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FuturistU > Innovation & Change > Opportunity Hunting > Module 2 / 4

Megatrends

Instructor: Jeremy Gutsche
If you look at everything impacting the future, there are probably just 50 megatrends that explain every major change in consumer demand. Instead of predicting what’s hip next year, megatrends explain how the world changes in the next 3 to 10 years. At Trend Hunter, we are constantly reevaluating which megatrends are the most important and publicly reveal just 18 Megatrends that we believe have the most sway.

This module explores not just what those 18 Megatrends are, but how best to use them, alongside our 6 Patterns of Opportunity, to productionize creativity and employ more associative thinking.
Workshop Questions:
1. What is one outside industry you could better leverage for inspiration?
2. How does your team currently use trends? What could you do to refine that process?
View Innovation Webinars

Insights by Trend Hunter AI

Private Socials
Emerging social media platforms are focusing on privacy
Trend - With criticisms around excessive social media use and the data-selling that goes along with it, some brands are releasing social media platforms with limited functions and privacy features that help protect users' data, while still enabling sharing between family and friends.
Workshop Question - How is your brand prioritizing the overall wellness of its customers?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plant-Based Pasta
Pre-packaged pastas are being made with vegan ingredients
Trend - As plant-based foods become more popular, pre-packaged pasta meals are now being made with vegan ingredients. These products include everything from vegan raviolis to lasagnas, and aim to simplify eating plant-based Italian food.
Workshop Question - How could your brand better balance convenience with health?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Compost E-Commerce
Brands in the e-commerce space offer compostable packaging
Trend - The growth of the e-commerce industry has resulted in excessive packaging waste and pollution. Now, some brands in this space are offering compostable packaging solutions that help reduce their environmental impact, while simplifying sustainability.
Workshop Question - How could your brand make eco-friendly consumption easier to attain for its customers?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cultivated Restaurant
More restaurants are experimenting with cultivated meat-based dishes
Trend - Lab-grown meat and seafood are being developed as sustainable alternatives to traditional farming. Now that there have been significant innovations in this space, some restaurants are already developing dishes or entire business models around cultivated meats and/or seafoods.
Workshop Question - How can your brand authentically prioritize sustainability?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cultivated Restaurant
More restaurants are experimenting with cultivated meat-based dishes
Trend - Lab-grown meat and seafood are being developed as sustainable alternatives to traditional farming. Now that there have been significant innovations in this space, some restaurants are already developing dishes or entire business models around cultivated meats and/or seafoods.
Workshop Question - How can your brand authentically prioritize sustainability?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Zero-Waste Cosmetic
The cosmetic industry is now producing zero-waste packaging and products
Trend - Brands in the cosmetic industry are increasingly prioritizing zero-waste products, packaging and/or production in response to the growing demand for businesses to reduce their environmental impact.
Workshop Question - How is your brand looking into long-term environmental harm-reduction?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Medicinal Waste
Medical and health products are created with upcycled waste
Trend - The health industry is now prioritizing waste-reduction by taking components of products that would normally be thrown away, and turning them into everything from PPE to bandages and supplements.
Workshop Question - How is your brand prioritizing sustainability and waste-reduction?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
WFH Culture
Brands replicate office culture from home for their employees
Trend - In order to keep employees engaged as many companies enter a year of work-from-home setups, many are trying to replicate in-office rituals virtually. These include everything from coffee breaks to chat rooms that are mapped out to look like offices.
Workshop Question - How is your brand keeping employees engaged?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tailgate Revamped
Tailgate parties in North America are adapted because of the ongoing pandemic
Trend - The North American tailgate party is changing because of continued stay-at-home orders, and brands are helping to lead the way in this process. Everything from virtual tailgates to tailgate-themed deliveries are being offered so people can safely celebrate.
Workshop Question - How is your brand balancing normalcy with safety?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Anywhere Access
Tech brands are prioritizing omnipresent convenience with more innovative designs
Trend - Brands are launching innovative tech accessories, designed specifically for the needs of on-the-go consumers. Although as a concept, portable tech is not new, these products are placing a stronger focus on refining the seamlessness of user experience with anything from invisible keyboards to wallet-friendly designs.
Workshop Question - How can your brand help optimize the consumer experience on-the-go?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends