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FuturistU > Lifestyle > Modern Foodies > Module 1 / 4

Intro to the Modern Foodie Movement

Instructor: Blaine Aberdeen
Modern Foodies
Download the Modern Foodies Trend Report
In this course, Senior Trend Hunter Account Executive Blaine Aberdeen will introduce you to the Modern Foodie and the Megatrends impacting their lives. Food is something that all of us have in common. It’s something deeply connected to tradition, nostalgia, and culture, but the way consumers are thinking about food today is very different. As a global community, the world has become increasingly connected through the internet and social media, and because of this, more interesting, Instagram-worthy food is being demanded. The virality of content is possible in ways that were never previously possible and today, almost anyone can be a foodie.


Throughout this course, we will be exploring the Modern Foodie through the lens of Trend Hunter's Megatrends; Prosumerism, Experience, and Authenticity.
Related Trend Report: Modern Foodies
Get the 2023 Trend Report FREE

Insights by Trend Hunter AI

Ultrasonic Vegetable
Brands are creating ultrasonic fridge purifiers to extend shelf life
Trend - Brands are creating ultrasonic purifiers that extend the shelf life of fruits and vegetables. These purifiers use ultrasonic waves to kill bacteria that grow on food during spoilage significantly more effectively than washing with water, saving customers money and reducing food waste.
Workshop Question - How could your brand leverage technology to ease consumers' inflation woes?
9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Food Lockers
Restaurants are using locker-like technology to offer contact-free food pickups
Trend - Fast food chains, restaurants, and ghost kitchens have begun using smart locker devices to store customers' takeout orders, streamlining the pick-up process while ensuring ordered food items remain at optimal temperatures.
Workshop Question - How could your brand create more efficient consumer experiences?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upscale Meal Kit
Brands release gourmet at-home meal kits
Trend - Meal kits typically offer convenience for time-strapped consumers, but some brands are changing the primary function of these products from being convenience-based, to a way to experiment with upscale flavors and ingredients.
Workshop Question - How is your brand catering to the more experimental consumer?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pet Anxiety
Pet foods and treats are formulated to reduce anxiety
Trend - Preventative pet health has become a priority for more pet owners, and brands have been responding to this with products that help enhance the wellbeing of pets. Now, pet food brands are promising stress-relief foods and treats for both cats and dogs.
Workshop Question - How could your brand prioritize preventative health for its customers?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
B2B Sustainability
Businesses are using platforms and services to adopt sustainable practices
Trend - Businesses and organizations are launching eco-platforms and services to help companies practice sustainability throughout their manufacturing and service-delivering processes. These tools offer personalized solutions to encourage organization and reduce wastefulness.
Workshop Question - What eco-initiatives can your company implement to become more sustainable?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Hosting
Brands offer at-home dining experiences with immersive elements
Trend - Brands and creators are offering (or conceptualizing) immersive at-home dining experiences with creative elements for people to better enjoy eating at home. Experiences include everything from TV screens that simulate food flavors to art-themed cooking tutorials.
Workshop Question - How is your brand adapting to pandemic-fueled consumer habits?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Pets
Pet food is now being used to reduce brands' environmental impact
Trend - Pet food brands are now offering environmentally friendly food options for cats and dogs. These sustainable options include everything from insect-based foods, to foods made from invasive carp species.
Workshop Question - How is your brand helping customers prioritize sustainability?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Waste Reduced
Food waste-reduction apps help individuals reduce their environmental impact
Trend - As consumers look to reduce their environmental impact, brands are empowering them with apps that help them reduce food waste. Examples include everything from ordering from stores that offer unsold inventory at a discount, to apps that help users cook in a way that reduces waste.
Workshop Question - How is your brand helping its customers live sustainably?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alt Curation
Brands, artists and influencers offer distinct forms of curation
Trend - Brands and influencers are curating special collections for customers. This new form of curation is less about selling specific products or services and more about directing customers or viewers to new forms of marketing.
Workshop Question - How is your brand prioritizing authentic interactions with its customers?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reduced Cooking
Popular chefs create and collaborate with brands to prioritize waste-reduction
Trend - Celebrity and well-known chefs are becoming more eco-friendly with products and initiatives that aim to reduce food waste. With food waste contributing significantly to harmful greenhouse gas emissions, its reduction is becoming more of a priority among consumers and businesses alike.
Workshop Question - How is your brand targeting the eco-conscious consumer?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends