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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Innovation & Change > Opportunity Hunting > Module 1 / 4

Intro to Opportunity Hunting

Instructor: Jeremy Gutsche
Innovation and strategic advantage hinge on the ability to anticipate trends and identify the next big thing. By casting a wide net and clustering ideas, you can filter through chaos to identify
patterns of opportunity.

This course breaks opportunity hunting into a number of key steps Trend Hunter has identified in our work on more than 10,000 custom trend projects and over 400,000 published articles.
Get Better and Faster

Insights by Trend Hunter AI

Evolved Education
Post-secondary institutions offer courses specific to Gen Z's hobbies and habits
Trend - Schools are targeting the skills and industries that Gen Z is making influential. In order to maintain their relevance in a rapidly evolving learning environment, honing in on students' personal hobbies and the skills they're self-taught in keeps these institutions evolving with their target market.
Workshop Question - How is your brand evolving with the cultural changes that Gen Z's influence has caused?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Fashion Courses
Digital Fashion Courses
Parsons School of Design & Roblox Created a Collaborative Course
The future of fashion is digital and to support it, Parsons School of Design and Roblox collaborated on a digital fashion course. This course will teach students all about digital fashion design, as... MORE
Google-Backed UX Research Programs
Google-Backed UX Research Programs
SCAD Launches New User Experience Research (UXR) Degree Program
The Savannah College of Art and Design (SCAD) is excited to announce its new user experience research (UXR) degree programme, which will begin this Fall 2022, the first semester. The Bachelor of... MORE
Esports Management Programs
Esports Management Programs
ITTI Sports Launches an Esports Course with Barça Innovation Hub
ITTI Sports taps FC Barcelona’s Barça Innovation Hub for a new partnership to see the Executive Program offered in Esports Management. According to ITTI, the course was created by leading... MORE
Cannabis Business Certificates
Cannabis Business Certificates
NYU School of Professional Studies Boasts a New Offering for 2023
Ingredients like CBD and THC have become a staple in many North American markets and this has happened to such an extent that the NYU School of Professional Studies has introduced a new cannabis... MORE
AI Art
Platforms are simplifying the detailed art-creation process for all users.
Trend - Companies have turned artificial intelligence algorithms toward the art industry with convenient platforms that generate detailed artwork based on a simple text prompt. These platforms can replicate specific art styles and are capable of depicting specific subjects in true-to-life detail.
Workshop Question - How could your brand streamline user experiences with artificial intelligence?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Art-Generating Platforms
AI Art-Generating Platforms
'Midjourney' Uses Artificial Intelligence to Create Art off a Prompt
‘Midjourney’ is a new artificial intelligence (AI)-powered art generation platform that requires only a text prompt from a user. The application is currently in its Beta stage, so in... MORE
AI-Powered Art Tools
AI-Powered Art Tools
WOMBO Dream Let's Users Create Unique Paintings at the Click of a Button
Earlier this year, WOMBO AI, a Canadian artificial intelligence company, launched an AI-driven art app called WOMBO Dream. The app, available on iOS and Android, leverages word prompts, filters, and &... MORE
AI-Powered Art Creators
AI-Powered Art Creators
NightCafe Studio Allows Users to Create AI Art with Text Prompts
‘NightCafe Studio’ is an artificial intelligence (AI)-powered art generation platform that allows users to create high-definition artwork simply by entering a text prompt. The platform... MORE
Image-Generating AI Features
Image-Generating AI Features
TikTok Launched the 'AI Greenscreen' Filter to Generate Images
In capitalizing on the trend of artificial intelligence image generation systems, TikTok launched a new in-app filter titled ‘AI Greenscreen.’ Many text-to-image generators, such as &#... MORE
Customized Makeup
Cosmetic brands make customized formulas and tools more accessible
Trend - Some brands are making personalization in beauty more accessible with formulas and tools that can be customized to consumers' color or application preferences. These customizable formulas are easy to access and more affordable than personalized beauty typically allows.
