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FuturistU > Retail > How to be Retail Resilient > Module 3 / 4

Retail Resilient: Authenticity

Instructor: Ady Floyd
Retail Innovation
Download the Retail Innovation Trend Report
This module around retail authenticity, explores that we know that consumers have a heightened desire to be their most authentic selves, but this is also true of the brands they shop with. Throughout the pandemic we saw retailers become a safe space for consumers in need. Retailers were pivoting both their products and their services to align with the deeper, more holistic needs of today's shoppers. This module explores how retailers can and need to make pivots to their offerings as well as living their brand values - ones that resonate with consumers - every single day.
Related Trend Report: Retail Innovation
Workshop Question:
How are you communicating and actioning your cultural, social, and political views?
Get the 2023 Trend Report FREE

Featured Insights

Contactless Delivery
Brands accelerate contactless delivery services in light of COVID-19
Trend - As COVID-19 increases consumer caution around cleanliness, brands are increasingly offering contactless delivery options that reduce the risk of virus transmission. These services range from delivery robots to smart lockers that limit contact between people during transactions.
Workshop Question - How is your brand updating safety and health protocols at this time?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Food Lockers
Restaurants are using locker-like technology to offer contact-free food pickups
Trend - Fast food chains, restaurants, and ghost kitchens have begun using smart locker devices to store customers' takeout orders, streamlining the pick-up process while ensuring ordered food items remain at optimal temperatures.
Workshop Question - How could your brand create more efficient consumer experiences?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Deliveries
Autonomous delivery systems are designed to be eco-friendly
Trend - Autonomous delivery services to people's homes are prioritizing sustainable designs that reduce their environmental impact. These electric vehicles carry small cargo and help reduce travel emissions.
Workshop Question - How is your business looking forward and prioritizing sustainability?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rapid Delivery
More businesses are copying restaurants' model of delivery
Trend - Brands that have expanded into the delivery space are now using the restaurants' model of delivery as inspiration for their own services--offering rapid delivery in the same way restaurants offer rapid food deliveries. Everything from grocery to cosmetics shopping is now being adapted to suit this fast-service model.
Workshop Question - How is your brand prioritizing convenience?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Home Management
Traditional household management is now being adapted with COVID safety measures
Trend - Household management tasks are increasingly being handled with COVID-19 safety protocols in mind, with brands helping along the way. These include everything from virtual plumbing businesses to bulk grocery deliveries.
Workshop Question - How is your brand helping customers navigate a still-changed world?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bulk Deliveries
Brands are creating simplified ways for consumers to transport large items home
Trend - In an effort to simplify the purchases of bulk items, big-named brands are creating new channels to deliver these products that prioritize convenience. These include delivery partnerships and new technological solutions.
Workshop Question - How can your brand offer more convenience for consumers in a post-pandemic world?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Delivery
Artificial intelligence is used to make delivery processes more efficient
Trend - AI-enhanced delivery systems are on the rise as businesses look for tech to make operations cheaper and more efficient. Robotic delivery systems and AI-operated fulfillment centers all work to prioritize cost and time-based efficiency.
Workshop Question - How could your brand better streamline its operations?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Commission-Free
Commission-free food services help struggling restaurants amidst COVID-19
Trend - In light of the ongoing pandemic, businesses aiming to help struggling restaurants are popping up (or changing their features) to offer commission-free bonuses. These benefits allow restaurants to maintain delivery and takeout services without having to pay too much to third party apps.
Workshop Question - How is your brand supporting struggling businesses and/or customers?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Commission Conscious
Platforms reduce commission fees in order to support smaller businesses
Trend - Third-party platforms are reducing or eliminating commission fees in an effort to help alleviate the financial burden facing small businesses and entrepreneurs. These initiatives span music platforms, app purchasing platforms, and third-party food delivery platforms.
Workshop Question - How can your brand support small or emerging entrepreneurs amid and post COVID-19?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cosmetic Deliveries
Cosmetic brands are prioritizing fast and easy deliveries for customers
Trend - Brands in the cosmetic space are partnering up with--or creating their own--delivery services in order to appease customers and deliver online orders quickly and efficiently. These services include everything from same-day deliveries to dessert and makeup pairings.
Workshop Question - How could your brand elevate its online purchase journey?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
One-to-One Retail
Stores serve one customer at a time to give safe, ultra-custom experiences
Trend - The retail industry has seen a lot of transformation in light of the pandemic. One recent development is the growth of storefronts or services dedicated to limiting the shopping experience to two people: the retail worker and the customer. This is being executed virtually as well as in person and has the benefits of both safety and full personalization.
Workshop Question - How will you satisfy the opposing consumer need for experience and safety in the new normal?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends