tech-enhanced shopping experiences. This now includes connected mirrors being displayed in-store that allow customers to personalize their shopping journey.
Workshop Question - How could your brand better prioritize customer experience with technology?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
IoT Retail
Platforms that monitor, gather data and form insights enhance retail experiences
Trend - IoT platforms are being used to determine the best options for a range of retail processes and issues. These connected solutions help brands do everything from ensuring that COVID-19 safety standards are being met to enhancing digital experiences for customers.
Workshop Question - How is your brand prioritizing in-person shopping experiences?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Companions
Digital platforms keep travelers informed during COVID-19
Trend - Airlines and airports are launching digital platforms containing information for travelers. The aim is for these platforms to house the most current information regarding COVID-19, such as rules, requirements, testing options and a space to record test results and vaccination records.
Workshop Question - How could your brand better educate and maintain transparency with its customers?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Drive-In Culinary
Drive-in culinary experiences are popular amidst pandemic restrictions
Trend - Food brands are offering consumers distinct and safe experiences by centering dining into drive-in formats. These dining experiences are being experimented with by everything from fast food chains to fine dining restaurants.
Workshop Question - How is your brand prioritizing both recreation and safety?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
App-Powered Store
Brands in China are partnering with WeChat for experiential in-store experiences
Trend - The use of WeChat to create in-store shopping experiences that feature digital experiences and enhancements is on the rise in China. These partnerships allow for more seamless interactions considering the prevalance of the WeChat app--allowing customers to engage in-store without having to download any additional apps.
Workshop Question - How is your brand catering to the digital habits of younger demographics?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Airport Retail
Airport retailers are turning to digital solutions to adapt to COVID-19 rules
Trend - With businesses continuing to adapt to the changes that COVID-19 has brought on, airport retailers are turning to digital solutions that allow people to shop in a way that's safe. These solutions include everything from in-airport food deliveries to augmented product sampling.
Workshop Question - How is your brand going to continue prioritizing customer or employee safety?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Refined Returns
Brands are making it easier for consumers to return items amid COVID-19
Trend - The COVID-19 pandemic has fueled a surge in online sales, prompting an increase in online return needs. To accommodate this emerging need, many brands are leveraging strategic partnerships to enable streamlined return solutions that include return shopping lockers, at-home return pickup options, and multi-brand return centers.
Workshop Question - How can your brand anticipate consumer barriers to purchasing amid fluctuating shopping restrictions?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
One-to-One Retail
Stores serve one customer at a time to give safe, ultra-custom experiences
Trend - The retail industry has seen a lot of transformation in light of the pandemic. One recent development is the growth of storefronts or services dedicated to limiting the shopping experience to two people: the retail worker and the customer. This is being executed virtually as well as in person and has the benefits of both safety and full personalization.
Workshop Question - How will you satisfy the opposing consumer need for experience and safety in the new normal?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends