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FuturistU > Lifestyle > Modern Foodies > Module 1 / 4

Intro to the Modern Foodie Movement

Instructor: Blaine Aberdeen
Modern Foodies
Download the Modern Foodies Trend Report
In this course, Senior Trend Hunter Account Executive Blaine Aberdeen will introduce you to the Modern Foodie and the Megatrends impacting their lives. Food is something that all of us have in common. It’s something deeply connected to tradition, nostalgia, and culture, but the way consumers are thinking about food today is very different. As a global community, the world has become increasingly connected through the internet and social media, and because of this, more interesting, Instagram-worthy food is being demanded. The virality of content is possible in ways that were never previously possible and today, almost anyone can be a foodie.


Throughout this course, we will be exploring the Modern Foodie through the lens of Trend Hunter's Megatrends; Prosumerism, Experience, and Authenticity.
Related Trend Report: Modern Foodies
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Insights by Trend Hunter AI

Culinary Connection
Cookbook stores increasingly operate as community hubs for food enthusiasts
Trend - Cookbook stores now operate as community-centric “third spaces” to help consumers bond over the culinary arts through events like cooking classes and book signings. This speaks to a deepening interest in food as more than sustenance; it is now a means of social engagement and personal expression.
Workshop Question - How can your brand inspire collaboration in unexpected or unconventional spaces?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Decorative Fridge
Influencers are decorating the inside of their fridges for 'Fridgescaping'
Trend - Decorating the inside of one's fridge is a trend called 'Fridgescaping' that is gaining popularity on social media platforms. Fridgescaping involves neatly sorting all fridge contents while adding decor in empty spaces, such as photos or fake plants.
Workshop Question - How could your brand adjust its products or services to meet a certain demographic based on social media trends?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Compact Compost
Countertop composters are used to transform kitchen waste into usable products
Trend - Appliance companies are releasing countertop composters designed for the kitchen. These composters accept food waste and paper-based products, which they then transform into usable fertilizers. These feature tight seals to keep scents trapped, and removable components for easy maintenance.
Workshop Question - How can your brand leverage environmental consciousness to create innovative products or services that help consumers reduce waste in their daily routines?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Community
New social media platforms are launching with an emphasis on personal connections
Trend - Companies are opening new social media services with the intention of fostering more intimate connections between users. In a rebellion against social medias built around endless feeds, these platforms connect users with similar interests and have convenient public and private group chat systems.
Workshop Question - How could your brand ensure its products or services are meeting the needs of its more niche consumer demographics?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Raw Kibble
Modern dog kibble is adapted to mimic the benefits of a raw food diet
Trend - Brands are creating dog foods with high-quality ingredients like real meat, fruits, and vegetables. These foods aim to emulate the nutritional advantages of raw diets while providing the ease of dry kibble, allowing pet owners to provide a balanced diet without the hassle of meal preparation.
Workshop Question - How can your brand effectively support consumers who are heavily impacted by inflation?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Imperfect Produce 2.0
Brands are selling discounted fruits and vegetables with minor imperfections
Trend - Grocery brands are offering subscriptions that deliver fruits and vegetables with minor imperfections, often discarded by traditional markets. These items, which are perfectly good for consumption, provide consumers with a mindful way to support local farms and save money on groceries.
Workshop Question - How can your brand tap into the growing demand for sustainable, waste-reducing solutions?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Curated Pet
Pet food brands are offering customized food blends based on pet diets and needs
Trend - Pet food companies are launching services that offer customized pet food blends for customers. These blends incorporate the optimal food for a pet based on a survey completed by the owner. These custom pet food blends work around pet allergies, dietary restrictions, and flavor preferences.
Workshop Question - How could your brand anticipate the needs of consumers with high-maintenance pets?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bio Coating
Eco-friendly wraps and coatings help keep produce fresh for longer
Trend - As more food retailers prioritize sustainability, coatings made from eco-friendly materials are being used to individually wrap and protect produce. On top of being eco-friendly, these coatings and wraps prevent spoilage and bruising to extend the produce's lifespan.
Workshop Question - How could your brand expand its sustainability goals while still prioritizing its products' longevity and/or efficacy?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sugarcane Package
Brands are using food-safe sugarcane bagasse in consumable goods packaging
Trend - Brands in the several consumables industries, such as cosmetics and food, have begun using containers made out of sugarcane bagasse. This is a pulpy, fibrous material gained from drying and crushing sugarcane. This is affordable, food-safe, biodegradable, and temperature-resistant.
Workshop Question - How can your brand incorporate affordable and sustainable packaging solutions, such as sugarcane bagasse, into your product lineup while still maintaining consumer appeal and affordability?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Non-Coated Sugarcane Packaging
Non-Coated Sugarcane Packaging
'SupraPulp' from W-Cycle is Biodegradable Packaging from Sugarcane
W-Cycle has created a food packaging material called ‘SupraPulp’ that is made from the leftover parts of sugarcane plants. It does not get soggy or leaky when it holds wet or oily food,... MORE
Compostable Sugarcane Containers
Compostable Sugarcane Containers
Eco-Products' WorldView Containers are Foodsafe and Microwavable
WorldView™ Containers from Eco-Products are a line of takeout containers that combine molded fiber bases with clear or molded fiber lids. The bases are made from sugarcane, a rapidly renewable and... MORE
Sugarcane Cosmetics Packagings
Sugarcane Cosmetics Packagings
'Bulldog' Uses Sugarcane Bagasse to Reduce its Carbon Footprint
Bulldog is a UK-based brand that sells natural skincare products for men, such as creams, cleansers and scrubs. Bulldog is the first brand of its kind to make its packaging from sugarcane plastic,... MORE
play_circle_filledCompostable Food Packaging Brands
Compostable Food Packaging Brands
Shanghai Timeco Industrial Uses Sugarcane Bagasse for Packaging
Shanghai Timeco Industrial is a global supplier of eco-friendly food packaging and tableware that can be composted. The company makes its products from materials like sugarcane bagasse, which is the... MORE
Plant-Based Nail Polishes
Plant-Based Nail Polishes
The 'Love by Essie' Nail Polishes Are Made With Sugarcane, Corn & Cotton
Essie, the nail care brand trusted by everyone from everyday beauty lovers to celebrities and high-powered salons, has launched a brand new range of plant-based nail polishes that are designed to... MORE
Ultrasonic Vegetable
Brands are creating ultrasonic fridge purifiers to extend shelf life
Trend - Brands are creating ultrasonic purifiers that extend the shelf life of fruits and vegetables. These purifiers use ultrasonic waves to kill bacteria that grow on food during spoilage significantly more effectively than washing with water, saving customers money and reducing food waste.
Workshop Question - How could your brand leverage technology to ease consumers' inflation woes?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends