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FuturistU > Culture > Work Culture > Module 1 / 5

Intro to Work Culture

Instructor: Jaime Neely
Work Culture
Download the Work Culture Trend Report
The working world is evolving at an unprecedented pace and creating an innovative work culture is becoming top priority for organizations all over the world. Trend Hunter's Chief Culture Officer, Jaime Neely, introduces the concept of company culture and outlines the ever-increasing connection between culture and a company's ability to innovate. To enable companies to focus in on their own team cultures, she introduces Trend Hunter's framework on the 4 Es of Modern Work Culture.

The framework is inspired by research gathered from tens of thousands of professionals all over the world who participated in Trend Hunter's Innovation Assessment. Jaime introduces how technology, a younger workforce, the prioritization of work-life balance and diversity are shaping the future of work.
Related Trend Report: Work Culture
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Insights by Trend Hunter AI

Work Protest
Office workers are protesting mandated returns to the office
Trend - Having grown accustomed to working remotely for several months, office workers are increasingly protesting mandates that require workers to go back to the office. Workers are now quitting, organizing against such policies, and/or ignoring these policies and continuing to work from home.
Workshop Question - How could your brand better prioritize flexibility for its employees?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reformed Routine
Social changes are influencing consumers to slow down and reassess their lives
Trend - More consumers in North America are adapting their priorities and routines to better align with their own happiness. This can involve consumers renouncing needlessly fast-paced lifestyles, quitting jobs in place of alternative opportunities, and generally focusing on their own happiness.
Workshop Question - How could your brand better align itself with its customers' or employees' values?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
WFH Design
Work-from-home products are designed with aesthetics in mind
Trend - Now that work-from-home setups have become the norm, many consumers have settled into this new lifestyle. Now, brands are offering functional but design-friendly pieces that help people settle in to their home offices in the long-term.
Workshop Question - Which of its customers' lifestyle changes will your business continue to adapt to?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rave Resurgence
As pandemic restrictions continue to loosen, rave culture is surging
Trend - Rave culture is becoming more popular in everything from fashion and accessories, to nightclub experiences that take place virtually. This resurgence blends nostalgic themes with contemporary lifestyles.
Workshop Question - Which post-pandemic trends are most relevant to your brand and customers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Relaxed Workplace
As offices reopen post-pandemic more focus is placed on relaxation and wellness
Trend - Many consumers have been working from home over the pandemic, and have become accustomed to a level of relaxation and privacy. For some, this more relaxed environment is more conducive to productivity than the formal settings of the past. As offices reopen employers will need to be cognizant of this and provide more casual environments with low-sensory spaces.
Workshop Question - How can you arm yourself against the "anti-work" movement?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Outdoor Offices
The ongoing pandemic has made outdoor workspaces more popular
Trend - Workplace flexibility has been a common topic of discussion after the the ongoing pandemic resulted in professionals working from home indefinitely. Now, businesses and employees are leaning into workplace flexibility with outdoor office spaces that balance productivity and function with comfort and convenience for workers.
Workshop Question - How is your brand prioritizing flexibility for its customers or employees?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Guidance
The rise of "digital nomads" has led to products and services in this space
Trend - With the COVID-19 pandemic making remote work increasingly common, more consumers have found themselves with greater independence with where they can travel and live. Brands are seeing opportunities within this "digital nomad" industry and are offering products and services that enhance this lifestyle.
Workshop Question - How is your brand offering flexibility to its employees or customers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
WFH Culture
Brands replicate office culture from home for their employees
Trend - In order to keep employees engaged as many companies enter a year of work-from-home setups, many are trying to replicate in-office rituals virtually. These include everything from coffee breaks to chat rooms that are mapped out to look like offices.
Workshop Question - How is your brand keeping employees engaged?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reskilling Workers
Brands help retrain out-of-work individuals amid the COVID-19 pandemic
Trend - In the wake of the COVID-19 pandemic, brands and governments are launching free initiatives to connect out of work individuals with retraining opportunities to find new job opportunities. These include scholarships, digital courses, and seminars.
Workshop Question - How is your brand supporting struggling customers?
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
At-Desk Workout
During COVID-19, hybrid work and fitness solutions are growing in popularity
Trend - Aware that consumers are spending increased amounts of time at home at their desk, brands are emphasizing the availability of fitness and work solutions that will enable individuals to be more active during the day.
Workshop Question - How can your brand encourage consumers to be more active when working from home?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends