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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Lifestyle > Modern Foodies > Module 1 / 4

Intro to the Modern Foodie Movement

Instructor: Blaine Aberdeen
Modern Foodies
Download the Modern Foodies Trend Report
In this course, Senior Trend Hunter Account Executive Blaine Aberdeen will introduce you to the Modern Foodie and the Megatrends impacting their lives. Food is something that all of us have in common. It’s something deeply connected to tradition, nostalgia, and culture, but the way consumers are thinking about food today is very different. As a global community, the world has become increasingly connected through the internet and social media, and because of this, more interesting, Instagram-worthy food is being demanded. The virality of content is possible in ways that were never previously possible and today, almost anyone can be a foodie.


Throughout this course, we will be exploring the Modern Foodie through the lens of Trend Hunter's Megatrends; Prosumerism, Experience, and Authenticity.
Related Trend Report: Modern Foodies
Get the 2023 Trend Report FREE

Insights by Trend Hunter AI

Ultrasonic Vegetable
Brands are creating ultrasonic fridge purifiers to extend shelf life
Trend - Brands are creating ultrasonic purifiers that extend the shelf life of fruits and vegetables. These purifiers use ultrasonic waves to kill bacteria that grow on food during spoilage significantly more effectively than washing with water, saving customers money and reducing food waste.
Workshop Question - How could your brand leverage technology to ease consumers' inflation woes?
9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Fridge Purifiers
Smart Fridge Purifiers
Vitesy's 'Shelfy' Extends the Shelf Life of Fruits and Vegetables
Vitesy launched a new smart purifier fit for the inner shelves of a fridge titled ‘Shelfy.’ This purifier, according to Vitesy, can significantly extend the shelf life of fruits and... MORE
Refrigerator Air Purifiers
Refrigerator Air Purifiers
The pureAir FRIDGE Food Shelf Life Extender is Compact
The pureAir FRIDGE Food Shelf Life Extender is a multipurpose device for placement in refrigerators to purify the interior of the appliance and more. The device uses a combination of ionization and... MORE
play_circle_filled Ultrasonic Food Detoxifiers
Ultrasonic Food Detoxifiers
MIRA Safety's DTX-1 Cleans Food 20x Better than Water
MIRA Safety, an Austin, Texas-based household technology company, announced the ‘DTX-1’ ultrasonic food purifier. The DTX-1 is a handheld chef-grade food purifier that uses both... MORE
play_circle_filled Ultrasonic Food Purifiers
Ultrasonic Food Purifiers
SOUNDWAY's Ultrasonic Purifier Decontaminates Food in 10 Minutes
SOUNDWAY launched a crowdfunding campaign on Kickstarter for the ‘Ultrasonic Purifier.’ This is a multipurpose food purifier that sanitizes food with ultrasonic waves instead of only... MORE
Food Lockers
Restaurants are using locker-like technology to offer contact-free food pickups
Trend - Fast food chains, restaurants, and ghost kitchens have begun using smart locker devices to store customers' takeout orders, streamlining the pick-up process while ensuring ordered food items remain at optimal temperatures.
Workshop Question - How could your brand create more efficient consumer experiences?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected Food Order Lockers
Connected Food Order Lockers
The OrderHQ Smart Locker Series Offers a Contactless Experience
The OrderHQ smart locker series has been developed in partnership between Apex Order Pickup Solutions and Welbeit Inc. as a solution for contactless order pickups. The smart lockers highlight see-... MORE
Temperature-Controlled Food Lockers
Temperature-Controlled Food Lockers
Chekt Lockers Enhance the PPG Paints Arena Experience
The PPG Paints Arena is home to innovation in self-service thanks to a new food locker delivery system at the Ford Food Garage. The Pittsburgh Penguins are testing out a food pickup system from... MORE
Airport Ghost Kitchens
Airport Ghost Kitchens
REEF and Hubb Kitchens Partner to Open New Contact-Free Airport Food Hall
REEF Technology, a company specializing in “ghost kitchen” operation and development, has teamed up with Hubb Kitchens to open an all-new virtual kitchen at Raleigh-Durham International... MORE
Self-Serve Automated Food Lockers
Self-Serve Automated Food Lockers
Kitchen United is Expanding Its Grab Go Eat Concept
Apex Order Pickup Solutions and ghost kitchen pioneer Kitchen United introduced self-serve automated food lockers to support a growing Grab Go Eat concept. Grab Go Eat powered by Kitchen United Mix... MORE
Upscale Meal Kit
Brands release gourmet at-home meal kits
Trend - Meal kits typically offer convenience for time-strapped consumers, but some brands are changing the primary function of these products from being convenience-based, to a way to experiment with upscale flavors and ingredients.
