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FuturistU > Innovation & Change > Opportunity Hunting > Module 3 / 4

The 4 Levels of Opportunity Hunting

Instructor: Jeremy Gutsche
Whether you’re an entrepreneur, artist, beureaucrat, or marketer, your goal probably involves creating something that “connects” with other human beings. However, your creativity and effectiveness are likely hindered by organizational structure, uncertainty, and unexploited opportunity.

To break free of these constraints, you need a trend-spotting toolkit. This module provides that toolkit; a sort of "plan of attack" that will help you filter through the noise and increase your likelihood of “connecting” new products and services with your customers.
Workshop Questions:
1. Looking back, what was one opportunity in your company's grasp that you wish you had taken advantage of?
2. Contrarily, what is one opportunity you feel you took full advantage of, and how could you replicate that opportunity-spotting process?
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Insights by Trend Hunter AI

Accessible E-Commerce
Brands make online shopping easier for elderly demographics
Trend - For senior demographics, modern technology can be more challenging to navigate. To change this, some online retailers are prioritizing senior demographics--both in the products they offer and in how their platforms are designed.
Workshop Question - How could your brand prioritize accessibility in its product design?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mindful Entrepreneurship
Brands release programs that help users learn about and build businesses
Trend - Between competitive markets and economic instability, entrepreneurship has become more challenging for the average consumer to take on. Programs that help users learn about and navigate the process of building a business (or aspects of it) are becoming popular among aspiring entrepreneurs.
Workshop Question - How could your brand better support employees or customers in their personal pursuits?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Optometry
Some businesses are prioritizing affordable eye care and prescriptions
Trend - With eye care being expensive even in countries that offer some form of health coverage, some brands are aiming to make optometrist appointments, glasses, and contact lenses more affordable for customers.
Workshop Question - How could your brand better prioritize accessibility?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Single Use-Reduction
In-store refill stations are no longer specific to personal care
Trend - As brands look to become more eco-friendly, in-store refill stations are one way they're shifting toward sustainability. This shift includes everything from coffee refill stations to supermarket skincare refills.
Workshop Question - How is your brand prioritizing sustainability?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gamer Connecting
Gamers are being connected with others and support services
Trend - Brands are fostering positive interactions between gamers with virtual communities that include everything from mental health support to matchmaking. These services help connect people based on interest, as well as ensure their social wellbeing.
Workshop Question - How is your brand prioritizing the social wellbeing of its customers?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reskilling Workers
Brands help retrain out-of-work individuals amid the COVID-19 pandemic
Trend - In the wake of the COVID-19 pandemic, brands and governments are launching free initiatives to connect out of work individuals with retraining opportunities to find new job opportunities. These include scholarships, digital courses, and seminars.
Workshop Question - How is your brand supporting struggling customers?
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tech-Produced Dairy
AI and biotechnology help advance dairy alternatives
Trend - Companies are leveraging AI, machine-learning algorithms and biotechnology to offer cow-free products that look, taste and have the same texture as conventional cow's milk. Milk alternatives are nothing new, but companies leveraging tech to create products that are indistinguishable from the real thing are making waves in the ever-evolving dairy space.
Workshop Question - How can your brand ensure seamless transitions to more sustainable solutions for its consumers?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alleviated Search
New platforms & initiatives are assisting job-seekers with accessibility
Trend - Recognizing the difficulty of finding a job and the intimidation that some consumers experience when reaching out to recruiters, brands are launching platforms and initiatives to help alleviate stressful formalities and facilitate a better connection with potential offers.
Workshop Question - How can your brand support consumers in their job-search?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Customized Cannabis
Custom cannabis products and doses are made for specific purposes
Trend - Customized cannabis products are helping people in regions where the plant is legalized to find doses that are ideal for their specific needs. Whether for health purposes, recreational purposes or both--having customized options gives people more control over their experience with cannabis.
Workshop Question - How is your brand working to establish trust among customers?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cosmetic Deliveries
Cosmetic brands are prioritizing fast and easy deliveries for customers
Trend - Brands in the cosmetic space are partnering up with--or creating their own--delivery services in order to appease customers and deliver online orders quickly and efficiently. These services include everything from same-day deliveries to dessert and makeup pairings.
Workshop Question - How could your brand elevate its online purchase journey?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends