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FuturistU > Lifestyle > Modern Foodies > Module 2 / 4

The Modern Foodie and Prosumerism

Instructor: Blaine Aberdeen
Millennial Lifestyle
Download the Millennial Lifestyle Trend Report
Today, it’s easier than ever for consumers to create their own content. Anyone can become an expert and because of this, "Instagrammable" food is no longer enough. Brands are adapting to the rituals of Millennials and Gen Z with store designs that mimic the social media-friendly visuals that are so popular today. Consumers are craving Insta-worthy aesthetics on and off their plates - as brands look to speak to the changing values of consumers their spaces must cater specifically to their consumers' desire for shareable experiences.


In this module, you will explore the Modern Foodie through the lens of Trend Hunter’s Megatrend Prosumerism. You will look at how consumers’ preferences have changed when it comes to sharing on social media and what brands are doing to keep up. We will highlight the importance of shareability when it comes to the food we consume and the environment in which we consume it.
Related Trend Report: Millennial Lifestyle
Workshop Questions:
1. What relationship does your brand have with visual indulgence?
2. Which social media site should your brand lean into and why?
View Innovation Webinars

Featured Insights

Social Setting
Cafes and restaurants are designed around "Instagrammable" aesthetics
Trend - Restaurant and cafe brands are adapting to the rituals of Millennials and Gen Z with highly "sharable" store designs. Mimicking the social media-friendly visuals that are so popular today, this focus on design has become absolutely central to the experience these places provide.
Workshop Question - Conceptualize a social media-friendly space that your brand could offer its customers.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Aesthetic Eating
Beautiful presentation elevates the dining experience through visuals
Implications - Restaurant menus are catering to those interested in Instagram-friendly dining experiences by producing brightly colored, aesthetically pleasing dishes that lend themselves to image-based social sharing. This shift speaks to the interest in creating social media-friendly experiences that offer rare elements of joy and delight, while it also highlights the innate interest in curation as a means of having specific control over something tangible in a time of great cultural and social stress.
Workshop Question - How can your product or service lend itself to the desire for up-leveled aesthetics?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Food Lockers
Restaurants are using locker-like technology to offer contact-free food pickups
Trend - Fast food chains, restaurants, and ghost kitchens have begun using smart locker devices to store customers' takeout orders, streamlining the pick-up process while ensuring ordered food items remain at optimal temperatures.
Workshop Question - How could your brand create more efficient consumer experiences?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upscale Meal Kit
Brands release gourmet at-home meal kits
Trend - Meal kits typically offer convenience for time-strapped consumers, but some brands are changing the primary function of these products from being convenience-based, to a way to experiment with upscale flavors and ingredients.
Workshop Question - How is your brand catering to the more experimental consumer?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pet Anxiety
Pet foods and treats are formulated to reduce anxiety
Trend - Preventative pet health has become a priority for more pet owners, and brands have been responding to this with products that help enhance the wellbeing of pets. Now, pet food brands are promising stress-relief foods and treats for both cats and dogs.
Workshop Question - How could your brand prioritize preventative health for its customers?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Restaurant Shops
Restaurant-store hybrids merge dining and retail industries
Trend - While it's not uncommon for retail stores to contain restaurants, the reverse--dining establishments that also operate as stores--are becoming more popular. These intimate spaces create more modern versions of the one-stop experiences that large retailers have made so popular.
Workshop Question - How could your brand better prioritize customers' in-store experiences?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Waste Reduced
Food waste-reduction apps help individuals reduce their environmental impact
Trend - As consumers look to reduce their environmental impact, brands are empowering them with apps that help them reduce food waste. Examples include everything from ordering from stores that offer unsold inventory at a discount, to apps that help users cook in a way that reduces waste.
Workshop Question - How is your brand helping its customers live sustainably?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Cooking
Customers look for sustainable ways to make their meals
Trend - As consumers become more eco-conscious, brands are helping them along with platforms, campaigns and products that help them cook in a way that's more sustainable and reduces their environmental impact.
Workshop Question - How is your brand prioritiziing sustainability?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reduced Cooking
Popular chefs create and collaborate with brands to prioritize waste-reduction
Trend - Celebrity and well-known chefs are becoming more eco-friendly with products and initiatives that aim to reduce food waste. With food waste contributing significantly to harmful greenhouse gas emissions, its reduction is becoming more of a priority among consumers and businesses alike.
Workshop Question - How is your brand targeting the eco-conscious consumer?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Low-Waste Cooking
Consumers prioritize waste-reduction while cooking at home
Trend - Brands are helping consumers who are trying to limit the amount of food and packaging waste they use with products and services that empower them to reduce waste while they're cooking at home. Everything from cooking shows to cooking planner apps are helping consumers do this.
Workshop Question - How is your brand empowering its customers to be more eco-friendly?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Leftover App
Restaurants and businesses are posting their surplus menu items on meal pick-up apps
Trend - Tech developers are launching meal pick-up apps that curb food waste and offer more accessible price points. These mobile applications allow restaurants and cafes to post their excess menu items with a discount and time windows for pick-up during off-peak hours and before closing.
Workshop Question - How can your brand help consumers build a more ethical lifestyle?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends