Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,896 inspiring examples.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,555 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,555 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,223 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,896 cutting edge ideas.
FuturistU > Lifestyle > Modern Foodies > Module 2 / 4

The Modern Foodie and Prosumerism

Instructor: Blaine Aberdeen
Millennial Lifestyle
Download the Millennial Lifestyle Trend Report
Today, it’s easier than ever for consumers to create their own content. Anyone can become an expert and because of this, "Instagrammable" food is no longer enough. Brands are adapting to the rituals of Millennials and Gen Z with store designs that mimic the social media-friendly visuals that are so popular today. Consumers are craving Insta-worthy aesthetics on and off their plates - as brands look to speak to the changing values of consumers their spaces must cater specifically to their consumers' desire for shareable experiences.


In this module, you will explore the Modern Foodie through the lens of Trend Hunter’s Megatrend Prosumerism. You will look at how consumers’ preferences have changed when it comes to sharing on social media and what brands are doing to keep up. We will highlight the importance of shareability when it comes to the food we consume and the environment in which we consume it.
Related Trend Report: Millennial Lifestyle
Workshop Questions:
1. What relationship does your brand have with visual indulgence?
2. Which social media site should your brand lean into and why?
Jeremy Gutsche Keynote Speaker

Featured Insights

Social Setting
Cafes and restaurants are designed around "Instagrammable" aesthetics
Trend - Restaurant and cafe brands are adapting to the rituals of Millennials and Gen Z with highly "sharable" store designs. Mimicking the social media-friendly visuals that are so popular today, this focus on design has become absolutely central to the experience these places provide.
Workshop Question - Conceptualize a social media-friendly space that your brand could offer its customers.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Aesthetic Eating
Beautiful presentation elevates the dining experience through visuals
Implications - Restaurant menus are catering to those interested in Instagram-friendly dining experiences by producing brightly colored, aesthetically pleasing dishes that lend themselves to image-based social sharing. This shift speaks to the interest in creating social media-friendly experiences that offer rare elements of joy and delight, while it also highlights the innate interest in curation as a means of having specific control over something tangible in a time of great cultural and social stress.
Workshop Question - How can your product or service lend itself to the desire for up-leveled aesthetics?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Social Community
New social media platforms are launching with an emphasis on personal connections
Trend - Companies are opening new social media services with the intention of fostering more intimate connections between users. In a rebellion against social medias built around endless feeds, these platforms connect users with similar interests and have convenient public and private group chat systems.
Workshop Question - How could your brand ensure its products or services are meeting the needs of its more niche consumer demographics?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Imperfect Produce 2.0
Brands are selling discounted fruits and vegetables with minor imperfections
Trend - Grocery brands are offering subscriptions that deliver fruits and vegetables with minor imperfections, often discarded by traditional markets. These items, which are perfectly good for consumption, provide consumers with a mindful way to support local farms and save money on groceries.
Workshop Question - How can your brand tap into the growing demand for sustainable, waste-reducing solutions?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Informed Restaurant
Restaurants are using AI forecasting tools to determine future menu items
Trend - Restaurants are using artificial intelligence (AI) analytics and forecasting tools to determine demand for each menu item. These tools use restaurant-specific and market-wide data to determine future-facing consumer interests, helping determine menu item creation and sales numbers.
Workshop Question - How could your company leverage its data with AI to improve its existing and upcoming services?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Curated Pet
Pet food brands are offering customized food blends based on pet diets and needs
Trend - Pet food companies are launching services that offer customized pet food blends for customers. These blends incorporate the optimal food for a pet based on a survey completed by the owner. These custom pet food blends work around pet allergies, dietary restrictions, and flavor preferences.
Workshop Question - How could your brand anticipate the needs of consumers with high-maintenance pets?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Waste-Reduction Stay
Hotel chains collaborate with suppliers to reduce their waste
Trend - The hospitality industry is facing more pressure from both consumers and institutions to reduce its impact on the environment. One of the resulting changes has been hotel brands cutting down on food and plastic waste with refillable toiletries, recycled materials and food waste-monitoring.
Workshop Question - In what areas could your brand better showcase its commitment to sustainability?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cheddar Dessert
The use of cheddar in desserts is on the rise
Trend - Cheddar is becoming a popular ingredient in desserts--combining sweet and savory flavors for consumers with relatively adventurous palettes. Brands are offering novelty products like cheese-flavored ice cream, or they're creating cheddar dessert snacks that would appeal to more consumers.
Workshop Question - How could your brand better appeal to consumers' desire for novelty?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bio Coating
Eco-friendly wraps and coatings help keep produce fresh for longer
Trend - As more food retailers prioritize sustainability, coatings made from eco-friendly materials are being used to individually wrap and protect produce. On top of being eco-friendly, these coatings and wraps prevent spoilage and bruising to extend the produce's lifespan.
Workshop Question - How could your brand expand its sustainability goals while still prioritizing its products' longevity and/or efficacy?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ultrasonic Vegetable
Brands are creating ultrasonic fridge purifiers to extend shelf life
Trend - Brands are creating ultrasonic purifiers that extend the shelf life of fruits and vegetables. These purifiers use ultrasonic waves to kill bacteria that grow on food during spoilage significantly more effectively than washing with water, saving customers money and reducing food waste.
Workshop Question - How could your brand leverage technology to ease consumers' inflation woes?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Probiotic Desserts
Ice creams and other dairy-based desserts are focusing on probiotics
Trend - Ice cream and similar desserts like gelato and frozen yogurt are now being made with an emphasis on their probiotic and prebiotic content. By incorporating live cultures into these desserts, brands are able to appeal to health-conscious consumers.
Workshop Question - How could your brand better cater to consumers' desire for balanced indulgence?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends