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FuturistU > Retail > How to be Retail Resilient > Module 3 / 4

Retail Resilient: Authenticity

Instructor: Ady Floyd
Retail Innovation
Download the Retail Innovation Trend Report
This module around retail authenticity, explores that we know that consumers have a heightened desire to be their most authentic selves, but this is also true of the brands they shop with. Throughout the pandemic we saw retailers become a safe space for consumers in need. Retailers were pivoting both their products and their services to align with the deeper, more holistic needs of today's shoppers. This module explores how retailers can and need to make pivots to their offerings as well as living their brand values - ones that resonate with consumers - every single day.
Related Trend Report: Retail Innovation
Workshop Question:
How are you communicating and actioning your cultural, social, and political views?
Access Advisory Services

Featured Insights

Contactless Delivery
Brands accelerate contactless delivery services in light of COVID-19
Trend - As COVID-19 increases consumer caution around cleanliness, brands are increasingly offering contactless delivery options that reduce the risk of virus transmission. These services range from delivery robots to smart lockers that limit contact between people during transactions.
Workshop Question - How is your brand updating safety and health protocols at this time?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Sustainable Deliveries
Autonomous delivery systems are designed to be eco-friendly
Trend - Autonomous delivery services to people's homes are prioritizing sustainable designs that reduce their environmental impact. These electric vehicles carry small cargo and help reduce travel emissions.
Workshop Question - How is your business looking forward and prioritizing sustainability?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rapid Delivery
More businesses are copying restaurants' model of delivery
Trend - Brands that have expanded into the delivery space are now using the restaurants' model of delivery as inspiration for their own services--offering rapid delivery in the same way restaurants offer rapid food deliveries. Everything from grocery to cosmetics shopping is now being adapted to suit this fast-service model.
Workshop Question - How is your brand prioritizing convenience?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Delivery
Artificial intelligence is used to make delivery processes more efficient
Trend - AI-enhanced delivery systems are on the rise as businesses look for tech to make operations cheaper and more efficient. Robotic delivery systems and AI-operated fulfillment centers all work to prioritize cost and time-based efficiency.
Workshop Question - How could your brand better streamline its operations?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Commission-Free
Commission-free food services help struggling restaurants amidst COVID-19
Trend - In light of the ongoing pandemic, businesses aiming to help struggling restaurants are popping up (or changing their features) to offer commission-free bonuses. These benefits allow restaurants to maintain delivery and takeout services without having to pay too much to third party apps.
Workshop Question - How is your brand supporting struggling businesses and/or customers?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Robotic Delivery
Robot delivery services are more common amidst the ongoing pandemic
Trend - With limited-contact retail interactions now being prioritized to maintain customer and employee safety, brands are finding unique ways to deliver to customers. Automated robots that are able to deliver over short distance are increasingly being used by businesses aiming to stay safe.
Workshop Question - In what areas could your brand better prioritize customer safety?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ethical Delivery
Ethical or "clean" meat and produce boxes help support local economies
Trend - Produce and meat delivery services are prioritizing ethical consumption with a focus on local sourcing, humane farming practices and/or clean-eating. These delivery boxes cater to health-conscious consumers.
Workshop Question - How does your brand prioritize health and ethical consumption?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Milkman Model
Brands are helping reduce waste with circular delivery services
Trend - Brands are launching circular delivery systems that take inspiration from the traditional "milkman model" in an effort to save materials and reduce waste. These deliveries include hygiene products, food, and alcohol. This is especially useful as the act of recycling not only uses resources but is also highly ineffective since most recyclables ultimately end up in landfills due to improper sorting.
Workshop Question - How your brand alleviate environmental concerns for consumers by assuming the responsibility?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Post Hospitality
The hospitality industry is making changes to accommodate post-pandemic health
Trend - The hospitality industry will take some time to fully recover from the economic hits it's taken as a result of the COVID-19 pandemic, but its gearing up for an uptick in demand anyway. New measures and products that prioritize safety and sanitization are increasingly important to businesses and customers in this space.
Workshop Question - How is your brand adjusting to post-pandemic safety?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Robot Retail
The COVID-19 pandemic has accelerated the use of robots in retail
Trend - Autonomous devices in retail spaces that ensure limited contact between employees and customers are on the rise. Though these technologies have been used sporadically, they're in accelerated development due to the implications of retail openings amidst the ongoing pandemic.
Workshop Question - How can your brand go above and beyond to protect customer and employee health?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Delivery Acquisitions
Food delivery services are acquiring other companies to expand reach
Trend - Food delivery companies are purchasing other companies in the same industry in order to increase reach. Purchasing these companies gives organizations new infrastructure that can be used to serve additional markets, without draining the resources of the original company.
Workshop Question - How can your organization capitalize on COVID-19-related changes in consumer demand?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends