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Megatrends

Instructor: Jeremy Gutsche
If you look at everything impacting the future, there are probably just 50 megatrends that explain every major change in consumer demand. Instead of predicting what’s hip next year, megatrends explain how the world changes in the next 3 to 10 years. At Trend Hunter, we are constantly reevaluating which megatrends are the most important and publicly reveal just 18 Megatrends that we believe have the most sway.

This module explores not just what those 18 Megatrends are, but how best to use them, alongside our 6 Patterns of Opportunity, to productionize creativity and employ more associative thinking.
Workshop Questions:
1. How does your team currently use trends? What could you do to refine that process?
2. What is one outside industry you could better leverage for inspiration?
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Insights by Trend Hunter AI

Chlorophyll Expansion
The TikTok viral ingredient expands beyond beverages into other consumables
Trend - Chlorophyll, the pigment responsible for color in green plants, has gained recent popularity for its health benefits. Its popularity as a health-boosting antioxidant ingredients is mostly centralized to TikTok where it's highlighted as a popular wellness beverage ingredient.
Workshop Question - How can your brand leverage popular wellness ingredients and social media trends to innovate products that cater to health-conscious consumers seeking convenience and natural solutions?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Artificial Synergy
Artificial intelligence is used to translate human intent into natural action
Trend - Artificial intelligence has evolved to replicate human biology, helping people regain accessibility, mobility, or even senses that were lost. Utilizing assistive and restorative medical technologies, these systems can understand what the user wants to do and act like a natural extension of the body.
Workshop Question - How can your brand leverage AI to create experiences that feel naturally human?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Human-Powered
Brands launch services that are 100% powered by people
Trend - From Write.ad’s 24-hour human-written ad copy to Literal Humans’ editorial-style storytelling and Del Real Foods’ “Abuela Intelligence” campaign, a wave of brands are leaning on people, not algorithms, to deliver creativity, wisdom, and authentic connection.
Workshop Question - How could your brand inject more human voice and lived perspective into the experiences you create?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Soft Clubbing
Gen Z pioneers wellness-focused nightlife experiences that prioritize connection
Trend - A new wave of nightlife experiences is emerging that strips away traditional club culture's emphasis on alcohol and late nights. Coffee clubbing events, sober raves, and wellness-centered dance parties are creating spaces where Gen Z can socialize, move, and connect without the usual nightlife baggage.
Workshop Question - How might your brand create social experiences that energize rather than drain your customers?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Prebiotic Primacy
Gut health brands prioritize shelf-stable prebiotics over live probiotics
Trend - The gut health movement is experiencing a strategic pivot as brands increasingly favor prebiotic ingredients over traditional probiotics. This shift is particularly pronounced in the baked goods category, where prebiotics like inulin chicory root and resistant starch are appearing in everything from protein bars to artisanal breads.
Workshop Question - How could your brand leverage prebiotic ingredients to add functional benefits without compromising product stability or shelf life?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Spiced Cheese
CPG brands are releasing spicy dairy products for flavor and digestibility
Trend - CPG brands are rolling out spicy dairy offerings, such as jalapeno cheddar, chili-infused cream cheeses, or turmeric-spiced milks. These are designed to add bold flavor and enhance digestibility. These products tap into the rising appetite for functional, flavor-forward innovations.
Workshop Question - How can our brand innovate by combining bold flavors with functional benefits to meet the growing consumer demand for exciting and healthful options?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reduced Shower
Driving sustainable hospitality with eco amenities and smart water-saving systems.
Trend - Hotels are increasingly joining forces with eco-friendly bathroom amenity brands and embracing water-efficient shower systems to reduce their environmental footprint. These offer biodegradable, refillable, and sustainably sourced products, while low-flow shower technology minimizes consumption.
Workshop Question - How can we integrate eco-friendly practices within our industry to meet the growing demand for sustainability and reduce our environmental footprint?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Prestige Pantry
Brands are reimagining charcuterie staples for aspirational foodies and gatherings
Trend - Charcuterie, once relegated to specialty stores and European delicatessens, is experiencing a luxury makeover as brands reimagine cured meats through premium branding and elevated aesthetics. Legacy and newcomers alike are entering the market with sophisticated, Instagram-ready packaging and positioning.
Workshop Question - If your product showed up in a dinner party photo, would it elevate the moment or get cropped out? What would need to change to make it share-worthy?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Solar QSR
Restaurants powered by solar energy are improving sustainability efforts
Trend - Popular restaurant chains are investing in solar power grids to reduce emissions across consumer-facing locations. By reducing reliance on the local power grid, and in some cases provided power to said grid, these restaurants improve their public perception by reducing environmental footprints.
Workshop Question - How could your brand invest in renewable energies to reduce emissions across various points of its operations?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Productivity Processor
Typewriters adopt minimalist designs to enhance writer productivity
Trend - Brands are designing typewriters with minimalist features to help writers focus on their writing. These units foster deeper thinking and creativity by eliminating common distractions in traditional word processors or connected digital environments, assisting writers to improve overall productivity.
Workshop Question - How can your brand differentiate itself in an oversaturated and highly technical market?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends