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FuturistU > Lifestyle > Modern Foodies > Module 3 / 4

The Modern Foodie and Experience

Instructor: Blaine Aberdeen
Virtual & Augmented Technology
Download the Virtual & Augmented Technology Trend Report
As consumer desires shift with the experience economy, food and restaurant industries are evolving to become more immersive. Restaurants are adding multisensory elements into their spaces to educate and entertain their consumers through their dining experiences.


In this module, you will explore the Modern Foodie through the lens of Trend Hunter’s Experience Megatrend and look at how consumers' purchasing patterns have shifted from buying “things” to spending on experiences. We will explore case studies of how brands are turning dining into an experience where their consumer can learn and engage with their food, whether through the use of technology or through total immersion.
Related Trend Report: Virtual & Augmented Technology
Workshop Questions:
1. How could your brand create a shared experience for your customers?
2. What is one part of your product or service your customers are interested in learning about? How can you creatively inform them?
Get Better and Faster

Featured Insights

Foodie Park
Amusement parks that feature cuisine-focused experiences highlight sophistication
Trend - Amusement parks are integrating "foodie" features as a response to the way consumers experience and share food. This includes everything from theme park alcohol tours to theme parks that revolve around specific cuisines.
Workshop Question - How do transforming Millennial needs impact your business?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Multisensory Dining
Restaurants tap interactive, sensory elements to creative immersive settings
Implications - Keeping in line with the experience economy, those in the restaurant industry are evolving their dining experiences to incorporate more immersive, multisensory elements. Not only looking to surprise and delight their consumers, restaurateurs are tapping into themed décor, eccentric settings, and mood lighting as a way to mimic places not typically associated with food. From forest-themed experiences to dinners held in libraries, these examples speak to the need to engage consumers in a way that makes them feel immersed, engaged and completely detached from their day-to-day environments.
Workshop Question - How could you create an environment for your consumer that completely detaches them from their day-to-day?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

QSR Metaverse
Fast food chains are creating experiences within the metaverse
Trend - As brands across a range of industries experiment with products, services and marketing in the metaverse, QSRs are also getting involved. Fast food restaurant brands are now creating virtual experiences and NFTs in order to stay up-to-date with Web3 innovations.
Workshop Question - How could your brand better engage its customers virtually?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upscale Meal Kit
Brands release gourmet at-home meal kits
Trend - Meal kits typically offer convenience for time-strapped consumers, but some brands are changing the primary function of these products from being convenience-based, to a way to experiment with upscale flavors and ingredients.
Workshop Question - How is your brand catering to the more experimental consumer?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected Park
Companies are leveraging app technology to enhance the park-goers' experiences
Trend - As the digital world becomes more readily available to consumers, parks across North America are using apps to enhance guests' experience. The mobile-connected technology provides additional information to park-goers for a more interactive visit.
Workshop Question - How can your company merge interactive digital and physical experiences?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Phygital Retail
Brands merge physical and digital worlds in retail spaces
Trend - Though digital elements in retail spaces aren't new, brands are now designing "phygital" in-store experiences from the ground-up. These stores offer a blend of experiences--the interaction of in-person retail, the convenience of e-commerce, and the novelty that's associated with tech-forward retail experiences.
Workshop Question - What kind of customer-focused experiences can your brand create?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Interactive Branding
Companies are making new products accessible with interactive experiences
Trend - Brands across various industries are finding new ways to introduce their products to consumers through interactive experiences and product workshops. These events make new products more accessible and less daunting to consumers as they provide product knowledge through hands-on learning.
Workshop Question - What resources can your company offer to increase brand and product knowledge?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Membership Dining
Members-only dining establishments take on new business models
Trend - The concept of a members-only restaurant isn't new, but with the ongoing pandemic and changing consumer values related to accessibility--they're adopting modern business models. Now, these establishments offer everything from affordable memberships to dining access through NFT purchases.
Workshop Question - How is your brand prioritizing accessibility?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Hosting
Brands offer at-home dining experiences with immersive elements
Trend - Brands and creators are offering (or conceptualizing) immersive at-home dining experiences with creative elements for people to better enjoy eating at home. Experiences include everything from TV screens that simulate food flavors to art-themed cooking tutorials.
Workshop Question - How is your brand adapting to pandemic-fueled consumer habits?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Semi-Private Travel
Companies are boasting private & semi-private flights for the post-COVID era
Trend - Airlines, resorts, and travel-related brands are planning for private or semi-private flights. While before such experiences have been considered luxurious, in the post-COVID era, these services seem more like a necessity for comfort.
Workshop Question - How can your brand ease anxiety for consumers in the post-COVID era?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Drive-In Culinary
Drive-in culinary experiences are popular amidst pandemic restrictions
Trend - Food brands are offering consumers distinct and safe experiences by centering dining into drive-in formats. These dining experiences are being experimented with by everything from fast food chains to fine dining restaurants.
Workshop Question - How is your brand prioritizing both recreation and safety?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends