The Modern Foodie and Authenticity
Instructor: Blaine Aberdeen
Download the Emerging Food Trends Trend ReportWhether it’s speakeasy bars, CBD snacks, or the globalization of exotic foods, consumers today believe food today should be experimental and many are looking to food as a means to discovery. Brands reacting to their consumers’ desire to explore through food are tapping into this by creating secret dining experiences rather than focusing on luxury.
In this module, you will explore the Modern Foodie through the lens of Trend Hunter’s Authenticity Megatrend and look into the consumers’ desire for an adventure through food. This megatrend is all about a deeper search for something that is real.
1. Is your company seen as a food insider? Why or why not?
2. What new, edgy ingredient could you brand champion and how?