Workshop Question - How could your brand add an element of customization into its product/service?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Makeup Machines
AI Makeup Machines
Lip Factory by Color Tailor Creates Customized Color Products On-Site
Amorepacific has been named a CES 2021 Innovation Award Honoree for Lip Factory by Color Tailor, which uses an artificial intelligence application to recommend and create customized lip colors on... MORE
Customizable Lip Palettes
Customizable Lip Palettes
Makeup By Mario's Master Mattes Pro Lip Palette Mixes Custom Colors
Inspired by his own technique of creating custom lip shades on set, makeup artist Mario Dedivanovic developed the Master Mattes Pro Lip Palette. The product boasts a mix of nudes, primary colors,... MORE
Customized Color Foundations
Customized Color Foundations
Puzzle Makeup Offers Customizable Foundations for the Perfect Fit
Puzzle Makeup prioritizes inclusivity by giving power to consumers over which shade they purchase with this customizable foundation. Recognizing that “you’re more than just a shade number,... MORE
Premium Double-Sized Lipsticks
Premium Double-Sized Lipsticks
The Just B Lip Spectrum Allows you to Create Custom Colors
The Just B Lip Spectrum is the perfect lipstick for the holiday season. The double-sided lipstick was designed specifically for South-Asian skin tones with rich shades that celebrate melanin-rich... MORE
Reformed Routine
Social changes are influencing consumers to slow down and reassess their lives
Trend - More consumers in North America are adapting their priorities and routines to better align with their own happiness. This can involve consumers renouncing needlessly fast-paced lifestyles, quitting jobs in place of alternative opportunities, and generally focusing on their own happiness.
Workshop Question - How could your brand better align itself with its customers' or employees' values?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Resignation-Themed Canned Cocktails
Resignation-Themed Canned Cocktails
F!VE Drinks Co Debuts New Drinks to Celebrate Those Quitting
Many are calling the current tumultuous employment landscape the “The Great Resignation” period and to celebrate, F!VE Drinks Co has launched two new ready-to-drink canned cocktail... MORE
Vegan-Friendly CBD Coffee Creamers
Vegan-Friendly CBD Coffee Creamers
Identity Launches New Flavors of CBD-Infused Coffee Additives
Identity, a health and wellness brand specializing in CBD-based products, has expanded its line of dairy-free, CBD-infused coffee creamers to include all-new flavors. The company intends to offer... MORE
Employee Resignations Campaigns
Employee Resignations Campaigns
Souldboost is Offering You $5,000 to Quit Your Job
PepsiCo’s Souldboost is offering $5,000 to quit your job and better your mental health. This ad targets individuals who feel restless and want to escape their current profession to explore new... MORE
Minimalist Mindful Journal Apps
Minimalist Mindful Journal Apps
'Boom Journal' Helps Change a Person's Energy and Attitude
The ‘Boom Journal’ mindful journal app is a digital solution for users looking to boost their energy and attitude in a simple yet effective way each day. The app works by enabling users... MORE
WFH Design
Work-from-home products are designed with aesthetics in mind
Trend - Now that work-from-home setups have become the norm, many consumers have settled into this new lifestyle. Now, brands are offering functional but design-friendly pieces that help people settle in to their home offices in the long-term.
Workshop Question - Which of its customers' lifestyle changes will your business continue to adapt to?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Multifunctional WFH Desks
Multifunctional WFH Desks
The Conceptual 'Layout' Desk Has a Multipurpose Design
The conceptual ‘Layout’ desk is a multifunctional furniture piece for the modern home to support professionals working from home who need to make the most of the available area in their... MORE
Creativity Enhancing WFH Products
Creativity Enhancing WFH Products
The 'Other Angles' Collection Includes a Range of Items
The ‘Other Angles’ collection has been created in partnership between Fiverr and the Bi-Rite Studio as a lineup of items that will help to enhance a space or spark creativity for those... MORE
Hidden WFH Whiteboards
Hidden WFH Whiteboards
The Sable Flow Secret Whiteboard Comes in Three Sizes
The Sable Flow Secret Whiteboard is a clever work from home (WFH) decor item that will provide professionals with the ability to keep an essential spot for work hidden in plain sight. The unit works... MORE
Sustainable Ergonomic Lap Desks
Sustainable Ergonomic Lap Desks
The LAPOD Lap Desk Offers Cushioning, Storage and More
The LAPOD Lap Desk is an elevated version of the simple yet essential accessory for those who work from home to help them maintain comfort and connectivity when working from various areas of their... MORE
Outdoor Offices
The ongoing pandemic has made outdoor workspaces more popular
Trend - Workplace flexibility has been a common topic of discussion after the the ongoing pandemic resulted in professionals working from home indefinitely. Now, businesses and employees are leaning into workplace flexibility with outdoor office spaces that balance productivity and function with comfort and convenience for workers.
Workshop Question - How is your brand prioritizing flexibility for its customers or employees?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Post-Pandemic Work Spaces
Post-Pandemic Work Spaces
Google's 'Camp Charleston' is an Outdoor COVID-Safe Work Environment
As part of Google’s massive return-to-work plans, the tech giant has opted to reimagine the modern office by building a variety of innovative new workspaces such as ‘Camp Charelston.&#... MORE
5G Beach Workspaces
5G Beach Workspaces
Three's Fully Connected Setup on Margate Beach Supports Remote Work
Three set up a fully connected 5G beach workspace to underline the idea that work-life balance is achievable with the right network. At Margate Beach, there’s now a home-away-from-home office... MORE
Rentable Backyard Offices
Rentable Backyard Offices
Nooka Provides Shed-Like Offices for Working or Renting Out
Over the last year, people who rapidly made the shift to working at home may have discovered that their home office setup wasn’t quite up to par—fortunately, Nooka is introducing a new... MORE
Eco-Friendly Outdoor Meeting Pods
Eco-Friendly Outdoor Meeting Pods
The 'Minka Solar Pod' Has a Solar-Powered Design
The ‘Minka Solar Pod’ has been designed by Duffy London as a professional outdoor working space for those who require a spot to get work or meetings done where it might traditionally not... MORE
Modular Work
Home office systems with modular designs make spatial adaptation easier
Trend - Modular home office systems are becoming more popular as working from home has become the norm since COVID-19 was declared a pandemic. These systems allow for consumers to build offices at home in ways that are simple and spatially functional.
Workshop Question - How is your brand catering to the long-term changes brought on by the pandemic?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Isolation-Focused Office Furniture
Isolation-Focused Office Furniture
The Iso Work Lounge Supports Safety & Privacy in Public Spaces
Created by Qdesign for Arcadia, the Iso Work Lounge helps to create a workspace that allows for space and privacy between co-workers. The flexible models allow for plenty of flexibility, as the... MORE
Customizable Workplace Desks
Customizable Workplace Desks
The Conceptual 'Desko' Modular Workspace Furniture Meets User Needs
The conceptual ‘Desko’ modular workspace furniture has been designed by the Mexico-based Shift Studio as a solution for modern offices that would provide them with a customizable way to... MORE
Modular WFH Systems
Modular WFH Systems
The AD-APT Modular System Changes Apartments for Play, Work & Cooking
A lack of spatial separation in the home can make it challenging to mentally leave one task and start another, which is why the AD-APT modular system by architecture firm Woods Bagot has the... MORE
Modular Posture Support Workstations
Modular Posture Support Workstations
The Conceptual 'Mode' Modular Workstation Enhances Comfort
The conceptual ‘Mode’ modular workstation is a comfort-focused furniture solution that would provide students and professionals alike with a better spot to get work done throughout the... MORE
Rentable Furnishing
Rentable furniture platforms and services give customers more flexibility
Trend - Rentable furniture platforms and businesses are on the rise as brands look for ways to offer consumers affordable options to personalize their homes--for both functional and aesthetic-related purposes.
Workshop Question - How is your brand prioritizing flexibility and cost-accessibility for its customers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rentable Furniture Pop-Ups
Rentable Furniture Pop-Ups
The House of Harth Offers Flexibility When It Comes to Interior Design
Consumer preferences are edging more towards the temporary rather than the permanent and as a result, rentable furniture services have the opportunity to thrive under these circumstances. The... MORE
Rentable Backyard Offices
Rentable Backyard Offices
Nooka Provides Shed-Like Offices for Working or Renting Out
Over the last year, people who rapidly made the shift to working at home may have discovered that their home office setup wasn’t quite up to par—fortunately, Nooka is introducing a new... MORE
Rentable Furniture Marketplaces
Rentable Furniture Marketplaces
1RentPlace Supports Residents, Stagers and the TV/Film Industry
1RentPlace is a furniture marketplace for renting high-end furniture, art and accessories at accessible prices, and it’s a solution that serves a wide range of customers. The online... MORE
Adventurous Decor Collections
Adventurous Decor Collections
Airstream x Pottery Barn Takes the Comfort of Home to Go
The Airstream x Pottery Barn Collection perfectly captures the spirit of adventure and it makes it easy to take the comforts of home on the go. The retailer’s collaboration with the iconic... MORE
WFH Culture
Brands replicate office culture from home for their employees
Trend - In order to keep employees engaged as many companies enter a year of work-from-home setups, many are trying to replicate in-office rituals virtually. These include everything from coffee breaks to chat rooms that are mapped out to look like offices.
Workshop Question - How is your brand keeping employees engaged?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Coffee Machines
Virtual Coffee Machines
Powell Software's Microsoft Teams App Supports Workplace Culture from Home
Powell Software’s Virtual Coffee Machine is a first-of-its-kind app within Microsoft Teams that helps employees connect with one another and take regular breaks while working from home. The... MORE
Virtual Office Platforms
Virtual Office Platforms
Remo Unites Virtual Teams with the Benefits of a Physical Workspace
For most of the year, some employees have found themselves working at home and connecting with virtual office teams remotely. Remo helps to make remote work less isolating and more fun by combining... MORE
Virtual Corporate Retreats
Virtual Corporate Retreats
Moniker Now Offers Remote Team Building Experiences
Moniker, an award-winning corporate retreat planning agency, recently expanded its services to include remote team building experiences after COVID-19 impacted workforces across the globe. As many... MORE
Remote Workplace Communities
Remote Workplace Communities
Chipotle is Giving Remote Employees Access to Udemy for Business
The needs of the remote workplace are different from just a few years ago and companies are recognizing this with programs that help to support employee learning, personal development and a sense of... MORE
Virtual Lab
Virtual innovation labs let consumers test and design products remotely
Trend - Pre-pandemic, brands in a range of industries experimented with innovation labs where they could display and test their most innovative products and ideas with consumers. Now, they're doing the same but virtually--as retailers remain restricted with how they curate in-store experiences.
Workshop Question - How could your brand create distinct virtual experiences for customers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Hair Experiences
Immersive Hair Experiences
The 185 GHD House Lets Guests Explore a Virtual 3D Environment
The 185 GHD House by British hair tool brand GHD is a fully immersive 360-degree environment that invites guests to explore and interact with exclusive content from the brand in a dynamic way. The... MORE
Virtual Beauty Labs
Virtual Beauty Labs
Skin School x Clinique Laboratories Provides an Immersive Experience
The Skin School x Clinique Laboratories is a computer-generated metavese where beauty lovers can attend virtual skin classes, participate in live chats and get a look at some of the brand’s... MORE
Virtual Lipstick Labs
Virtual Lipstick Labs
Lip Lab At Home Helps People Create Custom Lipsticks with an Expert
Bite Beauty’s Lip Labs are offered in a select of cities and they give lipstick lovers the ability to create their very own products—and for National Lipstick Day, the brand introduced a new... MORE
Necklace Layering Labs
Necklace Layering Labs
Missoma's Layering Lab Combines Beauty and Technology
MIssoma’s Layering Lab combines beauty and technology to help consumers try before they buy. Retail stores have had to adjust their policies to slow the transmission of COVID-19, with most... MORE