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Intro to the Modern Foodie Movement

Instructor: Blaine Aberdeen
Modern Foodies
Download the Modern Foodies Trend Report
In this course, Senior Trend Hunter Account Executive Blaine Aberdeen will introduce you to the Modern Foodie and the Megatrends impacting their lives. Food is something that all of us have in common. It’s something deeply connected to tradition, nostalgia, and culture, but the way consumers are thinking about food today is very different. As a global community, the world has become increasingly connected through the internet and social media, and because of this, more interesting, Instagram-worthy food is being demanded. The virality of content is possible in ways that were never previously possible and today, almost anyone can be a foodie.


Throughout this course, we will be exploring the Modern Foodie through the lens of Trend Hunter's Megatrends; Prosumerism, Experience, and Authenticity.
Related Trend Report: Modern Foodies
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Insights by Trend Hunter AI

Taste Pursuit
Travelers explore local food cultures to shape immersive travel experiences
Trend - Travel brands are building food-led journeys that submerge travelers in local culinary systems through market visits, farm expeditions, chef collaborations, and regional food trails—positioning cuisine as a central lens for discovering place and identity within travel.
Workshop Question - How might your brand transform everyday interactions into more meaningful, culturally rich opportunities?
6.5
Score
Popularity
Activity
Freshness
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Megatrends
Local-Led Culinary Experiences
Local-Led Culinary Experiences
Intrepid Offers a Diverse Range of Food Tours for Curious Travelers
A diverse range of food tours offered by Intrepid Travel provides opportunities for meaningful cultural engagement through cuisine. Food plays a significant role in fostering human connection and... MORE
Ten-Day Culture Tours
Ten-Day Culture Tours
Trafalgar's Travel Guide Features Curated Music and Cuisine Destinations
The Tastes and Sounds of the South tour from Trafalgar is a ten day program that traces key cultural, musical, and culinary landmarks across Nashville, Memphis, Natchez, and New Orleans. The... MORE
European Food Tours
European Food Tours
Air Canada Offers Curated Food Tourism Packages and Guides
Air Canada Vacations highlights three European culinary tour packages that combine regional food traditions with guided cultural experiences. The Italy itinerary focuses on pasta making, wine... MORE
Culinary-Focused Travel Experiences
Culinary-Focused Travel Experiences
EF Go Ahead Tours Launches the Food Tours Collection
EF Go Ahead Tours has introduced an expanded portfolio of culinary journeys under the title 'Food Tours.' This culinary adventure-focused collection was developed in collaboration with America's... MORE
Global Cocktail
Cocktail culture expands beyond traditional hubs into emerging markets worldwide
Trend - The global cocktail industry is experiencing unprecedented geographic diversification as premium cocktail bars thrive in cities like Bangkok, Mexico City, Athens, and other historically overlooked markets. Expertise and innovation are no longer concentrated in a handful of established Western centers, with bartenders worldwide earning international recognition for their craft.
Workshop Question - How can your brand leverage globalization and cross-cultural exchange to introduce innovative and authentic experiences in emerging markets?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
South Asian Canned Cocktails
South Asian Canned Cocktails
Junglee Cocktails Come in Three Flavors
Junglee cocktails are a series of canned cocktails inspired by South Asian tradition and flavor to offer consumers an alternative option to try out that's completely different from the existing... MORE
Hawaiian Heritage Hospitality Experiences
Hawaiian Heritage Hospitality Experiences
Romer Waikīkī Debuts 'The Lei Stand' Cocktail Bar
Boutique hotel Romer Waikīkī has opened 'The Lei Stand,' a new cocktail bar celebrating Hawaiian heritage and local hospitality. Unveiled on Lei Day (May 1), the venue revives a beloved Chinatown... MORE
Fried Chicken Cocktails
Fried Chicken Cocktails
Japanese Cooking Techniques Inspired Shinji’s Savory Karaage Cocktail
Shinji’s debuted a menu organized by flavor profile and style, and in the Savoury and Spirited category, there's the Karaage cocktail. Inspired by the Japanese cooking method, this cocktail is... MORE
Izakaya-Style Whisky Events
Izakaya-Style Whisky Events
The Toki Whisky Silence Please Event Recreates Tokyo Izakayas in Nyc
The Toki whisky Silence Please event took over a hi-fi listening café in Lower Manhattan to deliver a vivid izakaya-inspired night, blending music, food, and whisky rituals. Guests were immersed... MORE
Indian Cashew Fruit Brews
Indian Cashew Fruit Brews
Big Boss' Cashew Fenny is a Liquor with a Pungent Fruity Flavor
Big Boss Cashew Fenny is a brand of cashew fenny produced by Goa Distilleries and Breweries Pvt. Ltd. It is distilled from selected cashew apples and aged in oak barrels for a smooth and mellow taste.... MORE
Automated Clip
Tools are being created to help creators repurpose content for other platforms
Trend - Content creators are increasingly using AI-powered tools to repurpose long-form video into short-form content. These tools analyze the source material to identify key moments, generating clips or vertical video formats optimized for platforms like TikTok, Instagram Reels, and YouTube Shorts.
Workshop Question - How can your brand leverage the growing creator economy for its own benefit?
5
Score
Popularity
Activity
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Megatrends
Stream Clip Automation
Stream Clip Automation
'Saved' Turns Twitch VODs Into Edited, Captioned Short-Form Clips
Saved is a content automation tool built specifically for Twitch streamers aiming to grow their audiences across platforms. It leverages an emotion-based algorithm to identify the most engaging... MORE
AI Video Summarizer
AI Video Summarizer
Highlighter by Augie Turns Full Videos Into Shareable Highlight Reels
Highlighter by Augie Studio is a video editing tool that uses AI to generate short-form social media content from longer videos. Designed for speed and simplicity, users upload a video, input a... MORE
Content Sharing Automation
Content Sharing Automation
With SyncPost, Users Publish Once, Share Everywhere with AI Automation
SyncPost is a content automation tool designed to help bloggers and content creators streamline their publishing process. By syncing with major social media platforms, SyncPost allows users to... MORE
AI Video Clippers
AI Video Clippers
Choppity Uses AI To Search, Find & Clip Social Moments From Long Videos
Choppity is a video clipping tool powered by a multimodal AI model designed to help users efficiently locate and extract moments from long videos using natural language prompts. Instead of manually... MORE
Upcycled Broth
Food manufacturers are repurposing excess waste food into usable broths
Trend - Brands in the CPG space are partnering with farms and factories to launch upcycled vegetable and bone broths. These broths take excess food byproducts that would typically be wasted, and instead turn them into consumable, usable broths to focus efforts on sustainable practices.
Workshop Question - How could your brand reformat aspects of its supply chain to improve overall sustainability efforts?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Savory Superfood Broths
Savory Superfood Broths
Māla Girl's Premium Broth Superpowders Feature Functional Ingredients
Māla Girl's Premium Broth Superpowders take inspiration from global flavors and tap into the power of functional ingredients to do more than just add flavor to recipes. These versatile broths can... MORE
Value-Driven Bone Broths
Value-Driven Bone Broths
Clarkhill Farms Turns Beef By-products Into a Collagen Bone Broth
Northern Ireland's Clarkhill Farm is turning beef by-products into premium products, demonstrating its proficiency in sustainable food production. In partnership with the College of Agriculture,... MORE
Upcycled Vegetable Broths
Upcycled Vegetable Broths
Matriark Foods Offers Vegetable Concentrate Made from Excess Produce
Matriark Foods’ ‘Upcycled Vegetable Concentrate’ is a flavorful broth made from fresh vegetable remnants that would otherwise go to waste. This low-sodium concentrate is highly... MORE
Farm Vegetable Upcycling
Farm Vegetable Upcycling
Matriark Makes Surplus Sustainable for a Food System Solution
Matriark is turning surplus farm vegetables and fresh-cut remnants into nutritious, low-sodium products like broths and bases, revolutionizing waste reduction in foodservice sectors such as schools,... MORE
Carbon-Neutral Shelf-Stable Meals
Carbon-Neutral Shelf-Stable Meals
Matriark Vegetable Harvest Stew Uniquely Supports Food Banks
Matriark Vegetable Harvest Stew is a new release from upcycled food company Matriark Foods, and it supports food banks with a first-of-its-kind carbon-neutral, shelf-stable meal. This stew is made... MORE
Trend Campaign
Brands are encouraging consumers to post in campaigns to start widespread trends
Trend - Brands are taking to social media platforms to launch interactive campaigns that encourage users to post unique content to enter. These post-based campaigns are intended to start wider spread trends where consumers boost the reach of the campaign far beyond its original audience.
Workshop Question - How can we leverage interactive and participatory elements in our marketing campaigns to inspire user-generated content that catalyzes new trends on social media?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pumpkin-Inspired Community-Themed Campaigns
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Danone North America has introduced a unique promotional campaign named Tri Pumpkin. This marketing initiative sees the brand partnering with STōK Cold Brew, International Delight, and Dunkin’... MORE
Brand-Boosting Social Media Contests
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Iconic Beverage Group has introduced the Iconic Agua Social Media Challenge, a global competition aimed at boosting awareness of its beverage brands. Starting on June 4th, this monthly challenge... MORE
Interactive Family-Friendly Holiday Campaigns
Interactive Family-Friendly Holiday Campaigns
Bolthouse Fresh Foods™ Runs Are You Reindeer Ready?
Bolthouse Fresh Foods™ has introduced the ‘Are You Reindeer Ready?’ campaign to infuse holiday festivities with family-friendly fun and creativity. Running on Facebook and Instagram,... MORE
Authentic Ambassador Campaigns
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
BeReal, the social media app that asks users to post unfiltered photos of themselves once a day, is on the hunt for “The Realest Person on Earth.” In its search for the face of its... MORE
Cheeky Father's Day Promotions
Cheeky Father's Day Promotions
Panera Celebrated Father's Day by Accepting Dad Jokes as Payment
Panera — a restaurant chain known for its unique and humorous marketing initiatives — marked this year’s Father’s Day in a unique way by accepting dad jokes as a form of payment.... MORE
Trinket Marketing
Brands are using blind box collectibles as a way to market to Gen Z
Trend - Social media has sparked a trinket-collecting craze among Gen Z, and food brands are leveraging the allure of these items by pairing their food and drink items with blind box collectibles. Spanning mini figurines to themed keepsakes, these collectibles aim to drive sales and encourage repeat visits.
Workshop Question - How can your brand turn its core products and services into an immersive consumer experience?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plush Monster Boba Promotions
Plush Monster Boba Promotions
Chatime Canada Launches a LABUBU Giveaway Promotion for Patrons
Chatime Canada recently launched a fun and engaging promotion, offering customers the chance to win a highly sought-after LABUBU – a cute, quirky monster toy with serrated teeth capturing social... MORE
Dish-Inspired Plushie Pop-Ups
Dish-Inspired Plushie Pop-Ups
Jellycat's 'Fish & Chips' Pop-Up is a Uniquely British Experience
Jellycat’s ‘Fish & Chips’ pop-up has arrived exclusively at Selfridges London within The Toy Shop which showcases plushies and items themed around Fish & Chips and iconic... MORE
Collaborative Bubble Tea Collectibles
Collaborative Bubble Tea Collectibles
Gong cha Australia and POP MART Debut PINO JELLY Merchandise
Gong cha and POP MART recently teamed up to roll out a special collection of PINO JELLY-themed merchandise. As part of the collaboration, Gong cha Australia will offer customers exclusive PINO... MORE
QSR-Backed Collectible Deals
QSR-Backed Collectible Deals
KFC China Introduces a Blind Box Collaboration with POP MART's Dimoo
KFC China has partnered with POP MART to provide customers with blind box toys when purchasing a meal. The collaboration includes seven unique figurines of Dimoo, a POP MART original character, and... MORE
Culinary Connection
Cookbook stores increasingly operate as community hubs for food enthusiasts
Trend - Cookbook stores now operate as community-centric “third spaces” to help consumers bond over the culinary arts through events like cooking classes and book signings. This speaks to a deepening interest in food as more than sustenance; it is now a means of social engagement and personal expression.
Workshop Question - How can your brand inspire collaboration in unexpected or unconventional spaces?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Literary Community Shops
Literary Community Shops
Bold Fork Books Houses an Extensive Collection of Culinary Books
Bold Fork Books, located in Washington, D.C.‘s Mount Pleasant neighborhood, is a community-focused hub dedicated to culinary literature. Specializing in cookbooks and food-related books, the... MORE
Community-Oriented Cookbook Stores
Community-Oriented Cookbook Stores
Foodies Cookbook Shop Acts as a Culinary Hub in Stratford
Chef Corey Reilly, a seasoned culinary professional with a deep passion for vintage and rare cookbooks, turned his longtime hobby into a business when the pandemic disrupted the restaurant industry.... MORE
Community-Centric Brooklyn Bookstores
Community-Centric Brooklyn Bookstores
Archestratus Hosts Events Focused on Food and Friendship
Archestratus, a unique bookstore named after the ancient Sicilian poet and early food writer, has become a celebrated destination for food literature enthusiasts. Founded by Paige Lipari in 2015,... MORE
Philly-Based Cookbook Stores
Philly-Based Cookbook Stores
Binding Agents Opens in the Philadelphia Italian Market
Opening this October in Philadelphia’s Italian Market, Binding Agents, a new 350-square-foot bookstore by Catie Gainor, will offer a warm, community-centered space for book and food enthusiasts... MORE
Decorative Fridge
Influencers are decorating the inside of their fridges for 'Fridgescaping'
Trend - Decorating the inside of one's fridge is a trend called 'Fridgescaping' that is gaining popularity on social media platforms. Fridgescaping involves neatly sorting all fridge contents while adding decor in empty spaces, such as photos or fake plants.
Workshop Question - How could your brand adjust its products or services to meet a certain demographic based on social media trends?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fridge-Decorating Social Trends
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Fridgescaping is a trend that has gained popularity on TikTok, focusing on the aesthetic and functional organization of refrigerator contents. This trend involves arranging items in a visually... MORE
Fridge-Decorating Trend Guides
Fridge-Decorating Trend Guides
The Takeout Published a Professional Chef's Guide on Fridgescaping
Chef Lydia Yeakel, corporate executive chef at Violife, provides a balanced perspective on the fridgescaping trend, emphasizing both its aesthetic appeal and practical limitations. According to Chef... MORE
Aesthetic Interior Fridge Trends
Aesthetic Interior Fridge Trends
Country & Town House Published a Guide to 'Fridgescaping'
Martha Davies’ guide to fridgescaping, featured on Country & Town House, explores the emerging trend of organizing and decorating the interior of refrigerators. This practice, inspired by the... MORE
Social Media Fridge-Decorating Trends
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Lynzi Judish, a home decor content creator based in New York’s Hudson Valley (@lynziliving), has significantly contributed to the popularization of the “fridgescaping” trend on Instagram.... MORE
Compact Compost
Countertop composters are used to transform kitchen waste into usable products
Trend - Appliance companies are releasing countertop composters designed for the kitchen. These composters accept food waste and paper-based products, which they then transform into usable fertilizers. These feature tight seals to keep scents trapped, and removable components for easy maintenance.
Workshop Question - How can your brand leverage environmental consciousness to create innovative products or services that help consumers reduce waste in their daily routines?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Multi-Material Home Composters
Multi-Material Home Composters
The Conceptual 'Toggle' Compost Bin Accepts Food Waste and Paper
The conceptual ‘Toggle’ compost bin has been designed by Byeonkyu Park as an eco-friendly appliance for the home that would transform common household waste products into fertilizer for... MORE
Gamified Compost Bins
Gamified Compost Bins
The Smart Palm Bin Awards Badges for Food Waste Reduction
Palm Bin is a new smart kitchen appliance that collects food scraps without odors and messes and gamifies the process of reducing household food waste. Palm Bin sets itself apart from the average... MORE
Odor-Busting Waste Composters
Odor-Busting Waste Composters
This Compact Machine Allows For Convenient Indoor Composting
The ‘Puresky Waste Composter’ is an innovative new kitchen composter that is designed to make it possible for people who don’t have capacious outdoor spaces at their disposal to... MORE
Intuitive Countertop Composters
Intuitive Countertop Composters
The Vego Kitchen Composter Enhances Home Gardening
Gardening solutions brand Vego Garden expanded its product range with the Vego Kitchen Composter, catering to eco-conscious consumers seeking sustainable ways to enhance their home garden and reduce... MORE
User-Friendly Kitchen Composters
User-Friendly Kitchen Composters
Compost Genie is a Simple Solution for First-Time Composters
The makers of the Diaper Genie disposal pail researched the most pressing pain points of composting at home and created the stylish, practical and convenient Compost Genie to make it easier for... MORE
AI Reduction
New AI tools are launching with a focus on reducing food waste in the home
Trend - New AI tools are designed to reduce and optimize food consumption habits in the home. These tools analyze food waste patterns, grocery lists, and cooked meals, and create recommendations on how to optimize these habits. This involves purchasing different amounts of foods, altering recipes, and more.
Workshop Question - How could your business leverage artificial intelligence to better meet its environmental sustainability goals?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI-Powered Food Waste Solutions
AI-Powered Food Waste Solutions
wAIste Uses AI to Combat Food Waste in Several Ways
The wAIste tool is an innovative application developed by OpenAI to address sustainability challenges. It leverages artificial intelligence to optimize waste management processes, aiming to reduce... MORE
play_circle_filledRecipe-Generating AI Tools
Recipe-Generating AI Tools
Hellmann's AI Tool Generates Recipes Based on Fridge Contents
Hellmann’s has unveiled an innovative tool called ‘Meal Reveal,’ designed to assist households in making the most of the ingredients they already have in their kitchens. This AI-driven... MORE
AI Food Waste Reducers
AI Food Waste Reducers
The 'Orbisk' AI Solution Monitors Kitchen Waste to Optimize Recipes
Orbisk offers a plug-and-play AI solution designed to reduce food waste through advanced image recognition and data analysis. The system, known as Orbi, automatically identifies and quantifies... MORE
AI-Powered Food Waste Reduction
AI-Powered Food Waste Reduction
SnapSnack Uses AI To Turn Ingredients Into Meals
SnapSnack presents a fresh approach to meal planning and sustainability, empowering users to transform leftovers into mouthwatering dishes effortlessly. By simply capturing a photo of available... MORE
Simplified Food Waste Reducers
Simplified Food Waste Reducers
'KITRO' is a University-Created Tool for Optimizing Food Usage
Elizabethtown College has implemented the KITRO waste-reducing system in its primary residential dining location, The Marketplace. KITRO, developed by a Swiss company, utilizes artificial... MORE