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FuturistU > Retail > How to be Retail Resilient > Module 3 / 4

Retail Resilient: Authenticity

Instructor: Ady Floyd
Retail Innovation
Download the Retail Innovation Trend Report
This module around retail authenticity, explores that we know that consumers have a heightened desire to be their most authentic selves, but this is also true of the brands they shop with. Throughout the pandemic we saw retailers become a safe space for consumers in need. Retailers were pivoting both their products and their services to align with the deeper, more holistic needs of today's shoppers. This module explores how retailers can and need to make pivots to their offerings as well as living their brand values - ones that resonate with consumers - every single day.
Related Trend Report: Retail Innovation
Workshop Question:
How are you communicating and actioning your cultural, social, and political views?
View Innovation Webinars

Featured Insights

Contactless Delivery
Brands accelerate contactless delivery services in light of COVID-19
Trend - As COVID-19 increases consumer caution around cleanliness, brands are increasingly offering contactless delivery options that reduce the risk of virus transmission. These services range from delivery robots to smart lockers that limit contact between people during transactions.
Workshop Question - How is your brand updating safety and health protocols at this time?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Embedded Lending
Tech companies enhance their offerings with Buy Now, Pay Later financial services
Trend - Embedded lending is reshaping financial services by allowing non-financial companies to offer loans and financing, such as Buy Now, Pay Later (BNPL) options exemplified by Apple Pay Later. This trend extends beyond consumer finance into the B2B realm, providing small and medium-sized businesses with faster access to capital through various funding methods like merchant cash advances and revenue-based financing.
Workshop Question - How can your brand leverage embedded lending to enhance customer experiences and create new revenue streams through tailored financial solutions?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Imperfect Produce 2.0
Brands are selling discounted fruits and vegetables with minor imperfections
Trend - Grocery brands are offering subscriptions that deliver fruits and vegetables with minor imperfections, often discarded by traditional markets. These items, which are perfectly good for consumption, provide consumers with a mindful way to support local farms and save money on groceries.
Workshop Question - How can your brand tap into the growing demand for sustainable, waste-reducing solutions?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Delivered Prescription
Prescription delivery platforms target niche or underserved communities
Trend - As telehealth services make healthcare more accessible, some virtual care brands are targeting niche needs and underserved communities with prescription deliveries. These convenient services provide help those who face barriers to healthcare due to cultural and/or mobility limitations.
Workshop Question - Which underserved communities could your brand better serve, and how?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Community Shuttle
Self-driving vehicles are more successful when offering community benefits
Trend - Self-driving vehicles with community-benefitting purposes are helping brands in this industry create more acceptance for AVs. Brands are offering services like free autonomous transportation and senior delivery services that create positive experiences with autonomous vehicles.
Workshop Question - How could your brand create community-based experiences for its customers?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Consumer Marketplace
Brands are launching first-party storefronts to connect consumers to others
Trend - Brands across multiple industries are launching consumer-to-business-to-consumer (C2B2C) storefronts. C2B2C offers consumers discounts on products and enables consumers to sell unwanted products while the business handles transactions and verifies the quality of listed items.
Workshop Question - How might your brand benefit from connecting its consumers via an online marketplace or forum?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Communicative Delivery
Customer service is made easier with communicative delivery platforms
Trend - B2B delivery platforms are prioritizing communication to enhance the delivery process for businesses and their customers. This approach ensures frequent updates and quick responses using both automation and reps--balancing efficiency with a more "human" approach to customer service.
Workshop Question - In what areas could your brand improve its customer service experience to build trust and brand loyalty?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Subscription Grocer
Grocery subscription services help users access limited or affordable items
Trend - The pandemic fueled online grocery orders, and it made way for an increase in grocery subscription services that consumers can use to have food items delivered to them on a consistent basis. These services typically provide access to more affordable and/or limited products.
Workshop Question - How could your brand prioritize accessibility in its product offerings?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Food Lockers
Restaurants are using locker-like technology to offer contact-free food pickups
Trend - Fast food chains, restaurants, and ghost kitchens have begun using smart locker devices to store customers' takeout orders, streamlining the pick-up process while ensuring ordered food items remain at optimal temperatures.
Workshop Question - How could your brand create more efficient consumer experiences?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
App Catering
App-based catering platforms help users remain organized
Trend - Some brands are making the process of catering food easier for both businesses and end users through the use of virtual platforms. App-based ordering systems help users plan and organize catered meals with minimal communication.
Workshop Question - How could your brand help streamline its customers' purchase journeys?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Zero-Waste Delivery
Zero-waste delivery services help consumers reduce their personal impact
Trend - Most of consumers' purchase decisions affect the environment, especially when delivery is involved--with additional transportation and packaging raising the impact of these services. Now, zero-waste delivery services are helping customers reduce the impact of some of their purchases.
Workshop Question - How could your brand more effectively tackle sustainability?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends