Ideas
Explore the world's #1 largest database of ideas and innovations, with 426,927 inspiring examples.
Trend Reports
Discover why 1,137 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 323,134 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,137 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 323,134 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Join 303,410 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,150 innovation strategy articles, keynote, videos and innovation tools.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 426,927 cutting edge ideas.
FuturistU > Lifestyle > Modern Foodies > Module 2 / 4

The Modern Foodie and Prosumerism

Instructor: Blaine Aberdeen
Millennial Lifestyle
Download the Millennial Lifestyle Trend Report
Today, it’s easier than ever for consumers to create their own content. Anyone can become an expert and because of this, "Instagrammable" food is no longer enough. Brands are adapting to the rituals of Millennials and Gen Z with store designs that mimic the social media-friendly visuals that are so popular today. Consumers are craving Insta-worthy aesthetics on and off their plates - as brands look to speak to the changing values of consumers their spaces must cater specifically to their consumers' desire for shareable experiences.


In this module, you will explore the Modern Foodie through the lens of Trend Hunter’s Megatrend Prosumerism. You will look at how consumers’ preferences have changed when it comes to sharing on social media and what brands are doing to keep up. We will highlight the importance of shareability when it comes to the food we consume and the environment in which we consume it.
Related Trend Report: Millennial Lifestyle
Workshop Questions:
1. What relationship does your brand have with visual indulgence?
2. Which social media site should your brand lean into and why?
View Innovation Webinars

Featured Insights

Social Setting
Cafes and restaurants are designed around "Instagrammable" aesthetics
Trend - Restaurant and cafe brands are adapting to the rituals of Millennials and Gen Z with highly "sharable" store designs. Mimicking the social media-friendly visuals that are so popular today, this focus on design has become absolutely central to the experience these places provide.
Workshop Question - Conceptualize a social media-friendly space that your brand could offer its customers.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Aesthetic Eating
Beautiful presentation elevates the dining experience through visuals
Implications - Restaurant menus are catering to those interested in Instagram-friendly dining experiences by producing brightly colored, aesthetically pleasing dishes that lend themselves to image-based social sharing. This shift speaks to the interest in creating social media-friendly experiences that offer rare elements of joy and delight, while it also highlights the innate interest in curation as a means of having specific control over something tangible in a time of great cultural and social stress.
Workshop Question - How can your product or service lend itself to the desire for up-leveled aesthetics?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Food Lockers
Restaurants are using locker-like technology to offer contact-free food pickups
Trend - Fast food chains, restaurants, and ghost kitchens have begun using smart locker devices to store customers' takeout orders, streamlining the pick-up process while ensuring ordered food items remain at optimal temperatures.
Workshop Question - How could your brand create more efficient consumer experiences?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upscale Meal Kit
Brands release gourmet at-home meal kits
Trend - Meal kits typically offer convenience for time-strapped consumers, but some brands are changing the primary function of these products from being convenience-based, to a way to experiment with upscale flavors and ingredients.
Workshop Question - How is your brand catering to the more experimental consumer?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Restaurant Shops
Restaurant-store hybrids merge dining and retail industries
Trend - While it's not uncommon for retail stores to contain restaurants, the reverse--dining establishments that also operate as stores--are becoming more popular. These intimate spaces create more modern versions of the one-stop experiences that large retailers have made so popular.
Workshop Question - How could your brand better prioritize customers' in-store experiences?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reduced Cooking
Popular chefs create and collaborate with brands to prioritize waste-reduction
Trend - Celebrity and well-known chefs are becoming more eco-friendly with products and initiatives that aim to reduce food waste. With food waste contributing significantly to harmful greenhouse gas emissions, its reduction is becoming more of a priority among consumers and businesses alike.
Workshop Question - How is your brand targeting the eco-conscious consumer?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Low-Waste Cooking
Consumers prioritize waste-reduction while cooking at home
Trend - Brands are helping consumers who are trying to limit the amount of food and packaging waste they use with products and services that empower them to reduce waste while they're cooking at home. Everything from cooking shows to cooking planner apps are helping consumers do this.
Workshop Question - How is your brand empowering its customers to be more eco-friendly?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Leftover App
Restaurants and businesses are posting their surplus menu items on meal pick-up apps
Trend - Tech developers are launching meal pick-up apps that curb food waste and offer more accessible price points. These mobile applications allow restaurants and cafes to post their excess menu items with a discount and time windows for pick-up during off-peak hours and before closing.
Workshop Question - How can your brand help consumers build a more ethical lifestyle?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Drive-In Culinary
Drive-in culinary experiences are popular amidst pandemic restrictions
Trend - Food brands are offering consumers distinct and safe experiences by centering dining into drive-in formats. These dining experiences are being experimented with by everything from fast food chains to fine dining restaurants.
Workshop Question - How is your brand prioritizing both recreation and safety?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Edible Exploration
Food subscription boxes curated for discovering new foods gain popularity
Trend - The demand for ways to try new foods and flavors from home has increased steadily, with a spike during this past quarantine. During this time, Social distancing rules limited the foodie consumer's ability to explore new tastes. As a result, more subscriptions and kits dedicated to edible exploration can be seen to provide the sense of adventure that drives many food-loving consumers.
Workshop Question - How can your product or service provide consumers with an opportunity for exploration?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Restaurant Truck
The food truck model is helping restaurants and communities survive COVID-19
Trend - Thanks to their flexibility, food trucks are alleviating the economic stress for consumers and businesses during the pandemic. While designers are envisioning how mobile concepts can help restaurants struggling during COVID-19, charitable food trucks are supporting local communities.
Workshop Question - Conceptualize a mobile concept that will fit your brand's needs.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends