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FuturistU > Innovation & Change > Opportunity Hunting > Module 3 / 4

The 4 Levels of Opportunity Hunting

Instructor: Jeremy Gutsche
Whether you’re an entrepreneur, artist, beureaucrat, or marketer, your goal probably involves creating something that “connects” with other human beings. However, your creativity and effectiveness are likely hindered by organizational structure, uncertainty, and unexploited opportunity.

To break free of these constraints, you need a trend-spotting toolkit. This module provides that toolkit; a sort of "plan of attack" that will help you filter through the noise and increase your likelihood of “connecting” new products and services with your customers.
Workshop Questions:
1. Looking back, what was one opportunity in your company's grasp that you wish you had taken advantage of?
2. Contrarily, what is one opportunity you feel you took full advantage of, and how could you replicate that opportunity-spotting process?
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Insights by Trend Hunter AI

Single Use-Reduction
In-store refill stations are no longer specific to personal care
Trend - As brands look to become more eco-friendly, in-store refill stations are one way they're shifting toward sustainability. This shift includes everything from coffee refill stations to supermarket skincare refills.
Workshop Question - How is your brand prioritizing sustainability?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reskilling Workers
Brands help retrain out-of-work individuals amid the COVID-19 pandemic
Trend - In the wake of the COVID-19 pandemic, brands and governments are launching free initiatives to connect out of work individuals with retraining opportunities to find new job opportunities. These include scholarships, digital courses, and seminars.
Workshop Question - How is your brand supporting struggling customers?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alleviated Search
New platforms & initiatives are assisting job-seekers with accessibility
Trend - Recognizing the difficulty of finding a job and the intimidation that some consumers experience when reaching out to recruiters, brands are launching platforms and initiatives to help alleviate stressful formalities and facilitate a better connection with potential offers.
Workshop Question - How can your brand support consumers in their job-search?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cosmetic Deliveries
Cosmetic brands are prioritizing fast and easy deliveries for customers
Trend - Brands in the cosmetic space are partnering up with--or creating their own--delivery services in order to appease customers and deliver online orders quickly and efficiently. These services include everything from same-day deliveries to dessert and makeup pairings.
Workshop Question - How could your brand elevate its online purchase journey?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessorized Self-Defense
Fashion and jewelry brands are prioritizing safety in their designs
Trend - Brands in the fashion and jewelry industries are enhancing the designs of their products with safety features that are seamlessly integrated into the design. This, in turn, enables consumers to protect themselves in dangerous situations.
Workshop Question - How can your brand help consumers feel safer?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Meditation Pairing
Brands are addressing digital fatigue and anxiety with new wellness features
Trend - Apps and video conferencing platforms are introducing built-in features and programming that will help consumers during their daily routines. Centered around mental health, these initiatives work toward staging interventions that help one build boundaries and healthy habits during COVID-19.
Workshop Question - How can your brand assist consumers in building healthier online habits?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Mall Support
Brands are making it easier to support businesses located in shopping centers
Trend - The closure of in-store browsing and shopping in several regions due to COVID-19 has prompted shopper centers to create simplified solutions to help consumers shop locally. These include in-mall restaurant ordering platforms and mall-specific curbside apps.
Workshop Question - How can your brand make its products or services easier for consumers to support amid fluctuating shopping restrictions?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
At-Home School
Brands are helping students recreate the school experience while learning remotely
Trend - Amid the pandemic, many students will be learning from home this school year and in an effort to mimic the traditional school experience, brands are launching products ranging from mobile at-home dorm rooms to at-home recess boxes. These products will help students of all ages recreate the traditional school or college experience.
Workshop Question - How can you help consumers cope with anxieties they face in a way that's authentic?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Game Recruitment
Companies are using video games for a streamlined recruitment strategy
Trend - Videos games require certain skill sets and companies across various industries are recognizing the skills obtained through various games. They are leveraging this in recruitment strategies by partnering with game developers to find players who are aligned with the skills they're looking for.
Workshop Question - How can your company work with different industries to create new strategies to a common goal?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Parental Support
Brands are launching specific platforms to support parents amid COVID-19
Trend - To support families amid COVID-19, brands have launched resources to help new parents cope with the challenges of the "new normal." These range from mental health platforms to virtual parenting communities and seek to alleviate some of the burdens of raising children in the midst of a pandemic.
Workshop Question - How can your brand support specific consumer needs during crisis?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends