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FuturistU > Lifestyle > Modern Foodies > Module 1 / 4

Intro to the Modern Foodie Movement

Instructor: Blaine Aberdeen
Modern Foodies
Download the Modern Foodies Trend Report
In this course, Senior Trend Hunter Account Executive Blaine Aberdeen will introduce you to the Modern Foodie and the Megatrends impacting their lives. Food is something that all of us have in common. It’s something deeply connected to tradition, nostalgia, and culture, but the way consumers are thinking about food today is very different. As a global community, the world has become increasingly connected through the internet and social media, and because of this, more interesting, Instagram-worthy food is being demanded. The virality of content is possible in ways that were never previously possible and today, almost anyone can be a foodie.


Throughout this course, we will be exploring the Modern Foodie through the lens of Trend Hunter's Megatrends; Prosumerism, Experience, and Authenticity.
Related Trend Report: Modern Foodies
Jeremy Gutsche Keynote Speaker

Insights by Trend Hunter AI

Bio Coating
Eco-friendly wraps and coatings help keep produce fresh for longer
Trend - As more food retailers prioritize sustainability, coatings made from eco-friendly materials are being used to individually wrap and protect produce. On top of being eco-friendly, these coatings and wraps prevent spoilage and bruising to extend the produce's lifespan.
Workshop Question - How could your brand expand its sustainability goals while still prioritizing its products' longevity and/or efficacy?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sugarcane Package
Brands are using food-safe sugarcane bagasse in consumable goods packaging
Trend - Brands in the several consumables industries, such as cosmetics and food, have begun using containers made out of sugarcane bagasse. This is a pulpy, fibrous material gained from drying and crushing sugarcane. This is affordable, food-safe, biodegradable, and temperature-resistant.
Workshop Question - How can your brand incorporate affordable and sustainable packaging solutions, such as sugarcane bagasse, into your product lineup while still maintaining consumer appeal and affordability?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Circadian Fridge
Brands are launching smart fridges that mimic the cycle of sunlight
Trend - Brands in the home appliance space are launching smart fridges with UV light-controlled crispers that mimic the sun cycle. These fridges extend the shelf life of fruits and vegetables and ensure the foods retain as many vitamins as possible. This technology saves consumers money and time.
Workshop Question - What innovative methods can your brand explore to offer smart products that promote health and wellness among dedicated consumers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ultrasonic Vegetable
Brands are creating ultrasonic fridge purifiers to extend shelf life
Trend - Brands are creating ultrasonic purifiers that extend the shelf life of fruits and vegetables. These purifiers use ultrasonic waves to kill bacteria that grow on food during spoilage significantly more effectively than washing with water, saving customers money and reducing food waste.
Workshop Question - How could your brand leverage technology to ease consumers' inflation woes?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Food Lockers
Restaurants are using locker-like technology to offer contact-free food pickups
Trend - Fast food chains, restaurants, and ghost kitchens have begun using smart locker devices to store customers' takeout orders, streamlining the pick-up process while ensuring ordered food items remain at optimal temperatures.
Workshop Question - How could your brand create more efficient consumer experiences?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upscale Meal Kit
Brands release gourmet at-home meal kits
Trend - Meal kits typically offer convenience for time-strapped consumers, but some brands are changing the primary function of these products from being convenience-based, to a way to experiment with upscale flavors and ingredients.
Workshop Question - How is your brand catering to the more experimental consumer?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pet Anxiety
Pet foods and treats are formulated to reduce anxiety
Trend - Preventative pet health has become a priority for more pet owners, and brands have been responding to this with products that help enhance the wellbeing of pets. Now, pet food brands are promising stress-relief foods and treats for both cats and dogs.
Workshop Question - How could your brand prioritize preventative health for its customers?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
B2B Sustainability
Businesses are using platforms and services to adopt sustainable practices
Trend - Businesses and organizations are launching eco-platforms and services to help companies practice sustainability throughout their manufacturing and service-delivering processes. These tools offer personalized solutions to encourage organization and reduce wastefulness.
Workshop Question - What eco-initiatives can your company implement to become more sustainable?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Appliance Hub
Brands create connected kitchen appliances that operate within a multipurpose system
Trend - Connected kitchen appliances have become popular among renters and homeowners, and brands in this industry are now offering appliance systems with multipule uses and purposes, that also offer connected capabilities. These systems work to ease the process of cooking.
Workshop Question - How is your brand prioritizing convenience for its customers?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Hosting
Brands offer at-home dining experiences with immersive elements
Trend - Brands and creators are offering (or conceptualizing) immersive at-home dining experiences with creative elements for people to better enjoy eating at home. Experiences include everything from TV screens that simulate food flavors to art-themed cooking tutorials.
Workshop Question - How is your brand adapting to pandemic-fueled consumer habits?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends