Clusters
Instructor: Jeremy Gutsche
Hunt for meaningful clusters of opportunity. This is the sweet spot for most great opportunities, and what you'll learn to do in this module.What Trend Hunter refers to as a cluster is what many would call trends; however, the word trend is too broad. It can refer to next fall’s fashionable color or to macro-trends like the green movement. These trends are somewhat useful but too generic to enable breakthrough thinking.
Clustering is the art of identifying insights that are meaningful to your customer. To create clusters, you’ll need to collect your observations from trend hunting and filter through the noise.
Clustering is the art of identifying insights that are meaningful to your customer. To create clusters, you’ll need to collect your observations from trend hunting and filter through the noise.
Workshop Questions:
1. How could you cast a wider net when seeking inspiration?
2. What do you know about your target demographic that they don't know about themselves?
