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FuturistU > Lifestyle > Modern Foodies > Module 4 / 4

The Modern Foodie and Authenticity

Instructor: Blaine Aberdeen
Emerging Food Trends
Download the Emerging Food Trends Trend Report
Whether it’s speakeasy bars, CBD snacks, or the globalization of exotic foods, consumers today believe food today should be experimental and many are looking to food as a means to discovery. Brands reacting to their consumers’ desire to explore through food are tapping into this by creating secret dining experiences rather than focusing on luxury.


In this module, you will explore the Modern Foodie through the lens of Trend Hunter’s Authenticity Megatrend and look into the consumers’ desire for an adventure through food. This megatrend is all about a deeper search for something that is real.
Related Trend Report: Emerging Food Trends
Workshop Questions:
1. Is your company seen as a food insider? Why or why not?
2. What new, edgy ingredient could you brand champion and how?
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Featured Insights

Cannabis Dining
Curated cannabis dining events and workshops are informative and interactive
Trend - Cannabis-themed dining events and classes are on the rise as the recreational and medicinal plant is legalized across North America. These events are indicative of the continued normalization of cannabis into consumers' everyday lives, while also catering to their preference for interactive forms of education.
Workshop Question - Conceptualize an interactive workshop that your brand could use to inform its customers on its product/service.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Snackable CBD
The traditional protein bar is enhanced with the incorporation of CBD
Trend - Protein bars are being enhanced with CBD in order to elevate the benefits of these traditional items. With the rise of CBD in performance-enhancement or post-workout recovery items, these products offer a portable, on-the-go form of consuming CBD in a way that speaks to the busy "wellness"-minded consumer.
Workshop Question - How could your brand better prioritize the wellness-minded consumer?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insider Eating
Exclusivity and culture-savvy now trumps highbrow eating
Implications - As social media continues to fuel the consumer desire for authenticity, the foodie world turns toward cultural capital and insider knowledge as the true marker of the elite. This is in direct opposition to the idea of fine dining as the pinnacle of eating well. Essentially, Michelin star-studded gourmet restaurants are being replaced by dive bars that only those in the know are aware of. This is a result of the cash-strapped Millennial foodie, whose values are more aligned with culinary resourcefulness than expensive ingredients.
Workshop Question - How can you add an element of exclusivity to your products or services?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Slim CBD
Cannabis is increasingly used in weight management and fitness-related products
Trend - Cannabis is increasingly added as an ingredient in fitness and even weight loss-focused products. It's being embraced for its medicinal benefits, such as anti-nausea and anxiety reduction. Both qualities are attractive added benefits to one's weight loss or fitness journey, particularly if undergoing additional treatments.
Workshop Question - Which unconventional ingredients or areas are you overlooking when brainstorming solutions to your customers' specific concerns?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Adaptogenic Protein
Food supplement brands are incorporating mushroom powders in proteins
Trend - Brands in the food supplement space are creating vegan protein and superfood powders with mushroom blends. These brands incorporate adaptogenic mushrooms for their cognitive and muscular benefits, offering not only a vegan alternative to protein powder but one that offers more utility.
Workshop Question - How could your brand elevate its products with versatile, untraditional ingredients?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cannabis Hotel
Hotels are allowing cannabis and incorporating CBD into their services
Trend - Hotels are infusing drinks and dishes with CBD, incorporating CBD oils into massages, and selling products infused with high-quality CBD for health purposes. These businesses focus on the health benefits of CBD as it pertains to rest, relaxation, stress relief--all fundamental aspects of the hospitality industry.
Workshop Question - How could your brand incorporate "wellness" into its product, service, or purchase journey?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z Cannabis
Cannabis brands target Gen Z consumers and audiences
Trend - In North America, Gen Z consumes less alcohol and has been shown to prefer cannabis over alcohol. In order to better appeal to Gen Z's preferences, cannabis brands are offering products and experiences that cater to their interests--including virtual spaces, alcohol-free beverages and bars.
Workshop Question - How could your brand better adapt to Gen Z's cultural impact?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vegan Cannabis
Cannabis-infused gummies are formulated for vegans
Trend - As the legal cannabis industry in North America continues to expand, brands in this space are becoming increasingly targeted with who they're aiming to appeal to. Now, vegan products in this space help ensure that people with dietary restrictions can still enjoy cannabis edibles.
Workshop Question - How could your brand better cater to its customers' more specific needs?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Protein Snacking
Rice protein-based snack products help balance blood sugar levels
Trend - Rice protein helps to balance blood sugar levels, is easy on the digestive system and has many other benefits. Now, brands are incorporating this ingredient into snack products in order to boost their nutritional profiles and add a selling point for customers.
Workshop Question - How could your brand cater to its customers' more specific needs and interests?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Printed Snack
3D-printed snacks and garnishes become more popular
Trend - The capabilities of 3D-printing are still being tested, with food brands now offering 3D-printed snacks and desserts that offer a point of interest. Based in both convenience and novelty, these items include everything from garnishes to protein bars.
Workshop Question - How could your brand make customers take notice of its product/service?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
CBD Freshener
CBD-infused fabric and air fresheners offer natural benefits
Trend - CBD-infused sprays that are used to deodorize odors on fabrics and freshen up rooms are becoming more popular. Since traditional air and fabric fresheners often contain harmful chemicals, more consumers are opting for products with natural ingredients.
Workshop Question - How could your brand seamlessly integrate itself into customers' everyday rituals?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends