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FuturistU > Lifestyle > Modern Foodies > Module 3 / 4

The Modern Foodie and Experience

Instructor: Blaine Aberdeen
Virtual & Augmented Technology
Download the Virtual & Augmented Technology Trend Report
As consumer desires shift with the experience economy, food and restaurant industries are evolving to become more immersive. Restaurants are adding multisensory elements into their spaces to educate and entertain their consumers through their dining experiences.


In this module, you will explore the Modern Foodie through the lens of Trend Hunter’s Experience Megatrend and look at how consumers' purchasing patterns have shifted from buying “things” to spending on experiences. We will explore case studies of how brands are turning dining into an experience where their consumer can learn and engage with their food, whether through the use of technology or through total immersion.
Related Trend Report: Virtual & Augmented Technology
Workshop Questions:
1. How could your brand create a shared experience for your customers?
2. What is one part of your product or service your customers are interested in learning about? How can you creatively inform them?
Get the 2024 Trend Report FREE

Featured Insights

Foodie Park
Amusement parks that feature cuisine-focused experiences highlight sophistication
Trend - Amusement parks are integrating "foodie" features as a response to the way consumers experience and share food. This includes everything from theme park alcohol tours to theme parks that revolve around specific cuisines.
Workshop Question - How do transforming Millennial needs impact your business?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Multisensory Dining
Restaurants tap interactive, sensory elements to creative immersive settings
Implications - Keeping in line with the experience economy, those in the restaurant industry are evolving their dining experiences to incorporate more immersive, multisensory elements. Not only looking to surprise and delight their consumers, restaurateurs are tapping into themed décor, eccentric settings, and mood lighting as a way to mimic places not typically associated with food. From forest-themed experiences to dinners held in libraries, these examples speak to the need to engage consumers in a way that makes them feel immersed, engaged and completely detached from their day-to-day environments.
Workshop Question - How could you create an environment for your consumer that completely detaches them from their day-to-day?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Culinary Connection
Cookbook stores increasingly operate as community hubs for food enthusiasts
Trend - Cookbook stores now operate as community-centric “third spaces” to help consumers bond over the culinary arts through events like cooking classes and book signings. This speaks to a deepening interest in food as more than sustenance; it is now a means of social engagement and personal expression.
Workshop Question - How can your brand inspire collaboration in unexpected or unconventional spaces?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fashion Cafe
Luxury fashion labels are opening in-store cafes to foster in-person connection
Trend - Luxury fashion labels across Europe and Asia are opening dedicated restaurants and cafes. These are designed to transform the boutiques from simple shopping ventures, to full-blown experiences. The experiential retail helps build consumer connections to one another and the brand.
Workshop Question - How can your brand integrate unique experiential elements to foster deeper connections with consumers?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Kiosk
Smart kiosks that provide recommendations and point-of-sale support are being deployed
Trend - Retailers are deploying in-store kiosks powered by artificial intelligence (AI). These AI kiosks interpret and make recommendations for consumers interacting with them, thus streamlining the retail process. The advent of AI kiosks also reduces the required staff and, thus, costs for retailers.
Workshop Question - How could your brand improve its consumers' experiences by employing artificial intelligence, or other, smart features?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Rage
Pop-up rage rooms provide a space for consumers looking to de-stress
Trend - As rage rooms become popular among consumers, brands are replicating this activity in their activations to craft a memorable experience that is also an effective outlet for stress reduction. This controlled environment allows individuals to release built-up frustration in a tangible, expressive way.
Workshop Question - How could your brand incorporate wellness concepts into its product or service?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Seamless Engagement
Pop-ups that require minimal time to engage consumers are gaining traction
Trend - Brands are creating passive pop-ups, such as billboards or signposts, that beget consumers to engage with only a brief action. These are more engaging than regular billboards while not requiring much time from consumers. Additionally, brands do not need to staff these pop-ups, thus reducing costs.
Workshop Question - How could your brand benefit from passive engagement opportunities to enhance its marketing strategies?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
play_circle_filledHug-Activated Marketing Machines
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
UNIQLO France unveils the Hug to Unlock campaign with the help of Paris-based marketing agency The Pill. The campaign encourages passersby to embrace in a hug to initiate a surprise by the brand. It... MORE
play_circle_filledIllusory Fry Billboards
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
In China, KFC is promoting its new Fing Fing Cajun Chips with an optical illusion billboard that has people literally shaking their heads. With “fing fing” meaning “shake” in... MORE
play_circle_filledFood Truck Billboards
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
McDonald’s Sweden recently launched a new fried chicken burger inspired by street food culture. As part of the launch campaign, the fast-food giant transformed digital-out-of-home (DOOH)... MORE
play_circle_filledRecord-Breaking AR Mirrors
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Maybelline New York worked with XR company FFFACE.ME to unveil a record-breaking augmented reality mirror with a screen size of 43,000 square feet on the side of the Gulliver Mall in Kyiv. This AR... MORE
play_circle_filledDeserted Island Billboards
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
While most billboards are strategically positioned in high-traffic areas to maximize visibility, Silk & Spice is taking a different route, opting to set up a desert island billboard and initiate... MORE
Takeaway Tasting
Restaurants are now offering gourmet tasting menus through delivery services
Trend - Gourmet, multi-course tasting menus traditionally served at high-end restaurants are now being delivered directly to consumers' homes. These menus offer a curated selection of the restaurant's most famous dishes, providing a fine dining experience without visiting a restaurant.
Workshop Question - In what ways can your brand defy or surpass the expectations of its customers?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Stay
Hotel brands use digital immersions to elevate guest experience
Trend - Hotels are increasingly incorporating digital experiences to elevate guest stays,. Brands are offering experiences like AR dining, themed in-room voice assistants, contactless service and personalized playlists for guests' stays.
Workshop Question - What digital experiences could your brand integrate into its customer journey?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Overnight
Pop culture-inspired rentals provide consumers with unique short-term stays
Trend - Pop culture-themed rentals are being offered on select home rental platforms. These accommodations allow fans to immerse themselves in the world of their favorite movies, TV shows, or music by staying in settings reminiscent of aspects associated with beloved characters or celebrities.
Workshop Question - How can your brand appeal to pop culture enthusiasts through branding and collaboration?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Everyday Web3
Web3 is integrated into everyday routines
Trend - Though the introduction to Web3 has had a shaky start, it's adoption in everyday routines and business practices is showcasing the real impact of the decentralized web. Customer service, online shopping, and even health care are enhanced by Web3 services when they're seamlessly integrated.
Workshop Question - How could your brand make new tech more digestible for its customers?
8.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Recruitment Metaverse Shops
Recruitment Metaverse Shops
IKEA on Roblox Merges Virtual Gaming and Real-World Job Opportunities
IKEA on Roblox introduced the Careers Done Different collaboration to reach a new generation interested in virtual gaming and real-world employment opportunities. This virtual IKEA store is styled... MORE
Metaverse Pharmacies
Metaverse Pharmacies
MAG and the Pharmacy Group are Developing a Virtual Pharmacy in Decentraland
iMining Technologies, a leading publicly-traded Web3 tech company, has announced that its subsidiary Metaverse Advisory Group (MAG) has entered a partnership with Noman Qureshi, owner of the... MORE
play_circle_filledDigital Footwear Experiences
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Futureverse, a leader in artificial intelligence and metaverse technologies, is teaming up with Reebok to launch Reebok Impact in 2024. This digital shoe experience is aimed at allowing mass... MORE
Customer Loyalty Partnerships
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
tokenproof and adidas are “ushering a new era of loyalty and rewards for all consumer brands with a strategic three-year partnership. The collaboration began with the integration of tokenproof&#... MORE
Physical Metaverse Merchandise Stores
Physical Metaverse Merchandise Stores
Roblox will Sell Physical Goods with Shopify
Roblox has announced a strategic partnership with Shopify to enable the sale of physical goods directly within its platform. This integration allows developers, creators, and brands to sell real-... MORE