Workshop Question - How is your brand catering to the more experimental consumer?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upscale Plant-Based Meal Kits
Upscale Plant-Based Meal Kits
Eleven Madison Park Launches New Luxury Meal Kits in New York
Upscale American tasting company Eleven Madison Park has announced the launch of Eleven Madison Home, a new meal kit platform that delivers plant-based boxes to New Yorkers. The new meal kits, which... MORE
Gourmet At-Home Meal Kits
Gourmet At-Home Meal Kits
Hy's Steakhouse Boasts a "Finish at Home" Portion in Its Take-Out Menu
As the COVID-19 pandemic has strongly displaced the restaurant industry, many businesses are fighting to stay afloat with robust take-out menus and at-home meal kits. A great offering for those... MORE
Gourmet Plant-Based Meal Kits
Gourmet Plant-Based Meal Kits
Planta at Home Makes Plant-Based Dining from Home Accessible
Plant-based restaurant Planta operates several locations across North America and Planta at Home is a new offering that’s helping to reach even more households in the United States and Canada.... MORE
Mindfully Curated Meal Kits
Mindfully Curated Meal Kits
Slow Table's Gourmet Meal Kits Simplify Holiday Entertaining
Food and lifestyle brand Slow Table gives people a helping hand when it comes to home and holiday entertaining thanks to its gourmet meal kits. The mindfully curated kits elevate the standard meal... MORE
Pet Anxiety
Pet foods and treats are formulated to reduce anxiety
Trend - Preventative pet health has become a priority for more pet owners, and brands have been responding to this with products that help enhance the wellbeing of pets. Now, pet food brands are promising stress-relief foods and treats for both cats and dogs.
Workshop Question - How could your brand prioritize preventative health for its customers?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plant-Based Dog Foods
Plant-Based Dog Foods
Open Farm's Newest 'Kind Earth' Food Line is Made with Alternative Proteins
Open Farm has debuted the ‘Kind Earth’ pet food line made with alternative proteins. The pet foods were tested and met with great success, leading to a full retail rollout in the coming... MORE
Nutritious Dog Supplements
Nutritious Dog Supplements
Open Farm Launches the 'Pure & Purposeful Supplements for Dogs'
Open Farm announced the launch of its new ‘Pure & Purposeful Supplements for Dogs.’ The supplement will launch in the next few weeks at commercial pet retail stores and online at the Open... MORE
Anxiety-Reducing Cat Foods
Anxiety-Reducing Cat Foods
Purina Pro Plan's 'Calming Care' Supplement Will Ease a Cat's Anxiety
Purina has released the ‘Calming Care’ supplement cat food as part of the brand’s Pro Plan line of high-quality and veterinary-quality cat foods. The Calming Care food is designed... MORE
play_circle_filled Functional Liquid Pet Treats
Functional Liquid Pet Treats
LIQ's Low-Calorie Treats are Packaged in Bottles to Massage Pets
LIQ offers a different way for pet owners to treat their beloved furry friends—with low-calorie, interactive liquid pet treats. The brand created four health-focused recipes that help to provide... MORE
B2B Sustainability
Businesses are using platforms and services to adopt sustainable practices
Trend - Businesses and organizations are launching eco-platforms and services to help companies practice sustainability throughout their manufacturing and service-delivering processes. These tools offer personalized solutions to encourage organization and reduce wastefulness.
Workshop Question - What eco-initiatives can your company implement to become more sustainable?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Start-Up Funds
Sustainable Start-Up Funds
The $50 Million USD Razer Green Fund Supports Green Businesses
Razer, the leading lifestyle brand for gamers, has announced the launch of the Razer Green Fund and a seed investment into The Nurturing Co. sustainable product start-up in time for Earth Day. The... MORE
Food Waste-Monitoring Solutions
Food Waste-Monitoring Solutions
Winnow Solutions Seeks to Be Productive, Sustainable & Profitable
Winnow Solutions employs food waste-monitoring technology in order to help foodservice institutions, large-scale kitchens, and hotels stay on top of their food waste, ensuring more sustainable and... MORE
AI-Powered Retail Inventory Solutions
AI-Powered Retail Inventory Solutions
Albertsons Will Use Afresh Technologies for Smart Ordering
The Afresh Technologies artificial intelligence (AI)-powered ordering and inventory solution is being launched by grocery chain Albertsons in a bid to help when it comes to a wide range of... MORE
Digital Eco-Food Communities
Digital Eco-Food Communities
The Future Food Movement Ally Community Strives for Eco-Initiatives
The Future Food Movement Ally Community is a digital space founded by Gizzi Erskine, a chef, food writer, and advocate for sustainable food systems. The digital community offers the largest mass... MORE
Immersive Hosting
Brands offer at-home dining experiences with immersive elements
Trend - Brands and creators are offering (or conceptualizing) immersive at-home dining experiences with creative elements for people to better enjoy eating at home. Experiences include everything from TV screens that simulate food flavors to art-themed cooking tutorials.
Workshop Question - How is your brand adapting to pandemic-fueled consumer habits?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
At-Home Entertaining Partnerships
At-Home Entertaining Partnerships
HBO MAX x Moët Hennessy Elevate Entertaining Experiences at Home
Premium streaming service HBO Max and luxury wines and spirits brand Moët Hennessy are partnering to suggest ways how entertaining experiences at home can be elevated with unique pairings. The... MORE
Immersive At-Home Dinner Experiences
Immersive At-Home Dinner Experiences
celebrationhome is a Sensory Oriented Luxury Dinner Service
Jennifer Zabinski and Oliver Cheng, renowned experts in events and culinary design, curated the celebrationhome dinner party experience centered around gourmet cuisine and the five senses. The at-... MORE
Bourbon Home Party Kits
Bourbon Home Party Kits
Brain Brew Custom Whiskey Created a Tasting Experience for Four
Brain Brew Custom Whiskey created a fun and interactive way for people to learn about the history of whiskey, experience award-winning bourbons and create their own recipes. The WoodCraft Custom... MORE
Art Gallery Cooking Tutorials
Art Gallery Cooking Tutorials
#Uffizidamangiare Invites Chefs to Cook Dishes Inspired by Artwork
Food and art often intersect, but now the pairing is becoming a little more deliberate with #uffizidamangiare—a cooking initiative hosted by Florence’s Uffizi gallery, which invites... MORE
Sustainable Pets
Pet food is now being used to reduce brands' environmental impact
Trend - Pet food brands are now offering environmentally friendly food options for cats and dogs. These sustainable options include everything from insect-based foods, to foods made from invasive carp species.
Workshop Question - How is your brand helping customers prioritize sustainability?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cricket-Based Dog Foods
Cricket-Based Dog Foods
Jiminys Line of Dog Food is Eco-Friendly and Offers Healthy Protein
Insects, including crickets and grubs, have long been consumed by cultures across the globe and Jiminys is making the “natural” diet more accessible to pet owners and their furry friends.... MORE
Insect-Based Cat Foods
Insect-Based Cat Foods
Yora Pet Foods' Complete and Balanced Formula Features Insect Protein
Yora Pet Foods is entering the sustainable cat food market with a formula made with insect protein. Yora Complete for Adult Cats is made with insect flour from the black soldier fly larvae supplied... MORE
Invasive Carp-Based Dog Foods
Invasive Carp-Based Dog Foods
Chippin Creates Sustainable Dog Food Made from Invasive Carp
Across North America, many lakes and rivers have had their eco-system disrupted due to invasive Asian carp that outcompete native fish for resources. This species can grow up to 50 kg since it is... MORE
Insect Protein Dog Treats
Insect Protein Dog Treats
Jiminy’s Nooch Puffs are Made with Nutritional Yeast & Crickets
Jiminy’s Nooch Puffs are insect protein-based dog treats that are made with crickets and dried nutritional yeast extract, and they’re packed with benefits for pets. The low-calorie puffs,... MORE
Waste Reduced
Food waste-reduction apps help individuals reduce their environmental impact
Trend - As consumers look to reduce their environmental impact, brands are empowering them with apps that help them reduce food waste. Examples include everything from ordering from stores that offer unsold inventory at a discount, to apps that help users cook in a way that reduces waste.
Workshop Question - How is your brand helping its customers live sustainably?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI-Powered Personalized Cookbooks
AI-Powered Personalized Cookbooks
The Algorithmic Chef Identifies Ingredients & Assembles Recipes
One of the newest Everyday Experiments from IKEA’s SPACE10 design lab is the Algorithmic Chef and it serves as a personalized cookbook powered by artificial intelligence. This experiment was... MORE
Food Waste AR Apps
Food Waste AR Apps
Morton Salt's AR App Provides a Creative Solution to Reducing Kitchen Waste
Morton Salt created a food waste AR app that helps people visualize the possibilities for items in the kitchen that seem past their prime for an intended purpose. Since 2016, reducing food waste has... MORE
AI-Powered Food Waste Trackers
AI-Powered Food Waste Trackers
Nosh Launches New AI-Powered Analytics to All Its App Users
Nosh, a food waste management app, is launching new features to help businesses and individuals manage their food waste. The app was founded by Somdip Dey, a University of Essex Ph.D. student who... MORE
Machine-Learning Recipe Apps
Machine-Learning Recipe Apps
'littlecook.io' Helps Users Curb Food Waste, Plan Ahead and More
The ‘littlecook.io’ app is a handy cooking tool for chefs of all experience levels to use as a way to combat against food waste and shop more intelligently. The tool makes use of machine... MORE
Alt Curation
Brands, artists and influencers offer distinct forms of curation
Trend - Brands and influencers are curating special collections for customers. This new form of curation is less about selling specific products or services and more about directing customers or viewers to new forms of marketing.
Workshop Question - How is your brand prioritizing authentic interactions with its customers?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
World-Themed Artisanal Cooking Packages
World-Themed Artisanal Cooking Packages
The World Kitchen Box Give Consumers Global Flavors
The World Kitchen Box from GlobeIn is a carefully curated artisanal packages that offer consumers global flavors in a sustainable way. The variety pack includes a Moroccan Harissa spice grinder from... MORE
Chocolate Tasting Flights
Chocolate Tasting Flights
jcoco Curated Tasting Sets of Milk & Dark Milk Chocolate Flights
Tasting flights offer an interesting exploration of flavors and textures and they’ve now extended to include decadent treats like chocolate flights. jcoco’s curated chocolate tasting... MORE
Pet Care Kits
Pet Care Kits
MySimplePetLab's Dog Care Kits Provide Targeted Solutions for Common Concerns
Pet parents often find themselves faced with the less-than-pleasant aspects of dog ownership, such as diarrhea, sore ears and itchy skin but having a curated dog care kit from MySimplePetLab can... MORE
Austria-Inspired Snack Boxes
Austria-Inspired Snack Boxes
Universal Yums Boast Snack Adventures from Around the World
Universal Yums is a brand that caters to those with adventurous tastebuds. It offers a plethora of curated boxes and individual snacks from different countries—from the Melty Choco-Filled Cookies... MORE
Reduced Cooking
Popular chefs create and collaborate with brands to prioritize waste-reduction
Trend - Celebrity and well-known chefs are becoming more eco-friendly with products and initiatives that aim to reduce food waste. With food waste contributing significantly to harmful greenhouse gas emissions, its reduction is becoming more of a priority among consumers and businesses alike.
Workshop Question - How is your brand targeting the eco-conscious consumer?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Waste-Reducing Celebrity Chefs
Waste-Reducing Celebrity Chefs
NY Chef Marcus Samuelsson Partners with Eco-Friendly Food Brands
Celebrity chef, Marcus Samuelsson, collaborates with Two Good yogurt and Full Harvest to prevent food waste by using rescued produce in his Harlem restaurant during Earth week. By sourcing rescued... MORE
Sparkling Whey Drinks
Sparkling Whey Drinks
Render's 'Weyla' Blends Fruit, Herbs, Botanicals and Whey Byproduct
Food scarcity is set to redefine the way food is produced in the future and some forward-thinking start-ups are already spotting opportunities to create entire businesses based on creating new... MORE
Health-Focused Vegan Drive-Thrus
Health-Focused Vegan Drive-Thrus
Chef Matthew Kenney’s Launches New Vegan Drive-thru 'VEG’D'
Chef Matthew Kenney recently joined forces with local entrepreneur Christine Mulholland to launch a new vegan drive-thru concept dubbed ‘VEG’D.’ The new quick-serve restaurant will... MORE
play_circle_filled Food Scrap Cookbooks
Food Scrap Cookbooks
The IKEA ScrapsBook Helps to Reduce Waste in the Home Kitchen
IKEA Canada created the IKEA ScrapsBook cookbook to help people reduce kitchen waste one scrap at a time. It’s estimated that 2.2 million tonnes of food is wasted in Canada every year and this... MORE