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FuturistU > Culture > Work Culture > Module 1 / 5

Intro to Work Culture

Instructor: Jaime Neely
Work Culture
Download the Work Culture Trend Report
The working world is evolving at an unprecedented pace and creating an innovative work culture is becoming top priority for organizations all over the world. Trend Hunter's Chief Culture Officer, Jaime Neely, introduces the concept of company culture and outlines the ever-increasing connection between culture and a company's ability to innovate. To enable companies to focus in on their own team cultures, she introduces Trend Hunter's framework on the 4 Es of Modern Work Culture.

The framework is inspired by research gathered from tens of thousands of professionals all over the world who participated in Trend Hunter's Innovation Assessment. Jaime introduces how technology, a younger workforce, the prioritization of work-life balance and diversity are shaping the future of work.
Related Trend Report: Work Culture
View Innovation Webinars

Insights by Trend Hunter AI

Daily Automation
Advanced robots are being used to automate simple to complex tasks
Trend - Robotics companies are launching advanced robots capable of automating tasks in the workplace and the home. These robots have dexterous limbs, precision accuracy, and reliable problem-solving skills. Businesses are using these to automate simple and menial to complex jobs in the workplace.
Workshop Question - How could your brand benefit from access to advanced robotic workers?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Neurodiverse Workplace
Companies are launching initiatives designed for neurodiverse workforces
Trend - Corporations are launching DEI programs and initiatives designed to support the careers and lives of neurodiverse employees. These programs ensure equality in hiring patterns, resource access, and worker compensation. These benefit businesses by improving employee satisfaction and retention.
Workshop Question - How could your brand ensure its DEI programs and initiatives make all potential employees feel welcome and supported?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Agile Workplace
As more offices adopt a hybrid model more flexibility is needed
Trend - The post-pandemic workplace demands more flexibility than before. The average office worker knows how to be productive from home, making the idea of being in the office full-time harder to justify. Thus, hybrid workplaces are more common than ever; however, these come with a unique set of challenges that organizations in the industry aim to solve.
Workshop Question - How has your workplace culture changed, and how can you make these changes work to your advantage as an employer?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Work Protest
Office workers are protesting mandated returns to the office
Trend - Having grown accustomed to working remotely for several months, office workers are increasingly protesting mandates that require workers to go back to the office. Workers are now quitting, organizing against such policies, and/or ignoring these policies and continuing to work from home.
Workshop Question - How could your brand better prioritize flexibility for its employees?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reformed Routine
Social changes are influencing consumers to slow down and reassess their lives
Trend - More consumers in North America are adapting their priorities and routines to better align with their own happiness. This can involve consumers renouncing needlessly fast-paced lifestyles, quitting jobs in place of alternative opportunities, and generally focusing on their own happiness.
Workshop Question - How could your brand better align itself with its customers' or employees' values?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fashionable Workwear
People with jobs that require physical labor are offered elevated clothing
Trend - Jobs that require physical labor and workers being on their feet all day, including nursing and construction, are increasingly being catered to by fashion brands. Elevated workwear helps employees stay both comfortable and fashionable.
Workshop Question - How could your brand better balance both function and design?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
WFH Design
Work-from-home products are designed with aesthetics in mind
Trend - Now that work-from-home setups have become the norm, many consumers have settled into this new lifestyle. Now, brands are offering functional but design-friendly pieces that help people settle in to their home offices in the long-term.
Workshop Question - Which of its customers' lifestyle changes will your business continue to adapt to?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rave Resurgence
As pandemic restrictions continue to loosen, rave culture is surging
Trend - Rave culture is becoming more popular in everything from fashion and accessories, to nightclub experiences that take place virtually. This resurgence blends nostalgic themes with contemporary lifestyles.
Workshop Question - Which post-pandemic trends are most relevant to your brand and customers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Relaxed Workplace
As offices reopen post-pandemic more focus is placed on relaxation and wellness
Trend - Many consumers have been working from home over the pandemic, and have become accustomed to a level of relaxation and privacy. For some, this more relaxed environment is more conducive to productivity than the formal settings of the past. As offices reopen employers will need to be cognizant of this and provide more casual environments with low-sensory spaces.
Workshop Question - How can you arm yourself against the "anti-work" movement?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
DEI Revamped
Employer inclusivity strategies must reach higher standards post-pandemic
Trend - As consumers continue re-prioritizing their lives post-pandemic, they crave a more clear sense of purpose in their work. One way to achieve this in the workplace is by offering a more comprehensive DEI strategy. Diversity, equity, and inclusion have become all the more important to consumers seeking ways to make the world a better place on a daily basis.
Workshop Question - What is your current DEI strategy, and how can it improve?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends