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FuturistU > Retail > How to be Retail Resilient > Module 3 / 4

Retail Resilient: Authenticity

Instructor: Ady Floyd
Retail Innovation
Download the Retail Innovation Trend Report
This module around retail authenticity, explores that we know that consumers have a heightened desire to be their most authentic selves, but this is also true of the brands they shop with. Throughout the pandemic we saw retailers become a safe space for consumers in need. Retailers were pivoting both their products and their services to align with the deeper, more holistic needs of today's shoppers. This module explores how retailers can and need to make pivots to their offerings as well as living their brand values - ones that resonate with consumers - every single day.
Related Trend Report: Retail Innovation
Workshop Question:
How are you communicating and actioning your cultural, social, and political views?
Jeremy Gutsche Keynote Speaker

Featured Insights

Contactless Delivery
Brands accelerate contactless delivery services in light of COVID-19
Trend - As COVID-19 increases consumer caution around cleanliness, brands are increasingly offering contactless delivery options that reduce the risk of virus transmission. These services range from delivery robots to smart lockers that limit contact between people during transactions.
Workshop Question - How is your brand updating safety and health protocols at this time?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Subscription Grocer
Grocery subscription services help users access limited or affordable items
Trend - The pandemic fueled online grocery orders, and it made way for an increase in grocery subscription services that consumers can use to have food items delivered to them on a consistent basis. These services typically provide access to more affordable and/or limited products.
Workshop Question - How could your brand prioritize accessibility in its product offerings?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Food Lockers
Restaurants are using locker-like technology to offer contact-free food pickups
Trend - Fast food chains, restaurants, and ghost kitchens have begun using smart locker devices to store customers' takeout orders, streamlining the pick-up process while ensuring ordered food items remain at optimal temperatures.
Workshop Question - How could your brand create more efficient consumer experiences?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Deliveries
Autonomous delivery systems are designed to be eco-friendly
Trend - Autonomous delivery services to people's homes are prioritizing sustainable designs that reduce their environmental impact. These electric vehicles carry small cargo and help reduce travel emissions.
Workshop Question - How is your business looking forward and prioritizing sustainability?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rapid Delivery
More businesses are copying restaurants' model of delivery
Trend - Brands that have expanded into the delivery space are now using the restaurants' model of delivery as inspiration for their own services--offering rapid delivery in the same way restaurants offer rapid food deliveries. Everything from grocery to cosmetics shopping is now being adapted to suit this fast-service model.
Workshop Question - How is your brand prioritizing convenience?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Repair
Virtual home repair videos and services become more popular
Trend - The COVID-19 pandemic has brought on a greater need for virtual services, including in the home repair and renovations industry. Instead of paying businesses to come to their homes, customers are now paying for their virtual guidance instead.
Workshop Question - How is your brand adapting to the constantly adapting pandemic restrictions?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Home Management
Traditional household management is now being adapted with COVID safety measures
Trend - Household management tasks are increasingly being handled with COVID-19 safety protocols in mind, with brands helping along the way. These include everything from virtual plumbing businesses to bulk grocery deliveries.
Workshop Question - How is your brand helping customers navigate a still-changed world?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bulk Deliveries
Brands are creating simplified ways for consumers to transport large items home
Trend - In an effort to simplify the purchases of bulk items, big-named brands are creating new channels to deliver these products that prioritize convenience. These include delivery partnerships and new technological solutions.
Workshop Question - How can your brand offer more convenience for consumers in a post-pandemic world?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Delivery
Artificial intelligence is used to make delivery processes more efficient
Trend - AI-enhanced delivery systems are on the rise as businesses look for tech to make operations cheaper and more efficient. Robotic delivery systems and AI-operated fulfillment centers all work to prioritize cost and time-based efficiency.
Workshop Question - How could your brand better streamline its operations?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Seafood Sustainability
Direct-to-consumer seafood deliveries prioritize sustainable practices
Trend - D2C seafood deliveries are increasingly coming from sources that prioritize sustainable and ethical fishing practices that reduce their impact on the environment. These delivery services allow consumers to bypass third-party retailers that may not be transparent about their sourcing.
Workshop Question - How is your brand prioritizing transparency to strengthen customers' trust?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Companions
Digital platforms keep travelers informed during COVID-19
Trend - Airlines and airports are launching digital platforms containing information for travelers. The aim is for these platforms to house the most current information regarding COVID-19, such as rules, requirements, testing options and a space to record test results and vaccination records.
Workshop Question - How could your brand better educate and maintain transparency with its customers?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends