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FuturistU > Lifestyle > Modern Foodies > Module 4 / 4

The Modern Foodie and Authenticity

Instructor: Blaine Aberdeen
Emerging Food Trends
Download the Emerging Food Trends Trend Report
Whether it’s speakeasy bars, CBD snacks, or the globalization of exotic foods, consumers today believe food today should be experimental and many are looking to food as a means to discovery. Brands reacting to their consumers’ desire to explore through food are tapping into this by creating secret dining experiences rather than focusing on luxury.


In this module, you will explore the Modern Foodie through the lens of Trend Hunter’s Authenticity Megatrend and look into the consumers’ desire for an adventure through food. This megatrend is all about a deeper search for something that is real.
Related Trend Report: Emerging Food Trends
Workshop Questions:
1. Is your company seen as a food insider? Why or why not?
2. What new, edgy ingredient could you brand champion and how?
View Innovation Webinars

Featured Insights

Cannabis Dining
Curated cannabis dining events and workshops are informative and interactive
Trend - Cannabis-themed dining events and classes are on the rise as the recreational and medicinal plant is legalized across North America. These events are indicative of the continued normalization of cannabis into consumers' everyday lives, while also catering to their preference for interactive forms of education.
Workshop Question - Conceptualize an interactive workshop that your brand could use to inform its customers on its product/service.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Snackable CBD
The traditional protein bar is enhanced with the incorporation of CBD
Trend - Protein bars are being enhanced with CBD in order to elevate the benefits of these traditional items. With the rise of CBD in performance-enhancement or post-workout recovery items, these products offer a portable, on-the-go form of consuming CBD in a way that speaks to the busy "wellness"-minded consumer.
Workshop Question - How could your brand better prioritize the wellness-minded consumer?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insider Eating
Exclusivity and culture-savvy now trumps highbrow eating
Implications - As social media continues to fuel the consumer desire for authenticity, the foodie world turns toward cultural capital and insider knowledge as the true marker of the elite. This is in direct opposition to the idea of fine dining as the pinnacle of eating well. Essentially, Michelin star-studded gourmet restaurants are being replaced by dive bars that only those in the know are aware of. This is a result of the cash-strapped Millennial foodie, whose values are more aligned with culinary resourcefulness than expensive ingredients.
Workshop Question - How can you add an element of exclusivity to your products or services?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Protein Snacking
Rice protein-based snack products help balance blood sugar levels
Trend - Rice protein helps to balance blood sugar levels, is easy on the digestive system and has many other benefits. Now, brands are incorporating this ingredient into snack products in order to boost their nutritional profiles and add a selling point for customers.
Workshop Question - How could your brand cater to its customers' more specific needs and interests?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Candy CBD
Candies that contain CBD become popular
Trend - Sweet, THC-based edibles are increasingly popular--and cannabis brands are now offering candies that contain only CBD. These candies allow for simple consumption while offering the anti-inflammatory, anti-anxiety effects of CBD.
Workshop Question - How could your brand be more varied in its offerings?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Morning CBD
Cannabis brands release CBD products intended for morning use
Trend - Cannabis brands are increasingly touting cannabis as something that can benefit people's lifestyles, and this now includes the incorporation of CBD into customers morning routines. These products are now being offered in everything from coffees to supplements that are meant to be consumed in the morning.
Workshop Question - How is your brand expanding its product lines to better integrate into customers' routines?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Topical Cannabis
CBD-infused topical products are designed to enhance sleep
Trend - North American consumers are familiar with CBD that can be ingested or smoked in order to achieve its relaxing benefits, but now brands are prioritizing cannabis-based sleep hygiene with products that are applied or used externally. This includes everything from CBD patches to pillowcases infused with CBD.
Workshop Question - How could your brand better integrate itself into customers' routines and rituals?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Post-Workout Snack
Brands offer snacks formulated to boost energy post-workouts
Trend - Post-workout recovery is commony found in beverages and supplements, and now health and fitness brands are formulating snacks that are specifically made to help re-energize consumers after they exercise.
Workshop Question - How is your brand catering to more specific consumer needs and interests?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
CBD Omega
Omega 3 supplements are infused with CBD
Trend - Health brands in North America are enhancing the effects of omega 3 supplements with the addition of CBD. Both ingredients are known for their natural anti-inflammatory and mood-boosting benefits.
Workshop Question - How could your brand enhance customer lifestyles without disrupting them?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Clean Cannabis
Cannabis-infused products are marketing themselves as "clean"
Trend - The cannabis industry is now jumping on the trend of offering "clean" and "free-from" products that are so popular in cosmetic and food industries. These items promise simple, limited ingredients.
Workshop Question - How could your brand adopt "clean" branding?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Health CBD
Health foods are incorporating CBD to enhance their nutritional benefits
Trend - CBD is often used to enhance the benefits of everyday food and beverage items, and that increasingly includes products that are considered health foods on their own. These nutritious items are elevated with the anti-inflammatory benefits of CBD.
Workshop Question - How is your brand helping customers achieve their overall wellness goals?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends