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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Lifestyle > Modern Foodies > Module 4 / 4

The Modern Foodie and Authenticity

Instructor: Blaine Aberdeen
Emerging Food Trends
Download the Emerging Food Trends Trend Report
Whether it’s speakeasy bars, CBD snacks, or the globalization of exotic foods, consumers today believe food today should be experimental and many are looking to food as a means to discovery. Brands reacting to their consumers’ desire to explore through food are tapping into this by creating secret dining experiences rather than focusing on luxury.


In this module, you will explore the Modern Foodie through the lens of Trend Hunter’s Authenticity Megatrend and look into the consumers’ desire for an adventure through food. This megatrend is all about a deeper search for something that is real.
Related Trend Report: Emerging Food Trends
Workshop Questions:
1. Is your company seen as a food insider? Why or why not?
2. What new, edgy ingredient could you brand champion and how?
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Featured Insights

Cannabis Dining
Curated cannabis dining events and workshops are informative and interactive
Trend - Cannabis-themed dining events and classes are on the rise as the recreational and medicinal plant is legalized across North America. These events are indicative of the continued normalization of cannabis into consumers' everyday lives, while also catering to their preference for interactive forms of education.
Workshop Question - Conceptualize an interactive workshop that your brand could use to inform its customers on its product/service.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Cannabis Dining Events
Immersive Cannabis Dining Events
Dirt Hosts Micro-Dosed High Dining Experiences in Toronto
Dirt is a Toronto-based lifestyle brand specializing in micro-dosed, high dining events that fuse high-quality cannabis products with music and good friends. Each dinner event is hosted inside a... MORE
Curated Cannabis Dining Events
Curated Cannabis Dining Events
Herbal Notes Hosts a Culinary Cannabis Speakeasy Event Series
Herbal Notes hosts a series of Culinary Cannabis Speakeasy events that are centered around “helping people understand mental, physical and spiritual wellness through food and music.” The... MORE
Cannabis-Focused Cooking Classes
Cannabis-Focused Cooking Classes
The Cannabis Cooking Company Offers Educational Cooking Classes
Toronto’s Cannabis Cooking Company offers three-hour sessions that help to get adults familiar with cooking with cannabis. In the Cooking with Cannabis 101 certificate workshop, the company... MORE
Artisan CBD Dinner Parties
Artisan CBD Dinner Parties
Celebrity Chef Scotley Innis' Dinner Event Served Up Elevated Eats
Celebrity Chef and Hell’s Kitchen alumni Scotley Innis hosted an exclusive CBD dinner in Atlanta this past March in an effort to educate audiences about cooking with the emerging ingredient.... MORE
Snackable CBD
The traditional protein bar is enhanced with the incorporation of CBD
Trend - Protein bars are being enhanced with CBD in order to elevate the benefits of these traditional items. With the rise of CBD in performance-enhancement or post-workout recovery items, these products offer a portable, on-the-go form of consuming CBD in a way that speaks to the busy "wellness"-minded consumer.
Workshop Question - How could your brand better prioritize the wellness-minded consumer?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
CBD Sports Nutrition Bars
CBD Sports Nutrition Bars
SNAAC CBD is a First-of-Its-Kind Bar Formulated with Hemp Cannabidiol
In collaboration with CV Sciences Inc., SNAAK Bar is introducing SNAAC CBD as the first sports nutrition bar of its kind to be made with non-psychoactive hemp cannabidiol. This nutrition bar is... MORE
CBD-Packed Protein Bars
CBD-Packed Protein Bars
Beam's Plant-Powered Protein Bar Shares 20 Milligrams of CBD
Beam’s plant-powered protein bar is packed with nourishing natural ingredients like seeds, dates, pea protein powder and sacha inchi protein powder, as well as organic pharmaceutical grade full-... MORE
CBD-Powered Workout Snacks
CBD-Powered Workout Snacks
The Floyd's of Leadville CBD Recovery Bar is THC-Free
The Floyd’s of Leadville CBD Recovery Bar is a post-workout snack that will aid athletes who are looking to stave off hunger, replenish their system and start the relaxation process. Crafted... MORE
CBD Protein Bars
CBD Protein Bars
Pura Vida Makes Cannabis-Infused Superfoods Packed with Plant-Based Protein
Pura Vida Health recently had its line of cannabis-infused superfoods redesigned by Brewing Creativity to better reflect its mission to serve the modern, health-conscious consumer. Some of the... MORE
Insider Eating
Exclusivity and culture-savvy now trumps highbrow eating
Implications - As social media continues to fuel the consumer desire for authenticity, the foodie world turns toward cultural capital and insider knowledge as the true marker of the elite. This is in direct opposition to the idea of fine dining as the pinnacle of eating well. Essentially, Michelin star-studded gourmet restaurants are being replaced by dive bars that only those in the know are aware of. This is a result of the cash-strapped Millennial foodie, whose values are more aligned with culinary resourcefulness than expensive ingredients.
Workshop Question - How can you add an element of exclusivity to your products or services?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Secret Dining Events
Secret Dining Events
Patrón Secret Dining Created a Special Cocktail-Paired Menu in London
The Patrón Secret Dining Society is a global program that recently made its first-ever stop in London to offer an exclusive cocktail-paired menu to a small group of diners. For this event in... MORE
Clandestine Retro Speakeasies
Clandestine Retro Speakeasies
This Hong Kong Speakeasy is Hidden Behind a Stamp Shop
Inspired by the local legend of two star-crossed lovers who secretly reunite in the middle of their lives, this Hong Kong speakeasy will appear to most passersby as a quaint little stamp shop.... MORE
Photo-Friendly Dining Tables
Photo-Friendly Dining Tables
Boston Chops' 'Instagram Table' Guarantees Good Food Pictures
It’s no secret that Instagram is a hugely important marketing tool for the restaurant industry in particular, and Boston Chops has taken that fact to heart with its ‘Instagram Table’... MORE
Millennial-Only Food Trucks
Millennial-Only Food Trucks
'Drop' Will Give Millennials the Chance to Eat Avocado Toast for Free
Loyalty app Drop is set to send a food truck downtown Toronto and give people the chance to eat free avocado toast—but with a catch. Drop’s food truck will exclusively serve Millennials who... MORE

Insights by Trend Hunter AI

Cannabis Hotel
Hotels are allowing cannabis and incorporating CBD into their services
Trend - Hotels are infusing drinks and dishes with CBD, incorporating CBD oils into massages, and selling products infused with high-quality CBD for health purposes. These businesses focus on the health benefits of CBD as it pertains to rest, relaxation, stress relief--all fundamental aspects of the hospitality industry.
Workshop Question - How could your brand incorporate "wellness" into its product, service, or purchase journey?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Relaxing CBD-Positive Hotels
Relaxing CBD-Positive Hotels
The Ritz-Carlton Added New CBD-Based Services to its Spa and Kitchen
The new Ritz-Carlton CBD policy permits the use of cannabis in certain areas at the hotel and resort. Additionally, the hotel has begun integrating CBD into its regular services, such as its spa and... MORE
Cannabis-Friendly Hotels
Cannabis-Friendly Hotels
The Lexi is a New Las Vegas Hotel with Cannabis-Friendly Hospitality
The Lexi, a new cannabis-friendly hotel formerly the Artisan Hotel Boutique, is the flagship property for Elevations Hotels and Resorts. A fourth floor of the Lexi will be designated cannabis-... MORE
Cannabis-Accepting Hotels
Cannabis-Accepting Hotels
Sir Sam's Inn & Spa is an Adult-Only, Cannabis-Positive Hotel
Sir Sam’s Inn & Spa is an adult-only hotel located in Haliburton, Ontario, Canada. This hotel allows the use of cannabis on its resort, and even offers accommodations for cannabis users to... MORE
CBD-Infused Hotel Services
CBD-Infused Hotel Services
The Remede Spa in San Francisco Offers a Number of CBD Massages
The Remede Spa in San Francisco, one of the region’s most prestigious hotels, has integrated CBD into its assortment of spa services. These services include its ‘Rocky Mountain Vibes&#... MORE
Gen Z Cannabis
Cannabis brands target Gen Z consumers and audiences
Trend - In North America, Gen Z consumes less alcohol and has been shown to prefer cannabis over alcohol. In order to better appeal to Gen Z's preferences, cannabis brands are offering products and experiences that cater to their interests--including virtual spaces, alcohol-free beverages and bars.
Workshop Question - How could your brand better adapt to Gen Z's cultural impact?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Cannabis Labs
Metaverse Cannabis Labs
ACS Laboratory is the First Cannabis Testing Facility in the Metaverse
ACS Laboratory is the largest hemp and cannabis testing facility in the eastern United States and it is entering a new age of the internet with the metaverse’s first cannabis testing facility.... MORE
Cannabis-Infused Spirits
Cannabis-Infused Spirits
MXXN Launched a New Lineup of Non-Alcoholic Cannabis-Infused Spirits
‘MXXN,’ the brand most known for its cannabis-infused, non-alcoholic spirits, announced the launch of its all-new mini 60ml bottles and variety packs. The brand offers its spirits as... MORE
Metaverse Cannabis Shops
Metaverse Cannabis Shops
The First THC Products are Available for Purchase in the Metaverse
Saucey Farms & Extracts and Higher Life CBD Dispensary teamed up to make the first THC products available for purchase in a metaverse cannabis shop. Saucey items can be purchased in the... MORE
Secret Cannabis Speakeasies
Secret Cannabis Speakeasies
The THINKER Speak Easy is Accessed Via a Secret Back Alley Door
Toronto’s THINKER Speak Easy can be accessed through a secret back door in the Dynasty Pot Shop and it invites guests into an indoor reading room, an outdoor patio and more. The experience... MORE
Vegan Cannabis
Cannabis-infused gummies are formulated for vegans
Trend - As the legal cannabis industry in North America continues to expand, brands in this space are becoming increasingly targeted with who they're aiming to appeal to. Now, vegan products in this space help ensure that people with dietary restrictions can still enjoy cannabis edibles.
Workshop Question - How could your brand better cater to its customers' more specific needs?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vegan Cannabinoid Sleep Gummies
Vegan Cannabinoid Sleep Gummies
These Non-GMO Gummies Use a Trio Of Cannabinoids to Support Sleep
Slumber Sleep Aid, a company that specializes in leveraging the power of hemp-derived CBN products to boost natural and restful sleep, has launched a range of CBD sleep gummies that are designed to... MORE
Artist-Backed Cannabis Edibles
Artist-Backed Cannabis Edibles
SAINt JHN & Lost Farm by Kiva Launch Vegan Limited-Edition Edibles
Musician and songwriter SAINt JHN partnered with Lost Farm by Kiva to release a limited-edition line of Lost Farm Live Resin vegan cannabis edibles. Lost Farm is known for its vegan and live resin... MORE
Optimized Potency Cannabis Gummies
Optimized Potency Cannabis Gummies
The CBD Living HHC Gummies Have Two-Grams of Sugar Each
The CBD Living HHC Gummies are a new product range for the legal cannabis market for consumers to choose as a way to enjoy the benefits of the ingredient. The gummies are formulated with 25mg of... MORE
Vegan-Friendly Cannabinoid Softgels
Vegan-Friendly Cannabinoid Softgels
These Complete Cannabinoid Softgels are Flavorless and Ethical
Fab CBD, a company that has spent the last five years carving a niche for itself as a reliable purveyor of premium yet affordable CBD products, has launched a brand new cannabinoid softgel that is... MORE
Protein Snacking
Rice protein-based snack products help balance blood sugar levels
Trend - Rice protein helps to balance blood sugar levels, is easy on the digestive system and has many other benefits. Now, brands are incorporating this ingredient into snack products in order to boost their nutritional profiles and add a selling point for customers.
Workshop Question - How could your brand cater to its customers' more specific needs and interests?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Meal Replacement Snack Puffs
Meal Replacement Snack Puffs
TakeOut Meal-In-A-Bag Puffs are Plant-Based and Satiating
Snackers usually gravitate towards puffed snacks when they’re looking for something light and crunchy but Outstanding Food is introducing a unique new concept with its TakeOut Meal-In-A-Bag... MORE
Plant-Based Rice Protein Products
Plant-Based Rice Protein Products
The Nutralys Rice Protein Range from Roquette Has Two Options
The Nutralys rice protein range from Roquette is a new lineup of solutions created to help meet the growing demand for plant-based products. The range includes a rice protein concentrate and a rice... MORE
Pea Protein Cookies
Pea Protein Cookies
Catalina Crunch Launches Two New Keto-Friendly Cookie Flavors
Catalina Crunch, a snack brand specializing in keto-friendly products, has announced that it will be expanding its lineup of grab-and-go cookies. The expansion will include two new flavors—&#... MORE
Dessert-Inspired Protein Puddings
Dessert-Inspired Protein Puddings
Müller Rice Protein Comes in Two Satisfying Flavor Options
The Müller Rice Protein is a new product from the UK brand that’s focused on offering consumers a satisfying option to choose in favor of other pudding varieties on the market. The puddings... MORE
Candy CBD
Candies that contain CBD become popular
Trend - Sweet, THC-based edibles are increasingly popular--and cannabis brands are now offering candies that contain only CBD. These candies allow for simple consumption while offering the anti-inflammatory, anti-anxiety effects of CBD.
Workshop Question - How could your brand be more varied in its offerings?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sleep-Supporting Turkish Delights
Sleep-Supporting Turkish Delights
Rose Delights Features a Special CBD-Infused Product for Sleep
Rose Delights is an innovative company that presents a modern version of a timeless treat—the Turkish Delight. Its range of edibles is infused with ” rosin extracted from whole flower”... MORE
CBD-Infused Bedtime Gummies
CBD-Infused Bedtime Gummies
Onyx + Rose Offers the Slumber Party Sleep-Enhancing Gummies
Onyx + Rose is making bedtime easier with its Skumper Party gummies. The gummies are designed for daily use and aim to enhance the user’s sleep. Formulated with a unique blend of CBD, CBN, and... MORE
Immune Support CBD Lollipops
Immune Support CBD Lollipops
Feel Well Lollys Deliver Hemp-Derived CBD, B12, Zinc & Elderberry
Feel Well Lollys are all-natural, low-calorie treats with functional benefits thanks to ingredients like hemp-derived CBD and elderberry, zinc, D3 and 100% of the daily recommended amount of B12.... MORE
CBD-Infused Candies
CBD-Infused Candies
Innovative CBD Offers CBD Lollipops with Full Spectrum CBD Oil
Innovative CBD now offers its customers CBD Lollipops made with organic full-spectrum CBD oil. In fact, the entire candy is made with certified organic ingredients sourced from manufacturers in the... MORE
Cannabis Immunity
Cannabis-featuring products claim to boost users' immune systems
Trend - Cannabis brands are releasing products that they claim help boost consumers' immune system health, with everything from gummy based supplements to sparkling waters that feature cannabis now incorporating these immunity boosting claims.
Workshop Question - How is your brand ensuring its potential customers' trust?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Functional Cannabis Seltzers
Functional Cannabis Seltzers
Happi Created Cannabis-Infused Seltzers for Day and Night
Happi newly launched a pair of cannabis-infused seltzers with functional benefits for day and night. Happi Glow and Happi Nightcap match minor cannabinoids with non-psychedelic lion’s mane and... MORE
Multivitamin-Infused CBD Sparkling Waters
Multivitamin-Infused CBD Sparkling Waters
The Calm Water Immunity+ Drink Has an Enriched Recipe
The Calm Water Immunity+ drink is a new beverage from Calm Drinks that’s formulated to deliver a relaxing experience along with nutritional support. The drink is made with 10mg of CBD to help... MORE
Fast-Acting CBD Supplements
Fast-Acting CBD Supplements
TruZen is Backed by the First-Ever Human Clinical Trial
TruZen is a high-quality, fast-acting CBD supplement and it’s the first of its kind to be backed by human clinical trials of a hemp-derived dietary supplement. The daily, THC-free supplement... MORE
Active Lifestyle CBD Supplements
Active Lifestyle CBD Supplements
Level Select Gummies Come in Three Varieties
The Level Select Gummies are being launched by the brand as a new need-specific product range for active consumers looking to incorporate CBD into their lifestyle. The gummies come in three options... MORE
Morning CBD
Cannabis brands release CBD products intended for morning use
Trend - Cannabis brands are increasingly touting cannabis as something that can benefit people's lifestyles, and this now includes the incorporation of CBD into customers morning routines. These products are now being offered in everything from coffees to supplements that are meant to be consumed in the morning.
Workshop Question - How is your brand expanding its product lines to better integrate into customers' routines?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Feel-Good CBD Coffee
Feel-Good CBD Coffee
Jibby Coffee's New CBD Cold Brew is Reimagining the Coffee Experience
Jibby Coffee’s CBD Cold Brew is marketed with a feel-good coffee category that challenges the jitters, anxiety and insomnia many have felt after consuming too much caffeine. Early adopters of... MORE
CBD Coffee Advent Calendars
CBD Coffee Advent Calendars
Cannacoffee’s 12 Days of Holiday Chill Advent Shares Calming Brews
For years, brands have been energizing adults with coffee advent calendars but Cannacoffee offers a different approach with its 12 Days Of Holiday Chill advent containing CBD coffee pods. This... MORE
Adaptogenic Coffee Blends
Adaptogenic Coffee Blends
London Nootropics Boasts a Range of Functional Coffees
Adaptogenic coffee blends have grown in popularity in recent years as wellness-minded consumers have looked for ways to seamlessly optimize their health. London Nootropics specializes in premium... MORE
Functional CBD Drink Ranges
Functional CBD Drink Ranges
The Collective Projects CBD-Infused Drinks are Balanced and Beneficial
The Collective Projects CBD-infused drinks have been launched by the sister company of the Collective Arts Brewery to offer consumers a flavor-rich way to incorporate cannabis into their lifestyle.... MORE
CBD Roll
CBD-based pre-rolled joints help people quit cigarettes
Trend - The cannabis industry is now helping people quit nicotine with low-dose, CBD-based joints that imitate the comforting, ritual-based aspect of smoking cigarettes--without the health consequences.
Workshop Question - How is your brand branching out to best support its customer base?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Non-Addictive CBD-Infused Smokes
Non-Addictive CBD-Infused Smokes
Oklahoma Smokes is Perfect for People Trying to Quit Nicotine
Oklahoma Smokes are a new organic hemp smoke designed to help users unwind and relax. With 8% CBD/CBG and trace amounts of THC (less than 0.3% so you won’t get high), these nicotine-free, CBD... MORE
CBD Tobacco Alternatives
CBD Tobacco Alternatives
Metolius Hemp Created the First CBD & CBG Pre-Rolls, Called River Rolls
Metolius Hemp is a leading brand in the CBD industry. The brand organically and regeneratively farms CBD and CBG (cannabigerol) hemp to produce its line of high-quality ‘cannagars’ (hemp... MORE
Hemp-Powered Wellness Bundles
Hemp-Powered Wellness Bundles
The Half Day CBD Bundle Provides Products for Anytime of Day
CBD has quickly become essential for many stressed-out consumers seeking out a way to balance the various demands of their life, so the Half Day CBD Bundle is positioned as the perfect option for... MORE
Smokable Light Cannabis Pre-Rolls
Smokable Light Cannabis Pre-Rolls
Win the Day by Country Shares a Lower-Dose Experience
Win the Day is the second product from cannabis brand Country and it introduces a smokable, light cannabis line that caters to consumers who are looking for lower-dose experiences. Win the Day is... MORE