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FuturistU > Retail > How to be Retail Resilient > Module 3 / 4

Retail Resilient: Authenticity

Instructor: Ady Floyd
Retail Innovation
Download the Retail Innovation Trend Report
This module around retail authenticity, explores that we know that consumers have a heightened desire to be their most authentic selves, but this is also true of the brands they shop with. Throughout the pandemic we saw retailers become a safe space for consumers in need. Retailers were pivoting both their products and their services to align with the deeper, more holistic needs of today's shoppers. This module explores how retailers can and need to make pivots to their offerings as well as living their brand values - ones that resonate with consumers - every single day.
Related Trend Report: Retail Innovation
Workshop Question:
How are you communicating and actioning your cultural, social, and political views?
Get the 2024 Trend Report FREE

Featured Insights

Contactless Delivery
Brands accelerate contactless delivery services in light of COVID-19
Trend - As COVID-19 increases consumer caution around cleanliness, brands are increasingly offering contactless delivery options that reduce the risk of virus transmission. These services range from delivery robots to smart lockers that limit contact between people during transactions.
Workshop Question - How is your brand updating safety and health protocols at this time?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

AI Kiosk
Smart kiosks that provide recommendations and point-of-sale support are being deployed
Trend - Retailers are deploying in-store kiosks powered by artificial intelligence (AI). These AI kiosks interpret and make recommendations for consumers interacting with them, thus streamlining the retail process. The advent of AI kiosks also reduces the required staff and, thus, costs for retailers.
Workshop Question - How could your brand improve its consumers' experiences by employing artificial intelligence, or other, smart features?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Grocery
Grocery delivery platforms now accept electronic benefit transfers
Trend - Electronic Bank Transfer (EBT) is becoming a standard payment method as consumers seek convenient and secure ways to pay for grocery deliveries. This payment method aims to help individuals relying on government assistance programs access essential food items with ease and dignity.
Workshop Question - How does your brand demonstrate attentiveness to the financial well-being of its customer base?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Embedded Lending
Tech companies enhance their offerings with Buy Now, Pay Later financial services
Trend - Embedded lending is reshaping financial services by allowing non-financial companies to offer loans and financing, such as Buy Now, Pay Later (BNPL) options exemplified by Apple Pay Later. This trend extends beyond consumer finance into the B2B realm, providing small and medium-sized businesses with faster access to capital through various funding methods like merchant cash advances and revenue-based financing.
Workshop Question - How can your brand leverage embedded lending to enhance customer experiences and create new revenue streams through tailored financial solutions?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mobile AI
Retailers are using AI to add unique features to their mobile retail apps
Trend - Retailers are launching mobile apps with AI-powered features designed to replace their existing apps. These apps offer recommendations, conversational support, image search, and features unique to certain retailers. These brands aim to improve customer retention while reducing ordering friction.
Workshop Question - How could your brand improve its customer satisfaction rates through AI features?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Imperfect Produce 2.0
Brands are selling discounted fruits and vegetables with minor imperfections
Trend - Grocery brands are offering subscriptions that deliver fruits and vegetables with minor imperfections, often discarded by traditional markets. These items, which are perfectly good for consumption, provide consumers with a mindful way to support local farms and save money on groceries.
Workshop Question - How can your brand tap into the growing demand for sustainable, waste-reducing solutions?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Credit
AI-based tools help users improve their credit scores
Trend - Generative AI has made it easier for people to access information and resources in the process of building their credit scores. These informative apps are customized to users' needs and goals, and could prevent people with low credit scores from turning to unreliable credit repair services.
Workshop Question - How could your brand use AI to improve accessibility?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Delivered Prescription
Prescription delivery platforms target niche or underserved communities
Trend - As telehealth services make healthcare more accessible, some virtual care brands are targeting niche needs and underserved communities with prescription deliveries. These convenient services provide help those who face barriers to healthcare due to cultural and/or mobility limitations.
Workshop Question - Which underserved communities could your brand better serve, and how?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Community Shuttle
Self-driving vehicles are more successful when offering community benefits
Trend - Self-driving vehicles with community-benefitting purposes are helping brands in this industry create more acceptance for AVs. Brands are offering services like free autonomous transportation and senior delivery services that create positive experiences with autonomous vehicles.
Workshop Question - How could your brand create community-based experiences for its customers?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Consumer Marketplace
Brands are launching first-party storefronts to connect consumers to others
Trend - Brands across multiple industries are launching consumer-to-business-to-consumer (C2B2C) storefronts. C2B2C offers consumers discounts on products and enables consumers to sell unwanted products while the business handles transactions and verifies the quality of listed items.
Workshop Question - How might your brand benefit from connecting its consumers via an online marketplace or forum?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Communicative Delivery
Customer service is made easier with communicative delivery platforms
Trend - B2B delivery platforms are prioritizing communication to enhance the delivery process for businesses and their customers. This approach ensures frequent updates and quick responses using both automation and reps--balancing efficiency with a more "human" approach to customer service.
Workshop Question - In what areas could your brand improve its customer service experience to build trust and brand loyalty?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends