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DASHBOARD RESEARCH KEYNOTES EVENTS
FuturistU > Lifestyle > Modern Foodies > Module 4 / 4

The Modern Foodie and Authenticity

Instructor: Blaine Aberdeen
Emerging Food Trends
Download the Emerging Food Trends Trend Report
Whether it’s speakeasy bars, CBD snacks, or the globalization of exotic foods, consumers today believe food today should be experimental and many are looking to food as a means to discovery. Brands reacting to their consumers’ desire to explore through food are tapping into this by creating secret dining experiences rather than focusing on luxury.


In this module, you will explore the Modern Foodie through the lens of Trend Hunter’s Authenticity Megatrend and look into the consumers’ desire for an adventure through food. This megatrend is all about a deeper search for something that is real.
Related Trend Report: Emerging Food Trends
Workshop Questions:
1. Is your company seen as a food insider? Why or why not?
2. What new, edgy ingredient could you brand champion and how?
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Featured Insights

Cannabis Dining
Curated cannabis dining events and workshops are informative and interactive
Trend - Cannabis-themed dining events and classes are on the rise as the recreational and medicinal plant is legalized across North America. These events are indicative of the continued normalization of cannabis into consumers' everyday lives, while also catering to their preference for interactive forms of education.
Workshop Question - Conceptualize an interactive workshop that your brand could use to inform its customers on its product/service.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Cannabis Dining Events
Immersive Cannabis Dining Events
Dirt Hosts Micro-Dosed High Dining Experiences in Toronto
Dirt is a Toronto-based lifestyle brand specializing in micro-dosed, high dining events that fuse high-quality cannabis products with music and good friends. Each dinner event is hosted inside a... MORE
Curated Cannabis Dining Events
Curated Cannabis Dining Events
Herbal Notes Hosts a Culinary Cannabis Speakeasy Event Series
Herbal Notes hosts a series of Culinary Cannabis Speakeasy events that are centered around “helping people understand mental, physical and spiritual wellness through food and music.” The... MORE
Cannabis-Focused Cooking Classes
Cannabis-Focused Cooking Classes
The Cannabis Cooking Company Offers Educational Cooking Classes
Toronto’s Cannabis Cooking Company offers three-hour sessions that help to get adults familiar with cooking with cannabis. In the Cooking with Cannabis 101 certificate workshop, the company... MORE
Artisan CBD Dinner Parties
Artisan CBD Dinner Parties
Celebrity Chef Scotley Innis' Dinner Event Served Up Elevated Eats
Celebrity Chef and Hell’s Kitchen alumni Scotley Innis hosted an exclusive CBD dinner in Atlanta this past March in an effort to educate audiences about cooking with the emerging ingredient.... MORE
Snackable CBD
The traditional protein bar is enhanced with the incorporation of CBD
Trend - Protein bars are being enhanced with CBD in order to elevate the benefits of these traditional items. With the rise of CBD in performance-enhancement or post-workout recovery items, these products offer a portable, on-the-go form of consuming CBD in a way that speaks to the busy "wellness"-minded consumer.
Workshop Question - How could your brand better prioritize the wellness-minded consumer?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
CBD Sports Nutrition Bars
CBD Sports Nutrition Bars
SNAAC CBD is a First-of-Its-Kind Bar Formulated with Hemp Cannabidiol
In collaboration with CV Sciences Inc., SNAAK Bar is introducing SNAAC CBD as the first sports nutrition bar of its kind to be made with non-psychoactive hemp cannabidiol. This nutrition bar is... MORE
CBD-Packed Protein Bars
CBD-Packed Protein Bars
Beam's Plant-Powered Protein Bar Shares 20 Milligrams of CBD
Beam’s plant-powered protein bar is packed with nourishing natural ingredients like seeds, dates, pea protein powder and sacha inchi protein powder, as well as organic pharmaceutical grade full-... MORE
CBD-Powered Workout Snacks
CBD-Powered Workout Snacks
The Floyd's of Leadville CBD Recovery Bar is THC-Free
The Floyd’s of Leadville CBD Recovery Bar is a post-workout snack that will aid athletes who are looking to stave off hunger, replenish their system and start the relaxation process. Crafted... MORE
CBD Protein Bars
CBD Protein Bars
Pura Vida Makes Cannabis-Infused Superfoods Packed with Plant-Based Protein
Pura Vida Health recently had its line of cannabis-infused superfoods redesigned by Brewing Creativity to better reflect its mission to serve the modern, health-conscious consumer. Some of the... MORE
Insider Eating
Exclusivity and culture-savvy now trumps highbrow eating
Implications - As social media continues to fuel the consumer desire for authenticity, the foodie world turns toward cultural capital and insider knowledge as the true marker of the elite. This is in direct opposition to the idea of fine dining as the pinnacle of eating well. Essentially, Michelin star-studded gourmet restaurants are being replaced by dive bars that only those in the know are aware of. This is a result of the cash-strapped Millennial foodie, whose values are more aligned with culinary resourcefulness than expensive ingredients.
Workshop Question - How can you add an element of exclusivity to your products or services?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Secret Dining Events
Secret Dining Events
Patrón Secret Dining Created a Special Cocktail-Paired Menu in London
The Patrón Secret Dining Society is a global program that recently made its first-ever stop in London to offer an exclusive cocktail-paired menu to a small group of diners. For this event in... MORE
Clandestine Retro Speakeasies
Clandestine Retro Speakeasies
This Hong Kong Speakeasy is Hidden Behind a Stamp Shop
Inspired by the local legend of two star-crossed lovers who secretly reunite in the middle of their lives, this Hong Kong speakeasy will appear to most passersby as a quaint little stamp shop.... MORE
Photo-Friendly Dining Tables
Photo-Friendly Dining Tables
Boston Chops' 'Instagram Table' Guarantees Good Food Pictures
It’s no secret that Instagram is a hugely important marketing tool for the restaurant industry in particular, and Boston Chops has taken that fact to heart with its ‘Instagram Table’... MORE
Millennial-Only Food Trucks
Millennial-Only Food Trucks
'Drop' Will Give Millennials the Chance to Eat Avocado Toast for Free
Loyalty app Drop is set to send a food truck downtown Toronto and give people the chance to eat free avocado toast—but with a catch. Drop’s food truck will exclusively serve Millennials who... MORE

Insights by Trend Hunter AI

Protein Snacking
Rice protein-based snack products help balance blood sugar levels
Trend - Rice protein helps to balance blood sugar levels, is easy on the digestive system and has many other benefits. Now, brands are incorporating this ingredient into snack products in order to boost their nutritional profiles and add a selling point for customers.
Workshop Question - How could your brand cater to its customers' more specific needs and interests?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Meal Replacement Snack Puffs
Meal Replacement Snack Puffs
TakeOut Meal-In-A-Bag Puffs are Plant-Based and Satiating
Snackers usually gravitate towards puffed snacks when they’re looking for something light and crunchy but Outstanding Food is introducing a unique new concept with its TakeOut Meal-In-A-Bag... MORE
Plant-Based Rice Protein Products
Plant-Based Rice Protein Products
The Nutralys Rice Protein Range from Roquette Has Two Options
The Nutralys rice protein range from Roquette is a new lineup of solutions created to help meet the growing demand for plant-based products. The range includes a rice protein concentrate and a rice... MORE
Pea Protein Cookies
Pea Protein Cookies
Catalina Crunch Launches Two New Keto-Friendly Cookie Flavors
Catalina Crunch, a snack brand specializing in keto-friendly products, has announced that it will be expanding its lineup of grab-and-go cookies. The expansion will include two new flavors—&#... MORE
Dessert-Inspired Protein Puddings
Dessert-Inspired Protein Puddings
Müller Rice Protein Comes in Two Satisfying Flavor Options
The Müller Rice Protein is a new product from the UK brand that’s focused on offering consumers a satisfying option to choose in favor of other pudding varieties on the market. The puddings... MORE
Candy CBD
Candies that contain CBD become popular
Trend - Sweet, THC-based edibles are increasingly popular--and cannabis brands are now offering candies that contain only CBD. These candies allow for simple consumption while offering the anti-inflammatory, anti-anxiety effects of CBD.
Workshop Question - How could your brand be more varied in its offerings?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
CBD-Infused Bedtime Gummies
CBD-Infused Bedtime Gummies
Onyx + Rose Offers the Slumber Party Sleep-Enhancing Gummies
Onyx + Rose is making bedtime easier with its Skumper Party gummies. The gummies are designed for daily use and aim to enhance the user’s sleep. Formulated with a unique blend of CBD, CBN, and... MORE
Immune Support CBD Lollipops
Immune Support CBD Lollipops
Feel Well Lollys Deliver Hemp-Derived CBD, B12, Zinc & Elderberry
Feel Well Lollys are all-natural, low-calorie treats with functional benefits thanks to ingredients like hemp-derived CBD and elderberry, zinc, D3 and 100% of the daily recommended amount of B12.... MORE
CBD-Infused Candies
CBD-Infused Candies
Innovative CBD Offers CBD Lollipops with Full Spectrum CBD Oil
Innovative CBD now offers its customers CBD Lollipops made with organic full-spectrum CBD oil. In fact, the entire candy is made with certified organic ingredients sourced from manufacturers in the... MORE
CBD-Infused Meringue Cookies
CBD-Infused Meringue Cookies
The Black Sheep CBD Meringue Cookies are Non-GMO
The Black Sheep CBD Meringue Cookies are a product from Santte Foods for consumers looking to enjoy the flavor of the signature baked good with a relaxing effect. The cookies are crafted with a... MORE
Morning CBD
Cannabis brands release CBD products intended for morning use
Trend - Cannabis brands are increasingly touting cannabis as something that can benefit people's lifestyles, and this now includes the incorporation of CBD into customers morning routines. These products are now being offered in everything from coffees to supplements that are meant to be consumed in the morning.
Workshop Question - How is your brand expanding its product lines to better integrate into customers' routines?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Feel-Good CBD Coffee
Feel-Good CBD Coffee
Jibby Coffee's New CBD Cold Brew is Reimagining the Coffee Experience
Jibby Coffee’s CBD Cold Brew is marketed with a feel-good coffee category that challenges the jitters, anxiety and insomnia many have felt after consuming too much caffeine. Early adopters of... MORE
Functional CBD Drink Ranges
Functional CBD Drink Ranges
The Collective Projects CBD-Infused Drinks are Balanced and Beneficial
The Collective Projects CBD-infused drinks have been launched by the sister company of the Collective Arts Brewery to offer consumers a flavor-rich way to incorporate cannabis into their lifestyle.... MORE
Relaxing CBD-Rich Teas
Relaxing CBD-Rich Teas
Hatter’s Hemp Tea Helps Provide Tranquility to Stressed Out Sippers
CBD has quickly become a popular cannabis-derived product in the wellness community, so the Hatter’s Hemp Tea has been created to help make it even easier for consumers to integrate into their... MORE
Vegan-Friendly CBD Coffee Creamers
Vegan-Friendly CBD Coffee Creamers
Identity Launches New Flavors of CBD-Infused Coffee Additives
Identity, a health and wellness brand specializing in CBD-based products, has expanded its line of dairy-free, CBD-infused coffee creamers to include all-new flavors. The company intends to offer... MORE
Topical Cannabis
CBD-infused topical products are designed to enhance sleep
Trend - North American consumers are familiar with CBD that can be ingested or smoked in order to achieve its relaxing benefits, but now brands are prioritizing cannabis-based sleep hygiene with products that are applied or used externally. This includes everything from CBD patches to pillowcases infused with CBD.
Workshop Question - How could your brand better integrate itself into customers' routines and rituals?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
CBD-Infused Pillows
CBD-Infused Pillows
Brookstone's Infused Bed Pillow Inspires Restful Sleep
CBD is making its way into everything from skincare and cafe beverages to clothing and home textiles, as seen in Brookstone’s CBD Oil-Infused Bed Pillow. The memory foam pillow provides the... MORE
Microencapsulated CBD Pillowcases
Microencapsulated CBD Pillowcases
The CBD Pillowcase Releases Micro-Doses of CBD During Sleep
CBD Pillow, the creator of the gel memory foam pillow with CBD-infused fabric, is introducing a CBD Pillowcase to support extended usage and help consumers experience the company’s patented... MORE
Sleep-Regulating Hemp Patches
Sleep-Regulating Hemp Patches
Flora + Bast's Rhythm Reset Helps to Adjust the Circadian Rhythm
Flora + Bast created a unique hemp patch that has the potential to be especially valuable to frequent travelers who find themselves disrupted by jet lag. The 3-Day Rhythm Reset CBN-Rich Hemp... MORE
CBD-Infused Sleep Drops
CBD-Infused Sleep Drops
OTO's CBD Sleep Drops Share Extra Soothing with Lavender & Mint
OTO expanded its collection of CBD products with CBD Sleep Drops to suit the current needs of consumers, as it found that people were having an especially difficult time getting to sleep with stay-at-... MORE
Post-Workout Snack
Brands offer snacks formulated to boost energy post-workouts
Trend - Post-workout recovery is commony found in beverages and supplements, and now health and fitness brands are formulating snacks that are specifically made to help re-energize consumers after they exercise.
Workshop Question - How is your brand catering to more specific consumer needs and interests?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Recovery-Boosting Spread Packets
Recovery-Boosting Spread Packets
Nooty's Food for Recovery Repairs and Energizes the Body
Nooty offers conveniently packaged food for recovery in the form of a functional, single-serve spread that helps to replenish energy and repair muscle fiber after physical activity. The products... MORE
Ice Cream-Inspired Protein Powders
Ice Cream-Inspired Protein Powders
The Ascent Cookies & Cream Native Fuel Whey Protein is Tasty
The Ascent Cookies & Cream Native Fuel Whey Protein powder supplement is a limited-edition launch from the brand that’s focused on providing consumers with a dessert-inspired way to shake... MORE
Meal Replacement Bars
Meal Replacement Bars
Atlas Bars are Fueled by Adaptogens and Grass-Fed Whey Protein
Atlas Bars makes a range of meal replacement bars that can be enjoyed as satiating on-the-go breakfasts and post-workout snacks, as they are full of functional ingredients to keep people going. The... MORE
Workout-Focused Kombuchas
Workout-Focused Kombuchas
Nova Easy Kombucha Comes in Pre and Post-Workout Refreshments
Nova Easy Kombucha is launching a new range of refreshments targeted at athletes looking to incorporate the probiotic beverage into their lifestyle in functional ways. The drinks come in the form of... MORE
CBD Omega
Omega 3 supplements are infused with CBD
Trend - Health brands in North America are enhancing the effects of omega 3 supplements with the addition of CBD. Both ingredients are known for their natural anti-inflammatory and mood-boosting benefits.
Workshop Question - How could your brand enhance customer lifestyles without disrupting them?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Premium Wellness Plant-Based Products
Premium Wellness Plant-Based Products
Cymbiotika is a New Wellness Brand With Quality Nutrients
Cymbiotika is a new wellness brand that focuses on providing your body and mind with premium quality plant-based nutrients designed to resolve specific nutrition deficiencies. The company is... MORE
CBD-Infused Omega-3 Supplements
CBD-Infused Omega-3 Supplements
Natural Stacks' CBD Products Boast Natural Supplement Formulas
Natural Stacks CBD-infused supplements join the world’s CBD breakthrough. The company’s unrivaled transparency features formulas with complete ingredient traceability, full label... MORE
Omega-Rich CBD Extracts
Omega-Rich CBD Extracts
HempFusion Twist Hemp CBD Extract Supports Whole-Body Well-Being
HempFusion’s Twist liquid dietary supplements stand apart from other CBD extracts on the market by being packed with more terpenes and omegas, offering a high level of support for the body&#... MORE
Turmeric-Enhanced CBD Capsules
Turmeric-Enhanced CBD Capsules
The Elixinol Omega Turmeric CBD Capsules are Rich in DHA
The Elixinol Omega Turmeric CBD Capsules are a new offering from the brand that aims to offer consumers a convenient way to integrate the cannabis-derived ingredient into their lifestyle. The... MORE
Refrigerated Bar
Brands launch preservative-free snack bars for health-conscious consumers
Trend - Brands in the food space are launching refrigerated snack bars made from clean ingredients to appeal to health-conscious consumers in search of free-from options. These products contain no preservatives, requiring them to be refrigerated to maintain freshness.
Workshop Question - How can your brand cater to consumers prioritizing freshness?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Decadent Plant-Based Bars
Decadent Plant-Based Bars
Phyter Food Makes Dessert-Like Refrigerated Plant-Based Bars
Phyter Food’s produce-forward, dessert-like refrigerated plant-based bars are available in fun flavors like Cocoa Brownie and Peanut Butter Cookie, making it easier for people to eat their... MORE
Nut Butter Protein Bars
Nut Butter Protein Bars
Oikos Pro Bars are Conveniently Packaged Refrigerated Snacks
Oikos is introducing a range of nut butter protein bars that offer a convenient way for people to snack on the go. The new products share some of the same qualities as the brand’s ready-to-... MORE
Refrigerated Plant Protein Bars
Refrigerated Plant Protein Bars
Justin's Plant-Based Bars are Made to Be "Deliciously Chilled"
Justin’s is known for making a variety of nut snacks and creamy nut butters and now it is venturing into the creation of refrigerated plant-based bars featuring almond butter. The gluten-free... MORE
Refrigerated Nut Butter Bars
Refrigerated Nut Butter Bars
The KIND Nut Butter Bar is Smooth, Fresh and Protein-Rich
One of the newest additions to KIND Healthy Snacks’ range is the KIND Nut Butter Bar, the brand’s first-ever refrigerated nut butter protein bar. The new KIND Nut Butter Bar is available... MORE
Clean Cannabis
Cannabis-infused products are marketing themselves as "clean"
Trend - The cannabis industry is now jumping on the trend of offering "clean" and "free-from" products that are so popular in cosmetic and food industries. These items promise simple, limited ingredients.
Workshop Question - How could your brand adopt "clean" branding?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Clean Cannabis Gummies
Clean Cannabis Gummies
dosist's Performance Gummies Support Sleep, Bliss and Calm
dosist is introducing a new range of performance cannabis gummies that are clean, fast-acting, all-natural and vegan. The products were intentionally created to elevate the category with organic... MORE
Soothing CBD Face Oils
Soothing CBD Face Oils
Avon's Green Goddess is a Clean Facial Oil Infused with CBD
With the launch of Green Goddess, Avon is introducing its first-ever CBD-infused skincare product. The clean facial oil is made with 99% natural ingredients like hemp-derived CBD, sunflower and... MORE
Upcycled Cannabis Root Skincare
Upcycled Cannabis Root Skincare
empyri is an Clean and Innovative Cannabis Skincare Company
The list of innovative cannabis skincare companies just became larger with the launch of empyri. Founded by biomedical engineer Jennifer Grant, the brand is said to “leverage cannabis in a... MORE
play_circle_filled Curated CBD Subscriptions
Curated CBD Subscriptions
Leaf Gift Shares All-Natural, Clean and High-Quality Products
CBD subscriptions offer one of the easiest ways for adults to discover a selection of cannabis products and Leaf Gift is a new premium CBD subscription box service that focuses on spotlighting... MORE